Click here to check it out! One of America's most trusted insurers, Mercury Insurance asked Oracle Maxymiser to help optimize its quote funnel. Mercury, which...
Click here to check it out! One of America's most trusted insurers, Mercury Insurance asked Oracle Maxymiser to help optimize its quote funnel. Mercury, which provides car, homeowner, and business insurance, used a website that automatically showed all prospects the same package option: Basic. However, there were three other options available! The company was potentially leaving millions in untapped revenue on the table. This is where we came in: With a blend of A/Bn testing...
Click here to check it out! One of America's most trusted insurers, Mercury Insurance asked Oracle Maxymiser to help optimize its quote funnel. Mercury, which provides car, homeowner, and...
In my previous blog post, I detailed how and why a generation rule of ‘when criteria changes’ could be used instead of the much more popular...
In my previous blog post, I detailed how and why a generation rule of ‘when criteria changes’ could be used instead of the much more popular ‘once-per-campaign.’ I delivered use cases and information on how to understand reporting for each. In this post, I'll take a closer look at the once-per-session generation rule and provide some examples of when you might want to consider using this kind of campaign configuration. As with ‘when criteria changes,’ the thing you need to...
In my previous blog post, I detailed how and why a generation rule of ‘when criteria changes’ could be used instead of the much more popular ‘once-per-campaign.’ I delivered use cases and...
There are three types of campaign generation that we analysts here at Oracle Maxymiser often find ourselves discussing: once-per-campaign, once-per-session, and...
There are three types of campaign generation that we analysts here at Oracle Maxymiser often find ourselves discussing: once-per-campaign, once-per-session, and ‘when criteria changes.’ Regardless of your testing vendor or the language you use to discuss these test campaign scenarios, this advice will come in handy for making and reporting on tricky testing decisions. About 98% of campaigns are once-per-campaign. This means that once a visitor has been generated into a...
There are three types of campaign generation that we analysts here at Oracle Maxymiser often find ourselves discussing: once-per-campaign, once-per-session, and ‘when criteria changes.’ Regardless of...
The creation of custom attributes can add a great deal of value to organizations as they evaluate the effectiveness of their digital presence. Here are some of...
The creation of custom attributes can add a great deal of value to organizations as they evaluate the effectiveness of their digital presence. Here are some of those benefits: Segment identification: Custom attributes can be used in testing campaigns to identify subsets of users who have a consistent pattern of behavior. Data filtering: Meaningful custom attributes allow for more granular reporting filters, leading to a better understanding of user behavior and more robust...
The creation of custom attributes can add a great deal of value to organizations as they evaluate the effectiveness of their digital presence. Here are some of those benefits: Segment...
Customer Experience Optimization (CXO) can be regarded as the big sister of User Experience (UX). It has become a pillar of effective ecommerce and a crucial...
Customer Experience Optimization (CXO) can be regarded as the big sister of User Experience (UX). It has become a pillar of effective ecommerce and a crucial preoccupation for ecommerce managers. But the big, unanswered question for ecommerce managers is: “How can CXO be integrated into the business?” Given the variety of structures among businesses embarking on the CXO journey and the range of micro-political considerations, there is no ‘one-size fits all’ formula for...
Customer Experience Optimization (CXO) can be regarded as the big sister of User Experience (UX). It has become a pillar of effective ecommerce and a crucial preoccupation for ecommerce managers....
The Data Challenge Most of us in digital marketing have already heard of the term “Personalization Payoff.” When a brand is successful in providing a relevant...
The Data Challenge Most of us in digital marketing have already heard of the term “Personalization Payoff.” When a brand is successful in providing a relevant experience that connects with its audience, consumers “reward” the brand with quicker conversion rates, higher shopping cart values, and ongoing loyalty. It’s not surprising that 74% of marketers believe personalization and optimized experiences improve engagement; modern marketers know personalization is the key to...
The Data Challenge Most of us in digital marketing have already heard of the term “Personalization Payoff.” When a brand is successful in providing a relevant experience that connects with its...
Personalization is one of those vexing goals for marketers who are being bombarded with statistics about major CMO objectives for 2016 and the latest customer...
Personalization is one of those vexing goals for marketers who are being bombarded with statistics about major CMO objectives for 2016 and the latest customer expectations on digital channels. Achieving personalization seems like a huge undertaking; however, once you get out of the high-level cloud of information, there are some manageable things to know that can get you moving. One tactic that can be quickly employed is the use of personalization criteria to begin to...
Personalization is one of those vexing goals for marketers who are being bombarded with statistics about major CMO objectives for 2016 and the latest customer expectations on digital channels....
Whether you’re writing blog posts for your company, product descriptions, CTAs, or any other copy, testing written content is one of the simplest tests you can...
Whether you’re writing blog posts for your company, product descriptions, CTAs, or any other copy, testing written content is one of the simplest tests you can run. This is because written content usually has one primary metric, e.g., leads generated, which makes it easy to determine resulting uplift. Testing copy is a fantastic way to increase conversion rates and your bottom line. But just because this method can be easier than others doesn’t mean we marketers don’t need a...
Whether you’re writing blog posts for your company, product descriptions, CTAs, or any other copy, testing written content is one of the simplest tests you can run. This is because written content...
Improve the Value of Your DMP Data: Test, Test, Test! This is the second post in our “DMP FAQ” series, in which we answer some of the most common questions we...
Improve the Value of Your DMP Data: Test, Test, Test! This is the second post in our “DMP FAQ” series, in which we answer some of the most common questions we hear about Data Management Platforms. If you missed our joint webinar with Oracle DMP (formerly BlueKai), “Sayonara, Silos,” about driving business value by integrating Oracle DMP in your testing program, you can view it on-demand here! Let’s kick off with a quick recap to get you in the Data Management Platform...
Improve the Value of Your DMP Data: Test, Test, Test! This is the second post in our “DMP FAQ” series, in which we answer some of the most common questions we hear about Data Management Platforms....
