You've recognized the importance of responsiveness and reacting to customer behaviors and are building a highly personalized customer experience. What’s next? Data-driven relationship marketing, which takes a huge step toward meeting customers’ ever-growing expectations.
Digital microelements are details—subtle animations, design, and microcopy—that expand on pure functionality to help people get what they want from an interaction with a brand, either by making it easier, more enjoyable, or more fulfilling. How can you properly use them in your marketing? Read on to find out.
You already know that your primary marketing objective is to create that exceptional and memorable customer experience (CX) to attract and keep your target audience. Part of succeeding at this goal involves understanding the customer experience journey -- where it begins and where it ends. Let’s look at how the journey plays out.
Ignited by his marketing and customer experience (CX) background at Fortune 300 companies, Dan Gingiss is on a burning mission to “make the brand lovers louder than the haters by creating experiences they can’t wait to share with their friends and followers.” Gingiss is a keynote speaker, experience consultant, co-host of the “Experience This!” podcast, and contributor to Forbes with both of his ears keenly tuned to everything CX. That means he’s increasingly focused on the...
For many brands and small business owners, it might be tempting to dismiss emojis as frivolous, capricious and even a little un-businesslike. But here’s the thing: brands and business ignore emojis at their own risk. Emojis can actually open up a lot of new opportunities for businesses to connect better with their customers, prospects, and employees. Find out how.
In today's age, optimizing your digital presence to meet the needs of consumers is vital in promoting new sales, customer loyalty, and business growth. However, it can be difficult to achieve. What factors prohibit it and how can yo overcome them and benefit? Read on to find out.
One of the most powerful tools to understand your customers, the experience they are having, and the experience they desire is journey mapping. With journey mapping, you walk in your customers’ shoes to understand the steps they take to do whatever it is they are trying to do with your organization. Journey mapping is both a tool (the actual map) and a process (how you use the learnings from the map plus additional mapping exercises, i.e., service blueprint and future state...