Consumers may be watching far less television, but they're watching a great deal more video. There's no reason to harp on the myriad reasons online video...
Consumers may be watching far less television, but they're watching a great deal more video. There's no reason to harp on the myriad reasons online video consumption is growing exponentially, but like any marketing initiative, it's not enough to check the box of having video content on your website and leave it at that. Using videos to convert your customers, whether you are selling a product, service or technology, is only effective when done right. According to Digital...
Consumers may be watching far less television, but they're watching a great deal more video. There's no reason to harp on the myriad reasons online video consumption is growing exponentially, but...
In the drive for online subscriptions and new advertising streams, mobile is without doubt the new media battleground. With at least 50% of content now being...
In the drive for online subscriptions and new advertising streams, mobile is without doubt the new media battleground. With at least 50% of content now being consumed via mobile platforms, media companies are wrestling with fast evolving mobile strategies. Yet with a continued focus on the technicalities of responsive design on the web, and constant upgrades to mobile apps, the combined majority of media companies still haven’t got to grips with testing experiences across the...
In the drive for online subscriptions and new advertising streams, mobile is without doubt the new media battleground. With at least 50% of content now being consumed via mobile platforms,...
This is a guest blog post from Sophia Drivalas, Director of eCommerce Practice at Risetime Inc. You can read her ongoing B2B Optimization series on the Risetime...
This is a guest blog post from Sophia Drivalas, Director of eCommerce Practice at Risetime Inc. You can read her ongoing B2B Optimization series on the Risetime blog. “How big of a team do I need to do A/B testing?” That’s a common question I hear from clients interested in starting an optimization program. Unfortunately, there is no standard answer for every organization. Team size is really dependent on the number of tests you’ll be running and the test complexity. And it’s...
This is a guest blog post from Sophia Drivalas, Director of eCommerce Practice at Risetime Inc. You can read her ongoing B2B Optimization series on the Risetime blog. “How big of a team do I need to...
The largest Maxymiser Customer Success Symposium ever took place in London, just over a week ago. With over 200 delegates and 10 speakers, including House of...
The largest Maxymiser Customer Success Symposium ever took place in London, just over a week ago. With over 200 delegates and 10 speakers, including House of Fraser, NOTHS (notonthehighstreet.com), Betclic, Three and Admiral, the event was a great chance to hear not only about the success of our customers, but also the best practice knowledge that has been gained through their optimization programmes. The overriding theme of the Symposium was the broad adoption of a “hybrid”...
The largest Maxymiser Customer Success Symposium ever took place in London, just over a week ago. With over 200 delegates and 10 speakers, including House of Fraser, NOTHS (notonthehighstreet.com),...
This is a guest post from our partner, Ensighten. Understanding the customer journey and delivering relevant experiences to customers has never been more...
This is a guest post from our partner, Ensighten. Understanding the customer journey and delivering relevant experiences to customers has never been more important for digital marketers. But what is a customer journey and how does this translate into delivering a more relevant experience? A customer journey represents the various touch points and interactions that your customer has with your brand over time across all of the onsite, offsite, mobile, social and even offline...
This is a guest post from our partner, Ensighten. Understanding the customer journey and delivering relevant experiences to customers has never been more important for digital marketers. But what is...
New regulation announced in the UK by the Competition and Markets Authority (CMA) aims to introduce measures that it ‘expects to increase competition in the car...
New regulation announced in the UK by the Competition and Markets Authority (CMA) aims to introduce measures that it ‘expects to increase competition in the car insurance market’.* In an already fiercely competitive industry these are liable to have short term implications on how insurers offer products, as well as longer term ones on consumer behavior. The measures respond to two findings. Firstly that agreements existed between insurers and price comparison sites that...
New regulation announced in the UK by the Competition and Markets Authority (CMA) aims to introduce measures that it ‘expects to increase competition in the car insurance market’.* In an...
Whether you’re entering a POC or assessing your current customer experience optimization solution, leave no stone unturned. Just as you urge your customers to...
Whether you’re entering a POC or assessing your current customer experience optimization solution, leave no stone unturned. Just as you urge your customers to get the facts before making a purchase, you should be discerning when considering this (or any) kind of cxo solution. There is no “one-size-fits-all” approach to an online testing vendor, which is why these questions may vary between retailers and B2B organizations. But the overall goal of your assessment remains the...
Whether you’re entering a POC or assessing your current customer experience optimization solution, leave no stone unturned. Just as you urge your customers to get the facts before making a...
Do you ever start out with a simple A/B or multivariate test idea and end up with a complex or even confounding campaign? It happens all the time. Simple...
Do you ever start out with a simple A/B or multivariate test idea and end up with a complex or even confounding campaign? It happens all the time. Simple campaign ideas which are intended to answer one critical business question transform into complicated tests after additional parties enter the discussion. It’s not just testing. Even the clearest, most indisputable business goals can become diluted as they make their way through an organization’s various teams. Returning to...
Do you ever start out with a simple A/B or multivariate test idea and end up with a complex or even confounding campaign? It happens all the time. Simple campaign ideas which are intended to...
While there is no doubt that the gaming market in general was pretty early to recognize consumer desire to interact via a multitude of platforms, the latest...
While there is no doubt that the gaming market in general was pretty early to recognize consumer desire to interact via a multitude of platforms, the latest generation of mobile only gaming platforms have stolen market share in an unprecedented fashion. With an oversubscribed marketplace, unmanageable competition and the new UK tax requirements fuelling mergers and acquisition, right now, the ability to deliver a great mobile experience may make the difference between staying...
While there is no doubt that the gaming market in general was pretty early to recognize consumer desire to interact via a multitude of platforms, the latest generation of mobile only gaming platforms...
