This is Part 2 in a two-part series about optimization testing in the checkout funnel. Review Part 1 to learn another possible checkout test, which involves...
This is Part 2 in a two-part series about optimization testing in the checkout funnel. Review Part 1 to learn another possible checkout test, which involves removing all possible distracting links from the checkout process. As I discussed in my last post, if your goal is to improve the bottom line of your business, there are few better places to test than checkout. After all, the most vital metrics, e.g., purchase confirmation, are the ones most greatly impacted when you run...
This is Part 2 in a two-part series about optimization testing in the checkout funnel. Review Part 1 to learn another possible checkout test, which involves removing all possible distracting links...
This is Part 1 in a two-part series about optimization testing in the checkout funnel. Stay tuned for Part 2, which will be published later this week! Checkout...
This is Part 1 in a two-part series about optimization testing in the checkout funnel. Stay tuned for Part 2, which will be published later this week! Checkout is one of the most important sections of your site when it comes to improving vital business metrics (like revenue!). Therefore, testing in the checkout funnel is something all companies should at some point undertake; even if you don’t believe there’s an obvious need, there’s no telling what uplift you could...
This is Part 1 in a two-part series about optimization testing in the checkout funnel. Stay tuned for Part 2, which will be published later this week! Checkout is one of the most important sections...
When customers have questions, the Internet floods them with answers—and some of those answers might come from your competitors (or, less combatively, from...
When customers have questions, the Internet floods them with answers—and some of those answers might come from your competitors (or, less combatively, from sites that simply aren’t your own, which is still plenty problematic!) Website load time should therefore be a chief consideration as you optimize. Web users have high expectations for load speed, and your business risks major losses by not building out digital offerings accordingly. For most sites in all sectors, getting...
When customers have questions, the Internet floods them with answers—and some of those answers might come from your competitors (or, less combatively, from sites that simply aren’t your own, which is...
This is the first in a series in which we explain the fundamentals of statistical significance with relation to specific factors, including sample error,...
This is the first in a series in which we explain the fundamentals of statistical significance with relation to specific factors, including sample error, baseline conversion rate, and more. In this installment, we examine the relationship between statistical significance and sample size. Back in high school, a lot of us learned the basics of the scientific method. Part of that time-honored process relates to optimization testing: testing a hypothesis. When a marketer runs an...
This is the first in a series in which we explain the fundamentals of statistical significance with relation to specific factors, including sample error, baseline conversion rate, and more. In...
Are you trying to understand how many pages, or steps, should be in your company's sales funnel? Or whether one step belongs in front of another? Ultimately,...
Are you trying to understand how many pages, or steps, should be in your company's sales funnel? Or whether one step belongs in front of another? Ultimately, the main objective of any funnel is to get your visitors to complete a desired action, such as subscribe, request a quote, or make a purchase. The best first step to achieving this goal is to discover a simple purchase process that still enables you to collect all the visitor information you need to reach your business...
Are you trying to understand how many pages, or steps, should be in your company's sales funnel? Or whether one step belongs in front of another? Ultimately, the main objective of any funnel is to...
Whether you’re looking to evaluate a vendor before you sign a contract or are already in a contract and want to experiment with website content, it can be...
Whether you’re looking to evaluate a vendor before you sign a contract or are already in a contract and want to experiment with website content, it can be immensely valuable to work with a third-party vendor to build optimization tests or add personalized features to your site. But if you’re choosing between vendors, how do you know which one to pick? Test them and know what they can do for you before deciding. If You Want Something Done Right, You Don’t Always Have to Do It...
Whether you’re looking to evaluate a vendor before you sign a contract or are already in a contract and want to experiment with website content, it can be immensely valuable to work with a third-party...
When running a multivariate testing (MVT) campaign, it’s tempting to include as many variants as possible for each element you’re analyzing. After all, the goal...
When running a multivariate testing (MVT) campaign, it’s tempting to include as many variants as possible for each element you’re analyzing. After all, the goal of running an optimization test is experimenting with variant combinations and seeing what sticks. Marketing teams have to be careful, though! Traditional MVT is full factorial, as opposed to partial factorial (or fractional factorial). Full factorial tests analyze every possible version of an experience, based on the...
When running a multivariate testing (MVT) campaign, it’s tempting to include as many variants as possible for each element you’re analyzing. After all, the goal of running an optimization test...
Optimizing opportunities in online channels is an ongoing challenge for the automotive industry. Although the day when buying a car is a purely digital...
Optimizing opportunities in online channels is an ongoing challenge for the automotive industry. Although the day when buying a car is a purely digital experience is still far off, the rapid development of digital media has already redefined the buyer journey for people who want to buy a new set of wheels. Online engagement in the pre-sale phase is now critical in the car purchasing process. Consumers have become so reliant on online research before going to the showroom that...
Optimizing opportunities in online channels is an ongoing challenge for the automotive industry. Although the day when buying a car is a purely digital experience is still far off, the rapid...
A Rise in Privacy Concerns As personalization has emerged as one of the most influential forces in marketing, so too have concerns about the need for privacy. A...
A Rise in Privacy Concerns As personalization has emerged as one of the most influential forces in marketing, so too have concerns about the need for privacy. A recent Pew Research report found “55% of Internet users have taken steps to avoid observation by specific organizations.” This number aligns with my own observations as Senior Analyst for financial services clients at Oracle’s Maxymiser: Privacy concerns have risen as marketers have used CXO more in their strategies....
A Rise in Privacy Concerns As personalization has emerged as one of the most influential forces in marketing, so too have concerns about the need for privacy. A recent Pew Research report found...
