As the optimization market matures, marketers want to do more with their test campaigns. Optimizing complex funnels and delivering personalized customer...
As the optimization market matures, marketers want to do more with their test campaigns. Optimizing complex funnels and delivering personalized customer experiences across web and mobile has become more important than ever for brands to stay ahead of the game. At Maxymiser, our core focus is to provide the tools marketers and developers need to be successful across this entire spectrum of optimization. As part of this tool set, we are opening up our platform with APIs and...
As the optimization market matures, marketers want to do more with their test campaigns. Optimizing complex funnels and delivering personalized customer experiences across web and mobile has...
What is A/A testing? How can it be utilized for your campaigns? You’re all familiar with A/B testing, but how much do you know about A/A testing? A/A testing is...
What is A/A testing? How can it be utilized for your campaigns? You’re all familiar with A/B testing, but how much do you know about A/A testing? A/A testing is a useful method for gaining confidence around your tests and your testing tool, whereas A/B testing compares two alternative experiences. A Validation Tool A/A testing compares a default experience to itself in a single element test using two sets of randomly-generated audiences. An A/A test helps to validate a...
What is A/A testing? How can it be utilized for your campaigns? You’re all familiar with A/B testing, but how much do you know about A/A testing? A/A testing is a useful method for gaining confidence...
Customer Experience Optimization (CXO) is a continuous cycle of ideation, innovation, measurement, and analysis. Fortunately for those of us in the CXO...
Customer Experience Optimization (CXO) is a continuous cycle of ideation, innovation, measurement, and analysis. Fortunately for those of us in the CXO business, this circular process is never-ending; there is always another landing page to optimize, another user segment to target and another functionality to test. Once we finish one campaign and learn something about our visitors as a whole, another question materializes: "Is this the optimal experience for all user...
Customer Experience Optimization (CXO) is a continuous cycle of ideation, innovation, measurement, and analysis. Fortunately for those of us in the CXO business, this circular process is never-ending;...
Your retail site has one simple goal: to make customers buy something. But getting visitors who land on your homepage through to checkout can be a complicated...
Your retail site has one simple goal: to make customers buy something. But getting visitors who land on your homepage through to checkout can be a complicated ordeal. In fact, simply getting them beyond the homepage is a big challenge for many retailers. Believe it or not, too many online retailers and their marketing teams are not taking the time to properly plan an effective homepage one that entices visitors to click through into the site. The result is inconsistent...
Your retail site has one simple goal: to make customers buy something. But getting visitors who land on your homepage through to checkout can be a complicated ordeal. In fact, simply getting them...
In the last few months I’ve spoken to a number of agencies who are considering building conversion optimization practices. To date, most of these agencies have...
In the last few months I’ve spoken to a number of agencies who are considering building conversion optimization practices. To date, most of these agencies have had some rudimentary experience with testing and personalization derived from their traffic acquisition and customer retention services. The experience is often limited to A/B testing landing pages or email split tests on desktops. That’s about to change. Whereas in the past only a handful of agencies in the market had...
In the last few months I’ve spoken to a number of agencies who are considering building conversion optimization practices. To date, most of these agencies have had some rudimentary experience...
The test lifecycle is a curious animal involving several steps such as ideation, development, and quality assurance. But one thing is certain; everyone benefits...
The test lifecycle is a curious animal involving several steps such as ideation, development, and quality assurance. But one thing is certain; everyone benefits when a new test flies through the coding phase. This might feel outside the marketer’s control, as they must rely on IT support for the follow through, but there are a number of ways to reduce development time and overall efficiency of the test creation life cycle. Organized developers and savvy marketers can work...
The test lifecycle is a curious animal involving several steps such as ideation, development, and quality assurance. But one thing is certain; everyone benefits when a new test flies through the...
Travel site visitors engage and make purchases in a unique manner. Typically they are high-intentioned users with specific needs or a set of needs which direct...
Travel site visitors engage and make purchases in a unique manner. Typically they are high-intentioned users with specific needs or a set of needs which direct their search. With whom they are completing the purchase (or where) matters less than factors like price and convenience. For example, Traveller Bill probably already knows when he enters your site that he needs a flight to Europe for his partner and two children that departs on Sunday and returns a week later. As a...
Travel site visitors engage and make purchases in a unique manner. Typically they are high-intentioned users with specific needs or a set of needs which direct their search. With whom they...
Advancements in technology and data availability have rendered the one-size-fits-all approach to online marketing obsolete. Companies who are able to identify...
Advancements in technology and data availability have rendered the one-size-fits-all approach to online marketing obsolete. Companies who are able to identify key characteristics of prospects or buyers and tailor website content to meet their needs have a competitive advantage and a more profitable digital experience. Although historically it was difficult to drill down on individual user characteristics, today’s growing digital space has made this easy. Optimization tools...
Advancements in technology and data availability have rendered the one-size-fits-all approach to online marketing obsolete. Companies who are able to identify key characteristics of prospects or...
The cruise and ferry industries may enjoy a different customer profile and face different competitive challenges but there is one underpinning goal that they...
The cruise and ferry industries may enjoy a different customer profile and face different competitive challenges but there is one underpinning goal that they both share: the sale of ancillary products (from destination excursions to onboard meals) can mean the difference between profit and loss on any single journey. Bet Maguire, Senior Analyst, Maxymiser, outlines the importance of online content and customer journey optimization to drive up revenues. For the ferry industry,...
The cruise and ferry industries may enjoy a different customer profile and face different competitive challenges but there is one underpinning goal that they both share: the sale of ancillary products...
