In an age where corporations commonly congratulate their own customer-centricity, an uncomfortable truth is slowly dawning: it’s not businesses who decide how...
In an age where corporations commonly congratulate their own customer-centricity, an uncomfortable truth is slowly dawning: it’s not businesses who decide how customer-focused they are – it’s their customers that tell them. It’s no surprise, therefore, that online organizations are increasingly deploying Customer Experience Optimization strategies to help them capture and understand crucial customer insights. But although companies’ approaches have common origins in UX and IT...
In an age where corporations commonly congratulate their own customer-centricity, an uncomfortable truth is slowly dawning: it’s not businesses who decide how customer-focused they are – it’s their...
In the past six years, online video consumption has increased by around 800% with almost three quarters of internet users engaging with the medium. What’s more,...
In the past six years, online video consumption has increased by around 800% with almost three quarters of internet users engaging with the medium. What’s more, users spend 88% more time on sites that feature video content, it’s clear that video is one of the most powerful means for brands to connect with customers. The question is: how can they make sure it delivers the most value back to the business? We spoke to Matt Curry, Director of Ecommerce at Lovehoney to find out...
In the past six years, online video consumption has increased by around 800% with almost three quarters of internet users engaging with the medium. What’s more, users spend 88% more time on sites that...
Six ways to approach optimization during the holiday shopping rush A guest post from our agency partner, Pointmarc. Testing during the holiday season is a mixed...
Six ways to approach optimization during the holiday shopping rush A guest post from our agency partner, Pointmarc. Testing during the holiday season is a mixed bag. It can be a tough time of year to kick off new initiatives and take potential risks within the e-commerce holiday pressure cooker of lofty seasonal revenue goals and rigid code freezes. On the other hand, even minor testing wins can create major revenue impact during peak holiday traffic times and create momentum...
Six ways to approach optimization during the holiday shopping rush A guest post from our agency partner, Pointmarc. Testing during the holiday season is a mixed bag. It can be a tough time of year...
On Wednesday November 15th, IBM SmarterCommerce and Maxymiser hosted an excellent CXOchat. For those of you who weren't able to join but would still like to...
On Wednesday November 15th, IBM SmarterCommerce and Maxymiser hosted an excellent CXOchat. For those of you who weren't able to join but would still like to know Mark Simpson's views on personalization and digital testing, below is the "de-twittered" Q&A summary from the chat with Mark [@MarkJ_Simpson]. 1. Is personalizing the customer experience part of your business objectives? Forrester reports improving the customer experience is the #1 priority for business executives -...
On Wednesday November 15th, IBM SmarterCommerce and Maxymiser hosted an excellent CXOchat. For those of you who weren't able to join but would still like to know Mark Simpson's views...
The European online gaming industry continues to grow rapidly. But, as consumer access to gaming increases in line with the evolution of online and mobile...
The European online gaming industry continues to grow rapidly. But, as consumer access to gaming increases in line with the evolution of online and mobile technologies, industry regulations remain both strict and highly scrutinized. This is particularly the case in Scandinavia where competition is tough and in a highly competitive, highly regulated and highly restricted environment, private providers know that the only way to survive is to deliver an optimal user experience....
The European online gaming industry continues to grow rapidly. But, as consumer access to gaming increases in line with the evolution of online and mobile technologies, industry regulations remain...
The relentless growth of internet shopping has naturally forced high street retailers to reinvent their business models to combat online competition. The net...
The relentless growth of internet shopping has naturally forced high street retailers to reinvent their business models to combat online competition. The net result is that many established brands have augmented their operations to maximize digital channels and secured online custom through the sheer weight of their high street name. But what if your brand is not on the High Street? For innovative, online-only retailers – without the benefit of bricks-and-mortar heritage –...
The relentless growth of internet shopping has naturally forced high street retailers to reinvent their business models to combat online competition. The net result is that many established...
Webinars are a fantastic opportunity to learn best practices you can turn into successful new strategies. That’s why we hosted a webinar with our partner,...
Webinars are a fantastic opportunity to learn best practices you can turn into successful new strategies. That’s why we hosted a webinar with our partner, Brooks Bell, last Wednesday, October 16th. Thanks to this partnership, we were able to dedicate an hour to answering some of the most pertinent questions surrounding the sometimes controversial topic of holiday testing. Maxymiser’s Carl Fredericks, Principal Consultant for Retail and Jenni Bruckman, Senior Client Manager at...
Webinars are a fantastic opportunity to learn best practices you can turn into successful new strategies. That’s why we hosted a webinar with our partner, Brooks Bell, last Wednesday, October 16th....
Our latest Customer Success Symposium took place last month, the biggest and most successful that we have hosted so far. With 200+ attendees and eight...
Our latest Customer Success Symposium took place last month, the biggest and most successful that we have hosted so far. With 200+ attendees and eight presentations from a variety of customers, we were thrilled with not only the number of delegates but also the international flavor to our audience. We shared the stage and the day with a variety of organizations from France, Germany, Sweden and others and were humbled by the fact that so many of our customers had made...
Our latest Customer Success Symposium took place last month, the biggest and most successful that we have hosted so far. With 200+ attendees and eight presentations from a variety of customers,...
On October 8th, Maxymiser hosted guest presenter James McCormick, Senior Analyst, Forrester Research for a webinar alongside our Senior Product Strategist,...
On October 8th, Maxymiser hosted guest presenter James McCormick, Senior Analyst, Forrester Research for a webinar alongside our Senior Product Strategist, Daniel Toubian. In addition to making the webinar available on-demand, we've put together some key takeaways (in case you missed it!). James spoke about digital intelligence in an age when we need to leverage our customer insights and analytics to deliver an experience our users will love. “Digital Intelligence” is...
On October 8th, Maxymiser hosted guest presenter James McCormick, Senior Analyst, Forrester Research for a webinar alongside our Senior Product Strategist, Daniel Toubian. In addition to making the...
