What is Wave Testing? Wave Testing is a way of testing which web content appeals the most to visitors. As in any testing scenario, there is a ‘default’ content...
What is Wave Testing? Wave Testing is a way of testing which web content appeals the most to visitors. As in any testing scenario, there is a ‘default’ content and alternative content variants, whose performance is measured against the default content. For example, assume there are 4 different pieces of content to test – one of them is the default content and we have three other alternatives. These variants can be different versions of a checkout process, or they could be the...
What is Wave Testing? Wave Testing is a way of testing which web content appeals the most to visitors. As in any testing scenario, there is a ‘default’ content and alternative content variants, whose...
The holidays are just around the corner. Before you know it, the temperatures will drop, the ice rinks around the city will pop up and a massive spruce will...
The holidays are just around the corner. Before you know it, the temperatures will drop, the ice rinks around the city will pop up and a massive spruce will become the center piece at Rockefeller Center. As the holiday season begins to shape all around us, we will undoubtedly see an increase in consumer spending. According to the National Retail Federation, the total holiday retail sales in 2012 increased 3 percent to reach a total of $579.8 billion. Predictions by...
The holidays are just around the corner. Before you know it, the temperatures will drop, the ice rinks around the city will pop up and a massive spruce will become the center piece at...
For brands, the world of digital marketing presents a plethora of opportunities to connect and engage with consumers in more relevant and meaningful ways....
For brands, the world of digital marketing presents a plethora of opportunities to connect and engage with consumers in more relevant and meaningful ways. Whether you’re a marketer on the client side, or optimization expert on the agency side, it’s all about providing consumers with the best possible customer experience. That’s why some of our US team members, including myself, headed over to the Shop.org Summit in Chicago. It must have been my lucky week, because in addition...
For brands, the world of digital marketing presents a plethora of opportunities to connect and engage with consumers in more relevant and meaningful ways. Whether you’re a marketer on the client...
Strategic thinking powers growth, or so says Crain’s New York Business in its annual ranking of the fastest-growing public and private companies in the New York...
Strategic thinking powers growth, or so says Crain’s New York Business in its annual ranking of the fastest-growing public and private companies in the New York area with revenues of $10 million and up. We’re happy to report that Maxymiser has earned a spot in this year’s Crain’s New York Business Fast 50 List. Being named to a list of this caliber is a testament to our teams’ hard work, strategic thinking and unwavering commitment to help brands become digital innovators....
Strategic thinking powers growth, or so says Crain’s New York Business in its annual ranking of the fastest-growing public and private companies in the New York area with revenues of $10 million and...
Many companies are now recognizing that in a world of mobile devices and increasingly sophisticated online services, the creation of an excellent customer...
Many companies are now recognizing that in a world of mobile devices and increasingly sophisticated online services, the creation of an excellent customer experience requires a different approach, above and beyond the active management of website conversion rates. The emphasis is no longer on the new landing page, product launch or creative promotion; organizations also need to embrace personalization and optimization across channels to improve conversion, retention and...
Many companies are now recognizing that in a world of mobile devices and increasingly sophisticated online services, the creation of an excellent customer experience requires a different approach,...
Remember the good ol’ days when carving out a good portion of your Sunday to sit in front of your desktop computer was the only way to research, plan and book...
Remember the good ol’ days when carving out a good portion of your Sunday to sit in front of your desktop computer was the only way to research, plan and book your vacation? All the while, you hoped for a simpler, more efficient way to take care of all of your travel needs. Then came smartphones and tablets with all of their advanced features and functionalities. As a result, we are no longer tethered to our homes or offices at a specific time of the day while planning our...
Remember the good ol’ days when carving out a good portion of your Sunday to sit in front of your desktop computer was the only way to research, plan and book your vacation? All the while, you hoped...
Our latest Customer Success Symposium saw 223 registrants from customers and prospects line the Dazinger room of The Mayfair Hotel to hear how effective...
Our latest Customer Success Symposium saw 223 registrants from customers and prospects line the Dazinger room of The Mayfair Hotel to hear how effective testing, personalization and cross-channel optimization campaigns can drive improved bottom line performance. They also heard from five of our existing clients, listed below, on how they use our products and services to make better strategic business decisions and effectively mitigate business risks; which are huge drivers...
Our latest Customer Success Symposium saw 223 registrants from customers and prospects line the Dazinger room of The Mayfair Hotel to hear how effective testing, personalization and...
Choice, channels and convenience are three factors that enhance the online shopping experience, according to a new report from ComScore. That sounds right to...
Choice, channels and convenience are three factors that enhance the online shopping experience, according to a new report from ComScore. That sounds right to us. Just look at how the shopping experience has evolved over time. Once it was an experience ruled by massive retailers with brick-and-mortar stores as the primary channel for foot traffic and sales. Now, thanks to the development of new technologies and the rapid growth in device adoption, global ecommerce sales are...
Choice, channels and convenience are three factors that enhance the online shopping experience, according to a new report from ComScore. That sounds right to us. Just look at how the...
We are very pleased that we made it into the 13th annual Sunday Times Hiscox Tech Track 100 league table, featuring in the top third, for a second year in a...
We are very pleased that we made it into the 13th annual Sunday Times Hiscox Tech Track 100 league table, featuring in the top third, for a second year in a row, with revenue growth of 94% over three years. The 2013 Tech Track 100 league table ranks Britain’s private technology companies with the fastest-growing revenue and we are very proud to sit alongside some of our clients: ActivInstinct, MedicAnimal and Wonga. This achievement is further testament to our leadership...
We are very pleased that we made it into the 13th annual Sunday Times Hiscox Tech Track 100 league table, featuring in the top third, for a second year in a row, with revenue growth of 94% over three...
