After a heart-stopping cab ride through snowy New York, a delayed flight, and a missed connection in Chicago, last Tuesday, we made our descent into the Palm...
After a heart-stopping cab ride through snowy New York, a delayed flight, and a missed connection in Chicago, last Tuesday, we made our descent into the Palm Springs airport. When the extent of my climatic transition became clear--from tundra to tropics--the travel struggles faded into irrelevance. And so began eTail West 2015. Thousands of retailers from all over the country gathered at the JW Marriott in Palm Desert to learn about the present and future of digital commerce....
After a heart-stopping cab ride through snowy New York, a delayed flight, and a missed connection in Chicago, last Tuesday, we made our descent into the Palm Springs airport. When the extent of...
It’s little wonder that operators across the global gaming industry are increasingly investing in the development of customer experience optimization (CXO)...
It’s little wonder that operators across the global gaming industry are increasingly investing in the development of customer experience optimization (CXO) strategies. The most progressive are using composites of multivariate testing, personalization, segmentation and behavioral targeting to leverage customer data and drive engagement, revenue and long-term business value. One such advocate of the CXO approach is Paddy Power, the UK’s third biggest online bookmaker and one of...
It’s little wonder that operators across the global gaming industry are increasingly investing in the development of customer experience optimization (CXO) strategies. The most progressive are using...
This is a guest post from Jess Bahr. According to Phocuswright’s Traveler Technology Survey 2014 published last month, “one in four leisure travelers used their...
This is a guest post from Jess Bahr. According to Phocuswright’s Traveler Technology Survey 2014 published last month, “one in four leisure travelers used their smartphone to book leisure in 2014, up from only 15% in 2013.” The Google 2014 Traveler Study indicated that almost 40% of travelers report having made travel-related purchases through a mobile device in Q1 of 2014, with mobile only bookings experiencing an 84% uplift from the previous year. The data, as always, tells...
This is a guest post from Jess Bahr. According to Phocuswright’s Traveler Technology Survey 2014 published last month, “one in four leisure travelers used their smartphone to book leisure in 2014,...
You may not realize how often you're testing. In fact, most of us don't. When you try on four suits at a department store before making a purchase, you're...
You may not realize how often you're testing. In fact, most of us don't. When you try on four suits at a department store before making a purchase, you're testing. When you attend a wine tasting before bringing home a bottle to share with friends and family, you're testing. When it comes to everyday tests like these, we tend to go with what "feels right." And there's nothing wrong with that. However, when it comes to testing digital content and design, you need more than just...
You may not realize how often you're testing. In fact, most of us don't. When you try on four suits at a department store before making a purchase, you're testing. When you attend a wine...
As online channels continue to play an increasingly important role in customers’ purchasing journeys, maximizing the opportunities digital media provides is a...
As online channels continue to play an increasingly important role in customers’ purchasing journeys, maximizing the opportunities digital media provides is a sure-fire way to further success. Therefore, it comes as no surprise that companies are seizing this chance and seeking ways to improve customer engagement and develop a better understanding of consumer preferences. We speak to Will Thomas, Web Performance Manager at Admiral Group to find out how optimization is driving...
As online channels continue to play an increasingly important role in customers’ purchasing journeys, maximizing the opportunities digital media provides is a sure-fire way to further...
There’s a zoo of testing methodologies out there, and it can be hard to understand what each methodology does and it’s intended purpose. In this post I will...
There’s a zoo of testing methodologies out there, and it can be hard to understand what each methodology does and it’s intended purpose. In this post I will focus on two basic methodologies, A/B (or split) testing and multivariate testing (MVT), clarifying what each one does. Read on to find out when A/B testing is not enough and when you absolutely need to use MVT to optimize your site. What are A/B & Multivariate Testing? To begin, we need some terminology. Every page is...
There’s a zoo of testing methodologies out there, and it can be hard to understand what each methodology does and it’s intended purpose. In this post I will focus on two basic methodologies, A/B (or...
For ecommerce companies that complete thousands of transactions monthly, shipping is a multimillion dollar expense. Shipping is also be a powerful motivator of...
For ecommerce companies that complete thousands of transactions monthly, shipping is a multimillion dollar expense. Shipping is also be a powerful motivator of visitor behavior. In fact, “according to 53% of US online buyers shipping costs are the second most important reason why they switch to another retailer, just behind a lower price.” Forrester Testing your free shipping offer is an opportunity to achieve order value targets and increase conversion. By testing, you can...
For ecommerce companies that complete thousands of transactions monthly, shipping is a multimillion dollar expense. Shipping is also be a powerful motivator of visitor behavior. In fact, “according to...
If you’re reading this, chances are that you’re either running a testing optimization program, or are about to. And with every a/b or multivariate test that you...
If you’re reading this, chances are that you’re either running a testing optimization program, or are about to. And with every a/b or multivariate test that you have run, or intend to run, there are some nagging questions that are sure to follow. These kinds of questions are very common and can be answered easily with the right statistical approach; nevertheless they can be incredibly frustrating. I’m talking about questions like: • How long should my test run for? • I need...
If you’re reading this, chances are that you’re either running a testing optimization program, or are about to. And with every a/b or multivariate test that you have run, or intend to run, there...
As we accelerate into a New Year and marketers strategize for what's ahead, there is plenty of chatter about the outlook for digital marketing in 2015. We've...
As we accelerate into a New Year and marketers strategize for what's ahead, there is plenty of chatter about the outlook for digital marketing in 2015. We've filtered through our pick of proposed “Trends for 2015” and whittled down the selection to 3 online marketing trends that will impact testing strategies this year. There has been more written about 2015 digital marketing trends than anyone could ever want or need. It’s important to keep abreast of the patterns and...
As we accelerate into a New Year and marketers strategize for what's ahead, there is plenty of chatter about the outlook for digital marketing in 2015. We've filtered through our pick of proposed...
