When faced with multiple products, the time it takes for a shopper to make a purchase decision between them is usually three to seven seconds. These critical...
When faced with multiple products, the time it takes for a shopper to make a purchase decision between them is usually three to seven seconds. These critical moments are known as the First Moment of Truth (or FMOT), and they determine whether or not all the advertising and promotion marketers have invested will pay off. Thanks to the Internet, another critical moment for consumer/brand interactions is also getting attention: the Zero Moment of Truth (or ZMOT). ZMOT...
When faced with multiple products, the time it takes for a shopper to make a purchase decision between them is usually three to seven seconds. These critical moments are known as the First Moment...
As the UK High Street sails through some choppy waters in 2013, it’s clear that a customer optimization strategy using multivariate testing can help boost...
As the UK High Street sails through some choppy waters in 2013, it’s clear that a customer optimization strategy using multivariate testing can help boost online revenues. That’s certainly been the case at Crew Clothing, where online sales are growing rapidly. Frank Sendler, Crew’s Online Marketing Manager, explains how Maxymiser has helped them row against the tide. Why did Crew Clothing decide to develop a multivariate testing strategy? The online channel has become...
As the UK High Street sails through some choppy waters in 2013, it’s clear that a customer optimization strategy using multivariate testing can help boost online revenues. That’s certainly been...
We’ve got some big news … Forrester Research has named Maxymiser as a leader in their recent Online Testing Wave report. In fact, they point out that...
We’ve got some big news … Forrester Research has named Maxymiser as a leader in their recent Online Testing Wave report. In fact, they point out that Maxymiser’s MaxTEST “exhibits consistently strong capabilities across all categories of online testing functionality, with particular depth in reporting and analysis.” The report also stated that online testing is poised for “a major expansion beyond on-site experimentation.” Which is exactly what we at Maxymiser have always had...
We’ve got some big news … Forrester Research has named Maxymiser as a leader in their recent Online Testing Wave report. In fact, they point out that Maxymiser’s MaxTEST “exhibits consistently...
LateRooms work with Maxymiser to ensure that the changes they make to content, layout and offers lead to an increase in bookings. Maxymiser is a key part of...
LateRooms work with Maxymiser to ensure that the changes they make to content, layout and offers lead to an increase in bookings. Maxymiser is a key part of their process of continual improvement online. Commenting on the engagement, Andrew Pumphrey of LateRooms remarked: “As operators of one of the leading hotel booking sites in the UK, we wanted to ensure that any changes we made to content, layout and offers would lead to an increase in bookings. We have a fantastic team...
LateRooms work with Maxymiser to ensure that the changes they make to content, layout and offers lead to an increase in bookings. Maxymiser is a key part of their process of continual...
B2B sales is by no means easy. It requires not only skill, but panache. But that doesn’t mean everything about sales is hard. Some tips can be shockingly...
B2B sales is by no means easy. It requires not only skill, but panache. But that doesn’t mean everything about sales is hard. Some tips can be shockingly simple, yet very effective. Today, we highlight eight B2B sales tips that are easy to put into practice, but deliver results. 1. Let Leads Market to You When it comes to B2B sales and marketing, nothing beats relevance. One way to remain relevant is to sign up for your leads’ own newsletters, email campaigns and other...
B2B sales is by no means easy. It requires not only skill, but panache. But that doesn’t mean everything about sales is hard. Some tips can be shockingly simple, yet very effective. Today,...
Global Multivariate Testing and Personalization Leader Wins Accolades from WhichTestWon for Work with The Telegraph Maxymiser, the global expert in multivariate...
Global Multivariate Testing and Personalization Leader Wins Accolades from WhichTestWon for Work with The Telegraph Maxymiser, the global expert in multivariate testing, personalization and optimization solutions, today announced its wins of two WhichTestWon’s Annual A/B & Multivariate Testing Awards for their work with The Telegraph. Maxymiser swept the “Online Ad/Banner Test Results category,” winning both the Gold and Silver Awards. The winners were announced via a live...
Global Multivariate Testing and Personalization Leader Wins Accolades from WhichTestWon for Work with The Telegraph Maxymiser, the global expert in multivariate testing, personalization...
Glasses Direct, the world’s largest online prescription eyewear store engages Maxymiser to proactively manage conversion rate onsite through continually testing...
Glasses Direct, the world’s largest online prescription eyewear store engages Maxymiser to proactively manage conversion rate onsite through continually testing to discover winning content to improve performance. Making informed decisions on the most effective content and offers is an essential part of removing the risk and subjectivity from website management. David Carruthers of Glasses Direct offers some background on his reasons for selecting Maxymiser and the impact we...
Glasses Direct, the world’s largest online prescription eyewear store engages Maxymiser to proactively manage conversion rate onsite through continually testing to discover winning content to improve...
