Modern Marketers spend a lot of time traveling to help us do all of that Modern Marketing. Unless you’re based in the Quad Cities and you’re spending your time...
Modern Marketers spend a lot of time traveling to help us do all of that Modern Marketing. Unless you’re based in the Quad Cities and you’re spending your time shuttling between Davenport and Moline, then you are likely spending time in airports. Lots of airports. We all know what it is like to be a customer, but when you focus on the airport experience it really shows you what is important in providing a great customer experience. The stress levels are very high during...
Modern Marketers spend a lot of time traveling to help us do all of that Modern Marketing. Unless you’re based in the Quad Cities and you’re spending your time shuttling between Davenport and...
Nothing is worse than expensive purchased website visitors who are not able to find their way through the checkout process or abandon part way through. To...
Nothing is worse than expensive purchased website visitors who are not able to find their way through the checkout process or abandon part way through. To optimize web pages, A/B Tests or MVT are established testing methods and are considered as the Holy Grail of conversion optimization. Hypotheses are always created with the goal of a better conversion or more engagement in mind. Ultimately, the success of re-positioning a button, using a different headline or a complete...
Nothing is worse than expensive purchased website visitors who are not able to find their way through the checkout process or abandon part way through. To optimize web pages, A/B Tests or MVT...
If you’re running a testing program to optimize your customers’ experience, you’re already doing things right. Gaining valuable insights through testing will...
If you’re running a testing program to optimize your customers’ experience, you’re already doing things right. Gaining valuable insights through testing will set you apart from your competitors and give you an edge on satisfying your audience. Throughout the process, however, it’s possible to get stuck — a sort of “writer’s block,” if you will — and draw a blank with what to test next. Have no fear; this is a completely normal feeling to get and the good part is that...
If you’re running a testing program to optimize your customers’ experience, you’re already doing things right. Gaining valuable insights through testing will set you apart from your competitors and...
A Methodology to the Madness Optimization testing is key to successful digital marketing. What makes it so invaluable is the fact it enables companies to build...
A Methodology to the Madness Optimization testing is key to successful digital marketing. What makes it so invaluable is the fact it enables companies to build customer experiences that speak to the needs, goals, and interests of each individual person. The goal is to produce customer journeys that inspire loyalty, confidence, and conversions by giving people content that actually means something to them. But how does a company go about creating such effective journeys? It is...
A Methodology to the Madness Optimization testing is key to successful digital marketing. What makes it so invaluable is the fact it enables companies to build customer experiences that speak to the...
We have access to unprecedented amounts of data about our customers. It’s enough to make your head spin. With all this data, it’s easy to fall into the trap of...
We have access to unprecedented amounts of data about our customers. It’s enough to make your head spin. With all this data, it’s easy to fall into the trap of thinking you “really” understand your users. We have standard page view data that tells us exactly where people are clicking. We gather still more information with abstract data collection methods such as heat mapping. Knowing the size of the 2016 marketer’s toolbox, you can feel so well equipped with data that talking...
We have access to unprecedented amounts of data about our customers. It’s enough to make your head spin. With all this data, it’s easy to fall into the trap of thinking you “really” understand your...
Personalization is the modern marketer’s hottest imperative, but halfway through 2016 it is by no means ubiquitous. Instead, we see a few innovative brands...
Personalization is the modern marketer’s hottest imperative, but halfway through 2016 it is by no means ubiquitous. Instead, we see a few innovative brands doing incredible things to personalize the customer experience, and a handful that still see roadblocks to implementation and success. Data may explain the reasons behind the personalization delay, one of which stands out to us in particular. In a study conduced by Demand Metric and Seismic, 59% of marketers said that lack...
Personalization is the modern marketer’s hottest imperative, but halfway through 2016 it is by no means ubiquitous. Instead, we see a few innovative brands doing incredible things to personalize...
It’s no secret that customer experience optimization is a powerful tool for some of the world’s largest brands. Do a quick search and you’ll find case studies,...
It’s no secret that customer experience optimization is a powerful tool for some of the world’s largest brands. Do a quick search and you’ll find case studies, infographics, and an endless supply of blog posts detailing the importance of testing to optimize the customer experience. Let’s fast forward a bit. I hope by now you’ve decided that optimization testing is a tool your organization cannot afford to neglect. The first step is behind you. Now all you’ve got to do is...
It’s no secret that customer experience optimization is a powerful tool for some of the world’s largest brands. Do a quick search and you’ll find case studies, infographics, and an endless supply...
While many marketers are adopting A/B and multivariate testing as primary optimization methods, one of the biggest challenges they face is determining if a test...
While many marketers are adopting A/B and multivariate testing as primary optimization methods, one of the biggest challenges they face is determining if a test was a success. Success doesn’t necessarily correspond to clear and instant uplift on a certain metric; there’s more to it than that. To come to an educated conclusion about the outcome of your test, there are two major questions you should ask yourself. 1. How Does the Data Look for My Primary Metric? Before launching...
While many marketers are adopting A/B and multivariate testing as primary optimization methods, one of the biggest challenges they face is determining if a test was a success. Success...
The question of who is responsible for creating an optimal customer experience is often raised among organizations we partner with. There is frequent debate...
The question of who is responsible for creating an optimal customer experience is often raised among organizations we partner with. There is frequent debate over which teams should be involved in the growth towards being a fully integrated CXO organization. The short answer is: It depends. A better answer? It has to be a full, multi-team effort. Each organization is structured differently, but in nearly every case there are multiple departments that have a stake in providing...
The question of who is responsible for creating an optimal customer experience is often raised among organizations we partner with. There is frequent debate over which teams should be involved in...
