The rapid development of smartphone technology is transforming the market for mobile devices. The ways in which consumers use mobile phones has evolved beyond...
The rapid development of smartphone technology is transforming the market for mobile devices. The ways in which consumers use mobile phones has evolved beyond making and receiving calls, with mobile technology becoming increasingly immersed into everyday life. Global smartphone shipments are growing at a record pace, with Gartner estimating that smartphones will account for 88% of global mobile phone sales by 2018. Online media naturally plays a key role in measuring customer...
The rapid development of smartphone technology is transforming the market for mobile devices. The ways in which consumers use mobile phones has evolved beyond making and receiving calls, with...
It’s 2015. Data-driven marketing decisions are the not-so-new norm, and for good reason. For marketers responsible for online business, Google Analytics is one...
It’s 2015. Data-driven marketing decisions are the not-so-new norm, and for good reason. For marketers responsible for online business, Google Analytics is one of the most powerful data tools available. It provides a wealth of information about your visitors and their behaviors on your site, including conversion rates, time on site, drop-off rates, and location. A great deal of the information available within Google Analytics can be used to develop your customer experience...
It’s 2015. Data-driven marketing decisions are the not-so-new norm, and for good reason. For marketers responsible for online business, Google Analytics is one of the most powerful data tools...
From account switching to the inexorable rise of aggregators, financial services companies are entering a period of unprecedented competition. As a result, the...
From account switching to the inexorable rise of aggregators, financial services companies are entering a period of unprecedented competition. As a result, the focus in 2015 has been on retention and cross-selling – and that means fundamentally changing the way financial services companies interact with customers and sell products. Nick Fleetwood, Head of Financial Services, EMEA, explains how optimization can be used to drive loyalty and cross-sell further in 2015 and...
From account switching to the inexorable rise of aggregators, financial services companies are entering a period of unprecedented competition. As a result, the focus in 2015 has been on retention and...
Will a popup modal increase email sign ups or lead to drop-offs? Marketers know the importance of email when it comes to compelling purchases, sign ups and...
Will a popup modal increase email sign ups or lead to drop-offs? Marketers know the importance of email when it comes to compelling purchases, sign ups and other engagement. If you still need convincing, consider this: 44% of email recipients made at least one purchase last year based on a promotional email. (Convinceandconvert.com) At Maxymiser, we commonly assist our clients in running test campaigns to add a modal popup to a landing page. Remember: When you’re asking a...
Will a popup modal increase email sign ups or lead to drop-offs? Marketers know the importance of email when it comes to compelling purchases, sign ups and other engagement. If you still...
As the optimization market matures, marketers want to do more with their test campaigns. Optimizing complex funnels and delivering personalized customer...
As the optimization market matures, marketers want to do more with their test campaigns. Optimizing complex funnels and delivering personalized customer experiences across web and mobile has become more important than ever for brands to stay ahead of the game. At Maxymiser, our core focus is to provide the tools marketers and developers need to be successful across this entire spectrum of optimization. As part of this tool set, we are opening up our platform with APIs and...
As the optimization market matures, marketers want to do more with their test campaigns. Optimizing complex funnels and delivering personalized customer experiences across web and mobile has...
What is A/A testing? How can it be utilized for your campaigns? You’re all familiar with A/B testing, but how much do you know about A/A testing? A/A testing is...
What is A/A testing? How can it be utilized for your campaigns? You’re all familiar with A/B testing, but how much do you know about A/A testing? A/A testing is a useful method for gaining confidence around your tests and your testing tool, whereas A/B testing compares two alternative experiences. A Validation Tool A/A testing compares a default experience to itself in a single element test using two sets of randomly-generated audiences. An A/A test helps to validate a...
What is A/A testing? How can it be utilized for your campaigns? You’re all familiar with A/B testing, but how much do you know about A/A testing? A/A testing is a useful method for gaining confidence...
Customer Experience Optimization (CXO) is a continuous cycle of ideation, innovation, measurement, and analysis. Fortunately for those of us in the CXO...
Customer Experience Optimization (CXO) is a continuous cycle of ideation, innovation, measurement, and analysis. Fortunately for those of us in the CXO business, this circular process is never-ending; there is always another landing page to optimize, another user segment to target and another functionality to test. Once we finish one campaign and learn something about our visitors as a whole, another question materializes: "Is this the optimal experience for all user...
Customer Experience Optimization (CXO) is a continuous cycle of ideation, innovation, measurement, and analysis. Fortunately for those of us in the CXO business, this circular process is never-ending;...
Your retail site has one simple goal: to make customers buy something. But getting visitors who land on your homepage through to checkout can be a complicated...
Your retail site has one simple goal: to make customers buy something. But getting visitors who land on your homepage through to checkout can be a complicated ordeal. In fact, simply getting them beyond the homepage is a big challenge for many retailers. Believe it or not, too many online retailers and their marketing teams are not taking the time to properly plan an effective homepage one that entices visitors to click through into the site. The result is inconsistent...
Your retail site has one simple goal: to make customers buy something. But getting visitors who land on your homepage through to checkout can be a complicated ordeal. In fact, simply getting them...
In the last few months I’ve spoken to a number of agencies who are considering building conversion optimization practices. To date, most of these agencies have...
In the last few months I’ve spoken to a number of agencies who are considering building conversion optimization practices. To date, most of these agencies have had some rudimentary experience with testing and personalization derived from their traffic acquisition and customer retention services. The experience is often limited to A/B testing landing pages or email split tests on desktops. That’s about to change. Whereas in the past only a handful of agencies in the market had...
In the last few months I’ve spoken to a number of agencies who are considering building conversion optimization practices. To date, most of these agencies have had some rudimentary experience...
