It’s no secret that customer experience optimization is a powerful tool for some of the world’s largest brands. Do a quick search and you’ll find case studies,...
It’s no secret that customer experience optimization is a powerful tool for some of the world’s largest brands. Do a quick search and you’ll find case studies, infographics, and an endless supply of blog posts detailing the importance of testing to optimize the customer experience. Let’s fast forward a bit. I hope by now you’ve decided that optimization testing is a tool your organization cannot afford to neglect. The first step is behind you. Now all you’ve got to do is...
It’s no secret that customer experience optimization is a powerful tool for some of the world’s largest brands. Do a quick search and you’ll find case studies, infographics, and an endless supply...
While many marketers are adopting A/B and multivariate testing as primary optimization methods, one of the biggest challenges they face is determining if a test...
While many marketers are adopting A/B and multivariate testing as primary optimization methods, one of the biggest challenges they face is determining if a test was a success. Success doesn’t necessarily correspond to clear and instant uplift on a certain metric; there’s more to it than that. To come to an educated conclusion about the outcome of your test, there are two major questions you should ask yourself. 1. How Does the Data Look for My Primary Metric? Before launching...
While many marketers are adopting A/B and multivariate testing as primary optimization methods, one of the biggest challenges they face is determining if a test was a success. Success...
The question of who is responsible for creating an optimal customer experience is often raised among organizations we partner with. There is frequent debate...
The question of who is responsible for creating an optimal customer experience is often raised among organizations we partner with. There is frequent debate over which teams should be involved in the growth towards being a fully integrated CXO organization. The short answer is: It depends. A better answer? It has to be a full, multi-team effort. Each organization is structured differently, but in nearly every case there are multiple departments that have a stake in providing...
The question of who is responsible for creating an optimal customer experience is often raised among organizations we partner with. There is frequent debate over which teams should be involved in...
Forms are the industry-agnostic component of online business. Travelers fill in personal information and preferences before their trip just as financial...
Forms are the industry-agnostic component of online business. Travelers fill in personal information and preferences before their trip just as financial services customers fill out credit card and insurance policy applications. It’s safe to assume your online customers are at least familiar with this process, if not very experienced. So, the importance of optimizing your online forms for efficiency and user experience cannot be underestimated! Here are a few best practices...
Forms are the industry-agnostic component of online business. Travelers fill in personal information and preferences before their trip just as financial services customers fill out credit card...
Why We Would Use a Normalized Report We test to justify changes to our websites, mobile sites, and apps. The goal is to increase conversion rates and...
Why We Would Use a Normalized Report We test to justify changes to our websites, mobile sites, and apps. The goal is to increase conversion rates and continuously improve the customer experience. Sometimes, however, our clients request that only a small percent of total traffic is sent to the test variants, while the majority of visitors continue to experience the default. Particularly with large changes, this is understandable. The goal is to “soft launch” a test to avoid a...
Why We Would Use a Normalized Report We test to justify changes to our websites, mobile sites, and apps. The goal is to increase conversion rates and continuously improve the customer...
Many digital marketers who use A/B and multivariate testing as the cornerstone of their optimizations strategy barely scratch the surface when it comes to the...
Many digital marketers who use A/B and multivariate testing as the cornerstone of their optimizations strategy barely scratch the surface when it comes to the data they're capable of collecting. The strategies offered below will enhance the quality of your metrics, your learnings, and therefore the possible positive outcomes of any test. Here are three ways to improve the quality of your test results: 1. Identify a Sensible Primary Metric It is integral to identify a primary...
Many digital marketers who use A/B and multivariate testing as the cornerstone of their optimizations strategy barely scratch the surface when it comes to the data they're capable of collecting. The...
Click here to check it out! (And click here for the mobile version!) One of the most relevant personalization criteria is where on earth your customers live,...
Click here to check it out! (And click here for the mobile version!) One of the most relevant personalization criteria is where on earth your customers live, work, and frequent. But since people's needs and interests change based on where they are, geotargeting can help you drive engagement, conversions, and revenue. Click the image below to learn four geotargeting tactics you can use to improve your personalization program! And for more granular detail, feel free to check...
Click here to check it out! (And click here for the mobile version!) One of the most relevant personalization criteria is where on earth your customers live, work, and frequent. But since people's...
Optimization Shorts are a regularly published series of shorter blog articles that answer common questions asked by prospects, clients, and other professionals...
Optimization Shorts are a regularly published series of shorter blog articles that answer common questions asked by prospects, clients, and other professionals about all things CXO. If you’re not familiar with the series, please browse some of its latest posts, which cover how to analyze 3rd party data, the definition of positive and negative testing, and how load speed affects conversion rates. Today, we’re going to address a very common question we get from those interested...
Optimization Shorts are a regularly published series of shorter blog articles that answer common questions asked by prospects, clients, and other professionals about all things CXO. If you’re not...
As analysts, we help our clients set up and run countless successful tests every month. And on our education-focused CXO Blog, we share insights on how you can...
As analysts, we help our clients set up and run countless successful tests every month. And on our education-focused CXO Blog, we share insights on how you can do the same! This week, however, we’re going to get into a specific test to illustrate how some of these best practices can be put to use. Read on to explore our newest Mini Case Study. The Client’s Objective For this particular test, our client wanted to run a test on different promotional offers presented as homepage...
As analysts, we help our clients set up and run countless successful tests every month. And on our education-focused CXO Blog, we share insights on how you can do the same! This week, however, we’re...
