Once upon a time, the job of UX was to be right – to build the best possible website based on our assumptions of how our customers wanted to use it. Yet over...
Once upon a time, the job of UX was to be right – to build the best possible website based on our assumptions of how our customers wanted to use it. Yet over time, we came to understand that these assumptions were based on our own understanding of what we would want from the website, not what would be best for our customers. We eventually realized that we are not best placed to make UX decisions on behalf of our customers because we’re not able to put ourselves in their...
Once upon a time, the job of UX was to be right – to build the best possible website based on our assumptions of how our customers wanted to use it. Yet over time, we came to understand that...
It’s been less than 48 hours since the Seattle Seahawks obliterated the Denver Broncos on the field at Super Bowl XLVIII this past Sunday. While players’ egos...
It’s been less than 48 hours since the Seattle Seahawks obliterated the Denver Broncos on the field at Super Bowl XLVIII this past Sunday. While players’ egos may have settled down and the loss feels less painful, the marketing and advertising euphoria is still running hot across the digital and social spheres. As fun as it is to watch the plethora of Super Bowl ads with a super analytical eye and separate the good from the bad and the ugly, we get greater pleasure from...
It’s been less than 48 hours since the Seattle Seahawks obliterated the Denver Broncos on the field at Super Bowl XLVIII this past Sunday. While players’ egos may have settled down and the loss feels...
In a recent Ad Age article, John Kennedy, IBM’s Vice President, Marketing, Global Business Services, urged marketers to connect with their inner ‘quant.’...
In a recent Ad Age article, John Kennedy, IBM’s Vice President, Marketing, Global Business Services, urged marketers to connect with their inner ‘quant.’ According to Kennedy, “CMOs tend to agree that data-driven marketing can impact the bottom line. IBM’s 2013 State of Marketing survey found that marketers who proactively own the customer experience and apply technology across touch points produced more than triple the income, and double the profits, of their counterparts in...
In a recent Ad Age article, John Kennedy, IBM’s Vice President, Marketing, Global Business Services, urged marketers to connect with their inner ‘quant.’ According to Kennedy, “CMOs tend to agree that...
If you look up the word ‘evolution’ in Dictionary.com, it’s defined as “a motion incomplete in itself, but combining with coordinated motions to produce a...
If you look up the word ‘evolution’ in Dictionary.com, it’s defined as “a motion incomplete in itself, but combining with coordinated motions to produce a single action, as in a machine.” That’s exactly how we look at and approach testing, insights and personalization. Each is incomplete in itself and when approached as a tactical, one-off project, will result in a broken, fragmented and ineffective ROI. Conversely, when you unify all three “with coordinated motions to...
If you look up the word ‘evolution’ in Dictionary.com, it’s defined as “a motion incomplete in itself, but combining with coordinated motions to produce a single action, as in a machine.”...
Optimizing the Online Experience: The Best Direction for Travel Today’s travelers are increasingly comfortable and savvy at using technology and the Internet to...
Optimizing the Online Experience: The Best Direction for Travel Today’s travelers are increasingly comfortable and savvy at using technology and the Internet to research, plan and book their trips around the world. According to travel research firm PhoCusWright, global online travel bookings grew 8 percent over the last year and are expected to increase by another 7 percent this year. Undoubtedly, online has become the travel industry’s most important sales and marketing...
Optimizing the Online Experience: The Best Direction for Travel Today’s travelers are increasingly comfortable and savvy at using technology and the Internet to research, plan and book their...
Multichannel travel isn’t something new. But it’s also not something that marketers can magically whip up overnight. It has a lot of moving parts that must be...
Multichannel travel isn’t something new. But it’s also not something that marketers can magically whip up overnight. It has a lot of moving parts that must be operated with precision, systemization and a willingness to accept that the marketing tactics you thought were ‘pioneering’ aren’t making the grade. Thanks to technology, most consumers’ travel stories don’t begin and end in a single day, nor does the whole experience happen on one single device. It’s happening over the...
Multichannel travel isn’t something new. But it’s also not something that marketers can magically whip up overnight. It has a lot of moving parts that must be operated with precision, systemization...
By now, we’re all on the same page about testing and personalization. We know that using data to determine the optimal experience for each visitor across all of...
By now, we’re all on the same page about testing and personalization. We know that using data to determine the optimal experience for each visitor across all of your digital channels is a necessity to stay relevant and competitive. We also know that by offering a one-size-fits-all customer experience staunch loyalists and advocates of brands may ultimately feel lost in a crowd of millions. Still while some retailers know that personalized commerce is the future of shopping,...
By now, we’re all on the same page about testing and personalization. We know that using data to determine the optimal experience for each visitor across all of your digital channels is a necessity to...
Happy New Year! One of the best things about a new year is the opportunity to reflect on the many moments that have taken place throughout the year – those big...
Happy New Year! One of the best things about a new year is the opportunity to reflect on the many moments that have taken place throughout the year – those big accomplishments that were long and hard fought, those challenges that weren’t always easy to overcome, those bonding moments and everything in between. For us, it’s also a chance to reflect on the work we’ve been doing internally and be candid and transparent about what worked, what could use some tweaking and then...
Happy New Year! One of the best things about a new year is the opportunity to reflect on the many moments that have taken place throughout the year – those big accomplishments that were long and hard...
Through regular testing, Harry & David is improving its website to make it easier for its customers to do business. Gourmet gift company Harry & David is well...
Through regular testing, Harry & David is improving its website to make it easier for its customers to do business. Gourmet gift company Harry & David is well aware of the necessity to deliver the best possible experience to the customers who visit the company’s website. “Our end goal is to make the shopping experience the best possible,” says Scott Huddleston, Harry & David’s senior vice president for sales and multichannel marketing. In their quest to deliver this optimal...
Through regular testing, Harry & David is improving its website to make it easier for its customers to do business. Gourmet gift company Harry & David is well aware of the necessity to deliver the...
