In a recent article from Fox Business News, Brett King, author of “Bank 3.0” and “Branch Today, Gone Tomorrow,” stated: “The number of transactions in branches...
In a recent article from Fox Business News, Brett King, author of “Bank 3.0” and “Branch Today, Gone Tomorrow,” stated: “The number of transactions in branches is plummeting. Customers don’t visit branches as often because people do so much more of their day-to-day banking without them.” As we continue to move into a digitally influenced and improved world, consumers are increasingly turning to their laptop/desktop computers, smartphones and tablets as the primary method for...
In a recent article from Fox Business News, Brett King, author of “Bank 3.0” and “Branch Today, Gone Tomorrow,” stated: “The number of transactions in branches is plummeting. Customers don’t...
Reaching Consumers Across Multiple Channels Despite the continued rise in the number of people booking holidays online, the consumer’s journey to purchase...
Reaching Consumers Across Multiple Channels Despite the continued rise in the number of people booking holidays online, the consumer’s journey to purchase invariably remains a multi-channel experience. With the main family holiday often representing one of the largest single annual expenses, many people still like the reassurance of human interaction when planning their vacation and reaching their buying decision. As such, many of the leading players in the European travel...
Reaching Consumers Across Multiple Channels Despite the continued rise in the number of people booking holidays online, the consumer’s journey to purchase invariably remains a...
What do fashion and technology have in common? Ten years ago, the answer may have been “nothing.” But in today’s world, where the digital channel has become a...
What do fashion and technology have in common? Ten years ago, the answer may have been “nothing.” But in today’s world, where the digital channel has become a paramount component of the shopping experience, all that has changed. “Online merchandising and visualization have come a long way,” stated Jeffrey Grau, eMarketer principal analyst and author of the new report, “US Retail Ecommerce Forecast: Entering the Age of Omnichannel Retailing.” He continued by saying, “Retailers...
What do fashion and technology have in common? Ten years ago, the answer may have been “nothing.” But in today’s world, where the digital channel has become a paramount component of the...
It’s been two weeks since some members of our US team hit the road to get educated and informed on all things customer experience at eTail East. Since then,...
It’s been two weeks since some members of our US team hit the road to get educated and informed on all things customer experience at eTail East. Since then, we’ve been posting blogs, tweeting and discussing digital marketing and customer experience best practices with each other and the many talented senior executives from some of the world’s most renowned retail and travel brands. So for today’s blog post, we’re doing something a bit different and fun. In the style of David...
It’s been two weeks since some members of our US team hit the road to get educated and informed on all things customer experience at eTail East. Since then, we’ve been posting blogs, tweeting...
Travel, at its core, is a business of providing an experience. What online travel marketers often neglect to realize is the “experience” of a customer is...
Travel, at its core, is a business of providing an experience. What online travel marketers often neglect to realize is the “experience” of a customer is proportional to the engagement of a customer with their loyalty program and thus, the brand itself. According to a survey released by Deloitte in January 2013 called “A Restoration in Loyalty,” there has been a steep decline in consumer attachment to travel brands, with only 8 percent of respondents indicating that they...
Travel, at its core, is a business of providing an experience. What online travel marketers often neglect to realize is the “experience” of a customer is proportional to the engagement of a customer...
Online technologies have transformed the consumer travel industry. Recent independent research shows that as many as 80% of people now book their holiday via...
Online technologies have transformed the consumer travel industry. Recent independent research shows that as many as 80% of people now book their holiday via the internet, and nine out of ten consumers will research online before traveling. In the UK alone, 91% of domestic travel transactions are now ‘digitally influenced’. In a highly competitive marketplace, the importance of having a robust, responsive and user-friendly website has never been greater. And in an environment...
Online technologies have transformed the consumer travel industry. Recent independent research shows that as many as 80% of people now book their holiday via the internet, and nine out of ten...
In a recent Huffington Post article, Jennifer Owens, Editorial Director of Working Mother Media, wrote: “What’s my number one goal for back to school this year?...
In a recent Huffington Post article, Jennifer Owens, Editorial Director of Working Mother Media, wrote: “What’s my number one goal for back to school this year? Not to waste money.” Owens went on to explain why online is one of her preferred channels to get her kids ready for school. “I still prefer to do as much as of my family’s back-to-school shopping online as possible. I am a fiend for online coupons and cash-back deals…” That seems to be the sentiment of many parents as...
In a recent Huffington Post article, Jennifer Owens, Editorial Director of Working Mother Media, wrote: “What’s my number one goal for back to school this year? Not to waste money.” Owens went on...
According to Google’s ‘The 2012 Traveler’ report, upwards of 83% of leisure travelers use the Internet for travel planning – and 65% of those are now doing...
According to Google’s ‘The 2012 Traveler’ report, upwards of 83% of leisure travelers use the Internet for travel planning – and 65% of those are now doing online research before even deciding where they are going. In parallel, customer attitudes are changing. Whilst in 2011/2012 the focus was strongly on price, this has changed. Price is now the third rated factor determining a customer’s perception of a travel brand’s website; the first is ease of use and the second is a...
According to Google’s ‘The 2012 Traveler’ report, upwards of 83% of leisure travelers use the Internet for travel planning – and 65% of those are now doing online research before even deciding where...
With the introduction of new technologies and consumers’ tendencies to use multiple devices simultaneously, personalization and convenience have emerged as key...
With the introduction of new technologies and consumers’ tendencies to use multiple devices simultaneously, personalization and convenience have emerged as key factors in shaping how and where consumers make retail purchases. This trend has become so pervasive that eMarketer estimates US retail ecommerce sales will total $259 billion this year – that’s a 14.8 percent annual increase over 2012’s $225.5 billion. Clearly, the survival of brick-and-mortar retailers will depend...
With the introduction of new technologies and consumers’ tendencies to use multiple devices simultaneously, personalization and convenience have emerged as key factors in shaping how and...
