The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Customer Experience

Customer Experience

Guest blog: Virgin Media

Virgin Media has been working in partnership with Maxymiser since 2009. We spoke to Matt Walton, Virgin Media’s Head of Online Sales, to find out why… Why did...

Customer Experience

Optimizing Multichannel Retail – It’s Here, Complex & When Right Extremely Rewarding

At last! The era of truly synergistic multichannel retailing has finally arrived. With traditional High Street names increasingly using their retail stores to...

Customer Experience

How to Make the Zero Moment of Truth Work for You

When faced with multiple products, the time it takes for a shopper to make a purchase decision between them is usually three to seven seconds. These critical...

Customer Experience

Guest Blog: Crew Clothing

As the UK High Street sails through some choppy waters in 2013, it’s clear that a customer optimization strategy using multivariate testing can help boost...

Customer Experience

Forrester Names Maxymiser a Leader in Online Testing

We’ve got some big news … Forrester Research has named Maxymiser as a leader in their recent Online Testing Wave report. In fact, they point out that...

Customer Experience

Laterooms Testimonial

LateRooms work with Maxymiser to ensure that the changes they make to content, layout and offers lead to an increase in bookings. Maxymiser is a key part of...

Account-Based Marketing

8 Surprisingly Simple B2B Sales Tips

B2B sales is by no means easy. It requires not only skill, but panache. But that doesn’t mean everything about sales is hard. Some tips can be shockingly...

Customer Experience

Maxymiser Brings Home Two Multivariate Testing Awards

Global Multivariate Testing and Personalization Leader Wins Accolades from WhichTestWon for Work with The Telegraph Maxymiser, the global expert in multivariate...

Customer Experience

Glasses Direct Testimonial

Glasses Direct, the world’s largest online prescription eyewear store engages Maxymiser to proactively manage conversion rate onsite through continually testing...