Travel, at its core, is a business of providing an experience. What online travel marketers often neglect to realize is the “experience” of a customer is...
Travel, at its core, is a business of providing an experience. What online travel marketers often neglect to realize is the “experience” of a customer is proportional to the engagement of a customer with their loyalty program and thus, the brand itself. According to a survey released by Deloitte in January 2013 called “A Restoration in Loyalty,” there has been a steep decline in consumer attachment to travel brands, with only 8 percent of respondents indicating that they...
Travel, at its core, is a business of providing an experience. What online travel marketers often neglect to realize is the “experience” of a customer is proportional to the engagement of a customer...
Online technologies have transformed the consumer travel industry. Recent independent research shows that as many as 80% of people now book their holiday via...
Online technologies have transformed the consumer travel industry. Recent independent research shows that as many as 80% of people now book their holiday via the internet, and nine out of ten consumers will research online before traveling. In the UK alone, 91% of domestic travel transactions are now ‘digitally influenced’. In a highly competitive marketplace, the importance of having a robust, responsive and user-friendly website has never been greater. And in an environment...
Online technologies have transformed the consumer travel industry. Recent independent research shows that as many as 80% of people now book their holiday via the internet, and nine out of ten...
In a recent Huffington Post article, Jennifer Owens, Editorial Director of Working Mother Media, wrote: “What’s my number one goal for back to school this year?...
In a recent Huffington Post article, Jennifer Owens, Editorial Director of Working Mother Media, wrote: “What’s my number one goal for back to school this year? Not to waste money.” Owens went on to explain why online is one of her preferred channels to get her kids ready for school. “I still prefer to do as much as of my family’s back-to-school shopping online as possible. I am a fiend for online coupons and cash-back deals…” That seems to be the sentiment of many parents as...
In a recent Huffington Post article, Jennifer Owens, Editorial Director of Working Mother Media, wrote: “What’s my number one goal for back to school this year? Not to waste money.” Owens went on...
According to Google’s ‘The 2012 Traveler’ report, upwards of 83% of leisure travelers use the Internet for travel planning – and 65% of those are now doing...
According to Google’s ‘The 2012 Traveler’ report, upwards of 83% of leisure travelers use the Internet for travel planning – and 65% of those are now doing online research before even deciding where they are going. In parallel, customer attitudes are changing. Whilst in 2011/2012 the focus was strongly on price, this has changed. Price is now the third rated factor determining a customer’s perception of a travel brand’s website; the first is ease of use and the second is a...
According to Google’s ‘The 2012 Traveler’ report, upwards of 83% of leisure travelers use the Internet for travel planning – and 65% of those are now doing online research before even deciding where...
With the introduction of new technologies and consumers’ tendencies to use multiple devices simultaneously, personalization and convenience have emerged as key...
With the introduction of new technologies and consumers’ tendencies to use multiple devices simultaneously, personalization and convenience have emerged as key factors in shaping how and where consumers make retail purchases. This trend has become so pervasive that eMarketer estimates US retail ecommerce sales will total $259 billion this year – that’s a 14.8 percent annual increase over 2012’s $225.5 billion. Clearly, the survival of brick-and-mortar retailers will depend...
With the introduction of new technologies and consumers’ tendencies to use multiple devices simultaneously, personalization and convenience have emerged as key factors in shaping how and...
What we have seen over the last year is that many brands are still in the early stages of understanding the full range of possibilities associated with online...
What we have seen over the last year is that many brands are still in the early stages of understanding the full range of possibilities associated with online testing, the insights it can deliver and the range of campaigns that can impact the business from a customer engagement and revenue perspective. Traditionally, our clients have relied on our team of in-house digital specialists to guide their customer experience strategy – every step of the way – from getting them...
What we have seen over the last year is that many brands are still in the early stages of understanding the full range of possibilities associated with online testing, the insights it can deliver and...
Whether your online efforts are directed expressly at Moms, or if they simply happen to be one of your most desired demographics, mothers possess a tremendous...
Whether your online efforts are directed expressly at Moms, or if they simply happen to be one of your most desired demographics, mothers possess a tremendous amount of buying power. By some estimates, the 75 million mothers in the US alone have an impact on well over $2.4 trillion a year in spending. It’s pretty clear from these figures that mothers are a force to be reckoned with in virtually any consumer category – both in brand categories that might be seen as more...
Whether your online efforts are directed expressly at Moms, or if they simply happen to be one of your most desired demographics, mothers possess a tremendous amount of buying power. By...
Gaming clients frequently ask us whether we can optimize within download client environments to test and enhance the customer experience. The simple answer for...
Gaming clients frequently ask us whether we can optimize within download client environments to test and enhance the customer experience. The simple answer for most providers of optimization software is typically NO as these environments tend to be bespoke browser environments that do not support javascript or cookies. What does this mean in business terms? Once a customer has started downloading a casino or poker client it is not possible to optimize or track the...
Gaming clients frequently ask us whether we can optimize within download client environments to test and enhance the customer experience. The simple answer for most providers of optimization software...
Multichannel, or better yet “omnichannel,” is an experience that most retailers hope to deliver. And why wouldn’t they when the route to making retail purchases...
Multichannel, or better yet “omnichannel,” is an experience that most retailers hope to deliver. And why wouldn’t they when the route to making retail purchases is no longer paved in gold by brick-and-mortar stores? More and more consumers are turning to laptop/desktop computers, smartphones, tablets and social media sites to browse, research deals, look up coupons and offers and locate physical store locations, among other activities. According to eMarketer, US retail...
Multichannel, or better yet “omnichannel,” is an experience that most retailers hope to deliver. And why wouldn’t they when the route to making retail purchases is no longer paved in gold...
