Marketers must often optimize for three major platforms: mobile, web, and apps. One size does not fit all, however, and companies need to know the two main...
Marketers must often optimize for three major platforms: mobile, web, and apps. One size does not fit all, however, and companies need to know the two main differences between these platforms as they strategize. Read on to learn more! Similarities Between Platforms Customer experience optimization is, in some ways, the same whether companies are using it for web, mobile, or apps. Users and companies often gain the same benefits from optimization, no matter the platform....
Marketers must often optimize for three major platforms: mobile, web, and apps. One size does not fit all, however, and companies need to know the two main differences between these platforms as they...
What do you get if you combine five hours, 12 speakers, and 180 guests? The Maxymiser Customer Success Symposium, of course! Taking place at the home of BAFTA...
What do you get if you combine five hours, 12 speakers, and 180 guests? The Maxymiser Customer Success Symposium, of course! Taking place at the home of BAFTA in London, our second Symposium of the year played host to guest speakers from Clarks, American Express, Kaspersky Lab, Time Out, Gamesys, Wimdu, and Standard Life. With additional presentations from Oracle’s Maxymiser and Oracle Marketing Cloud, the packed agenda successfully portrayed the key issues currently facing...
What do you get if you combine five hours, 12 speakers, and 180 guests? The Maxymiser Customer Success Symposium, of course! Taking place at the home of BAFTA in London, our second Symposium of...
If you want to make optimization easier and more profitable for your organization (and let’s face it—who doesn’t?), you have to build an effective roadmap for...
If you want to make optimization easier and more profitable for your organization (and let’s face it—who doesn’t?), you have to build an effective roadmap for testing. A successful roadmap isn’t built overnight, though. Before you build, you have to take four steps into consideration: goal setting, KPI selection, barrier identification, and prioritization. I’ll explain each of these four steps below. 1. Set Your Goals Every roadmap has a destination. What’s yours? Why are you...
If you want to make optimization easier and more profitable for your organization (and let’s face it—who doesn’t?), you have to build an effective roadmap for testing. A successful roadmap isn’t built...
The Challenge In my role as Senior Analyst on the Finance team (within the Client Services team) at Oracle's Maxymiser, I've noticed many clients have strict...
The Challenge In my role as Senior Analyst on the Finance team (within the Client Services team) at Oracle's Maxymiser, I've noticed many clients have strict internal policies when it comes to development and quality assurance (QA) work. Often, they mandate these tasks be performed in a pre-production environment, so that any kinks in the code can be worked out before it goes live in production. On the surface, this makes sense: Sometimes it’s best to build a test campaign in...
The Challenge In my role as Senior Analyst on the Finance team (within the Client Services team) at Oracle's Maxymiser, I've noticed many clients have strict internal policies when it comes...
With mobile emerging as a major way to view web content, businesses everywhere must invest resources in creating optimal mobile sites. They may choose to make a...
With mobile emerging as a major way to view web content, businesses everywhere must invest resources in creating optimal mobile sites. They may choose to make a single responsive site or to build a separate mobile version, but either way: Mobile affects the bottom line. To build a good mobile experience, you must have a deep understanding of the users who visit (or would visit) your site on their mobile device. Desktop users have different goals from mobile users, and you...
With mobile emerging as a major way to view web content, businesses everywhere must invest resources in creating optimal mobile sites. They may choose to make a single responsive site or to build...
A new report by Forrester Research, one of the most influential research and advisory firms in the world, is out—and it’s well worth reading. “The Forrester...
A new report by Forrester Research, one of the most influential research and advisory firms in the world, is out—and it’s well worth reading. “The Forrester WaveTM: Online Testing Platforms, Q3 2015” is a detailed analysis of the eight most significant vendors in online testing platforms. For each vendor, The Forrester WaveTM applies scores in several areas based on product evaluations, as well as phone references and survey results from as many as 15 of each vendor’s current...
A new report by Forrester Research, one of the most influential research and advisory firms in the world, is out—and it’s well worth reading. “The Forrester WaveTM: Online Testing Platforms, Q3 2015”...
Regardless of sector, size, or specialty, companies everywhere have one thing in common: They want to get to know their prospects better. By learning more about...
Regardless of sector, size, or specialty, companies everywhere have one thing in common: They want to get to know their prospects better. By learning more about the pain points, preferences, and even lives of the people interested in them, companies can deliver better experiences that are more likely to entice prospects further down the funnel, converting them into paying customers or subscribers. Segmentation is an excellent tool for companies that want to connect with...
Regardless of sector, size, or specialty, companies everywhere have one thing in common: They want to get to know their prospects better. By learning more about the pain points, preferences, and even...
If you've ever heard the phrase "user story" but are still unsure what it means or refers to, don't worry: We've got you covered! This post will cover all the...
If you've ever heard the phrase "user story" but are still unsure what it means or refers to, don't worry: We've got you covered! This post will cover all the basics. The Pursuit of Client Happiness When it's time to start a new project, it's tempting to dive right in. It's good practice, however, to start every project journey by writing user stories. What is a user story, and what's the purpose of writing one? A user story is a point of instruction for completing each step...
If you've ever heard the phrase "user story" but are still unsure what it means or refers to, don't worry: We've got you covered! This post will cover all the basics. The Pursuit of Client Happiness...
Are you trying to understand how many steps your funnel should have? Or whether one step belongs in from of another? Ultimately, the main objective of any...
Are you trying to understand how many steps your funnel should have? Or whether one step belongs in from of another? Ultimately, the main objective of any funnel is to get your visitors to make a purchase, subscribe, get a quote or complete another desired action. The best way to think about how to achieve this objective is to discover the most simple and straight-forward purchase process possible, while still gathering all necessary visitor information. By doing this,...
Are you trying to understand how many steps your funnel should have? Or whether one step belongs in from of another? Ultimately, the main objective of any funnel is to get your visitors to make...
