In November 2013, we commissioned a study to be conducted by Forrester Consulting on behalf of Maxymiser to provide marketing and eBusiness leaders with an...
In November 2013, we commissioned a study to be conducted by Forrester Consulting on behalf of Maxymiser to provide marketing and eBusiness leaders with an understanding of how to deliver personally relevant, in-the-moment experiences based on data aggregrated over time across all touchpoints in the customer experience journey. Upon conducting in-depth interviews with seasoned brand and digital marketing executives across multiple categories – retail, travel, finance and...
In November 2013, we commissioned a study to be conducted by Forrester Consulting on behalf of Maxymiser to provide marketing and eBusiness leaders with an understanding of how to deliver personally...
From the bank manager to the insurance broker and financial advisor, the financial marketplace has traditionally relied heavily on personal relationships. But...
From the bank manager to the insurance broker and financial advisor, the financial marketplace has traditionally relied heavily on personal relationships. But over the past decade with the advent of online product selling and the rise of aggregator websites, companies have lost that personal customer connection. Having been encouraged by these sites – and the media – to prioritize price and value, customers are now largely self-educated and rarely look towards a provider for...
From the bank manager to the insurance broker and financial advisor, the financial marketplace has traditionally relied heavily on personal relationships. But over the past decade with the advent of...
We are very happy to congratulate our client Interflora who has won a Gold medal for its floral design exhibit at the RHS Chelsea Flower Show. The floral...
We are very happy to congratulate our client Interflora who has won a Gold medal for its floral design exhibit at the RHS Chelsea Flower Show. The floral exhibit named ‘Succession’ was created by a team of five young florists aged from 21 to 27 years and has been awarded a Gold medal in recognition of the floral creativity and artistry displayed in its concept and construction. Interflora has been undertaking optimization campaigns with us across multiple devices for over...
We are very happy to congratulate our client Interflora who has won a Gold medal for its floral design exhibit at the RHS Chelsea Flower Show. The floral exhibit named ‘Succession’ was created by...
Measure for Measure: How CXO is Giving Virgin Wines a Taste of Success In the fast-paced world of online retailing, demonstrating return on investment remains a...
Measure for Measure: How CXO is Giving Virgin Wines a Taste of Success In the fast-paced world of online retailing, demonstrating return on investment remains a key priority for online businesses. Yet although the online environment is famed for its capacity for Big Data, with such a wealth of intelligence at their fingertips, online marketers can often struggle to identify the metrics that matter most. As online retailers fight to improve online conversion, many are...
Measure for Measure: How CXO is Giving Virgin Wines a Taste of Success In the fast-paced world of online retailing, demonstrating return on investment remains a key priority for online businesses. Yet...
Center Parcs is one of the UK’s leading providers of family holidays and short breaks. It currently operates four holiday ‘villages’, with a fifth due to open...
Center Parcs is one of the UK’s leading providers of family holidays and short breaks. It currently operates four holiday ‘villages’, with a fifth due to open in 2014. The company boasts an impressive 97% occupancy all-year-round. In line with national trends, around 80% of Center Parcs’ bookings come through the online channel, with the remaining 20% arriving via the company’s own contact center. The growth of the online channel has been rapid. To grow further, Center Parcs...
Center Parcs is one of the UK’s leading providers of family holidays and short breaks. It currently operates four holiday ‘villages’, with a fifth due to open in 2014. The company boasts an impressive...
Mobile conversions can be tricky, but many of the general website conversion rules still apply: never stop testing, focus on macro-and micro-conversions, always...
Mobile conversions can be tricky, but many of the general website conversion rules still apply: never stop testing, focus on macro-and micro-conversions, always segment, and do the math. Device-centered problems like the lack of a physical keyboard are great to solve for, but only if you have a fundamental understanding of what you’re trying to do. Deadly Mistake 1: Failing to Understand User Intent One of the most common ways businesses try to optimize the web site for...
Mobile conversions can be tricky, but many of the general website conversion rules still apply: never stop testing, focus on macro-and micro-conversions, always segment, and do the...
The mobile device now dominates Internet access. For retailers, however, while mobile users now routinely outnumber desktop, low conversion rates are...
The mobile device now dominates Internet access. For retailers, however, while mobile users now routinely outnumber desktop, low conversion rates are challenging ongoing investment strategies. But mobile cannot be considered in isolation. Retailers need to understand the way mobile is being used in what is a far more complex consumer journey that can encompass browsing, reserve & collect, a call centre and an instore visit. Retailers have a love/hate relationship with mobile....
The mobile device now dominates Internet access. For retailers, however, while mobile users now routinely outnumber desktop, low conversion rates are challenging ongoing investment strategies....
When Maxymiser was founded back in 2006, the iPhone had yet to debut and mobile devices had not taken on the life they have today in consumers’ lives and...
When Maxymiser was founded back in 2006, the iPhone had yet to debut and mobile devices had not taken on the life they have today in consumers’ lives and brands’ success. We entered the marketplace at that time to achieve one very important, albeit very challenging, objective – to help brands leverage digital in the most effective ways to increase consumer engagement and build loyalty, all the while growing conversions and revenue across multiple channels. Since then, there...
When Maxymiser was founded back in 2006, the iPhone had yet to debut and mobile devices had not taken on the life they have today in consumers’ lives and brands’ success. We entered the marketplace at...
So you recently hosted a Maxymiser workshop, can you tell us a little bit about that? We have had a relationship with Maxymiser for a while now, so I felt that...
So you recently hosted a Maxymiser workshop, can you tell us a little bit about that? We have had a relationship with Maxymiser for a while now, so I felt that the time was right to share our experiences. I wanted to share my thoughts on optimization with other brands and let them know about the benefits we have seen at comparethemarket.com since implementing an optimization strategy. The presentation was all about the importance of optimization within your customer...
So you recently hosted a Maxymiser workshop, can you tell us a little bit about that? We have had a relationship with Maxymiser for a while now, so I felt that the time was right to share...
