In the hyper-competitive world of digital travel, forward-thinking brand marketers understand all too well how critical it is to become more relevant, enticing...
In the hyper-competitive world of digital travel, forward-thinking brand marketers understand all too well how critical it is to become more relevant, enticing and engaged with today’s travelers who seem to have almost limitless choices with instant access to information and resources across multiple channels. Consider the digital landscape travel brand marketers have to contend with. Younger consumers are researching hotels for Spring Break on their mobile devices. Then you...
In the hyper-competitive world of digital travel, forward-thinking brand marketers understand all too well how critical it is to become more relevant, enticing and engaged with today’s travelers who...
If you did a side-by-side comparison of B2B and B2C brands, some might say B2C has it easy in terms of engaging customers (and keeping them engaged) and...
If you did a side-by-side comparison of B2B and B2C brands, some might say B2C has it easy in terms of engaging customers (and keeping them engaged) and converting them into buyers. But B2B brands just can’t afford to hide behind the curtain of “it’s too hard.” Most B2B marketers recognize that having a cohesive, relevant and engaging digital presence plays a crucial role in attracting customers, building relationships, and even directly selling products or services. Since we...
If you did a side-by-side comparison of B2B and B2C brands, some might say B2C has it easy in terms of engaging customers (and keeping them engaged) and converting them into buyers. But B2B brands...
When Kleiner Perkins Caufield & Byers partner Mary Meeker issues her annual “Internet Trends” report, the digital and mobile community listens. The highly...
When Kleiner Perkins Caufield & Byers partner Mary Meeker issues her annual “Internet Trends” report, the digital and mobile community listens. The highly anticipated report, which is read by hundreds of thousands of marketing, advertising and technology professionals worldwide, includes everything from the latest wearable tech trends and mobile momentum to entrepreneurship and high-skilled immigration. For those of us on the web side of the business, the 117-slide...
When Kleiner Perkins Caufield & Byers partner Mary Meeker issues her annual “Internet Trends” report, the digital and mobile community listens. The highly anticipated report, which is read by hundreds...
Each year, the ITC Entrepreneurs’ Forum announces their top picks for their ITC Enterprise Awards. Winners are announced in front of an audience that includes...
Each year, the ITC Entrepreneurs’ Forum announces their top picks for their ITC Enterprise Awards. Winners are announced in front of an audience that includes some of the most successful entrepreneurs in the UK Technology Industry at the Annual Dinner. The Awards Dinner is fast becoming the equivalent of the ‘Oscars’ for Technology Entrepreneurs and one of the highlights in the IT industry. This year’s event was attended by some of the IT industry’s biggest names, including...
Each year, the ITC Entrepreneurs’ Forum announces their top picks for their ITC Enterprise Awards. Winners are announced in front of an audience that includes some of the most successful...
Father’s Day is just around the corner. For most dads, that means a lot of love, hugs and gifts from their loved ones. For brands, that means a huge opportunity...
Father’s Day is just around the corner. For most dads, that means a lot of love, hugs and gifts from their loved ones. For brands, that means a huge opportunity to engage with an increasingly growing number of consumers who are apt to shop online from the comfort of their homes (on their laptops), or on-the-go directly from their smartphones and tablets. With just one week left until we celebrate how great our fathers, grandfathers and those special male figures in our lives...
Father’s Day is just around the corner. For most dads, that means a lot of love, hugs and gifts from their loved ones. For brands, that means a huge opportunity to engage with an increasingly...
Virgin Media has been working in partnership with Maxymiser since 2009. We spoke to Matt Walton, Virgin Media’s Head of Online Sales, to find out why… Why did...
Virgin Media has been working in partnership with Maxymiser since 2009. We spoke to Matt Walton, Virgin Media’s Head of Online Sales, to find out why… Why did you decide to look for a Customer Experience Optimization solution? Our website is playing an increasingly important role in converting new subscribers. In fact, it’s central to everything. Although we use a whole variety of channels to market – inbound telesales, retail stores, direct sales and outbound sales via our...
Virgin Media has been working in partnership with Maxymiser since 2009. We spoke to Matt Walton, Virgin Media’s Head of Online Sales, to find out why… Why did you decide to look for a...
At last! The era of truly synergistic multichannel retailing has finally arrived. With traditional High Street names increasingly using their retail stores to...
At last! The era of truly synergistic multichannel retailing has finally arrived. With traditional High Street names increasingly using their retail stores to fulfill online orders, and established online giants like Amazon opening bricks-and-mortar stores or partnering with existing retailers in response to consumer demand for direct access to goods, the multichannel retail experience will be coming to an online or offline store near you very soon – if it isn’t there...
At last! The era of truly synergistic multichannel retailing has finally arrived. With traditional High Street names increasingly using their retail stores to fulfill online orders, and...
When faced with multiple products, the time it takes for a shopper to make a purchase decision between them is usually three to seven seconds. These critical...
When faced with multiple products, the time it takes for a shopper to make a purchase decision between them is usually three to seven seconds. These critical moments are known as the First Moment of Truth (or FMOT), and they determine whether or not all the advertising and promotion marketers have invested will pay off. Thanks to the Internet, another critical moment for consumer/brand interactions is also getting attention: the Zero Moment of Truth (or ZMOT). ZMOT...
When faced with multiple products, the time it takes for a shopper to make a purchase decision between them is usually three to seven seconds. These critical moments are known as the First Moment...
As the UK High Street sails through some choppy waters in 2013, it’s clear that a customer optimization strategy using multivariate testing can help boost...
As the UK High Street sails through some choppy waters in 2013, it’s clear that a customer optimization strategy using multivariate testing can help boost online revenues. That’s certainly been the case at Crew Clothing, where online sales are growing rapidly. Frank Sendler, Crew’s Online Marketing Manager, explains how Maxymiser has helped them row against the tide. Why did Crew Clothing decide to develop a multivariate testing strategy? The online channel has become...
As the UK High Street sails through some choppy waters in 2013, it’s clear that a customer optimization strategy using multivariate testing can help boost online revenues. That’s certainly been...
