Customer Experience Optimization (CXO) is a continuous cycle of ideation, innovation, measurement, and analysis. Fortunately for those of us in the CXO...
Customer Experience Optimization (CXO) is a continuous cycle of ideation, innovation, measurement, and analysis. Fortunately for those of us in the CXO business, this circular process is never-ending; there is always another landing page to optimize, another user segment to target and another functionality to test. Once we finish one campaign and learn something about our visitors as a whole, another question materializes: "Is this the optimal experience for all user...
Customer Experience Optimization (CXO) is a continuous cycle of ideation, innovation, measurement, and analysis. Fortunately for those of us in the CXO business, this circular process is never-ending;...
Your retail site has one simple goal: to make customers buy something. But getting visitors who land on your homepage through to checkout can be a complicated...
Your retail site has one simple goal: to make customers buy something. But getting visitors who land on your homepage through to checkout can be a complicated ordeal. In fact, simply getting them beyond the homepage is a big challenge for many retailers. Believe it or not, too many online retailers and their marketing teams are not taking the time to properly plan an effective homepage one that entices visitors to click through into the site. The result is inconsistent...
Your retail site has one simple goal: to make customers buy something. But getting visitors who land on your homepage through to checkout can be a complicated ordeal. In fact, simply getting them...
In the last few months I’ve spoken to a number of agencies who are considering building conversion optimization practices. To date, most of these agencies have...
In the last few months I’ve spoken to a number of agencies who are considering building conversion optimization practices. To date, most of these agencies have had some rudimentary experience with testing and personalization derived from their traffic acquisition and customer retention services. The experience is often limited to A/B testing landing pages or email split tests on desktops. That’s about to change. Whereas in the past only a handful of agencies in the market had...
In the last few months I’ve spoken to a number of agencies who are considering building conversion optimization practices. To date, most of these agencies have had some rudimentary experience...
The test lifecycle is a curious animal involving several steps such as ideation, development, and quality assurance. But one thing is certain; everyone benefits...
The test lifecycle is a curious animal involving several steps such as ideation, development, and quality assurance. But one thing is certain; everyone benefits when a new test flies through the coding phase. This might feel outside the marketer’s control, as they must rely on IT support for the follow through, but there are a number of ways to reduce development time and overall efficiency of the test creation life cycle. Organized developers and savvy marketers can work...
The test lifecycle is a curious animal involving several steps such as ideation, development, and quality assurance. But one thing is certain; everyone benefits when a new test flies through the...
Travel site visitors engage and make purchases in a unique manner. Typically they are high-intentioned users with specific needs or a set of needs which direct...
Travel site visitors engage and make purchases in a unique manner. Typically they are high-intentioned users with specific needs or a set of needs which direct their search. With whom they are completing the purchase (or where) matters less than factors like price and convenience. For example, Traveller Bill probably already knows when he enters your site that he needs a flight to Europe for his partner and two children that departs on Sunday and returns a week later. As a...
Travel site visitors engage and make purchases in a unique manner. Typically they are high-intentioned users with specific needs or a set of needs which direct their search. With whom they...
Advancements in technology and data availability have rendered the one-size-fits-all approach to online marketing obsolete. Companies who are able to identify...
Advancements in technology and data availability have rendered the one-size-fits-all approach to online marketing obsolete. Companies who are able to identify key characteristics of prospects or buyers and tailor website content to meet their needs have a competitive advantage and a more profitable digital experience. Although historically it was difficult to drill down on individual user characteristics, today’s growing digital space has made this easy. Optimization tools...
Advancements in technology and data availability have rendered the one-size-fits-all approach to online marketing obsolete. Companies who are able to identify key characteristics of prospects or...
The cruise and ferry industries may enjoy a different customer profile and face different competitive challenges but there is one underpinning goal that they...
The cruise and ferry industries may enjoy a different customer profile and face different competitive challenges but there is one underpinning goal that they both share: the sale of ancillary products (from destination excursions to onboard meals) can mean the difference between profit and loss on any single journey. Bet Maguire, Senior Analyst, Maxymiser, outlines the importance of online content and customer journey optimization to drive up revenues. For the ferry industry,...
The cruise and ferry industries may enjoy a different customer profile and face different competitive challenges but there is one underpinning goal that they both share: the sale of ancillary products...
Your ideal customer lands on your site, following the path you created from their inbox, Facebook page or a personalized offer. She browses your category pages...
Your ideal customer lands on your site, following the path you created from their inbox, Facebook page or a personalized offer. She browses your category pages and clicks through to add items to her cart from several product detail pages. She is a high propensity buyer with a full shopping cart, now all you have to do is help her checkout. But that’s easier said than done. Brands sometimes trip up their customers at this critical moment in the buyer journey. That’s why it is...
Your ideal customer lands on your site, following the path you created from their inbox, Facebook page or a personalized offer. She browses your category pages and clicks through to add items to her...
With mobile use now dominating the market and becoming the primary route to the Internet for up to 77% of users*, you can see why Google has tailored its latest...
With mobile use now dominating the market and becoming the primary route to the Internet for up to 77% of users*, you can see why Google has tailored its latest algorithm to reward sites that are optimized for mobile use. Within the new changes introduced by Google, businesses that have ‘mobile friendly’ sites will now rank higher up on Google’s search pages, effectively making them more visible to web visitors than those that aren’t optimized for mobile devices. This change...
With mobile use now dominating the market and becoming the primary route to the Internet for up to 77% of users*, you can see why Google has tailored its latest algorithm to reward sites that...
