The cruise and ferry industries may enjoy a different customer profile and face different competitive challenges but there is one underpinning goal that they...
The cruise and ferry industries may enjoy a different customer profile and face different competitive challenges but there is one underpinning goal that they both share: the sale of ancillary products (from destination excursions to onboard meals) can mean the difference between profit and loss on any single journey. Bet Maguire, Senior Analyst, Maxymiser, outlines the importance of online content and customer journey optimization to drive up revenues. For the ferry industry,...
The cruise and ferry industries may enjoy a different customer profile and face different competitive challenges but there is one underpinning goal that they both share: the sale of ancillary products...
Your ideal customer lands on your site, following the path you created from their inbox, Facebook page or a personalized offer. She browses your category pages...
Your ideal customer lands on your site, following the path you created from their inbox, Facebook page or a personalized offer. She browses your category pages and clicks through to add items to her cart from several product detail pages. She is a high propensity buyer with a full shopping cart, now all you have to do is help her checkout. But that’s easier said than done. Brands sometimes trip up their customers at this critical moment in the buyer journey. That’s why it is...
Your ideal customer lands on your site, following the path you created from their inbox, Facebook page or a personalized offer. She browses your category pages and clicks through to add items to her...
With mobile use now dominating the market and becoming the primary route to the Internet for up to 77% of users*, you can see why Google has tailored its latest...
With mobile use now dominating the market and becoming the primary route to the Internet for up to 77% of users*, you can see why Google has tailored its latest algorithm to reward sites that are optimized for mobile use. Within the new changes introduced by Google, businesses that have ‘mobile friendly’ sites will now rank higher up on Google’s search pages, effectively making them more visible to web visitors than those that aren’t optimized for mobile devices. This change...
With mobile use now dominating the market and becoming the primary route to the Internet for up to 77% of users*, you can see why Google has tailored its latest algorithm to reward sites that...
Over the past few months, I’ve been following Risetime’s four-part B2B Optimization Series. It was written by Sophia Drivalas, the head of Risetime’s e-commerce...
Over the past few months, I’ve been following Risetime’s four-part B2B Optimization Series. It was written by Sophia Drivalas, the head of Risetime’s e-commerce practice to address an often-neglected crowd of marketers looking to improve their customer experience with optimization. Now that the series has ended, I’ve endeavored to look back and run through some of the most important takeaways from Risetime’s series. Here's what I came up with: Part I: Meet revenue targets and...
Over the past few months, I’ve been following Risetime’s four-part B2B Optimization Series. It was written by Sophia Drivalas, the head of Risetime’s e-commerce practice to address an often-neglected...
Just because you’ve never run a mobile test before doesn’t mean you’re a complete novice. Your experience in running test campaigns on desktop will feed...
Just because you’ve never run a mobile test before doesn’t mean you’re a complete novice. Your experience in running test campaigns on desktop will feed directly into your mobile optimization program. Let’s figure out how to apply desktop learnings to drive impactful mobile tests! I’ve broken your path to mobile testing success down into four steps. Because I am an analyst for travel and hospitality brands, this post will use examples largely from my sector, however, there...
Just because you’ve never run a mobile test before doesn’t mean you’re a complete novice. Your experience in running test campaigns on desktop will feed directly into your mobile optimization program....
Last week, I attended WBR's Digital Travel Summit in Henderson, Nevada. In the palm tree studded District, my teammates and I settled in and prepared our booth...
Last week, I attended WBR's Digital Travel Summit in Henderson, Nevada. In the palm tree studded District, my teammates and I settled in and prepared our booth for the intimate conference the Sunday before kickoff. The two main session days were organized by stages in the customer journey. The first, "Dreaming, Planning & Booking,” the next "Preparation, The Guest Experience & Building Guest Loyalty.” While I was not able to attend every session, the following is a summary of...
Last week, I attended WBR's Digital Travel Summit in Henderson, Nevada. In the palm tree studded District, my teammates and I settled in and prepared our booth for the intimate conference the Sunday...
The ‘shared economy’, founded on the principle of people renting things from one another, is fast becoming a global phenomenon. Analysts estimate that the...
The ‘shared economy’, founded on the principle of people renting things from one another, is fast becoming a global phenomenon. Analysts estimate that the consumer peer-to-peer rental market is worth around $26 billion, with the potential to grow exponentially in the next five years. But as traditional businesses wake up to the threat of the shared economy eating into their market share, the smartest shared economy brands are recognizing the importance of understanding the...
The ‘shared economy’, founded on the principle of people renting things from one another, is fast becoming a global phenomenon. Analysts estimate that the consumer peer-to-peer rental market is worth...
Having a difficult time defining campaigns? You are not alone! With so many pages and testable elements across a website, optimization managers from every...
Having a difficult time defining campaigns? You are not alone! With so many pages and testable elements across a website, optimization managers from every industry regularly face the challenge of producing winning test ideas. In order to reduce the dizziness of potential campaign ideas rushing through your head, we have compiled 6 simple steps to create winning campaign concepts. Check them out! 1. Identify a Business Goal State the business goal you are trying to reach via...
Having a difficult time defining campaigns? You are not alone! With so many pages and testable elements across a website, optimization managers from every industry regularly face the challenge...
Customer segmentation is a business strategy in which companies strive to better understand their visitors. Online, this manifests as an effort target visitors...
Customer segmentation is a business strategy in which companies strive to better understand their visitors. Online, this manifests as an effort target visitors with the content that is most likely to elicit their engagement, interest, and conversion, based on knowledge brands can obtain about visitors' preferences. In other words, segmentation involves taking an ocean of people--from cold to sold, from visitors to prospects to qualified leads to converted buyers--and breaking...
Customer segmentation is a business strategy in which companies strive to better understand their visitors. Online, this manifests as an effort target visitors with the content that is most likely to...
