For this week's Optimization Short, I've put together a simple guide to help you remember what’s important before you start your customer experience...
For this week's Optimization Short, I've put together a simple guide to help you remember what’s important before you start your customer experience optimization program. These 5 considerations will ensure you iron out any predefined goals and blend the necessary realities with the desired possibilities. 1. Who? Your team has worked hard to make a case for online optimization and it has been approved. Now there is a very important question to ask yourselves: Who will be the...
For this week's Optimization Short, I've put together a simple guide to help you remember what’s important before you start your customer experience optimization program. These 5 considerations will...
Amazon Prime Now is a New Yorker’s dream; thousands of products available at a moment’s notice, hand-delivered to your expectant arms. Need K-Cups delivered to...
Amazon Prime Now is a New Yorker’s dream; thousands of products available at a moment’s notice, hand-delivered to your expectant arms. Need K-Cups delivered to the office in Gramercy? Easy. Need a whistling foam football sent to Murray Hill? Consider it done. But any new service, even one founded by the largest online retailer in the nation, is still expected to create a top notch mobile user experience. I decided to see how Amazon’s mobile experience stacks up to their...
Amazon Prime Now is a New Yorker’s dream; thousands of products available at a moment’s notice, hand-delivered to your expectant arms. Need K-Cups delivered to the office in Gramercy? Easy. Need...
So you have a testing and personalization tool, a great team working with you, and campaign ideas galore, but at the water cooler your colleagues appear to be...
So you have a testing and personalization tool, a great team working with you, and campaign ideas galore, but at the water cooler your colleagues appear to be in the dark about the massive business impact you're producing. You may be thinking, “Who cares if my organization knows about the strides we are making in optimization, as long as we are making them!” But having the support of your organization behind you will drive your program to new heights. Once you have your...
So you have a testing and personalization tool, a great team working with you, and campaign ideas galore, but at the water cooler your colleagues appear to be in the dark about the massive business...
Just a couple of years ago, back when e-commerce started to become a serious discipline, marketers focused all their attention on traffic acquisition: If your...
Just a couple of years ago, back when e-commerce started to become a serious discipline, marketers focused all their attention on traffic acquisition: If your competitor was able to acquire traffic at 50% of the cost you could, then you had to make changes to keep up. Then came A/B and multivariate testing: If your competitor was converting more traffic than you were, you needed to up your game. Today, testing is a relatively mature discipline. Almost every e-commerce...
Just a couple of years ago, back when e-commerce started to become a serious discipline, marketers focused all their attention on traffic acquisition: If your competitor was able to acquire traffic at...
"Productivity is never an accident," businessman Paul J. Meyer once said. "It is always the result of a commitment to excellence, intelligent planning, and...
"Productivity is never an accident," businessman Paul J. Meyer once said. "It is always the result of a commitment to excellence, intelligent planning, and focused effort." This observation is especially true as you plan your optimization roadmap. With time and resources always at a premium, it's critical to solidify your goals and long-term plans in a roadmap before you embark on a new optimization program. Here at Maxymiser, we've simplified the process of developing a...
"Productivity is never an accident," businessman Paul J. Meyer once said. "It is always the result of a commitment to excellence, intelligent planning, and focused effort." This observation...
On behalf of the entire Maxymiser team I am delighted to announce that Maxymiser has entered into an agreement to be acquired by Oracle, bringing data...
On behalf of the entire Maxymiser team I am delighted to announce that Maxymiser has entered into an agreement to be acquired by Oracle, bringing data science-driven testing and personalization to even more enterprises. Upon closing of the transaction, our products and services lines will become part of Oracle Marketing Cloud. Oracle Marketing Cloud is already the fastest-growing software platform for modern marketers in the world. The addition of Maxymiser to Oracle...
On behalf of the entire Maxymiser team I am delighted to announce that Maxymiser has entered into an agreement to be acquired by Oracle, bringing data science-driven testing and personalization...
Customers are unforgiving of a poor mobile experience and demand that their mobile apps be fast, responsive and easy to use. Optimizing your mobile channels...
Customers are unforgiving of a poor mobile experience and demand that their mobile apps be fast, responsive and easy to use. Optimizing your mobile channels isn’t just good for your customers, it’s also a win-win situation for those involved in driving it: marketers can produce better performance from their apps; and developers can spend time only on building out the changes that have a positive impact on sales. After all, optimization is all about finding the best customer...
Customers are unforgiving of a poor mobile experience and demand that their mobile apps be fast, responsive and easy to use. Optimizing your mobile channels isn’t just good for your customers, it’s...
Online donations are becoming an increasingly important fundraising source for charities – but when is the best time to ask for a donation? Should there be a...
Online donations are becoming an increasingly important fundraising source for charities – but when is the best time to ask for a donation? Should there be a recommended donation amount? And with so many different reasons for visiting a charity’s website, how can a charity determine the best engagement triggers for each user journey? One of our Digital Optimization Analysts, Bethany Spencer, wants to explain the value of optimization when it comes to getting the timing right....
Online donations are becoming an increasingly important fundraising source for charities – but when is the best time to ask for a donation? Should there be a recommended donation amount? And with so...
Having ample traffic on a test page will provide clearer, faster results, but pages with less traffic still deserve to be tested. To run tests on pages or areas...
Having ample traffic on a test page will provide clearer, faster results, but pages with less traffic still deserve to be tested. To run tests on pages or areas of your site with lower traffic, take the following advice into consideration: 1. Lower Your Confidence Level Running tests on lower traffic volume sites usually requires longer time to reach statistical significance. Thus setting a lower confidence level (90% or 80%) would help you wrap up the test in a shorter...
Having ample traffic on a test page will provide clearer, faster results, but pages with less traffic still deserve to be tested. To run tests on pages or areas of your site with lower traffic,...
