Customers are unforgiving of a poor mobile experience and demand that their mobile apps be fast, responsive and easy to use. Optimizing your mobile channels...
Customers are unforgiving of a poor mobile experience and demand that their mobile apps be fast, responsive and easy to use. Optimizing your mobile channels isn’t just good for your customers, it’s also a win-win situation for those involved in driving it: marketers can produce better performance from their apps; and developers can spend time only on building out the changes that have a positive impact on sales. After all, optimization is all about finding the best customer...
Customers are unforgiving of a poor mobile experience and demand that their mobile apps be fast, responsive and easy to use. Optimizing your mobile channels isn’t just good for your customers, it’s...
Online donations are becoming an increasingly important fundraising source for charities – but when is the best time to ask for a donation? Should there be a...
Online donations are becoming an increasingly important fundraising source for charities – but when is the best time to ask for a donation? Should there be a recommended donation amount? And with so many different reasons for visiting a charity’s website, how can a charity determine the best engagement triggers for each user journey? One of our Digital Optimization Analysts, Bethany Spencer, wants to explain the value of optimization when it comes to getting the timing right....
Online donations are becoming an increasingly important fundraising source for charities – but when is the best time to ask for a donation? Should there be a recommended donation amount? And with so...
Having ample traffic on a test page will provide clearer, faster results, but pages with less traffic still deserve to be tested. To run tests on pages or areas...
Having ample traffic on a test page will provide clearer, faster results, but pages with less traffic still deserve to be tested. To run tests on pages or areas of your site with lower traffic, take the following advice into consideration: 1. Lower Your Confidence Level Running tests on lower traffic volume sites usually requires longer time to reach statistical significance. Thus setting a lower confidence level (90% or 80%) would help you wrap up the test in a shorter...
Having ample traffic on a test page will provide clearer, faster results, but pages with less traffic still deserve to be tested. To run tests on pages or areas of your site with lower traffic,...
The rapid development of smartphone technology is transforming the market for mobile devices. The ways in which consumers use mobile phones has evolved beyond...
The rapid development of smartphone technology is transforming the market for mobile devices. The ways in which consumers use mobile phones has evolved beyond making and receiving calls, with mobile technology becoming increasingly immersed into everyday life. Global smartphone shipments are growing at a record pace, with Gartner estimating that smartphones will account for 88% of global mobile phone sales by 2018. Online media naturally plays a key role in measuring customer...
The rapid development of smartphone technology is transforming the market for mobile devices. The ways in which consumers use mobile phones has evolved beyond making and receiving calls, with...
It’s 2015. Data-driven marketing decisions are the not-so-new norm, and for good reason. For marketers responsible for online business, Google Analytics is one...
It’s 2015. Data-driven marketing decisions are the not-so-new norm, and for good reason. For marketers responsible for online business, Google Analytics is one of the most powerful data tools available. It provides a wealth of information about your visitors and their behaviors on your site, including conversion rates, time on site, drop-off rates, and location. A great deal of the information available within Google Analytics can be used to develop your customer experience...
It’s 2015. Data-driven marketing decisions are the not-so-new norm, and for good reason. For marketers responsible for online business, Google Analytics is one of the most powerful data tools...
From account switching to the inexorable rise of aggregators, financial services companies are entering a period of unprecedented competition. As a result, the...
From account switching to the inexorable rise of aggregators, financial services companies are entering a period of unprecedented competition. As a result, the focus in 2015 has been on retention and cross-selling – and that means fundamentally changing the way financial services companies interact with customers and sell products. Nick Fleetwood, Head of Financial Services, EMEA, explains how optimization can be used to drive loyalty and cross-sell further in 2015 and...
From account switching to the inexorable rise of aggregators, financial services companies are entering a period of unprecedented competition. As a result, the focus in 2015 has been on retention and...
Will a popup modal increase email sign ups or lead to drop-offs? Marketers know the importance of email when it comes to compelling purchases, sign ups and...
Will a popup modal increase email sign ups or lead to drop-offs? Marketers know the importance of email when it comes to compelling purchases, sign ups and other engagement. If you still need convincing, consider this: 44% of email recipients made at least one purchase last year based on a promotional email. (Convinceandconvert.com) At Maxymiser, we commonly assist our clients in running test campaigns to add a modal popup to a landing page. Remember: When you’re asking a...
Will a popup modal increase email sign ups or lead to drop-offs? Marketers know the importance of email when it comes to compelling purchases, sign ups and other engagement. If you still...
As the optimization market matures, marketers want to do more with their test campaigns. Optimizing complex funnels and delivering personalized customer...
As the optimization market matures, marketers want to do more with their test campaigns. Optimizing complex funnels and delivering personalized customer experiences across web and mobile has become more important than ever for brands to stay ahead of the game. At Maxymiser, our core focus is to provide the tools marketers and developers need to be successful across this entire spectrum of optimization. As part of this tool set, we are opening up our platform with APIs and...
As the optimization market matures, marketers want to do more with their test campaigns. Optimizing complex funnels and delivering personalized customer experiences across web and mobile has...
What is A/A testing? How can it be utilized for your campaigns? You’re all familiar with A/B testing, but how much do you know about A/A testing? A/A testing is...
What is A/A testing? How can it be utilized for your campaigns? You’re all familiar with A/B testing, but how much do you know about A/A testing? A/A testing is a useful method for gaining confidence around your tests and your testing tool, whereas A/B testing compares two alternative experiences. A Validation Tool A/A testing compares a default experience to itself in a single element test using two sets of randomly-generated audiences. An A/A test helps to validate a...
What is A/A testing? How can it be utilized for your campaigns? You’re all familiar with A/B testing, but how much do you know about A/A testing? A/A testing is a useful method for gaining confidence...
