Just a couple of years ago, back when e-commerce started to become a serious discipline, marketers focused all their attention on traffic acquisition: If your...
Just a couple of years ago, back when e-commerce started to become a serious discipline, marketers focused all their attention on traffic acquisition: If your competitor was able to acquire traffic at 50% of the cost you could, then you had to make changes to keep up. Then came A/B and multivariate testing: If your competitor was converting more traffic than you were, you needed to up your game. Today, testing is a relatively mature discipline. Almost every e-commerce...
Just a couple of years ago, back when e-commerce started to become a serious discipline, marketers focused all their attention on traffic acquisition: If your competitor was able to acquire traffic at...
"Productivity is never an accident," businessman Paul J. Meyer once said. "It is always the result of a commitment to excellence, intelligent planning, and...
"Productivity is never an accident," businessman Paul J. Meyer once said. "It is always the result of a commitment to excellence, intelligent planning, and focused effort." This observation is especially true as you plan your optimization roadmap. With time and resources always at a premium, it's critical to solidify your goals and long-term plans in a roadmap before you embark on a new optimization program. Here at Maxymiser, we've simplified the process of developing a...
"Productivity is never an accident," businessman Paul J. Meyer once said. "It is always the result of a commitment to excellence, intelligent planning, and focused effort." This observation...
On behalf of the entire Maxymiser team I am delighted to announce that Maxymiser has entered into an agreement to be acquired by Oracle, bringing data...
On behalf of the entire Maxymiser team I am delighted to announce that Maxymiser has entered into an agreement to be acquired by Oracle, bringing data science-driven testing and personalization to even more enterprises. Upon closing of the transaction, our products and services lines will become part of Oracle Marketing Cloud. Oracle Marketing Cloud is already the fastest-growing software platform for modern marketers in the world. The addition of Maxymiser to Oracle...
On behalf of the entire Maxymiser team I am delighted to announce that Maxymiser has entered into an agreement to be acquired by Oracle, bringing data science-driven testing and personalization...
Customers are unforgiving of a poor mobile experience and demand that their mobile apps be fast, responsive and easy to use. Optimizing your mobile channels...
Customers are unforgiving of a poor mobile experience and demand that their mobile apps be fast, responsive and easy to use. Optimizing your mobile channels isn’t just good for your customers, it’s also a win-win situation for those involved in driving it: marketers can produce better performance from their apps; and developers can spend time only on building out the changes that have a positive impact on sales. After all, optimization is all about finding the best customer...
Customers are unforgiving of a poor mobile experience and demand that their mobile apps be fast, responsive and easy to use. Optimizing your mobile channels isn’t just good for your customers, it’s...
Online donations are becoming an increasingly important fundraising source for charities – but when is the best time to ask for a donation? Should there be a...
Online donations are becoming an increasingly important fundraising source for charities – but when is the best time to ask for a donation? Should there be a recommended donation amount? And with so many different reasons for visiting a charity’s website, how can a charity determine the best engagement triggers for each user journey? One of our Digital Optimization Analysts, Bethany Spencer, wants to explain the value of optimization when it comes to getting the timing right....
Online donations are becoming an increasingly important fundraising source for charities – but when is the best time to ask for a donation? Should there be a recommended donation amount? And with so...
Having ample traffic on a test page will provide clearer, faster results, but pages with less traffic still deserve to be tested. To run tests on pages or areas...
Having ample traffic on a test page will provide clearer, faster results, but pages with less traffic still deserve to be tested. To run tests on pages or areas of your site with lower traffic, take the following advice into consideration: 1. Lower Your Confidence Level Running tests on lower traffic volume sites usually requires longer time to reach statistical significance. Thus setting a lower confidence level (90% or 80%) would help you wrap up the test in a shorter...
Having ample traffic on a test page will provide clearer, faster results, but pages with less traffic still deserve to be tested. To run tests on pages or areas of your site with lower traffic,...
The rapid development of smartphone technology is transforming the market for mobile devices. The ways in which consumers use mobile phones has evolved beyond...
The rapid development of smartphone technology is transforming the market for mobile devices. The ways in which consumers use mobile phones has evolved beyond making and receiving calls, with mobile technology becoming increasingly immersed into everyday life. Global smartphone shipments are growing at a record pace, with Gartner estimating that smartphones will account for 88% of global mobile phone sales by 2018. Online media naturally plays a key role in measuring customer...
The rapid development of smartphone technology is transforming the market for mobile devices. The ways in which consumers use mobile phones has evolved beyond making and receiving calls, with...
It’s 2015. Data-driven marketing decisions are the not-so-new norm, and for good reason. For marketers responsible for online business, Google Analytics is one...
It’s 2015. Data-driven marketing decisions are the not-so-new norm, and for good reason. For marketers responsible for online business, Google Analytics is one of the most powerful data tools available. It provides a wealth of information about your visitors and their behaviors on your site, including conversion rates, time on site, drop-off rates, and location. A great deal of the information available within Google Analytics can be used to develop your customer experience...
It’s 2015. Data-driven marketing decisions are the not-so-new norm, and for good reason. For marketers responsible for online business, Google Analytics is one of the most powerful data tools...
From account switching to the inexorable rise of aggregators, financial services companies are entering a period of unprecedented competition. As a result, the...
From account switching to the inexorable rise of aggregators, financial services companies are entering a period of unprecedented competition. As a result, the focus in 2015 has been on retention and cross-selling – and that means fundamentally changing the way financial services companies interact with customers and sell products. Nick Fleetwood, Head of Financial Services, EMEA, explains how optimization can be used to drive loyalty and cross-sell further in 2015 and...
From account switching to the inexorable rise of aggregators, financial services companies are entering a period of unprecedented competition. As a result, the focus in 2015 has been on retention and...
