Mobile conversions can be tricky, but many of the general website conversion rules still apply: never stop testing, focus on macro-and micro-conversions, always...
Mobile conversions can be tricky, but many of the general website conversion rules still apply: never stop testing, focus on macro-and micro-conversions, always segment, and do the math. Device-centered problems like the lack of a physical keyboard are great to solve for, but only if you have a fundamental understanding of what you’re trying to do. Deadly Mistake 1: Failing to Understand User Intent One of the most common ways businesses try to optimize the web site for...
Mobile conversions can be tricky, but many of the general website conversion rules still apply: never stop testing, focus on macro-and micro-conversions, always segment, and do the...
The mobile device now dominates Internet access. For retailers, however, while mobile users now routinely outnumber desktop, low conversion rates are...
The mobile device now dominates Internet access. For retailers, however, while mobile users now routinely outnumber desktop, low conversion rates are challenging ongoing investment strategies. But mobile cannot be considered in isolation. Retailers need to understand the way mobile is being used in what is a far more complex consumer journey that can encompass browsing, reserve & collect, a call centre and an instore visit. Retailers have a love/hate relationship with mobile....
The mobile device now dominates Internet access. For retailers, however, while mobile users now routinely outnumber desktop, low conversion rates are challenging ongoing investment strategies....
When Maxymiser was founded back in 2006, the iPhone had yet to debut and mobile devices had not taken on the life they have today in consumers’ lives and...
When Maxymiser was founded back in 2006, the iPhone had yet to debut and mobile devices had not taken on the life they have today in consumers’ lives and brands’ success. We entered the marketplace at that time to achieve one very important, albeit very challenging, objective – to help brands leverage digital in the most effective ways to increase consumer engagement and build loyalty, all the while growing conversions and revenue across multiple channels. Since then, there...
When Maxymiser was founded back in 2006, the iPhone had yet to debut and mobile devices had not taken on the life they have today in consumers’ lives and brands’ success. We entered the marketplace at...
So you recently hosted a Maxymiser workshop, can you tell us a little bit about that? We have had a relationship with Maxymiser for a while now, so I felt that...
So you recently hosted a Maxymiser workshop, can you tell us a little bit about that? We have had a relationship with Maxymiser for a while now, so I felt that the time was right to share our experiences. I wanted to share my thoughts on optimization with other brands and let them know about the benefits we have seen at comparethemarket.com since implementing an optimization strategy. The presentation was all about the importance of optimization within your customer...
So you recently hosted a Maxymiser workshop, can you tell us a little bit about that? We have had a relationship with Maxymiser for a while now, so I felt that the time was right to share...
In the world of digital retail and omnichannel marketing, eTail West is one of those events that people plan for well in advance. It’s the place to be if you...
In the world of digital retail and omnichannel marketing, eTail West is one of those events that people plan for well in advance. It’s the place to be if you want to hear top-notch retail executives from brands the likes of Zappos, TOMS, American Eagle Outfitters, CafePress, Talbots and Petco candidly share their digital perspectives, best practices and business problems. Taking place in San Antonio for the first time, several members of our US team, including myself, spent...
In the world of digital retail and omnichannel marketing, eTail West is one of those events that people plan for well in advance. It’s the place to be if you want to hear top-notch retail executives...
In the era of the global brand, maintaining brand consistency across a multi-national marketplace is vital. But alongside this, digital marketers need to tailor...
In the era of the global brand, maintaining brand consistency across a multi-national marketplace is vital. But alongside this, digital marketers need to tailor communications to suit the country-specific preferences, cultures and behaviors of consumers in local markets. Appealing to visitor preferences across an international customer-base dictates a major departure from the one-size-fits-all marketing approach. To succeed, and to drive cross-market brand engagement and...
In the era of the global brand, maintaining brand consistency across a multi-national marketplace is vital. But alongside this, digital marketers need to tailor communications to suit...
In this week’s edition of Digital Bits, we’re speaking to Tim Ash, President & CEO of SiteTuners. Tim is highly respected in the digital space and brings a...
In this week’s edition of Digital Bits, we’re speaking to Tim Ash, President & CEO of SiteTuners. Tim is highly respected in the digital space and brings a wealth of experience, insights and ideas on how brands can leverage digital to reach their full customer experience potential. According to a new IBM study released at the 2014 NRF convention last month, consumers are willing to share details about themselves, particularly if they receive a personalized experience in...
In this week’s edition of Digital Bits, we’re speaking to Tim Ash, President & CEO of SiteTuners. Tim is highly respected in the digital space and brings a wealth of experience, insights and ideas on...
As we near the end of the first quarter of 2014, there has been a lot for us to get excited about over here at Maxymiser. Not only did we hit a major milestone...
As we near the end of the first quarter of 2014, there has been a lot for us to get excited about over here at Maxymiser. Not only did we hit a major milestone by powering over 100 billion online experiences worldwide in all of 2013, we were also granted a patent for our OneTouch network’s method of website optimization. To say the least, this has been very exciting news for all of our global teams and speaks volumes to our ongoing commitment to help brands reach their full...
As we near the end of the first quarter of 2014, there has been a lot for us to get excited about over here at Maxymiser. Not only did we hit a major milestone by powering over 100 billion...
In a recent Wall Street Journal article, Clint Boulton wrote, “Retail CIOs say they are still trying to figure out how to design integrated technology systems...
In a recent Wall Street Journal article, Clint Boulton wrote, “Retail CIOs say they are still trying to figure out how to design integrated technology systems that support a range of physical, online and mobile channels. And retailers’ IT, marketing and sales leaders must collaborate with each other to make these systems work.” As the retail landscape evolves and the lines blur between brick-and-mortar only and online, mobile and social experiences, the fight to survive will...
In a recent Wall Street Journal article, Clint Boulton wrote, “Retail CIOs say they are still trying to figure out how to design integrated technology systems that support a range of physical, online...
