The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.
Customer Experience
Customer Experience
Is Your Brand Giving Mobile, Social Commerce a Big Hug for Father’s Day?
Father’s Day is just around the corner. For most dads, that means a lot of love, hugs and gifts from their loved ones. For brands, that means a huge opportunity...
Customer Experience
Guest blog: Virgin Media
Virgin Media has been working in partnership with Maxymiser since 2009. We spoke to Matt Walton, Virgin Media’s Head of Online Sales, to find out why… Why did...
Customer Experience
Optimizing Multichannel Retail – It’s Here, Complex & When Right Extremely Rewarding
At last! The era of truly synergistic multichannel retailing has finally arrived. With traditional High Street names increasingly using their retail stores to...
Customer Experience
How to Make the Zero Moment of Truth Work for You
When faced with multiple products, the time it takes for a shopper to make a purchase decision between them is usually three to seven seconds. These critical...
Customer Experience
Guest Blog: Crew Clothing
As the UK High Street sails through some choppy waters in 2013, it’s clear that a customer optimization strategy using multivariate testing can help boost...
Customer Experience
Forrester Names Maxymiser a Leader in Online Testing
We’ve got some big news … Forrester Research has named Maxymiser as a leader in their recent Online Testing Wave report. In fact, they point out that...
Customer Experience
Laterooms Testimonial
LateRooms work with Maxymiser to ensure that the changes they make to content, layout and offers lead to an increase in bookings. Maxymiser is a key part of...
Account-Based Marketing
8 Surprisingly Simple B2B Sales Tips
B2B sales is by no means easy. It requires not only skill, but panache. But that doesn’t mean everything about sales is hard. Some tips can be shockingly...
Customer Experience
Maxymiser Brings Home Two Multivariate Testing Awards
Global Multivariate Testing and Personalization Leader Wins Accolades from WhichTestWon for Work with The Telegraph Maxymiser, the global expert in multivariate...