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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Customer Experience

Customer Experience

Why Personalization is Key to the Travel Sector’s Online Customer Experience

According to Google’s ‘The 2012 Traveler’ report, upwards of 83% of leisure travelers use the Internet for travel planning – and 65% of those are now doing...

Customer Experience

Maxymiser Shines the Spotlight on Multi-Channel Retailing at eTail East 2013

With the introduction of new technologies and consumers’ tendencies to use multiple devices simultaneously, personalization and convenience have emerged as key...

Customer Experience

Visual Campaign Builder: The First Step in Growing Your Digital Footprint & Revenue

What we have seen over the last year is that many brands are still in the early stages of understanding the full range of possibilities associated with online...

Customer Experience

Winning Over Moms: Be Social, Be Personal & Show Them You Care

Whether your online efforts are directed expressly at Moms, or if they simply happen to be one of your most desired demographics, mothers possess a tremendous...

Customer Experience

Desktop Download Clients May be Becoming Extinct – But How Do You Optimize for Download Right Now?

Gaming clients frequently ask us whether we can optimize within download client environments to test and enhance the customer experience. The simple answer for...

Customer Experience

3 Ways Online Testing Puts Retailers At the Top of the Global Ecommerce Battle

Multichannel, or better yet “omnichannel,” is an experience that most retailers hope to deliver. And why wouldn’t they when the route to making retail purchases...

Customer Experience

Creating the Single View in an Omni-Channel World

This summer’s eTail Europe conference in London was billed as the ‘Premier Multi-Channel Retail Event in Europe’. But, having experienced a fascinating three...

Customer Experience

3 Key Pieces of the "WOW" Customer Experience Factor

Anyone in the digital marketing, advertising and technology space understands the clout associated with the name Forrester Research. That’s why it’s so...

Customer Experience

Behavioral Targeting: The Future of Digital Travel

In the hyper-competitive world of digital travel, forward-thinking brand marketers understand all too well how critical it is to become more relevant, enticing...

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