Personalization is one of those vexing goals for marketers who are being bombarded with statistics about major CMO objectives for 2016 and the latest customer...
Personalization is one of those vexing goals for marketers who are being bombarded with statistics about major CMO objectives for 2016 and the latest customer expectations on digital channels. Achieving personalization seems like a huge undertaking; however, once you get out of the high-level cloud of information, there are some manageable things to know that can get you moving. One tactic that can be quickly employed is the use of personalization criteria to begin to...
Personalization is one of those vexing goals for marketers who are being bombarded with statistics about major CMO objectives for 2016 and the latest customer expectations on digital channels....
Whether you’re writing blog posts for your company, product descriptions, CTAs, or any other copy, testing written content is one of the simplest tests you can...
Whether you’re writing blog posts for your company, product descriptions, CTAs, or any other copy, testing written content is one of the simplest tests you can run. This is because written content usually has one primary metric, e.g., leads generated, which makes it easy to determine resulting uplift. Testing copy is a fantastic way to increase conversion rates and your bottom line. But just because this method can be easier than others doesn’t mean we marketers don’t need a...
Whether you’re writing blog posts for your company, product descriptions, CTAs, or any other copy, testing written content is one of the simplest tests you can run. This is because written content...
Improve the Value of Your DMP Data: Test, Test, Test! This is the second post in our “DMP FAQ” series, in which we answer some of the most common questions we...
Improve the Value of Your DMP Data: Test, Test, Test! This is the second post in our “DMP FAQ” series, in which we answer some of the most common questions we hear about Data Management Platforms. If you missed our joint webinar with Oracle DMP (formerly BlueKai), “Sayonara, Silos,” about driving business value by integrating Oracle DMP in your testing program, you can view it on-demand here! Let’s kick off with a quick recap to get you in the Data Management Platform...
Improve the Value of Your DMP Data: Test, Test, Test! This is the second post in our “DMP FAQ” series, in which we answer some of the most common questions we hear about Data Management Platforms....
Integrating A/B and multivariate tests with a third-party analytics platform is common practice. With these integrations, you can see data in your testing...
Integrating A/B and multivariate tests with a third-party analytics platform is common practice. With these integrations, you can see data in your testing platform about the population of users that visited each experience of your web or mobile tests. In addition, you can separately analyze and compare each group of users that saw each individual experience using the metrics provided by the analytics platform. The extra insight gained from this new data is valuable....
Integrating A/B and multivariate tests with a third-party analytics platform is common practice. With these integrations, you can see data in your testing platform about the population of users...
When you make an investment in pay-per-click, be sure to optimize the landing pages to which you send your segments. In my experience, landing page optimization...
When you make an investment in pay-per-click, be sure to optimize the landing pages to which you send your segments. In my experience, landing page optimization is a crucial and often overlooked opportunity to turn prospects into customers! While most companies—especially retailers—invest in pay-per-click and PPC landing pages, many don’t follow simple best practices to get the most from these pages and make them as efficient at converting as possible. That’s why we put...
When you make an investment in pay-per-click, be sure to optimize the landing pages to which you send your segments. In my experience, landing page optimization is a crucial and often overlooked...
This is the first post in our “DMP FAQ” series, in which we answer some of the most common questions we hear about Data Management Platforms. Be sure to sign up...
This is the first post in our “DMP FAQ” series, in which we answer some of the most common questions we hear about Data Management Platforms. Be sure to sign up for our joint webinar with Oracle DMP (formerly BlueKai) today, “Sayonara, Silos,” to learn how integrating Oracle DMP in your testing program can drive new business value! Modern marketers are always looking to take their testing programs to the next level. But what the “next level” is, of course, depends on where...
This is the first post in our “DMP FAQ” series, in which we answer some of the most common questions we hear about Data Management Platforms. Be sure to sign up for our joint webinar with Oracle...
When we talk about tests "failing," we’re not talking about if the test produced winning experiences or losing experiences. In fact, if a test offers clear...
When we talk about tests "failing," we’re not talking about if the test produced winning experiences or losing experiences. In fact, if a test offers clear insights, whether those be positive or negative, it's a success! Tests "fail" when they lack a clear hypothesis, are poorly structured, and are stopped before reaching statistical significance. So, how can you avoid these three common mistakes? Let's go into a bit more detail... 1. Feckless Foundation One of the most...
When we talk about tests "failing," we’re not talking about if the test produced winning experiences or losing experiences. In fact, if a test offers clear insights, whether those be positive...
You’ve set up and launched your test—but not every test can run from start to finish untouched. Fairly often, there’s a justifiable business reason to change...
You’ve set up and launched your test—but not every test can run from start to finish untouched. Fairly often, there’s a justifiable business reason to change the variant weights of an A/B or multivariate test in the middle of its planned runtime. And that’s OK! I’ll show you how to analyze the data for a test in which you must adjust variant weightings mid-test in a way that doesn’t mislead your company, marketing team, or analysts. What Are Variant Weightings? First, let’s...
You’ve set up and launched your test—but not every test can run from start to finish untouched. Fairly often, there’s a justifiable business reason to change the variant weights of an A/B...
You’re speaking to your customers—but are your customers listening? Personalization is the most effective way to get the right message to the right audience...
You’re speaking to your customers—but are your customers listening? Personalization is the most effective way to get the right message to the right audience across any digital platform. And one of the most relevant personalization criteria is geolocation, or where on earth your visitors live, work, and frequent. Since customers’ needs and interests can change drastically based on their location, geotargeting can affect customer engagement, conversion rate, and revenue for...
You’re speaking to your customers—but are your customers listening? Personalization is the most effective way to get the right message to the right audience across any digital platform. And one of...
