In a recent Wall Street Journal article, Clint Boulton wrote, “Retail CIOs say they are still trying to figure out how to design integrated technology systems...
In a recent Wall Street Journal article, Clint Boulton wrote, “Retail CIOs say they are still trying to figure out how to design integrated technology systems that support a range of physical, online and mobile channels. And retailers’ IT, marketing and sales leaders must collaborate with each other to make these systems work.” As the retail landscape evolves and the lines blur between brick-and-mortar only and online, mobile and social experiences, the fight to survive will...
In a recent Wall Street Journal article, Clint Boulton wrote, “Retail CIOs say they are still trying to figure out how to design integrated technology systems that support a range of physical, online...
We wanted to share the great news that our client Clarks was recently awarded a gold ribbon for one the campaigns we ran with them in the WhichTestWon awards; a...
We wanted to share the great news that our client Clarks was recently awarded a gold ribbon for one the campaigns we ran with them in the WhichTestWon awards; a selection of awards created to highlight the best A/B and multivariate tests conducted by marketers and conversion experts around the world. This year Clarks decided to submit a campaign they conducted on their product details page after successfully winning a silver ribbon previously. The winning campaign was based...
We wanted to share the great news that our client Clarks was recently awarded a gold ribbon for one the campaigns we ran with them in the WhichTestWon awards; a selection of awards created...
How many times will the words ‘responsive design’ come up in marketing and ecommerce team meetings and discussions? How many reporters and analysts will debate...
How many times will the words ‘responsive design’ come up in marketing and ecommerce team meetings and discussions? How many reporters and analysts will debate the pros and cons of responsive design? How many conferences will we attend where responsive design is placed on a pedestal and touted as the gold standard for all things mobile? Sure, there are plenty of benefits for responsive design sites, but marketers need to stop giving it so much credence and weight. And in all...
How many times will the words ‘responsive design’ come up in marketing and ecommerce team meetings and discussions? How many reporters and analysts will debate the pros and cons of responsive design?...
It’s Valentine’s Day and for most, that means the chance to shower loved ones with flowers, candy, plush teddy bears and all kinds of gifts that say ‘I Love...
It’s Valentine’s Day and for most, that means the chance to shower loved ones with flowers, candy, plush teddy bears and all kinds of gifts that say ‘I Love You.’ As much as consumers are in love with this romantic holiday, retailers love it too. And why wouldn’t they? It’s a holiday that, much like the most recent winter holiday season, is primed to be quite successful with big spikes in ecommerce and mcommerce sales. According to the National Retail Federation, total U.S....
It’s Valentine’s Day and for most, that means the chance to shower loved ones with flowers, candy, plush teddy bears and all kinds of gifts that say ‘I Love You.’ As much as consumers are in love...
Better connected: telecoms operator uses MVT to consolidate pan-European customer insight In the global online marketplace, adapting brands and messaging to...
Better connected: telecoms operator uses MVT to consolidate pan-European customer insight In the global online marketplace, adapting brands and messaging to suit country-specific cultures and preferences is a persistent challenge. And it’s not only confined to external communications – it’s equally as important with internal stakeholders. As multinational companies seek regional and global expansion, consolidating operations and standardizing systems to deliver best practice...
Better connected: telecoms operator uses MVT to consolidate pan-European customer insight In the global online marketplace, adapting brands and messaging to suit country-specific cultures...
Once upon a time, the job of UX was to be right – to build the best possible website based on our assumptions of how our customers wanted to use it. Yet over...
Once upon a time, the job of UX was to be right – to build the best possible website based on our assumptions of how our customers wanted to use it. Yet over time, we came to understand that these assumptions were based on our own understanding of what we would want from the website, not what would be best for our customers. We eventually realized that we are not best placed to make UX decisions on behalf of our customers because we’re not able to put ourselves in their...
Once upon a time, the job of UX was to be right – to build the best possible website based on our assumptions of how our customers wanted to use it. Yet over time, we came to understand that...
It’s been less than 48 hours since the Seattle Seahawks obliterated the Denver Broncos on the field at Super Bowl XLVIII this past Sunday. While players’ egos...
It’s been less than 48 hours since the Seattle Seahawks obliterated the Denver Broncos on the field at Super Bowl XLVIII this past Sunday. While players’ egos may have settled down and the loss feels less painful, the marketing and advertising euphoria is still running hot across the digital and social spheres. As fun as it is to watch the plethora of Super Bowl ads with a super analytical eye and separate the good from the bad and the ugly, we get greater pleasure from...
It’s been less than 48 hours since the Seattle Seahawks obliterated the Denver Broncos on the field at Super Bowl XLVIII this past Sunday. While players’ egos may have settled down and the loss feels...
In a recent Ad Age article, John Kennedy, IBM’s Vice President, Marketing, Global Business Services, urged marketers to connect with their inner ‘quant.’...
In a recent Ad Age article, John Kennedy, IBM’s Vice President, Marketing, Global Business Services, urged marketers to connect with their inner ‘quant.’ According to Kennedy, “CMOs tend to agree that data-driven marketing can impact the bottom line. IBM’s 2013 State of Marketing survey found that marketers who proactively own the customer experience and apply technology across touch points produced more than triple the income, and double the profits, of their counterparts in...
In a recent Ad Age article, John Kennedy, IBM’s Vice President, Marketing, Global Business Services, urged marketers to connect with their inner ‘quant.’ According to Kennedy, “CMOs tend to agree that...
If you look up the word ‘evolution’ in Dictionary.com, it’s defined as “a motion incomplete in itself, but combining with coordinated motions to produce a...
If you look up the word ‘evolution’ in Dictionary.com, it’s defined as “a motion incomplete in itself, but combining with coordinated motions to produce a single action, as in a machine.” That’s exactly how we look at and approach testing, insights and personalization. Each is incomplete in itself and when approached as a tactical, one-off project, will result in a broken, fragmented and ineffective ROI. Conversely, when you unify all three “with coordinated motions to...
If you look up the word ‘evolution’ in Dictionary.com, it’s defined as “a motion incomplete in itself, but combining with coordinated motions to produce a single action, as in a machine.”...
