Brands are hesitant to test during the holiday season. Code freezes and other organizational priorities take effect, while testing initiatives are left to...
Brands are hesitant to test during the holiday season. Code freezes and other organizational priorities take effect, while testing initiatives are left to collect dust until the New Year. It is an organization’s appetite for examination that determines their approach to testing during the holidays. But only those who choose to carry on testing at this critical time stand to gain a unique set of insights. Are you afraid to risk testing inferior experiences that may lead to...
Brands are hesitant to test during the holiday season. Code freezes and other organizational priorities take effect, while testing initiatives are left to collect dust until the New Year. It is...
I sat down with Michael Blumenfeld, Maxymiser's Managing Consultant for Financial Brands to discuss the state of personalization in the financial sector. Here's...
I sat down with Michael Blumenfeld, Maxymiser's Managing Consultant for Financial Brands to discuss the state of personalization in the financial sector. Here's what he had to say: 1. Where are you seeing people succeeding with personalization? What's working and how can you mimic that? Financial Services organizations are finding success in determining what is relevant (and what isn’t) within the sales funnel. They’re cutting down on unnecessary or underused components such...
I sat down with Michael Blumenfeld, Maxymiser's Managing Consultant for Financial Brands to discuss the state of personalization in the financial sector. Here's what he had to say: 1. Where are...
As the travel industry looks back on its peak season, it’s clear that traveler attitudes and expectations continue to change – driven in no small part by the...
As the travel industry looks back on its peak season, it’s clear that traveler attitudes and expectations continue to change – driven in no small part by the role of the mobile device. Customers are increasingly comfortable with researching, booking and checking-in via mobile – but what is the impact of this streamlined, effective and lower cost business model on the customer relationship? How much does a good booking experience contribute to customer loyalty – and how can...
As the travel industry looks back on its peak season, it’s clear that traveler attitudes and expectations continue to change – driven in no small part by the role of the mobile device. Customers are...
According to Forrester Research, for every $80 spent on acquisition, only $1 is spent on conversion. This is staggeringly myopic. Sales/marketing organizations...
According to Forrester Research, for every $80 spent on acquisition, only $1 is spent on conversion. This is staggeringly myopic. Sales/marketing organizations display symptoms of tunnel vision when they put so much emphasis on and so many resources into new client acquisition. The consequences? Most financial services organizations fail to execute an effective retention plan, particularly with their online channels. In order to effectively retain their customer base,...
According to Forrester Research, for every $80 spent on acquisition, only $1 is spent on conversion. This is staggeringly myopic. Sales/marketing organizations display symptoms of tunnel vision when...
We are extremely pleased to have been ranked 48th in the 2014 Sunday Times Hiscox Tech Track 100, an achievement which marks our third consecutive appearance....
We are extremely pleased to have been ranked 48th in the 2014 Sunday Times Hiscox Tech Track 100, an achievement which marks our third consecutive appearance. The annual league table ranks Britain's 100 private tech (TMT) companies with the fastest-growing sales over the latest three years, so to achieve inclusion for three consecutive years is testament to our continued success in helping our customers achieve their optimization strategies. At Maxymiser, we are well-known...
We are extremely pleased to have been ranked 48th in the 2014 Sunday Times Hiscox Tech Track 100, an achievement which marks our third consecutive appearance. The annual league table ranks Britain's...
Here’s a question we get a lot: “Is it okay to run multiple tests at the same time on a page or across pages and if so, how should it be done to ensure valid...
Here’s a question we get a lot: “Is it okay to run multiple tests at the same time on a page or across pages and if so, how should it be done to ensure valid conclusions?” It’s a great question, but the response will be different depending on who you ask. Mathematically speaking, there are significant risks to your results (and ultimately your performance metrics) if you don’t carefully consider your options and their respective outcomes. To begin, let’s discuss what inspires...
Here’s a question we get a lot: “Is it okay to run multiple tests at the same time on a page or across pages and if so, how should it be done to ensure valid conclusions?” It’s a great question,...
The global market for air transport services remains one of the most competitive sectors. With a wide diversity of operators – from major passenger and business...
The global market for air transport services remains one of the most competitive sectors. With a wide diversity of operators – from major passenger and business class airlines to low-cost, cargo and regional carriers – securing brand differentiation and competitive advantage in a crowded marketplace is a persistent challenge. Although the industry is currently enjoying a resurgence – with the International Air Transport Association forecasting a 50 per cent increase in sector...
The global market for air transport services remains one of the most competitive sectors. With a wide diversity of operators – from major passenger and business class airlines to low-cost, cargo...
We are happy to announce that our bi-annual Customer Success Symposium is being held on the afternoon of Thursday 18th September at The British Academy of Film...
We are happy to announce that our bi-annual Customer Success Symposium is being held on the afternoon of Thursday 18th September at The British Academy of Film and Television Arts (BAFTA), in central London. More than two hundred delegates will be in attendance from organizations including Paddy Power, House of Fraser and Orange, who will present how they have improved their online business performance with our help by delivering optimized and targeted customer experiences...
We are happy to announce that our bi-annual Customer Success Symposium is being held on the afternoon of Thursday 18th September at The British Academy of Film and Television Arts (BAFTA), in central...
The Financial Services industry has a distinct set of business challenges. Compared to a clothing retailer, for example, with a relatively simple sales funnel....
The Financial Services industry has a distinct set of business challenges. Compared to a clothing retailer, for example, with a relatively simple sales funnel. Users come to the site, select their product and checkout. Assuming the site is properly optimized, users can quickly and easily make their purchase. The key difference is, they’re buying a product—like new golf shirts for the summer—one that will last them a season or two at most. Financial products (e.g., credit...
The Financial Services industry has a distinct set of business challenges. Compared to a clothing retailer, for example, with a relatively simple sales funnel. Users come to the site, select their...
