How a comprehensive optimization strategy is helping to drive growth in the competitive passenger ferry industry. The face of the global travel consumer has...
How a comprehensive optimization strategy is helping to drive growth in the competitive passenger ferry industry. The face of the global travel consumer has changed irrevocably, with technology widely acknowledged as one of the biggest factors in the evolution. In 2013, 25 per cent of the global travel industry’s $2,260 billion revenues came via the online channel. Moreover, research shows that, every day, around 80 million travel search and booking transactions are captured...
How a comprehensive optimization strategy is helping to drive growth in the competitive passenger ferry industry. The face of the global travel consumer has changed irrevocably, with technology widely...
Online travel agencies (OTAs) are winning. They’re dominating hotel brands at practically every turn when it comes to serving up a great customer experience. A...
Online travel agencies (OTAs) are winning. They’re dominating hotel brands at practically every turn when it comes to serving up a great customer experience. A closer look at hotel brands in North America reveals significant pain points in the online booking process. These issues confuse or mislead customers, causing drop-offs in the sales funnel and lost revenue. This blog post will outline the key pain points for hotel websites and how they can learn from online travel...
Online travel agencies (OTAs) are winning. They’re dominating hotel brands at practically every turn when it comes to serving up a great customer experience. A closer look at hotel brands in...
The mobile shift is underway. While ROI remains the focus of any marketing strategy, organizations must alter their understanding of revenue generation when it...
The mobile shift is underway. While ROI remains the focus of any marketing strategy, organizations must alter their understanding of revenue generation when it comes to mobile. Deloitte Digital estimates mobile-influenced commerce will reach $583 billion in 2014. The keyword is influence. When you think your mobile channel isn’t converting, take a closer look. Mobile holds the potential to influence every stage in the customer’s journey. That influence should be a seamless...
The mobile shift is underway. While ROI remains the focus of any marketing strategy, organizations must alter their understanding of revenue generation when it comes to mobile. Deloitte...
What the Heck is Personalization Anyway? Raise your hand if your organization has a person in charge of digital optimization/testing and another person in...
What the Heck is Personalization Anyway? Raise your hand if your organization has a person in charge of digital optimization/testing and another person in charge of personalization… You’re in good company. You might have a whole separate web analytics team, producing insights and digital reporting. Often times, these teams report to the same person and are intended to collaborate closely. And that’s great. Why? Because there’s no such thing as one without the other. Allow me...
What the Heck is Personalization Anyway? Raise your hand if your organization has a person in charge of digital optimization/testing and another person in charge of personalization… You’re in...
In the global online marketplace it is a continuous challenge to tailor your brand’s messaging to suit unique, country-specific cultures and preferences....
In the global online marketplace it is a continuous challenge to tailor your brand’s messaging to suit unique, country-specific cultures and preferences. Understanding how your website, and the products and services it offers, are viewed and received, is critical to success. Combined with the need for multinational organizations to maximize resource and minimize cost, the sharing of best practices, consolidating operations and standardizing systems to best optimize online...
In the global online marketplace it is a continuous challenge to tailor your brand’s messaging to suit unique, country-specific cultures and preferences. Understanding how your website, and...
How optimizing the online experience is helping to transform broadcasting; informing traditional means of programming, and driving new, responsive models of...
How optimizing the online experience is helping to transform broadcasting; informing traditional means of programming, and driving new, responsive models of online TV services. The world of television is changing. A rapid increase in on-demand services is changing the way consumers view TV, and forcing broadcasters to redesign their operations in line with a new media paradigm. Moreover, as the continued growth in online and satellite channels provides greater choice and...
How optimizing the online experience is helping to transform broadcasting; informing traditional means of programming, and driving new, responsive models of online TV services. The world of television...
Delivering the goods: how optimization can transform cross-channel customer experience The New Year sales figures have finally confirmed what many have known...
Delivering the goods: how optimization can transform cross-channel customer experience The New Year sales figures have finally confirmed what many have known for some time: e-Commerce is no longer confined to internet shopping. As the market for mobile and tablet devices continues to expand, online retailers are redefining their e-strategies to satisfy consumers’ growing thirst for digital media. But with user behavior variable across different devices, how can businesses...
Delivering the goods: how optimization can transform cross-channel customer experience The New Year sales figures have finally confirmed what many have known for some time: e-Commerce is no longer...
In November 2013, we commissioned a study to be conducted by Forrester Consulting on behalf of Maxymiser to provide marketing and eBusiness leaders with an...
In November 2013, we commissioned a study to be conducted by Forrester Consulting on behalf of Maxymiser to provide marketing and eBusiness leaders with an understanding of how to deliver personally relevant, in-the-moment experiences based on data aggregrated over time across all touchpoints in the customer experience journey. Upon conducting in-depth interviews with seasoned brand and digital marketing executives across multiple categories – retail, travel, finance and...
In November 2013, we commissioned a study to be conducted by Forrester Consulting on behalf of Maxymiser to provide marketing and eBusiness leaders with an understanding of how to deliver personally...
From the bank manager to the insurance broker and financial advisor, the financial marketplace has traditionally relied heavily on personal relationships. But...
From the bank manager to the insurance broker and financial advisor, the financial marketplace has traditionally relied heavily on personal relationships. But over the past decade with the advent of online product selling and the rise of aggregator websites, companies have lost that personal customer connection. Having been encouraged by these sites – and the media – to prioritize price and value, customers are now largely self-educated and rarely look towards a provider for...
From the bank manager to the insurance broker and financial advisor, the financial marketplace has traditionally relied heavily on personal relationships. But over the past decade with the advent of...
