It’s no secret consumers love sales, discounts, and anything else that gives the feeling they're saving money. Just take a look at the upcoming holiday season:...
It’s no secret consumers love sales, discounts, and anything else that gives the feeling they're saving money. Just take a look at the upcoming holiday season: Consumers will wake up at the crack of dawn on Black Friday to capitalize on sales, promotions, and discounts. (Fifty-five percent of U.S. shoppers made a purchase last year on Black Friday, spending more than $1 billion, an all-time high [Fundivo]). Companies know this, so they invest lots of resources in promoting...
It’s no secret consumers love sales, discounts, and anything else that gives the feeling they're saving money. Just take a look at the upcoming holiday season: Consumers will wake up at the crack...
Every day, digital managers are barraged with a single idea: Personalization is the number-one priority of modern marketing. In a certain sense, of course, this...
Every day, digital managers are barraged with a single idea: Personalization is the number-one priority of modern marketing. In a certain sense, of course, this is true. Thirty-five percent of Amazon’s revenue is generated by its recommendation engine, which matches users with products similar to previous purchases (VentureBeat), and 75% of Netflix users select films based on Netflix’s recommendations, which are based on interests users reveal when they first start using the...
Every day, digital managers are barraged with a single idea: Personalization is the number-one priority of modern marketing. In a certain sense, of course, this is true. Thirty-five percent...
A lot of factors impact the speed with which you can execute an optimization testing campaign: the complexity of your tests, the expertise of your team, the...
A lot of factors impact the speed with which you can execute an optimization testing campaign: the complexity of your tests, the expertise of your team, the desired statistical significance of your results, and more. One factor that’s often overlooked, however, is the organization of your testing workspace. A testing workspace is the campaign dashboard developers use to configure test campaigns and establish the settings of those campaigns. It can be challenging to keep a...
A lot of factors impact the speed with which you can execute an optimization testing campaign: the complexity of your tests, the expertise of your team, the desired statistical significance of your...
While there are benefits to going after the easiest goals and running simple tests—i.e., reaching for low-hanging optimization fruit—it may be more rewarding to...
While there are benefits to going after the easiest goals and running simple tests—i.e., reaching for low-hanging optimization fruit—it may be more rewarding to run complex tests. Below, we explain why. Defining the Terms People say the terms “low-hanging fruit” and “high-hanging fruit” a lot in business, but it’s worth discussing them earnestly in relation to optimization strategy. When building out your roadmap and prioritizing your testing campaigns, it’s valuable to look...
While there are benefits to going after the easiest goals and running simple tests—i.e., reaching for low-hanging optimization fruit—it may be more rewarding to run complex tests. Below, we explain...
Marketers must often optimize for three major platforms: mobile, web, and apps. One size does not fit all, however, and companies need to know the two main...
Marketers must often optimize for three major platforms: mobile, web, and apps. One size does not fit all, however, and companies need to know the two main differences between these platforms as they strategize. Read on to learn more! Similarities Between Platforms Customer experience optimization is, in some ways, the same whether companies are using it for web, mobile, or apps. Users and companies often gain the same benefits from optimization, no matter the platform....
Marketers must often optimize for three major platforms: mobile, web, and apps. One size does not fit all, however, and companies need to know the two main differences between these platforms as they...
What do you get if you combine five hours, 12 speakers, and 180 guests? The Maxymiser Customer Success Symposium, of course! Taking place at the home of BAFTA...
What do you get if you combine five hours, 12 speakers, and 180 guests? The Maxymiser Customer Success Symposium, of course! Taking place at the home of BAFTA in London, our second Symposium of the year played host to guest speakers from Clarks, American Express, Kaspersky Lab, Time Out, Gamesys, Wimdu, and Standard Life. With additional presentations from Oracle’s Maxymiser and Oracle Marketing Cloud, the packed agenda successfully portrayed the key issues currently facing...
What do you get if you combine five hours, 12 speakers, and 180 guests? The Maxymiser Customer Success Symposium, of course! Taking place at the home of BAFTA in London, our second Symposium of...
If you want to make optimization easier and more profitable for your organization (and let’s face it—who doesn’t?), you have to build an effective roadmap for...
If you want to make optimization easier and more profitable for your organization (and let’s face it—who doesn’t?), you have to build an effective roadmap for testing. A successful roadmap isn’t built overnight, though. Before you build, you have to take four steps into consideration: goal setting, KPI selection, barrier identification, and prioritization. I’ll explain each of these four steps below. 1. Set Your Goals Every roadmap has a destination. What’s yours? Why are you...
If you want to make optimization easier and more profitable for your organization (and let’s face it—who doesn’t?), you have to build an effective roadmap for testing. A successful roadmap isn’t built...
The Challenge In my role as Senior Analyst on the Finance team (within the Client Services team) at Oracle's Maxymiser, I've noticed many clients have strict...
The Challenge In my role as Senior Analyst on the Finance team (within the Client Services team) at Oracle's Maxymiser, I've noticed many clients have strict internal policies when it comes to development and quality assurance (QA) work. Often, they mandate these tasks be performed in a pre-production environment, so that any kinks in the code can be worked out before it goes live in production. On the surface, this makes sense: Sometimes it’s best to build a test campaign in...
The Challenge In my role as Senior Analyst on the Finance team (within the Client Services team) at Oracle's Maxymiser, I've noticed many clients have strict internal policies when it comes...
With mobile emerging as a major way to view web content, businesses everywhere must invest resources in creating optimal mobile sites. They may choose to make a...
With mobile emerging as a major way to view web content, businesses everywhere must invest resources in creating optimal mobile sites. They may choose to make a single responsive site or to build a separate mobile version, but either way: Mobile affects the bottom line. To build a good mobile experience, you must have a deep understanding of the users who visit (or would visit) your site on their mobile device. Desktop users have different goals from mobile users, and you...
With mobile emerging as a major way to view web content, businesses everywhere must invest resources in creating optimal mobile sites. They may choose to make a single responsive site or to build...
