With mobile emerging as a major way to view web content, businesses everywhere must invest resources in creating optimal mobile sites. They may choose to make a...
With mobile emerging as a major way to view web content, businesses everywhere must invest resources in creating optimal mobile sites. They may choose to make a single responsive site or to build a separate mobile version, but either way: Mobile affects the bottom line. To build a good mobile experience, you must have a deep understanding of the users who visit (or would visit) your site on their mobile device. Desktop users have different goals from mobile users, and you...
With mobile emerging as a major way to view web content, businesses everywhere must invest resources in creating optimal mobile sites. They may choose to make a single responsive site or to build...
A new report by Forrester Research, one of the most influential research and advisory firms in the world, is out—and it’s well worth reading. “The Forrester...
A new report by Forrester Research, one of the most influential research and advisory firms in the world, is out—and it’s well worth reading. “The Forrester WaveTM: Online Testing Platforms, Q3 2015” is a detailed analysis of the eight most significant vendors in online testing platforms. For each vendor, The Forrester WaveTM applies scores in several areas based on product evaluations, as well as phone references and survey results from as many as 15 of each vendor’s current...
A new report by Forrester Research, one of the most influential research and advisory firms in the world, is out—and it’s well worth reading. “The Forrester WaveTM: Online Testing Platforms, Q3 2015”...
Regardless of sector, size, or specialty, companies everywhere have one thing in common: They want to get to know their prospects better. By learning more about...
Regardless of sector, size, or specialty, companies everywhere have one thing in common: They want to get to know their prospects better. By learning more about the pain points, preferences, and even lives of the people interested in them, companies can deliver better experiences that are more likely to entice prospects further down the funnel, converting them into paying customers or subscribers. Segmentation is an excellent tool for companies that want to connect with...
Regardless of sector, size, or specialty, companies everywhere have one thing in common: They want to get to know their prospects better. By learning more about the pain points, preferences, and even...
If you've ever heard the phrase "user story" but are still unsure what it means or refers to, don't worry: We've got you covered! This post will cover all the...
If you've ever heard the phrase "user story" but are still unsure what it means or refers to, don't worry: We've got you covered! This post will cover all the basics. The Pursuit of Client Happiness When it's time to start a new project, it's tempting to dive right in. It's good practice, however, to start every project journey by writing user stories. What is a user story, and what's the purpose of writing one? A user story is a point of instruction for completing each step...
If you've ever heard the phrase "user story" but are still unsure what it means or refers to, don't worry: We've got you covered! This post will cover all the basics. The Pursuit of Client Happiness...
Are you trying to understand how many steps your funnel should have? Or whether one step belongs in from of another? Ultimately, the main objective of any...
Are you trying to understand how many steps your funnel should have? Or whether one step belongs in from of another? Ultimately, the main objective of any funnel is to get your visitors to make a purchase, subscribe, get a quote or complete another desired action. The best way to think about how to achieve this objective is to discover the most simple and straight-forward purchase process possible, while still gathering all necessary visitor information. By doing this,...
Are you trying to understand how many steps your funnel should have? Or whether one step belongs in from of another? Ultimately, the main objective of any funnel is to get your visitors to make...
For this week's Optimization Short, I've put together a simple guide to help you remember what’s important before you start your customer experience...
For this week's Optimization Short, I've put together a simple guide to help you remember what’s important before you start your customer experience optimization program. These 5 considerations will ensure you iron out any predefined goals and blend the necessary realities with the desired possibilities. 1. Who? Your team has worked hard to make a case for online optimization and it has been approved. Now there is a very important question to ask yourselves: Who will be the...
For this week's Optimization Short, I've put together a simple guide to help you remember what’s important before you start your customer experience optimization program. These 5 considerations will...
Amazon Prime Now is a New Yorker’s dream; thousands of products available at a moment’s notice, hand-delivered to your expectant arms. Need K-Cups delivered to...
Amazon Prime Now is a New Yorker’s dream; thousands of products available at a moment’s notice, hand-delivered to your expectant arms. Need K-Cups delivered to the office in Gramercy? Easy. Need a whistling foam football sent to Murray Hill? Consider it done. But any new service, even one founded by the largest online retailer in the nation, is still expected to create a top notch mobile user experience. I decided to see how Amazon’s mobile experience stacks up to their...
Amazon Prime Now is a New Yorker’s dream; thousands of products available at a moment’s notice, hand-delivered to your expectant arms. Need K-Cups delivered to the office in Gramercy? Easy. Need...
So you have a testing and personalization tool, a great team working with you, and campaign ideas galore, but at the water cooler your colleagues appear to be...
So you have a testing and personalization tool, a great team working with you, and campaign ideas galore, but at the water cooler your colleagues appear to be in the dark about the massive business impact you're producing. You may be thinking, “Who cares if my organization knows about the strides we are making in optimization, as long as we are making them!” But having the support of your organization behind you will drive your program to new heights. Once you have your...
So you have a testing and personalization tool, a great team working with you, and campaign ideas galore, but at the water cooler your colleagues appear to be in the dark about the massive business...
Just a couple of years ago, back when e-commerce started to become a serious discipline, marketers focused all their attention on traffic acquisition: If your...
Just a couple of years ago, back when e-commerce started to become a serious discipline, marketers focused all their attention on traffic acquisition: If your competitor was able to acquire traffic at 50% of the cost you could, then you had to make changes to keep up. Then came A/B and multivariate testing: If your competitor was converting more traffic than you were, you needed to up your game. Today, testing is a relatively mature discipline. Almost every e-commerce...
Just a couple of years ago, back when e-commerce started to become a serious discipline, marketers focused all their attention on traffic acquisition: If your competitor was able to acquire traffic at...
