Each year, the ITC Entrepreneurs’ Forum announces their top picks for their ITC Enterprise Awards. Winners are announced in front of an audience that includes...
Each year, the ITC Entrepreneurs’ Forum announces their top picks for their ITC Enterprise Awards. Winners are announced in front of an audience that includes some of the most successful entrepreneurs in the UK Technology Industry at the Annual Dinner. The Awards Dinner is fast becoming the equivalent of the ‘Oscars’ for Technology Entrepreneurs and one of the highlights in the IT industry. This year’s event was attended by some of the IT industry’s biggest names, including...
Each year, the ITC Entrepreneurs’ Forum announces their top picks for their ITC Enterprise Awards. Winners are announced in front of an audience that includes some of the most successful...
Father’s Day is just around the corner. For most dads, that means a lot of love, hugs and gifts from their loved ones. For brands, that means a huge opportunity...
Father’s Day is just around the corner. For most dads, that means a lot of love, hugs and gifts from their loved ones. For brands, that means a huge opportunity to engage with an increasingly growing number of consumers who are apt to shop online from the comfort of their homes (on their laptops), or on-the-go directly from their smartphones and tablets. With just one week left until we celebrate how great our fathers, grandfathers and those special male figures in our lives...
Father’s Day is just around the corner. For most dads, that means a lot of love, hugs and gifts from their loved ones. For brands, that means a huge opportunity to engage with an increasingly...
Virgin Media has been working in partnership with Maxymiser since 2009. We spoke to Matt Walton, Virgin Media’s Head of Online Sales, to find out why… Why did...
Virgin Media has been working in partnership with Maxymiser since 2009. We spoke to Matt Walton, Virgin Media’s Head of Online Sales, to find out why… Why did you decide to look for a Customer Experience Optimization solution? Our website is playing an increasingly important role in converting new subscribers. In fact, it’s central to everything. Although we use a whole variety of channels to market – inbound telesales, retail stores, direct sales and outbound sales via our...
Virgin Media has been working in partnership with Maxymiser since 2009. We spoke to Matt Walton, Virgin Media’s Head of Online Sales, to find out why… Why did you decide to look for a...
At last! The era of truly synergistic multichannel retailing has finally arrived. With traditional High Street names increasingly using their retail stores to...
At last! The era of truly synergistic multichannel retailing has finally arrived. With traditional High Street names increasingly using their retail stores to fulfill online orders, and established online giants like Amazon opening bricks-and-mortar stores or partnering with existing retailers in response to consumer demand for direct access to goods, the multichannel retail experience will be coming to an online or offline store near you very soon – if it isn’t there...
At last! The era of truly synergistic multichannel retailing has finally arrived. With traditional High Street names increasingly using their retail stores to fulfill online orders, and...
When faced with multiple products, the time it takes for a shopper to make a purchase decision between them is usually three to seven seconds. These critical...
When faced with multiple products, the time it takes for a shopper to make a purchase decision between them is usually three to seven seconds. These critical moments are known as the First Moment of Truth (or FMOT), and they determine whether or not all the advertising and promotion marketers have invested will pay off. Thanks to the Internet, another critical moment for consumer/brand interactions is also getting attention: the Zero Moment of Truth (or ZMOT). ZMOT...
When faced with multiple products, the time it takes for a shopper to make a purchase decision between them is usually three to seven seconds. These critical moments are known as the First Moment...
As the UK High Street sails through some choppy waters in 2013, it’s clear that a customer optimization strategy using multivariate testing can help boost...
As the UK High Street sails through some choppy waters in 2013, it’s clear that a customer optimization strategy using multivariate testing can help boost online revenues. That’s certainly been the case at Crew Clothing, where online sales are growing rapidly. Frank Sendler, Crew’s Online Marketing Manager, explains how Maxymiser has helped them row against the tide. Why did Crew Clothing decide to develop a multivariate testing strategy? The online channel has become...
As the UK High Street sails through some choppy waters in 2013, it’s clear that a customer optimization strategy using multivariate testing can help boost online revenues. That’s certainly been...
We’ve got some big news … Forrester Research has named Maxymiser as a leader in their recent Online Testing Wave report. In fact, they point out that...
We’ve got some big news … Forrester Research has named Maxymiser as a leader in their recent Online Testing Wave report. In fact, they point out that Maxymiser’s MaxTEST “exhibits consistently strong capabilities across all categories of online testing functionality, with particular depth in reporting and analysis.” The report also stated that online testing is poised for “a major expansion beyond on-site experimentation.” Which is exactly what we at Maxymiser have always had...
We’ve got some big news … Forrester Research has named Maxymiser as a leader in their recent Online Testing Wave report. In fact, they point out that Maxymiser’s MaxTEST “exhibits consistently...
LateRooms work with Maxymiser to ensure that the changes they make to content, layout and offers lead to an increase in bookings. Maxymiser is a key part of...
LateRooms work with Maxymiser to ensure that the changes they make to content, layout and offers lead to an increase in bookings. Maxymiser is a key part of their process of continual improvement online. Commenting on the engagement, Andrew Pumphrey of LateRooms remarked: “As operators of one of the leading hotel booking sites in the UK, we wanted to ensure that any changes we made to content, layout and offers would lead to an increase in bookings. We have a fantastic team...
LateRooms work with Maxymiser to ensure that the changes they make to content, layout and offers lead to an increase in bookings. Maxymiser is a key part of their process of continual...
B2B sales is by no means easy. It requires not only skill, but panache. But that doesn’t mean everything about sales is hard. Some tips can be shockingly...
B2B sales is by no means easy. It requires not only skill, but panache. But that doesn’t mean everything about sales is hard. Some tips can be shockingly simple, yet very effective. Today, we highlight eight B2B sales tips that are easy to put into practice, but deliver results. 1. Let Leads Market to You When it comes to B2B sales and marketing, nothing beats relevance. One way to remain relevant is to sign up for your leads’ own newsletters, email campaigns and other...
B2B sales is by no means easy. It requires not only skill, but panache. But that doesn’t mean everything about sales is hard. Some tips can be shockingly simple, yet very effective. Today,...
