Whether you’re entering a POC or assessing your current customer experience optimization solution, leave no stone unturned. Just as you urge your customers to...
Whether you’re entering a POC or assessing your current customer experience optimization solution, leave no stone unturned. Just as you urge your customers to get the facts before making a purchase, you should be discerning when considering this (or any) kind of cxo solution. There is no “one-size-fits-all” approach to an online testing vendor, which is why these questions may vary between retailers and B2B organizations. But the overall goal of your assessment remains the...
Whether you’re entering a POC or assessing your current customer experience optimization solution, leave no stone unturned. Just as you urge your customers to get the facts before making a...
Do you ever start out with a simple A/B or multivariate test idea and end up with a complex or even confounding campaign? It happens all the time. Simple...
Do you ever start out with a simple A/B or multivariate test idea and end up with a complex or even confounding campaign? It happens all the time. Simple campaign ideas which are intended to answer one critical business question transform into complicated tests after additional parties enter the discussion. It’s not just testing. Even the clearest, most indisputable business goals can become diluted as they make their way through an organization’s various teams. Returning to...
Do you ever start out with a simple A/B or multivariate test idea and end up with a complex or even confounding campaign? It happens all the time. Simple campaign ideas which are intended to...
While there is no doubt that the gaming market in general was pretty early to recognize consumer desire to interact via a multitude of platforms, the latest...
While there is no doubt that the gaming market in general was pretty early to recognize consumer desire to interact via a multitude of platforms, the latest generation of mobile only gaming platforms have stolen market share in an unprecedented fashion. With an oversubscribed marketplace, unmanageable competition and the new UK tax requirements fuelling mergers and acquisition, right now, the ability to deliver a great mobile experience may make the difference between staying...
While there is no doubt that the gaming market in general was pretty early to recognize consumer desire to interact via a multitude of platforms, the latest generation of mobile only gaming platforms...
We are proud to launch self-service for the mobile web; extended support for Android Apps; a new Quality Assurance Preview Tool and increased Personalization...
We are proud to launch self-service for the mobile web; extended support for Android Apps; a new Quality Assurance Preview Tool and increased Personalization Attributes. At Maxymiser, we are constantly striving to make optimization something our clients can take control of, easily and effectively. There is an increasing appetite for self-serve tools that can be used by marketers to examine and improve the digital customer experience independently from their IT teams....
We are proud to launch self-service for the mobile web; extended support for Android Apps; a new Quality Assurance Preview Tool and increased Personalization Attributes. At Maxymiser, we...
At eTail West one wise retailer told this audience, “80% of what you think you know about your site is wrong.” His message was one among many ways marketers...
At eTail West one wise retailer told this audience, “80% of what you think you know about your site is wrong.” His message was one among many ways marketers urged their audiences to test (and test often). The problem is, marketers often assume testing in itself is enough to negate the impact of personal bias, even as many brazenly ignore the statistics behind running a valid test. The results are several surprisingly common misconceptions that can turn even the most...
At eTail West one wise retailer told this audience, “80% of what you think you know about your site is wrong.” His message was one among many ways marketers urged their audiences to test (and test...
After a heart-stopping cab ride through snowy New York, a delayed flight, and a missed connection in Chicago, last Tuesday, we made our descent into the Palm...
After a heart-stopping cab ride through snowy New York, a delayed flight, and a missed connection in Chicago, last Tuesday, we made our descent into the Palm Springs airport. When the extent of my climatic transition became clear--from tundra to tropics--the travel struggles faded into irrelevance. And so began eTail West 2015. Thousands of retailers from all over the country gathered at the JW Marriott in Palm Desert to learn about the present and future of digital commerce....
After a heart-stopping cab ride through snowy New York, a delayed flight, and a missed connection in Chicago, last Tuesday, we made our descent into the Palm Springs airport. When the extent of...
It’s little wonder that operators across the global gaming industry are increasingly investing in the development of customer experience optimization (CXO)...
It’s little wonder that operators across the global gaming industry are increasingly investing in the development of customer experience optimization (CXO) strategies. The most progressive are using composites of multivariate testing, personalization, segmentation and behavioral targeting to leverage customer data and drive engagement, revenue and long-term business value. One such advocate of the CXO approach is Paddy Power, the UK’s third biggest online bookmaker and one of...
It’s little wonder that operators across the global gaming industry are increasingly investing in the development of customer experience optimization (CXO) strategies. The most progressive are using...
This is a guest post from Jess Bahr. According to Phocuswright’s Traveler Technology Survey 2014 published last month, “one in four leisure travelers used their...
This is a guest post from Jess Bahr. According to Phocuswright’s Traveler Technology Survey 2014 published last month, “one in four leisure travelers used their smartphone to book leisure in 2014, up from only 15% in 2013.” The Google 2014 Traveler Study indicated that almost 40% of travelers report having made travel-related purchases through a mobile device in Q1 of 2014, with mobile only bookings experiencing an 84% uplift from the previous year. The data, as always, tells...
This is a guest post from Jess Bahr. According to Phocuswright’s Traveler Technology Survey 2014 published last month, “one in four leisure travelers used their smartphone to book leisure in 2014,...
You may not realize how often you're testing. In fact, most of us don't. When you try on four suits at a department store before making a purchase, you're...
You may not realize how often you're testing. In fact, most of us don't. When you try on four suits at a department store before making a purchase, you're testing. When you attend a wine tasting before bringing home a bottle to share with friends and family, you're testing. When it comes to everyday tests like these, we tend to go with what "feels right." And there's nothing wrong with that. However, when it comes to testing digital content and design, you need more than just...
You may not realize how often you're testing. In fact, most of us don't. When you try on four suits at a department store before making a purchase, you're testing. When you attend a wine...
