When we talk about tests "failing," we’re not talking about if the test produced winning experiences or losing experiences. In fact, if a test offers clear...
When we talk about tests "failing," we’re not talking about if the test produced winning experiences or losing experiences. In fact, if a test offers clear insights, whether those be positive or negative, it's a success! Tests "fail" when they lack a clear hypothesis, are poorly structured, and are stopped before reaching statistical significance. So, how can you avoid these three common mistakes? Let's go into a bit more detail... 1. Feckless Foundation One of the most...
When we talk about tests "failing," we’re not talking about if the test produced winning experiences or losing experiences. In fact, if a test offers clear insights, whether those be positive...
You’ve set up and launched your test—but not every test can run from start to finish untouched. Fairly often, there’s a justifiable business reason to change...
You’ve set up and launched your test—but not every test can run from start to finish untouched. Fairly often, there’s a justifiable business reason to change the variant weights of an A/B or multivariate test in the middle of its planned runtime. And that’s OK! I’ll show you how to analyze the data for a test in which you must adjust variant weightings mid-test in a way that doesn’t mislead your company, marketing team, or analysts. What Are Variant Weightings? First, let’s...
You’ve set up and launched your test—but not every test can run from start to finish untouched. Fairly often, there’s a justifiable business reason to change the variant weights of an A/B...
You’re speaking to your customers—but are your customers listening? Personalization is the most effective way to get the right message to the right audience...
You’re speaking to your customers—but are your customers listening? Personalization is the most effective way to get the right message to the right audience across any digital platform. And one of the most relevant personalization criteria is geolocation, or where on earth your visitors live, work, and frequent. Since customers’ needs and interests can change drastically based on their location, geotargeting can affect customer engagement, conversion rate, and revenue for...
You’re speaking to your customers—but are your customers listening? Personalization is the most effective way to get the right message to the right audience across any digital platform. And one of...
For a great primer on mobile testing, check out my previous post that gives four tips for optimizing phones and tablets. Also, feel free to register for our...
For a great primer on mobile testing, check out my previous post that gives four tips for optimizing phones and tablets. Also, feel free to register for our brand-new webinar, “Be Mobile-First,” in which I’ll be teaching how companies can enter the mobile space and ensure their offerings are performant and well designed for smartphones and tablets. Figuring out which browsers your website should support is an exhausting task. But figuring out which devices your app should...
For a great primer on mobile testing, check out my previous post that gives four tips for optimizing phones and tablets. Also, feel free to register for our brand-new webinar, “Be Mobile-First,”...
In this two-part series on optimization testing in the financial services sector, we discuss how granular and time-based messaging can help companies inspire...
In this two-part series on optimization testing in the financial services sector, we discuss how granular and time-based messaging can help companies inspire users to complete the funnel. Application funnels must, by nature, ask for a certain amount of information. Whether it’s for a new checking account, an insurance quote, or any number of other products and services, users often have to submit personal data across multiple webpages. And, let’s face it—users just as often...
In this two-part series on optimization testing in the financial services sector, we discuss how granular and time-based messaging can help companies inspire users to complete the funnel. Application...
In this two-part series on optimization testing in the financial services sector, we start by exploring how valuable it is to focus on the customer self-service...
In this two-part series on optimization testing in the financial services sector, we start by exploring how valuable it is to focus on the customer self-service portal. A Common Trouble Spot In my work as Senior Analyst on Oracle Maxymiser’s financial services team, I’ve noticed a troubling trend: companies overlooking the customer self-service portal. Why is this such a big deal, you ask? As we’ve covered in previous posts on the Oracle Blog, “self-service portals are a...
In this two-part series on optimization testing in the financial services sector, we start by exploring how valuable it is to focus on the customer self-service portal. A Common Trouble Spot In...
Background: Mercury Rising A prominent and highly graded auto insurance company, Mercury Insurance Group approached Oracle Maxymiser to help with product...
Background: Mercury Rising A prominent and highly graded auto insurance company, Mercury Insurance Group approached Oracle Maxymiser to help with product packaging and quote funnel personalization. Its most common policy coverage, called “basic,” included liability, collision, and medical insurance, but Mercury wanted to learn if different packages would resonate better with different user profiles. Mercury gave site visitors four package options: basic, enhanced, premium,...
Background: Mercury Rising A prominent and highly graded auto insurance company, Mercury Insurance Group approached Oracle Maxymiser to help with product packaging and quote funnel personalization....
Insights Over Intuition "I never guess. It is a capital mistake to theorize before one has data. Insensibly, one begins to twist facts to suit theories, instead...
Insights Over Intuition "I never guess. It is a capital mistake to theorize before one has data. Insensibly, one begins to twist facts to suit theories, instead of theories to suit facts." - Sir Arthur Conan Doyle, author of "Sherlock Holmes" Modern business decisions must be based on data. As the Harvard Business Review once noted: “Big data, small data, internal, external, experimental, observational—everywhere we look, information is being captured, quantified, and used to...
Insights Over Intuition "I never guess. It is a capital mistake to theorize before one has data. Insensibly, one begins to twist facts to suit theories, instead of theories to suit facts." - Sir...
The digitization of business processes is transforming every aspect of modern commerce. From round-the-clock availability to real-time fulfillment and...
The digitization of business processes is transforming every aspect of modern commerce. From round-the-clock availability to real-time fulfillment and personalized communications, digital technology helps companies achieve better operational efficiency and innovative, responsive marketing. Customers now routinely expect a seamless multichannel experience—and with help from digital, businesses can give this. But what happens when an offering doesn’t easily translate across...
The digitization of business processes is transforming every aspect of modern commerce. From round-the-clock availability to real-time fulfillment and personalized communications, digital...
