With the introduction of new technologies and consumers’ tendencies to use multiple devices simultaneously, personalization and convenience have emerged as key...
With the introduction of new technologies and consumers’ tendencies to use multiple devices simultaneously, personalization and convenience have emerged as key factors in shaping how and where consumers make retail purchases. This trend has become so pervasive that eMarketer estimates US retail ecommerce sales will total $259 billion this year – that’s a 14.8 percent annual increase over 2012’s $225.5 billion. Clearly, the survival of brick-and-mortar retailers will depend...
With the introduction of new technologies and consumers’ tendencies to use multiple devices simultaneously, personalization and convenience have emerged as key factors in shaping how and...
What we have seen over the last year is that many brands are still in the early stages of understanding the full range of possibilities associated with online...
What we have seen over the last year is that many brands are still in the early stages of understanding the full range of possibilities associated with online testing, the insights it can deliver and the range of campaigns that can impact the business from a customer engagement and revenue perspective. Traditionally, our clients have relied on our team of in-house digital specialists to guide their customer experience strategy – every step of the way – from getting them...
What we have seen over the last year is that many brands are still in the early stages of understanding the full range of possibilities associated with online testing, the insights it can deliver and...
Whether your online efforts are directed expressly at Moms, or if they simply happen to be one of your most desired demographics, mothers possess a tremendous...
Whether your online efforts are directed expressly at Moms, or if they simply happen to be one of your most desired demographics, mothers possess a tremendous amount of buying power. By some estimates, the 75 million mothers in the US alone have an impact on well over $2.4 trillion a year in spending. It’s pretty clear from these figures that mothers are a force to be reckoned with in virtually any consumer category – both in brand categories that might be seen as more...
Whether your online efforts are directed expressly at Moms, or if they simply happen to be one of your most desired demographics, mothers possess a tremendous amount of buying power. By...
Gaming clients frequently ask us whether we can optimize within download client environments to test and enhance the customer experience. The simple answer for...
Gaming clients frequently ask us whether we can optimize within download client environments to test and enhance the customer experience. The simple answer for most providers of optimization software is typically NO as these environments tend to be bespoke browser environments that do not support javascript or cookies. What does this mean in business terms? Once a customer has started downloading a casino or poker client it is not possible to optimize or track the...
Gaming clients frequently ask us whether we can optimize within download client environments to test and enhance the customer experience. The simple answer for most providers of optimization software...
Multichannel, or better yet “omnichannel,” is an experience that most retailers hope to deliver. And why wouldn’t they when the route to making retail purchases...
Multichannel, or better yet “omnichannel,” is an experience that most retailers hope to deliver. And why wouldn’t they when the route to making retail purchases is no longer paved in gold by brick-and-mortar stores? More and more consumers are turning to laptop/desktop computers, smartphones, tablets and social media sites to browse, research deals, look up coupons and offers and locate physical store locations, among other activities. According to eMarketer, US retail...
Multichannel, or better yet “omnichannel,” is an experience that most retailers hope to deliver. And why wouldn’t they when the route to making retail purchases is no longer paved in gold...
This summer’s eTail Europe conference in London was billed as the ‘Premier Multi-Channel Retail Event in Europe’. But, having experienced a fascinating three...
This summer’s eTail Europe conference in London was billed as the ‘Premier Multi-Channel Retail Event in Europe’. But, having experienced a fascinating three days of discussion and debate about all things ecommerce, it looks like retail is walking the journey from ‘multi’ to ‘omni’. Omni-channel marketing is now very much the order of the day. As retailers battle to improve customer engagement across every single channel, the multi-channel approach is no longer in vogue –...
This summer’s eTail Europe conference in London was billed as the ‘Premier Multi-Channel Retail Event in Europe’. But, having experienced a fascinating three days of discussion and debate about all...
Anyone in the digital marketing, advertising and technology space understands the clout associated with the name Forrester Research. That’s why it’s so...
Anyone in the digital marketing, advertising and technology space understands the clout associated with the name Forrester Research. That’s why it’s so important for our team to take every opportunity we can to learn, listen, share and contribute to the larger industry dialogue. And that’s exactly what we did at the Forrester Customer Experience Forum East in New York City last month. The turnout was pretty spectacular, not just in terms of the number of attendees (over...
Anyone in the digital marketing, advertising and technology space understands the clout associated with the name Forrester Research. That’s why it’s so important for our team to take every...
In the hyper-competitive world of digital travel, forward-thinking brand marketers understand all too well how critical it is to become more relevant, enticing...
In the hyper-competitive world of digital travel, forward-thinking brand marketers understand all too well how critical it is to become more relevant, enticing and engaged with today’s travelers who seem to have almost limitless choices with instant access to information and resources across multiple channels. Consider the digital landscape travel brand marketers have to contend with. Younger consumers are researching hotels for Spring Break on their mobile devices. Then you...
In the hyper-competitive world of digital travel, forward-thinking brand marketers understand all too well how critical it is to become more relevant, enticing and engaged with today’s travelers who...
If you did a side-by-side comparison of B2B and B2C brands, some might say B2C has it easy in terms of engaging customers (and keeping them engaged) and...
If you did a side-by-side comparison of B2B and B2C brands, some might say B2C has it easy in terms of engaging customers (and keeping them engaged) and converting them into buyers. But B2B brands just can’t afford to hide behind the curtain of “it’s too hard.” Most B2B marketers recognize that having a cohesive, relevant and engaging digital presence plays a crucial role in attracting customers, building relationships, and even directly selling products or services. Since we...
If you did a side-by-side comparison of B2B and B2C brands, some might say B2C has it easy in terms of engaging customers (and keeping them engaged) and converting them into buyers. But B2B brands...
