Both risks and rewards come with the use of data. Information can be misused, but it can also help you better understand and interact with customers. If you can justify your data management practices and are acting ethically, you will that you are able to communicate with customers with more far precision, quality, and reverence.
When it comes to product adoption, no one team can own the transformation. Here’s a checklist for defining and managing a path to value by: assessing the current state, expanding product knowledge, setting a path to value, establishing accountability.
In the world of commerce, the use of visual and voice searches is increasing. Over the last several months, voice and visual queries have surged, particularly over the last holiday shopping season. This should hardly be a surprise when you realize that just about everyone with a smartphone has a voice-enabled device. Therefore, retailers have to adapt and use visual search as one of their tactics to engage with customers.
Transparency breeds trust and trust breeds opportunities for improvement. Be open and honest enough to authentically seek ways to improve the service from the people who are consuming it, but don’t go too far with your information sharing so as to make them question your company’s ability to get its act together and deliver high quality service in a consistent manner.
Customers now expect a unique, connected, and seamless experience across all channels and instant gratification. You only have a micromoment to capture their attention and hold it with a strong message and delightful and engaging experience. If you don’t, they will move on to the next offer. Modern marketers must adopt a mobile-first approach with their global audiences and utilize both marketing automation and data to their fullest extend to get ahead of the curve.
A customer’s experience with your brand has become just as important, if not more, than the products and services that you provide. In fact, the experience and what you sell have become inseparable from each other.
HR leadership definitely has a seat at the executive table today in having strategic conversations. Today's HR has a better understanding of the business value and is better equipped to recruit top talent as a result.
Multi-brand retailers can inspire and delight customers by introducing them to new categories and brands — a unique experience that can’t be found at a DTC brand. By using data to introduce each customer to a wider universe of categories and brands as their tastes evolve, your email campaign will replicate the discovery experience your shoppers love.