What can a human CX designer do that an AI can't, even in the new digital world? Read on to find out the power of empathy in crafting a better customer...
What can a human CX designer do that an AI can't, even in the new digital world? Read on to find out the power of empathy in crafting a better customer experience.
CX professionals that want to increase customer satisfaction and grow customer lifetime value can’t do it with siloed customer data. Optimal customer...
CX professionals that want to increase customer satisfaction and grow customer lifetime value can’t do it with siloed customer data. Optimal customer experiences require a comprehensive view of your customer that connects data across every customer interaction. What if you could?
CX professionals that want to increase customer satisfaction and grow customer lifetime value can’t do it with siloed customer data. Optimal customer experiences require a comprehensive view of...
If your management team announced that AI was being factored into the strategic plan for the coming year and that its focus would be how it might help increase...
If your management team announced that AI was being factored into the strategic plan for the coming year and that its focus would be how it might help increase the ability for the organization to advance the needs of end users, what would you think? Would you be immediately worried about your job?
If your management team announced that AI was being factored into the strategic plan for the coming year and that its focus would be how it might help increase the ability for the organization...
We are putting a fresh spin on the Markies, expanding their scope to celebrate creators of legendary experiences across the entire customer journey.
Do you become a different marketer during the holiday season? Until it begins, you spend countless hours researching your audiences, building buyer personas,...
Do you become a different marketer during the holiday season? Until it begins, you spend countless hours researching your audiences, building buyer personas, and executing strategies that put the customer’s experience first. All of your work is rooted in best practice and is conducted with an innovative spirit. I mean, let’s be honest, you’re really good at this.
Do you become a different marketer during the holiday season? Until it begins, you spend countless hours researching your audiences, building buyer personas, and executing strategies that put...
Cyber Week, the now weeklong, global sales period seeded from Black Friday, is upon us. But looking at the headlines, it’s clear something’s awry with the...
Cyber Week, the now weeklong, global sales period seeded from Black Friday, is upon us. But looking at the headlines, it’s clear something’s awry with the shopper experience.
Those of us in the tech industry tend to forget that customers frankly don’t want to think about us and don’t want to interact with us. They do want to interact...
Those of us in the tech industry tend to forget that customers frankly don’t want to think about us and don’t want to interact with us. They do want to interact with our products but they don’t want to have anything to do with us. Ultimately, they simply want our products to deliver value to them.
Those of us in the tech industry tend to forget that customers frankly don’t want to think about us and don’t want to interact with us. They do want to interact with our products but they don’t want...
Who owns the customer in the new world of cloud where the customer experience is increasingly seen as the linchpin to renewals and growth?
Marketers must learn to adapt their practice to customer expectations or risk losing to competitors who are. Here are five skills you’ll need to survive the...
Marketers must learn to adapt their practice to customer expectations or risk losing to competitors who are. Here are five skills you’ll need to survive the coming changes in marketing. And the good news is that each of these implies a return to a kind of marketing that is more human at its core.
Marketers must learn to adapt their practice to customer expectations or risk losing to competitors who are. Here are five skills you’ll need to survive the coming changes in marketing. And the good...
