One of the most powerful tools to understand your customers, the experience they are having, and the experience they desire is journey mapping. With journey...
One of the most powerful tools to understand your customers, the experience they are having, and the experience they desire is journey mapping. With journey mapping, you walk in your customers’ shoes to understand the steps they take to do whatever it is they are trying to do with your organization. Journey mapping is both a tool (the actual map) and a process (how you use the learnings from the map plus additional mapping exercises, i.e., service blueprint and future state...
One of the most powerful tools to understand your customers, the experience they are having, and the experience they desire is journey mapping. With journey mapping, you walk in your customers’ shoes...
With customers driving the evolution of CX at breakneck speeds, how can businesses keep pace, let alone thrive? The answer lies within their customer...
With customers driving the evolution of CX at breakneck speeds, how can businesses keep pace, let alone thrive? The answer lies within their customer data—countless data points from many different sources (sales, marketing, service, commerce, point of sale, field service, finance, community, social, etc.). The problem? Harnessing that data into a single, dynamic view of the customer so you can market to a segment of one, on an enterprise scale with a customer data platform...
With customers driving the evolution of CX at breakneck speeds, how can businesses keep pace, let alone thrive? The answer lies within their customer data—countless data points from many...
Over-investing in selling products and under-investing in what it takes to help customers succeed is only going to satisfy the needs of short-term shareholders...
Over-investing in selling products and under-investing in what it takes to help customers succeed is only going to satisfy the needs of short-term shareholders who are only interested in vanity metrics like new subscribers and number of users, and not the more critical metrics like net churn and customer retention, which are signals of long-term health. Find out what you need to do to build a more sustainable business.
Over-investing in selling products and under-investing in what it takes to help customers succeed is only going to satisfy the needs of short-term shareholders who are only interested in...
Oracle is moving from being a product-based company to being a service provider hyper-focused on customer success. We are examining everything inside our...
Oracle is moving from being a product-based company to being a service provider hyper-focused on customer success. We are examining everything inside our company— processes, systems, customer feedback, product development, sales, and marketing—in order to better understand our customers and service their needs. The transformation of both the customer AND employee experiences is only possible with Oracle Cloud. With our platform, we are reimagining the possible and delivering...
Oracle is moving from being a product-based company to being a service provider hyper-focused on customer success. We are examining everything inside our company— processes, systems, customer...
Randy Frisch, CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s...
Randy Frisch, CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. Randy shares with us some tried and true methods to shorten the buyer’s journey. Watch to learn more.
Randy Frisch, CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. Randy shares with us some tried...
Marketers should not only focus on interacting with customers only at specific moments throughout their retail journey. Reaching out to customers only when they...
Marketers should not only focus on interacting with customers only at specific moments throughout their retail journey. Reaching out to customers only when they first become a customer, when they make a purchase, or when they start looking elsewhere isn’t going to build the kinds of strong relationships that today’s retailers need. You have to keep in touch throughout the customer journey.
Marketers should not only focus on interacting with customers only at specific moments throughout their retail journey. Reaching out to customers only when they first become a customer, when they...
Digitalization is important for marketing, the customer experience, and business. Nothing sinks the fortunes of a company in the eyes of a customer experience...
Digitalization is important for marketing, the customer experience, and business. Nothing sinks the fortunes of a company in the eyes of a customer experience professional more than a website that doesn’t do what, from its appearance, it is designed to do. Taking advantage of digitization can help.
Digitalization is important for marketing, the customer experience, and business. Nothing sinks the fortunes of a company in the eyes of a customer experience professional more than a website...
Marketing automation can help with marketing and sales alignment. Marketing can use automation software to create email templates for sales to use for more...
Marketing automation can help with marketing and sales alignment. Marketing can use automation software to create email templates for sales to use for more consistent messaging, better sharing of data, and an improved customer experience.
Marketing automation can help with marketing and sales alignment. Marketing can use automation software to create email templates for sales to use for more consistent messaging, better sharing of...
Consolidating to a single, unified marketing automation platform helps you: scale, segment data for effective campaigns, and develop programs to give customers...
Consolidating to a single, unified marketing automation platform helps you: scale, segment data for effective campaigns, and develop programs to give customers targeted content. Read on to see how you can further benefit.
Consolidating to a single, unified marketing automation platform helps you: scale, segment data for effective campaigns, and develop programs to give customers targeted content. Read on to see how...
