December is in full swing; the holidays are just a few weeks away. People across the globe are feverishly researching and booking flights, hotels, car rentals...
December is in full swing; the holidays are just a few weeks away. People across the globe are feverishly researching and booking flights, hotels, car rentals and vacation packages. Rest assured, these digitally savvy travelers aren’t using one single channel to research and book these plans. They’re using multiple devices simultaneously spanning across the desktop web, mobile web and apps for what can sometimes extend beyond 20 or more combined sessions – all before they...
December is in full swing; the holidays are just a few weeks away. People across the globe are feverishly researching and booking flights, hotels, car rentals and vacation packages. Rest...
You have to be obsessed, diligent, genuine and personal to win over your customers at every turn. To keep customers happy and engaged across every channel, you...
You have to be obsessed, diligent, genuine and personal to win over your customers at every turn. To keep customers happy and engaged across every channel, you have to be customer-obsessed first and foremost. This is where A/B and multivariate testing, real-time data and micro-segment discovery all become mission-critical in creating customer experiences of the personalized kind. For any marketer worth their salt, approaching their customer experience from a unified,...
You have to be obsessed, diligent, genuine and personal to win over your customers at every turn. To keep customers happy and engaged across every channel, you have to be customer-obsessed first...
Roadmap for Success: CXO Strategy Puts The RAC in the Driver's Seat In the fast-paced and dynamic world of e-commerce, keeping up with evolving customer trends...
Roadmap for Success: CXO Strategy Puts The RAC in the Driver's Seat In the fast-paced and dynamic world of e-commerce, keeping up with evolving customer trends and preferences is an important but ongoing challenge. A growing number of businesses are developing customer experience optimization strategies to ensure that engagement across all channels is not only effective, but also drives revenues and profitability. The ability to test, analyze and respond to customer needs has...
Roadmap for Success: CXO Strategy Puts The RAC in the Driver's Seat In the fast-paced and dynamic world of e-commerce, keeping up with evolving customer trends and preferences is an important...
Wreaths are hanging, eggnog is being warmed up, holiday gift “wish lists” have been written and rewritten by excited kids everywhere. And it’s all in...
Wreaths are hanging, eggnog is being warmed up, holiday gift “wish lists” have been written and rewritten by excited kids everywhere. And it’s all in preparation for the biggest shopping season of the year. With desktop web sales projected to reach between $457.8 and $48.6 billion during November and December, personalization and optimized checkout processes are two surefire ways retailers can stay competitive. According to our recent holiday shopping research, 87 percent of...
Wreaths are hanging, eggnog is being warmed up, holiday gift “wish lists” have been written and rewritten by excited kids everywhere. And it’s all in preparation for the biggest shopping season of...
With the ever-changing landscape and complexity of the healthcare industry, it is crucial that healthcare providers educate their consumers with the right...
With the ever-changing landscape and complexity of the healthcare industry, it is crucial that healthcare providers educate their consumers with the right amount of information on the right devices and platforms. Let’s take the new healthcare reform that was recently enacted. According to Millward Brown Digital, 56.8 million people visited the HealthCare.gov website within its first week of going live. Of that group, 3.72 million tried to register and only 1.01 million...
With the ever-changing landscape and complexity of the healthcare industry, it is crucial that healthcare providers educate their consumers with the right amount of information on the right...
What are the differences between A/B testing and Multivariate testing (MVT)? The answer is simple; A/B can give you insight into which page worked best whilst...
What are the differences between A/B testing and Multivariate testing (MVT)? The answer is simple; A/B can give you insight into which page worked best whilst MVT will tell you which of the changes implemented made a significant difference. So MVT gives you additional insight. When thinking about testing, many tend to think of A/B as the answer to testing simple, single pages whilst MVT is there to test the scary, complex pages that require a large volume of traffic to gain...
What are the differences between A/B testing and Multivariate testing (MVT)? The answer is simple; A/B can give you insight into which page worked best whilst MVT will tell you which of the changes...
Customer experience optimization: Critical to staying ahead of the competition With retail sales under sustained pressure in the current economic climate, the...
Customer experience optimization: Critical to staying ahead of the competition With retail sales under sustained pressure in the current economic climate, the importance of maintaining an optimized customer experience is paramount for online businesses. But the development of an agile optimization strategy that responds to customer need is dependent upon securing a comprehensive insight into a customer’s preferences, behavior and experience across all the channels through...
Customer experience optimization: Critical to staying ahead of the competition With retail sales under sustained pressure in the current economic climate, the importance of maintaining an optimized...
Earlier this month, our US team hopped on the plane to attend Forrester’s Forum for eBusiness and Channel Strategy Professionals. Oh what a ride it was. The...
Earlier this month, our US team hopped on the plane to attend Forrester’s Forum for eBusiness and Channel Strategy Professionals. Oh what a ride it was. The exhibit hall and session rooms were packed with some of the biggest brand and executive names in finance and retail – all there to roll their sleeves up and get serious about tapping into the power of digital to make great things happen for their brands and for their customers. Amidst it all, there were several inspiring...
Earlier this month, our US team hopped on the plane to attend Forrester’s Forum for eBusiness and Channel Strategy Professionals. Oh what a ride it was. The exhibit hall and session rooms were packed...
According to Bain and Company, the insurance sector’s success in the digital arena cannot be viewed as a pure IT play, a social media “tactic” or a one-time...
According to Bain and Company, the insurance sector’s success in the digital arena cannot be viewed as a pure IT play, a social media “tactic” or a one-time conversion goal. To be truly successful, insurance companies must adopt a comprehensive digital strategy that engages customers across all channels – both online and offline – and in a way that feels seamless, personal, relevant and useful to consumers. More recently, our US team had the opportunity to attend Forrester’s...
According to Bain and Company, the insurance sector’s success in the digital arena cannot be viewed as a pure IT play, a social media “tactic” or a one-time conversion goal. To be truly successful,...
