When running a multivariate testing (MVT) campaign, it’s tempting to include as many variants as possible for each element you’re analyzing. After all, the goal...
When running a multivariate testing (MVT) campaign, it’s tempting to include as many variants as possible for each element you’re analyzing. After all, the goal of running an optimization test is experimenting with variant combinations and seeing what sticks. Marketing teams have to be careful, though! Traditional MVT is full factorial, as opposed to partial factorial (or fractional factorial). Full factorial tests analyze every possible version of an experience, based on the...
When running a multivariate testing (MVT) campaign, it’s tempting to include as many variants as possible for each element you’re analyzing. After all, the goal of running an optimization test...
Optimizing opportunities in online channels is an ongoing challenge for the automotive industry. Although the day when buying a car is a purely digital...
Optimizing opportunities in online channels is an ongoing challenge for the automotive industry. Although the day when buying a car is a purely digital experience is still far off, the rapid development of digital media has already redefined the buyer journey for people who want to buy a new set of wheels. Online engagement in the pre-sale phase is now critical in the car purchasing process. Consumers have become so reliant on online research before going to the showroom that...
Optimizing opportunities in online channels is an ongoing challenge for the automotive industry. Although the day when buying a car is a purely digital experience is still far off, the rapid...
A Rise in Privacy Concerns As personalization has emerged as one of the most influential forces in marketing, so too have concerns about the need for privacy. A...
A Rise in Privacy Concerns As personalization has emerged as one of the most influential forces in marketing, so too have concerns about the need for privacy. A recent Pew Research report found “55% of Internet users have taken steps to avoid observation by specific organizations.” This number aligns with my own observations as Senior Analyst for financial services clients at Oracle’s Maxymiser: Privacy concerns have risen as marketers have used CXO more in their strategies....
A Rise in Privacy Concerns As personalization has emerged as one of the most influential forces in marketing, so too have concerns about the need for privacy. A recent Pew Research report found...
This feature is interactive! With over $40 billion in gross revenue since 2010, online travel agencies (OTAs) are fierce competition for travel brands. Research...
This feature is interactive! With over $40 billion in gross revenue since 2010, online travel agencies (OTAs) are fierce competition for travel brands. Research shows only 14% of travelers book again with the same airline, and just 8% make reservations with the same hotel (Tnooz). But travel brands can fight back! The key is to optimize for retention. Hotels, airlines, and similar companies can use optimization testing to learn more about their segments and deliver unique,...
This feature is interactive! With over $40 billion in gross revenue since 2010, online travel agencies (OTAs) are fierce competition for travel brands. Research shows only 14% of travelers book...
Online retailers are well acquainted with the dangers of an abandoned cart. Nearly 87% of shoppers abandon their carts at some point in the checkout funnel, and...
Online retailers are well acquainted with the dangers of an abandoned cart. Nearly 87% of shoppers abandon their carts at some point in the checkout funnel, and this costs companies $18 billion each year (Forrester Research). There are many effective methods for reducing cart abandonment, no small amount of them rooted in CXO. Today, I’ll explore one of my favorite techniques for reuniting customers and carts: lightboxes. A well-timed lightbox with intriguing content is a...
Online retailers are well acquainted with the dangers of an abandoned cart. Nearly 87% of shoppers abandon their carts at some point in the checkout funnel, and this costs companies $18 billion each...
As the global economy continues to gather pace, recruitment budgets across all industries have increased for the first time in many years. But while the job...
As the global economy continues to gather pace, recruitment budgets across all industries have increased for the first time in many years. But while the job market is picking up, companies are still challenged to do more with less—and are seeking greater efficiencies in their resourcing processes to fill the growing gap between hiring volumes and recruitment budgets. In a competitive market, the most successful companies use innovative technology to optimize the user...
As the global economy continues to gather pace, recruitment budgets across all industries have increased for the first time in many years. But while the job market is picking up, companies are...
Whether your mobile product is new or established in the market, it’s best practice to adopt a mobile-first design to give users an optimal experience on their...
Whether your mobile product is new or established in the market, it’s best practice to adopt a mobile-first design to give users an optimal experience on their phones and tablets. A product with mobile-first design can fulfill all of its core functionalities on a mobile device, guiding mobile users on a journey optimized for their devices. It’s never too late or too early to start thinking mobile-first. It’s best to be early, of course, as this reduces the number of users who...
Whether your mobile product is new or established in the market, it’s best practice to adopt a mobile-first design to give users an optimal experience on their phones and tablets. A product...
Dynamic personalization, or real-time content adjustment based on visitor segment, directly impacts conversions. In this post, I discuss two personalization...
Dynamic personalization, or real-time content adjustment based on visitor segment, directly impacts conversions. In this post, I discuss two personalization methods for learning more about customers’ interests, which can help businesses deliver personalized content more accurately. Respect the Favorite Team It’s extremely beneficial for marketers to know the audience segments who visit their site and why they’re there. If companies know the end goals of the people in their...
Dynamic personalization, or real-time content adjustment based on visitor segment, directly impacts conversions. In this post, I discuss two personalization methods for learning more about customers’...
It’s no secret consumers love sales, discounts, and anything else that gives the feeling they're saving money. Just take a look at the upcoming holiday season:...
It’s no secret consumers love sales, discounts, and anything else that gives the feeling they're saving money. Just take a look at the upcoming holiday season: Consumers will wake up at the crack of dawn on Black Friday to capitalize on sales, promotions, and discounts. (Fifty-five percent of U.S. shoppers made a purchase last year on Black Friday, spending more than $1 billion, an all-time high [Fundivo]). Companies know this, so they invest lots of resources in promoting...
It’s no secret consumers love sales, discounts, and anything else that gives the feeling they're saving money. Just take a look at the upcoming holiday season: Consumers will wake up at the crack...
