The European online gaming industry continues to grow rapidly. But, as consumer access to gaming increases in line with the evolution of online and mobile...
The European online gaming industry continues to grow rapidly. But, as consumer access to gaming increases in line with the evolution of online and mobile technologies, industry regulations remain both strict and highly scrutinized. This is particularly the case in Scandinavia where competition is tough and in a highly competitive, highly regulated and highly restricted environment, private providers know that the only way to survive is to deliver an optimal user experience....
The European online gaming industry continues to grow rapidly. But, as consumer access to gaming increases in line with the evolution of online and mobile technologies, industry regulations remain...
The relentless growth of internet shopping has naturally forced high street retailers to reinvent their business models to combat online competition. The net...
The relentless growth of internet shopping has naturally forced high street retailers to reinvent their business models to combat online competition. The net result is that many established brands have augmented their operations to maximize digital channels and secured online custom through the sheer weight of their high street name. But what if your brand is not on the High Street? For innovative, online-only retailers – without the benefit of bricks-and-mortar heritage –...
The relentless growth of internet shopping has naturally forced high street retailers to reinvent their business models to combat online competition. The net result is that many established...
Webinars are a fantastic opportunity to learn best practices you can turn into successful new strategies. That’s why we hosted a webinar with our partner,...
Webinars are a fantastic opportunity to learn best practices you can turn into successful new strategies. That’s why we hosted a webinar with our partner, Brooks Bell, last Wednesday, October 16th. Thanks to this partnership, we were able to dedicate an hour to answering some of the most pertinent questions surrounding the sometimes controversial topic of holiday testing. Maxymiser’s Carl Fredericks, Principal Consultant for Retail and Jenni Bruckman, Senior Client Manager at...
Webinars are a fantastic opportunity to learn best practices you can turn into successful new strategies. That’s why we hosted a webinar with our partner, Brooks Bell, last Wednesday, October 16th....
Our latest Customer Success Symposium took place last month, the biggest and most successful that we have hosted so far. With 200+ attendees and eight...
Our latest Customer Success Symposium took place last month, the biggest and most successful that we have hosted so far. With 200+ attendees and eight presentations from a variety of customers, we were thrilled with not only the number of delegates but also the international flavor to our audience. We shared the stage and the day with a variety of organizations from France, Germany, Sweden and others and were humbled by the fact that so many of our customers had made...
Our latest Customer Success Symposium took place last month, the biggest and most successful that we have hosted so far. With 200+ attendees and eight presentations from a variety of customers,...
On October 8th, Maxymiser hosted guest presenter James McCormick, Senior Analyst, Forrester Research for a webinar alongside our Senior Product Strategist,...
On October 8th, Maxymiser hosted guest presenter James McCormick, Senior Analyst, Forrester Research for a webinar alongside our Senior Product Strategist, Daniel Toubian. In addition to making the webinar available on-demand, we've put together some key takeaways (in case you missed it!). James spoke about digital intelligence in an age when we need to leverage our customer insights and analytics to deliver an experience our users will love. “Digital Intelligence” is...
On October 8th, Maxymiser hosted guest presenter James McCormick, Senior Analyst, Forrester Research for a webinar alongside our Senior Product Strategist, Daniel Toubian. In addition to making the...
Brands are hesitant to test during the holiday season. Code freezes and other organizational priorities take effect, while testing initiatives are left to...
Brands are hesitant to test during the holiday season. Code freezes and other organizational priorities take effect, while testing initiatives are left to collect dust until the New Year. It is an organization’s appetite for examination that determines their approach to testing during the holidays. But only those who choose to carry on testing at this critical time stand to gain a unique set of insights. Are you afraid to risk testing inferior experiences that may lead to...
Brands are hesitant to test during the holiday season. Code freezes and other organizational priorities take effect, while testing initiatives are left to collect dust until the New Year. It is...
I sat down with Michael Blumenfeld, Maxymiser's Managing Consultant for Financial Brands to discuss the state of personalization in the financial sector. Here's...
I sat down with Michael Blumenfeld, Maxymiser's Managing Consultant for Financial Brands to discuss the state of personalization in the financial sector. Here's what he had to say: 1. Where are you seeing people succeeding with personalization? What's working and how can you mimic that? Financial Services organizations are finding success in determining what is relevant (and what isn’t) within the sales funnel. They’re cutting down on unnecessary or underused components such...
I sat down with Michael Blumenfeld, Maxymiser's Managing Consultant for Financial Brands to discuss the state of personalization in the financial sector. Here's what he had to say: 1. Where are...
As the travel industry looks back on its peak season, it’s clear that traveler attitudes and expectations continue to change – driven in no small part by the...
As the travel industry looks back on its peak season, it’s clear that traveler attitudes and expectations continue to change – driven in no small part by the role of the mobile device. Customers are increasingly comfortable with researching, booking and checking-in via mobile – but what is the impact of this streamlined, effective and lower cost business model on the customer relationship? How much does a good booking experience contribute to customer loyalty – and how can...
As the travel industry looks back on its peak season, it’s clear that traveler attitudes and expectations continue to change – driven in no small part by the role of the mobile device. Customers are...
According to Forrester Research, for every $80 spent on acquisition, only $1 is spent on conversion. This is staggeringly myopic. Sales/marketing organizations...
According to Forrester Research, for every $80 spent on acquisition, only $1 is spent on conversion. This is staggeringly myopic. Sales/marketing organizations display symptoms of tunnel vision when they put so much emphasis on and so many resources into new client acquisition. The consequences? Most financial services organizations fail to execute an effective retention plan, particularly with their online channels. In order to effectively retain their customer base,...
According to Forrester Research, for every $80 spent on acquisition, only $1 is spent on conversion. This is staggeringly myopic. Sales/marketing organizations display symptoms of tunnel vision when...
