Over the past few months, I’ve been following Risetime’s four-part B2B Optimization Series. It was written by Sophia Drivalas, the head of Risetime’s e-commerce...
Over the past few months, I’ve been following Risetime’s four-part B2B Optimization Series. It was written by Sophia Drivalas, the head of Risetime’s e-commerce practice to address an often-neglected crowd of marketers looking to improve their customer experience with optimization. Now that the series has ended, I’ve endeavored to look back and run through some of the most important takeaways from Risetime’s series. Here's what I came up with: Part I: Meet revenue targets and...
Over the past few months, I’ve been following Risetime’s four-part B2B Optimization Series. It was written by Sophia Drivalas, the head of Risetime’s e-commerce practice to address an often-neglected...
Just because you’ve never run a mobile test before doesn’t mean you’re a complete novice. Your experience in running test campaigns on desktop will feed...
Just because you’ve never run a mobile test before doesn’t mean you’re a complete novice. Your experience in running test campaigns on desktop will feed directly into your mobile optimization program. Let’s figure out how to apply desktop learnings to drive impactful mobile tests! I’ve broken your path to mobile testing success down into four steps. Because I am an analyst for travel and hospitality brands, this post will use examples largely from my sector, however, there...
Just because you’ve never run a mobile test before doesn’t mean you’re a complete novice. Your experience in running test campaigns on desktop will feed directly into your mobile optimization program....
Last week, I attended WBR's Digital Travel Summit in Henderson, Nevada. In the palm tree studded District, my teammates and I settled in and prepared our booth...
Last week, I attended WBR's Digital Travel Summit in Henderson, Nevada. In the palm tree studded District, my teammates and I settled in and prepared our booth for the intimate conference the Sunday before kickoff. The two main session days were organized by stages in the customer journey. The first, "Dreaming, Planning & Booking,” the next "Preparation, The Guest Experience & Building Guest Loyalty.” While I was not able to attend every session, the following is a summary of...
Last week, I attended WBR's Digital Travel Summit in Henderson, Nevada. In the palm tree studded District, my teammates and I settled in and prepared our booth for the intimate conference the Sunday...
The ‘shared economy’, founded on the principle of people renting things from one another, is fast becoming a global phenomenon. Analysts estimate that the...
The ‘shared economy’, founded on the principle of people renting things from one another, is fast becoming a global phenomenon. Analysts estimate that the consumer peer-to-peer rental market is worth around $26 billion, with the potential to grow exponentially in the next five years. But as traditional businesses wake up to the threat of the shared economy eating into their market share, the smartest shared economy brands are recognizing the importance of understanding the...
The ‘shared economy’, founded on the principle of people renting things from one another, is fast becoming a global phenomenon. Analysts estimate that the consumer peer-to-peer rental market is worth...
Having a difficult time defining campaigns? You are not alone! With so many pages and testable elements across a website, optimization managers from every...
Having a difficult time defining campaigns? You are not alone! With so many pages and testable elements across a website, optimization managers from every industry regularly face the challenge of producing winning test ideas. In order to reduce the dizziness of potential campaign ideas rushing through your head, we have compiled 6 simple steps to create winning campaign concepts. Check them out! 1. Identify a Business Goal State the business goal you are trying to reach via...
Having a difficult time defining campaigns? You are not alone! With so many pages and testable elements across a website, optimization managers from every industry regularly face the challenge...
Customer segmentation is a business strategy in which companies strive to better understand their visitors. Online, this manifests as an effort target visitors...
Customer segmentation is a business strategy in which companies strive to better understand their visitors. Online, this manifests as an effort target visitors with the content that is most likely to elicit their engagement, interest, and conversion, based on knowledge brands can obtain about visitors' preferences. In other words, segmentation involves taking an ocean of people--from cold to sold, from visitors to prospects to qualified leads to converted buyers--and breaking...
Customer segmentation is a business strategy in which companies strive to better understand their visitors. Online, this manifests as an effort target visitors with the content that is most likely to...
From retailers to gaming companies, travel firms to banks, online failure is now headline news. Whatever the cause, from the repeated outages at RBS that left...
From retailers to gaming companies, travel firms to banks, online failure is now headline news. Whatever the cause, from the repeated outages at RBS that left customers high and dry to the 8.1% drop in sales attributed to the new Marks & Spencer website, a bad online experience affects not just individual customers but brand reputation and shareholder value. So why are companies taking such huge risks with current ecommerce re-platforming activities? When companies have spent...
From retailers to gaming companies, travel firms to banks, online failure is now headline news. Whatever the cause, from the repeated outages at RBS that left customers high and dry to the 8.1% drop...
Consumers may be watching far less television, but they're watching a great deal more video. There's no reason to harp on the myriad reasons online video...
Consumers may be watching far less television, but they're watching a great deal more video. There's no reason to harp on the myriad reasons online video consumption is growing exponentially, but like any marketing initiative, it's not enough to check the box of having video content on your website and leave it at that. Using videos to convert your customers, whether you are selling a product, service or technology, is only effective when done right. According to Digital...
Consumers may be watching far less television, but they're watching a great deal more video. There's no reason to harp on the myriad reasons online video consumption is growing exponentially, but...
In the drive for online subscriptions and new advertising streams, mobile is without doubt the new media battleground. With at least 50% of content now being...
In the drive for online subscriptions and new advertising streams, mobile is without doubt the new media battleground. With at least 50% of content now being consumed via mobile platforms, media companies are wrestling with fast evolving mobile strategies. Yet with a continued focus on the technicalities of responsive design on the web, and constant upgrades to mobile apps, the combined majority of media companies still haven’t got to grips with testing experiences across the...
In the drive for online subscriptions and new advertising streams, mobile is without doubt the new media battleground. With at least 50% of content now being consumed via mobile platforms,...
