Multichannel travel isn’t something new. But it’s also not something that marketers can magically whip up overnight. It has a lot of moving parts that must be...
Multichannel travel isn’t something new. But it’s also not something that marketers can magically whip up overnight. It has a lot of moving parts that must be operated with precision, systemization and a willingness to accept that the marketing tactics you thought were ‘pioneering’ aren’t making the grade. Thanks to technology, most consumers’ travel stories don’t begin and end in a single day, nor does the whole experience happen on one single device. It’s happening over the...
Multichannel travel isn’t something new. But it’s also not something that marketers can magically whip up overnight. It has a lot of moving parts that must be operated with precision, systemization...
By now, we’re all on the same page about testing and personalization. We know that using data to determine the optimal experience for each visitor across all of...
By now, we’re all on the same page about testing and personalization. We know that using data to determine the optimal experience for each visitor across all of your digital channels is a necessity to stay relevant and competitive. We also know that by offering a one-size-fits-all customer experience staunch loyalists and advocates of brands may ultimately feel lost in a crowd of millions. Still while some retailers know that personalized commerce is the future of shopping,...
By now, we’re all on the same page about testing and personalization. We know that using data to determine the optimal experience for each visitor across all of your digital channels is a necessity to...
Happy New Year! One of the best things about a new year is the opportunity to reflect on the many moments that have taken place throughout the year – those big...
Happy New Year! One of the best things about a new year is the opportunity to reflect on the many moments that have taken place throughout the year – those big accomplishments that were long and hard fought, those challenges that weren’t always easy to overcome, those bonding moments and everything in between. For us, it’s also a chance to reflect on the work we’ve been doing internally and be candid and transparent about what worked, what could use some tweaking and then...
Happy New Year! One of the best things about a new year is the opportunity to reflect on the many moments that have taken place throughout the year – those big accomplishments that were long and hard...
Through regular testing, Harry & David is improving its website to make it easier for its customers to do business. Gourmet gift company Harry & David is well...
Through regular testing, Harry & David is improving its website to make it easier for its customers to do business. Gourmet gift company Harry & David is well aware of the necessity to deliver the best possible experience to the customers who visit the company’s website. “Our end goal is to make the shopping experience the best possible,” says Scott Huddleston, Harry & David’s senior vice president for sales and multichannel marketing. In their quest to deliver this optimal...
Through regular testing, Harry & David is improving its website to make it easier for its customers to do business. Gourmet gift company Harry & David is well aware of the necessity to deliver the...
“Testing changes to our site in real-time allows us to draw conclusions faster, removing the need to wait and gather month on month or week on week data. By...
“Testing changes to our site in real-time allows us to draw conclusions faster, removing the need to wait and gather month on month or week on week data. By removing subjectivity from the site development process, we have been able to innovate faster and stay ahead of our competitors, ensuring that we effectively exploit inbound traffic to maximise return on marketing investment. A process of testing and improvement has become ingrained in our culture to the extent that the...
“Testing changes to our site in real-time allows us to draw conclusions faster, removing the need to wait and gather month on month or week on week data. By removing subjectivity from the...
We’re in the final stretches of 2013 and oh what a year it has been for the customer experience optimization industry. Since many of our teams around the globe...
We’re in the final stretches of 2013 and oh what a year it has been for the customer experience optimization industry. Since many of our teams around the globe are heading home to visit their families, we decided to take our cue from the pages of gossip magazines like People and Us Weekly and put our own CXO twist on their Best Dressed Lists. So here is our 2013 Remix – a look back at our favorite moments in the wild wild world of customer experience optimization. OUR...
We’re in the final stretches of 2013 and oh what a year it has been for the customer experience optimization industry. Since many of our teams around the globe are heading home to visit...
December is in full swing; the holidays are just a few weeks away. People across the globe are feverishly researching and booking flights, hotels, car rentals...
December is in full swing; the holidays are just a few weeks away. People across the globe are feverishly researching and booking flights, hotels, car rentals and vacation packages. Rest assured, these digitally savvy travelers aren’t using one single channel to research and book these plans. They’re using multiple devices simultaneously spanning across the desktop web, mobile web and apps for what can sometimes extend beyond 20 or more combined sessions – all before they...
December is in full swing; the holidays are just a few weeks away. People across the globe are feverishly researching and booking flights, hotels, car rentals and vacation packages. Rest...
You have to be obsessed, diligent, genuine and personal to win over your customers at every turn. To keep customers happy and engaged across every channel, you...
You have to be obsessed, diligent, genuine and personal to win over your customers at every turn. To keep customers happy and engaged across every channel, you have to be customer-obsessed first and foremost. This is where A/B and multivariate testing, real-time data and micro-segment discovery all become mission-critical in creating customer experiences of the personalized kind. For any marketer worth their salt, approaching their customer experience from a unified,...
You have to be obsessed, diligent, genuine and personal to win over your customers at every turn. To keep customers happy and engaged across every channel, you have to be customer-obsessed first...
Roadmap for Success: CXO Strategy Puts The RAC in the Driver's Seat In the fast-paced and dynamic world of e-commerce, keeping up with evolving customer trends...
Roadmap for Success: CXO Strategy Puts The RAC in the Driver's Seat In the fast-paced and dynamic world of e-commerce, keeping up with evolving customer trends and preferences is an important but ongoing challenge. A growing number of businesses are developing customer experience optimization strategies to ensure that engagement across all channels is not only effective, but also drives revenues and profitability. The ability to test, analyze and respond to customer needs has...
Roadmap for Success: CXO Strategy Puts The RAC in the Driver's Seat In the fast-paced and dynamic world of e-commerce, keeping up with evolving customer trends and preferences is an important...
