Generally speaking, optimization tests should run on high-traffic pages. “Why,” you ask? Well, the more traffic a page receives, the more data its test is...
Generally speaking, optimization tests should run on high-traffic pages. “Why,” you ask? Well, the more traffic a page receives, the more data its test is likely to yield—and the more data you have, the more educated your marketing strategy can be, which increases the chances you boost engagement, conversions, and revenue. Most companies, no matter the industry, get the most traffic in three places: on the homepage, in some kind of conversion funnel (e.g., a checkout funnel),...
Generally speaking, optimization tests should run on high-traffic pages. “Why,” you ask? Well, the more traffic a page receives, the more data its test is likely to yield—and the more data you...
Positive and negative testing are like yin and yang: Sometimes the coding and systems behind a customer experience work the way they should—and sometimes they...
Positive and negative testing are like yin and yang: Sometimes the coding and systems behind a customer experience work the way they should—and sometimes they don’t. By running positive and negative tests, companies can prepare for both eventualities, ensuring high-quality offerings. In positive testing, developers check to see if the system behind a web, mobile, or app experience properly uses valid data. A positive test fails if the system produces an error even after users...
Positive and negative testing are like yin and yang: Sometimes the coding and systems behind a customer experience work the way they should—and sometimes they don’t. By running positive and...
Today, the digital ecosystem spans the globe, with companies striving to deliver an attractive message to users who visit from everywhere—from Singapore to...
Today, the digital ecosystem spans the globe, with companies striving to deliver an attractive message to users who visit from everywhere—from Singapore to Sydney to Stockholm. Many businesses need their products and services to appeal not only to local or domestic segments but to international users, as well. As a result, CXO teams must consider the details that go into running optimization tests. This post is here to help you run tests that cross oceans! Below are five key...
Today, the digital ecosystem spans the globe, with companies striving to deliver an attractive message to users who visit from everywhere—from Singapore to Sydney to Stockholm. Many businesses need...
Few purchases are more complex than booking travel online. From scheduling travel dates to securing hotel accommodations, from getting ticket insurance to...
Few purchases are more complex than booking travel online. From scheduling travel dates to securing hotel accommodations, from getting ticket insurance to determining the type of tickets to purchase—the buyer journey has a wide range of variables. These variables impact not only the final price customers pay but also the experience they have. As people choose more and more to book their travel online, travel marketers increasingly need to optimize online channels to drive...
Few purchases are more complex than booking travel online. From scheduling travel dates to securing hotel accommodations, from getting ticket insurance to determining the type of tickets...
The Apps Are Taking Over At Oracle Maxymiser, we run optimization tests not only on websites but also on mobile applications. While building a website is...
The Apps Are Taking Over At Oracle Maxymiser, we run optimization tests not only on websites but also on mobile applications. While building a website is obviously a huge part of marketing strategy, the simple fact is there are millions more mobile users than desktop users, and users spend more than half their time every day on mobile devices (Smart Insights). Add to this the way mobile is revolutionizing many sectors—from finance, where half the top institutions enable users...
The Apps Are Taking Over At Oracle Maxymiser, we run optimization tests not only on websites but also on mobile applications. While building a website is obviously a huge part of marketing...
This is Part 2 in a two-part series about optimization testing in the checkout funnel. Review Part 1 to learn another possible checkout test, which involves...
This is Part 2 in a two-part series about optimization testing in the checkout funnel. Review Part 1 to learn another possible checkout test, which involves removing all possible distracting links from the checkout process. As I discussed in my last post, if your goal is to improve the bottom line of your business, there are few better places to test than checkout. After all, the most vital metrics, e.g., purchase confirmation, are the ones most greatly impacted when you run...
This is Part 2 in a two-part series about optimization testing in the checkout funnel. Review Part 1 to learn another possible checkout test, which involves removing all possible distracting links...
This is Part 1 in a two-part series about optimization testing in the checkout funnel. Stay tuned for Part 2, which will be published later this week! Checkout...
This is Part 1 in a two-part series about optimization testing in the checkout funnel. Stay tuned for Part 2, which will be published later this week! Checkout is one of the most important sections of your site when it comes to improving vital business metrics (like revenue!). Therefore, testing in the checkout funnel is something all companies should at some point undertake; even if you don’t believe there’s an obvious need, there’s no telling what uplift you could...
This is Part 1 in a two-part series about optimization testing in the checkout funnel. Stay tuned for Part 2, which will be published later this week! Checkout is one of the most important sections...
When customers have questions, the Internet floods them with answers—and some of those answers might come from your competitors (or, less combatively, from...
When customers have questions, the Internet floods them with answers—and some of those answers might come from your competitors (or, less combatively, from sites that simply aren’t your own, which is still plenty problematic!) Website load time should therefore be a chief consideration as you optimize. Web users have high expectations for load speed, and your business risks major losses by not building out digital offerings accordingly. For most sites in all sectors, getting...
When customers have questions, the Internet floods them with answers—and some of those answers might come from your competitors (or, less combatively, from sites that simply aren’t your own, which is...
This is the first in a series in which we explain the fundamentals of statistical significance with relation to specific factors, including sample error,...
This is the first in a series in which we explain the fundamentals of statistical significance with relation to specific factors, including sample error, baseline conversion rate, and more. In this installment, we examine the relationship between statistical significance and sample size. Back in high school, a lot of us learned the basics of the scientific method. Part of that time-honored process relates to optimization testing: testing a hypothesis. When a marketer runs an...
This is the first in a series in which we explain the fundamentals of statistical significance with relation to specific factors, including sample error, baseline conversion rate, and more. In...
