The global market for air transport services remains one of the most competitive sectors. With a wide diversity of operators – from major passenger and business...
The global market for air transport services remains one of the most competitive sectors. With a wide diversity of operators – from major passenger and business class airlines to low-cost, cargo and regional carriers – securing brand differentiation and competitive advantage in a crowded marketplace is a persistent challenge. Although the industry is currently enjoying a resurgence – with the International Air Transport Association forecasting a 50 per cent increase in sector...
The global market for air transport services remains one of the most competitive sectors. With a wide diversity of operators – from major passenger and business class airlines to low-cost, cargo...
We are happy to announce that our bi-annual Customer Success Symposium is being held on the afternoon of Thursday 18th September at The British Academy of Film...
We are happy to announce that our bi-annual Customer Success Symposium is being held on the afternoon of Thursday 18th September at The British Academy of Film and Television Arts (BAFTA), in central London. More than two hundred delegates will be in attendance from organizations including Paddy Power, House of Fraser and Orange, who will present how they have improved their online business performance with our help by delivering optimized and targeted customer experiences...
We are happy to announce that our bi-annual Customer Success Symposium is being held on the afternoon of Thursday 18th September at The British Academy of Film and Television Arts (BAFTA), in central...
The Financial Services industry has a distinct set of business challenges. Compared to a clothing retailer, for example, with a relatively simple sales funnel....
The Financial Services industry has a distinct set of business challenges. Compared to a clothing retailer, for example, with a relatively simple sales funnel. Users come to the site, select their product and checkout. Assuming the site is properly optimized, users can quickly and easily make their purchase. The key difference is, they’re buying a product—like new golf shirts for the summer—one that will last them a season or two at most. Financial products (e.g., credit...
The Financial Services industry has a distinct set of business challenges. Compared to a clothing retailer, for example, with a relatively simple sales funnel. Users come to the site, select their...
How a comprehensive optimization strategy is helping to drive growth in the competitive passenger ferry industry. The face of the global travel consumer has...
How a comprehensive optimization strategy is helping to drive growth in the competitive passenger ferry industry. The face of the global travel consumer has changed irrevocably, with technology widely acknowledged as one of the biggest factors in the evolution. In 2013, 25 per cent of the global travel industry’s $2,260 billion revenues came via the online channel. Moreover, research shows that, every day, around 80 million travel search and booking transactions are captured...
How a comprehensive optimization strategy is helping to drive growth in the competitive passenger ferry industry. The face of the global travel consumer has changed irrevocably, with technology widely...
Online travel agencies (OTAs) are winning. They’re dominating hotel brands at practically every turn when it comes to serving up a great customer experience. A...
Online travel agencies (OTAs) are winning. They’re dominating hotel brands at practically every turn when it comes to serving up a great customer experience. A closer look at hotel brands in North America reveals significant pain points in the online booking process. These issues confuse or mislead customers, causing drop-offs in the sales funnel and lost revenue. This blog post will outline the key pain points for hotel websites and how they can learn from online travel...
Online travel agencies (OTAs) are winning. They’re dominating hotel brands at practically every turn when it comes to serving up a great customer experience. A closer look at hotel brands in...
The mobile shift is underway. While ROI remains the focus of any marketing strategy, organizations must alter their understanding of revenue generation when it...
The mobile shift is underway. While ROI remains the focus of any marketing strategy, organizations must alter their understanding of revenue generation when it comes to mobile. Deloitte Digital estimates mobile-influenced commerce will reach $583 billion in 2014. The keyword is influence. When you think your mobile channel isn’t converting, take a closer look. Mobile holds the potential to influence every stage in the customer’s journey. That influence should be a seamless...
The mobile shift is underway. While ROI remains the focus of any marketing strategy, organizations must alter their understanding of revenue generation when it comes to mobile. Deloitte...
What the Heck is Personalization Anyway? Raise your hand if your organization has a person in charge of digital optimization/testing and another person in...
What the Heck is Personalization Anyway? Raise your hand if your organization has a person in charge of digital optimization/testing and another person in charge of personalization… You’re in good company. You might have a whole separate web analytics team, producing insights and digital reporting. Often times, these teams report to the same person and are intended to collaborate closely. And that’s great. Why? Because there’s no such thing as one without the other. Allow me...
What the Heck is Personalization Anyway? Raise your hand if your organization has a person in charge of digital optimization/testing and another person in charge of personalization… You’re in...
In the global online marketplace it is a continuous challenge to tailor your brand’s messaging to suit unique, country-specific cultures and preferences....
In the global online marketplace it is a continuous challenge to tailor your brand’s messaging to suit unique, country-specific cultures and preferences. Understanding how your website, and the products and services it offers, are viewed and received, is critical to success. Combined with the need for multinational organizations to maximize resource and minimize cost, the sharing of best practices, consolidating operations and standardizing systems to best optimize online...
In the global online marketplace it is a continuous challenge to tailor your brand’s messaging to suit unique, country-specific cultures and preferences. Understanding how your website, and...
How optimizing the online experience is helping to transform broadcasting; informing traditional means of programming, and driving new, responsive models of...
How optimizing the online experience is helping to transform broadcasting; informing traditional means of programming, and driving new, responsive models of online TV services. The world of television is changing. A rapid increase in on-demand services is changing the way consumers view TV, and forcing broadcasters to redesign their operations in line with a new media paradigm. Moreover, as the continued growth in online and satellite channels provides greater choice and...
How optimizing the online experience is helping to transform broadcasting; informing traditional means of programming, and driving new, responsive models of online TV services. The world of television...
