Whether your online efforts are directed expressly at Moms, or if they simply happen to be one of your most desired demographics, mothers possess a tremendous...
Whether your online efforts are directed expressly at Moms, or if they simply happen to be one of your most desired demographics, mothers possess a tremendous amount of buying power. By some estimates, the 75 million mothers in the US alone have an impact on well over $2.4 trillion a year in spending. It’s pretty clear from these figures that mothers are a force to be reckoned with in virtually any consumer category – both in brand categories that might be seen as more...
Whether your online efforts are directed expressly at Moms, or if they simply happen to be one of your most desired demographics, mothers possess a tremendous amount of buying power. By...
Gaming clients frequently ask us whether we can optimize within download client environments to test and enhance the customer experience. The simple answer for...
Gaming clients frequently ask us whether we can optimize within download client environments to test and enhance the customer experience. The simple answer for most providers of optimization software is typically NO as these environments tend to be bespoke browser environments that do not support javascript or cookies. What does this mean in business terms? Once a customer has started downloading a casino or poker client it is not possible to optimize or track the...
Gaming clients frequently ask us whether we can optimize within download client environments to test and enhance the customer experience. The simple answer for most providers of optimization software...
Multichannel, or better yet “omnichannel,” is an experience that most retailers hope to deliver. And why wouldn’t they when the route to making retail purchases...
Multichannel, or better yet “omnichannel,” is an experience that most retailers hope to deliver. And why wouldn’t they when the route to making retail purchases is no longer paved in gold by brick-and-mortar stores? More and more consumers are turning to laptop/desktop computers, smartphones, tablets and social media sites to browse, research deals, look up coupons and offers and locate physical store locations, among other activities. According to eMarketer, US retail...
Multichannel, or better yet “omnichannel,” is an experience that most retailers hope to deliver. And why wouldn’t they when the route to making retail purchases is no longer paved in gold...
This summer’s eTail Europe conference in London was billed as the ‘Premier Multi-Channel Retail Event in Europe’. But, having experienced a fascinating three...
This summer’s eTail Europe conference in London was billed as the ‘Premier Multi-Channel Retail Event in Europe’. But, having experienced a fascinating three days of discussion and debate about all things ecommerce, it looks like retail is walking the journey from ‘multi’ to ‘omni’. Omni-channel marketing is now very much the order of the day. As retailers battle to improve customer engagement across every single channel, the multi-channel approach is no longer in vogue –...
This summer’s eTail Europe conference in London was billed as the ‘Premier Multi-Channel Retail Event in Europe’. But, having experienced a fascinating three days of discussion and debate about all...
Anyone in the digital marketing, advertising and technology space understands the clout associated with the name Forrester Research. That’s why it’s so...
Anyone in the digital marketing, advertising and technology space understands the clout associated with the name Forrester Research. That’s why it’s so important for our team to take every opportunity we can to learn, listen, share and contribute to the larger industry dialogue. And that’s exactly what we did at the Forrester Customer Experience Forum East in New York City last month. The turnout was pretty spectacular, not just in terms of the number of attendees (over...
Anyone in the digital marketing, advertising and technology space understands the clout associated with the name Forrester Research. That’s why it’s so important for our team to take every...
In the hyper-competitive world of digital travel, forward-thinking brand marketers understand all too well how critical it is to become more relevant, enticing...
In the hyper-competitive world of digital travel, forward-thinking brand marketers understand all too well how critical it is to become more relevant, enticing and engaged with today’s travelers who seem to have almost limitless choices with instant access to information and resources across multiple channels. Consider the digital landscape travel brand marketers have to contend with. Younger consumers are researching hotels for Spring Break on their mobile devices. Then you...
In the hyper-competitive world of digital travel, forward-thinking brand marketers understand all too well how critical it is to become more relevant, enticing and engaged with today’s travelers who...
If you did a side-by-side comparison of B2B and B2C brands, some might say B2C has it easy in terms of engaging customers (and keeping them engaged) and...
If you did a side-by-side comparison of B2B and B2C brands, some might say B2C has it easy in terms of engaging customers (and keeping them engaged) and converting them into buyers. But B2B brands just can’t afford to hide behind the curtain of “it’s too hard.” Most B2B marketers recognize that having a cohesive, relevant and engaging digital presence plays a crucial role in attracting customers, building relationships, and even directly selling products or services. Since we...
If you did a side-by-side comparison of B2B and B2C brands, some might say B2C has it easy in terms of engaging customers (and keeping them engaged) and converting them into buyers. But B2B brands...
When Kleiner Perkins Caufield & Byers partner Mary Meeker issues her annual “Internet Trends” report, the digital and mobile community listens. The highly...
When Kleiner Perkins Caufield & Byers partner Mary Meeker issues her annual “Internet Trends” report, the digital and mobile community listens. The highly anticipated report, which is read by hundreds of thousands of marketing, advertising and technology professionals worldwide, includes everything from the latest wearable tech trends and mobile momentum to entrepreneurship and high-skilled immigration. For those of us on the web side of the business, the 117-slide...
When Kleiner Perkins Caufield & Byers partner Mary Meeker issues her annual “Internet Trends” report, the digital and mobile community listens. The highly anticipated report, which is read by hundreds...
Each year, the ITC Entrepreneurs’ Forum announces their top picks for their ITC Enterprise Awards. Winners are announced in front of an audience that includes...
Each year, the ITC Entrepreneurs’ Forum announces their top picks for their ITC Enterprise Awards. Winners are announced in front of an audience that includes some of the most successful entrepreneurs in the UK Technology Industry at the Annual Dinner. The Awards Dinner is fast becoming the equivalent of the ‘Oscars’ for Technology Entrepreneurs and one of the highlights in the IT industry. This year’s event was attended by some of the IT industry’s biggest names, including...
Each year, the ITC Entrepreneurs’ Forum announces their top picks for their ITC Enterprise Awards. Winners are announced in front of an audience that includes some of the most successful...
