The goal of a loyalty program is two-fold: to improve customer acquisition and retention while collecting customer data. In today’s data-rich age, an evolved loyalty program will put your customer data to work in order to hyper-personalize individual customer experiences, and that’s what customers have come to expect.
Customer experience as a top priority for companies is a refreshing development for those of us who were reared in a world in which choice was limited and change was slow. There is now a vastly improved ability to get good service from a company without wasting too much of anyone's time thanks to a new emphasis on empathy.
While some trends may be a holdover from the previous year or are taking on a bigger role, there are also new B2B marketing trends that need your attention in order to attract and maintain your customer base in 2019.
What makes a loyal customer nowadays? You can no longer say that it is just a satisfied customer or even a repeat customer. Really, you are looking for a lifetime of customer value. You want customers loyal to you and always coming back, but not only that. You want to push them up the loyalty ladder from just being repeat customers.
On March 20, 2019, the 13th Annual Markies Awards took place in Las Vegas, Nevada. For more than a decade, the Markie Awards have celebrated the art and science of digital marketing for more than a decade. However, this year, the Markies evolved and broadened their scope to applaud brilliance beyond just marketing. Therefore, the 2019 Markies honored the creators of standout customer experiences across marketing, sales, service, and commerce.
A “best practice” may not be the right thing for an organization to chase for a myriad of reasons. Your current environment limitations, the expense of changing to adopt to the “best” practice (the technology, the process, roles and responsibilities, the organizational implications) - AND potential overkill stemming from the “industry-accepted” practice that you may not really need, be it “best” or not
Given the proliferation of best-of-breed and suite solutions alike, with corporate buying strategies often resulting in a mix-and-match approach, it is fair to say that IT landscapes have grown ever more complex. Thus, the age of function-feature has come to an end. All hail the age of integrations.