The test lifecycle is a curious animal involving several steps such as ideation, development, and quality assurance. But one thing is certain; everyone benefits...
The test lifecycle is a curious animal involving several steps such as ideation, development, and quality assurance. But one thing is certain; everyone benefits when a new test flies through the coding phase. This might feel outside the marketer’s control, as they must rely on IT support for the follow through, but there are a number of ways to reduce development time and overall efficiency of the test creation life cycle. Organized developers and savvy marketers can work...
The test lifecycle is a curious animal involving several steps such as ideation, development, and quality assurance. But one thing is certain; everyone benefits when a new test flies through the...
Travel site visitors engage and make purchases in a unique manner. Typically they are high-intentioned users with specific needs or a set of needs which direct...
Travel site visitors engage and make purchases in a unique manner. Typically they are high-intentioned users with specific needs or a set of needs which direct their search. With whom they are completing the purchase (or where) matters less than factors like price and convenience. For example, Traveller Bill probably already knows when he enters your site that he needs a flight to Europe for his partner and two children that departs on Sunday and returns a week later. As a...
Travel site visitors engage and make purchases in a unique manner. Typically they are high-intentioned users with specific needs or a set of needs which direct their search. With whom they...
Advancements in technology and data availability have rendered the one-size-fits-all approach to online marketing obsolete. Companies who are able to identify...
Advancements in technology and data availability have rendered the one-size-fits-all approach to online marketing obsolete. Companies who are able to identify key characteristics of prospects or buyers and tailor website content to meet their needs have a competitive advantage and a more profitable digital experience. Although historically it was difficult to drill down on individual user characteristics, today’s growing digital space has made this easy. Optimization tools...
Advancements in technology and data availability have rendered the one-size-fits-all approach to online marketing obsolete. Companies who are able to identify key characteristics of prospects or...
The cruise and ferry industries may enjoy a different customer profile and face different competitive challenges but there is one underpinning goal that they...
The cruise and ferry industries may enjoy a different customer profile and face different competitive challenges but there is one underpinning goal that they both share: the sale of ancillary products (from destination excursions to onboard meals) can mean the difference between profit and loss on any single journey. Bet Maguire, Senior Analyst, Maxymiser, outlines the importance of online content and customer journey optimization to drive up revenues. For the ferry industry,...
The cruise and ferry industries may enjoy a different customer profile and face different competitive challenges but there is one underpinning goal that they both share: the sale of ancillary products...
Your ideal customer lands on your site, following the path you created from their inbox, Facebook page or a personalized offer. She browses your category pages...
Your ideal customer lands on your site, following the path you created from their inbox, Facebook page or a personalized offer. She browses your category pages and clicks through to add items to her cart from several product detail pages. She is a high propensity buyer with a full shopping cart, now all you have to do is help her checkout. But that’s easier said than done. Brands sometimes trip up their customers at this critical moment in the buyer journey. That’s why it is...
Your ideal customer lands on your site, following the path you created from their inbox, Facebook page or a personalized offer. She browses your category pages and clicks through to add items to her...
With mobile use now dominating the market and becoming the primary route to the Internet for up to 77% of users*, you can see why Google has tailored its latest...
With mobile use now dominating the market and becoming the primary route to the Internet for up to 77% of users*, you can see why Google has tailored its latest algorithm to reward sites that are optimized for mobile use. Within the new changes introduced by Google, businesses that have ‘mobile friendly’ sites will now rank higher up on Google’s search pages, effectively making them more visible to web visitors than those that aren’t optimized for mobile devices. This change...
With mobile use now dominating the market and becoming the primary route to the Internet for up to 77% of users*, you can see why Google has tailored its latest algorithm to reward sites that...
Over the past few months, I’ve been following Risetime’s four-part B2B Optimization Series. It was written by Sophia Drivalas, the head of Risetime’s e-commerce...
Over the past few months, I’ve been following Risetime’s four-part B2B Optimization Series. It was written by Sophia Drivalas, the head of Risetime’s e-commerce practice to address an often-neglected crowd of marketers looking to improve their customer experience with optimization. Now that the series has ended, I’ve endeavored to look back and run through some of the most important takeaways from Risetime’s series. Here's what I came up with: Part I: Meet revenue targets and...
Over the past few months, I’ve been following Risetime’s four-part B2B Optimization Series. It was written by Sophia Drivalas, the head of Risetime’s e-commerce practice to address an often-neglected...
Just because you’ve never run a mobile test before doesn’t mean you’re a complete novice. Your experience in running test campaigns on desktop will feed...
Just because you’ve never run a mobile test before doesn’t mean you’re a complete novice. Your experience in running test campaigns on desktop will feed directly into your mobile optimization program. Let’s figure out how to apply desktop learnings to drive impactful mobile tests! I’ve broken your path to mobile testing success down into four steps. Because I am an analyst for travel and hospitality brands, this post will use examples largely from my sector, however, there...
Just because you’ve never run a mobile test before doesn’t mean you’re a complete novice. Your experience in running test campaigns on desktop will feed directly into your mobile optimization program....
Last week, I attended WBR's Digital Travel Summit in Henderson, Nevada. In the palm tree studded District, my teammates and I settled in and prepared our booth...
Last week, I attended WBR's Digital Travel Summit in Henderson, Nevada. In the palm tree studded District, my teammates and I settled in and prepared our booth for the intimate conference the Sunday before kickoff. The two main session days were organized by stages in the customer journey. The first, "Dreaming, Planning & Booking,” the next "Preparation, The Guest Experience & Building Guest Loyalty.” While I was not able to attend every session, the following is a summary of...
Last week, I attended WBR's Digital Travel Summit in Henderson, Nevada. In the palm tree studded District, my teammates and I settled in and prepared our booth for the intimate conference the Sunday...
