Insights Over Intuition "I never guess. It is a capital mistake to theorize before one has data. Insensibly, one begins to twist facts to suit theories, instead...
Insights Over Intuition "I never guess. It is a capital mistake to theorize before one has data. Insensibly, one begins to twist facts to suit theories, instead of theories to suit facts." - Sir Arthur Conan Doyle, author of "Sherlock Holmes" Modern business decisions must be based on data. As the Harvard Business Review once noted: “Big data, small data, internal, external, experimental, observational—everywhere we look, information is being captured, quantified, and used to...
Insights Over Intuition "I never guess. It is a capital mistake to theorize before one has data. Insensibly, one begins to twist facts to suit theories, instead of theories to suit facts." - Sir...
The digitization of business processes is transforming every aspect of modern commerce. From round-the-clock availability to real-time fulfillment and...
The digitization of business processes is transforming every aspect of modern commerce. From round-the-clock availability to real-time fulfillment and personalized communications, digital technology helps companies achieve better operational efficiency and innovative, responsive marketing. Customers now routinely expect a seamless multichannel experience—and with help from digital, businesses can give this. But what happens when an offering doesn’t easily translate across...
The digitization of business processes is transforming every aspect of modern commerce. From round-the-clock availability to real-time fulfillment and personalized communications, digital...
Conversions Come From Data-Driven Decisions Back in 2011, Google was in a color conundrum: It couldn’t decide which shade of blue to display in its Gmail ads....
Conversions Come From Data-Driven Decisions Back in 2011, Google was in a color conundrum: It couldn’t decide which shade of blue to display in its Gmail ads. So, the search engine juggernaut ran an optimization test—an A/B campaign that analyzed over 40 different hues. This test found a clear winner, and as a direct result of Google implementing the new color, it earned an extra $200M in annual revenue. The lesson here? Data, which measures the impact site changes have on...
Conversions Come From Data-Driven Decisions Back in 2011, Google was in a color conundrum: It couldn’t decide which shade of blue to display in its Gmail ads. So, the search engine juggernaut ran...
Generally speaking, optimization tests should run on high-traffic pages. “Why,” you ask? Well, the more traffic a page receives, the more data its test is...
Generally speaking, optimization tests should run on high-traffic pages. “Why,” you ask? Well, the more traffic a page receives, the more data its test is likely to yield—and the more data you have, the more educated your marketing strategy can be, which increases the chances you boost engagement, conversions, and revenue. Most companies, no matter the industry, get the most traffic in three places: on the homepage, in some kind of conversion funnel (e.g., a checkout funnel),...
Generally speaking, optimization tests should run on high-traffic pages. “Why,” you ask? Well, the more traffic a page receives, the more data its test is likely to yield—and the more data you...
Positive and negative testing are like yin and yang: Sometimes the coding and systems behind a customer experience work the way they should—and sometimes they...
Positive and negative testing are like yin and yang: Sometimes the coding and systems behind a customer experience work the way they should—and sometimes they don’t. By running positive and negative tests, companies can prepare for both eventualities, ensuring high-quality offerings. In positive testing, developers check to see if the system behind a web, mobile, or app experience properly uses valid data. A positive test fails if the system produces an error even after users...
Positive and negative testing are like yin and yang: Sometimes the coding and systems behind a customer experience work the way they should—and sometimes they don’t. By running positive and...
Today, the digital ecosystem spans the globe, with companies striving to deliver an attractive message to users who visit from everywhere—from Singapore to...
Today, the digital ecosystem spans the globe, with companies striving to deliver an attractive message to users who visit from everywhere—from Singapore to Sydney to Stockholm. Many businesses need their products and services to appeal not only to local or domestic segments but to international users, as well. As a result, CXO teams must consider the details that go into running optimization tests. This post is here to help you run tests that cross oceans! Below are five key...
Today, the digital ecosystem spans the globe, with companies striving to deliver an attractive message to users who visit from everywhere—from Singapore to Sydney to Stockholm. Many businesses need...
Few purchases are more complex than booking travel online. From scheduling travel dates to securing hotel accommodations, from getting ticket insurance to...
Few purchases are more complex than booking travel online. From scheduling travel dates to securing hotel accommodations, from getting ticket insurance to determining the type of tickets to purchase—the buyer journey has a wide range of variables. These variables impact not only the final price customers pay but also the experience they have. As people choose more and more to book their travel online, travel marketers increasingly need to optimize online channels to drive...
Few purchases are more complex than booking travel online. From scheduling travel dates to securing hotel accommodations, from getting ticket insurance to determining the type of tickets...
The Apps Are Taking Over At Oracle Maxymiser, we run optimization tests not only on websites but also on mobile applications. While building a website is...
The Apps Are Taking Over At Oracle Maxymiser, we run optimization tests not only on websites but also on mobile applications. While building a website is obviously a huge part of marketing strategy, the simple fact is there are millions more mobile users than desktop users, and users spend more than half their time every day on mobile devices (Smart Insights). Add to this the way mobile is revolutionizing many sectors—from finance, where half the top institutions enable users...
The Apps Are Taking Over At Oracle Maxymiser, we run optimization tests not only on websites but also on mobile applications. While building a website is obviously a huge part of marketing...
This is Part 2 in a two-part series about optimization testing in the checkout funnel. Review Part 1 to learn another possible checkout test, which involves...
This is Part 2 in a two-part series about optimization testing in the checkout funnel. Review Part 1 to learn another possible checkout test, which involves removing all possible distracting links from the checkout process. As I discussed in my last post, if your goal is to improve the bottom line of your business, there are few better places to test than checkout. After all, the most vital metrics, e.g., purchase confirmation, are the ones most greatly impacted when you run...
This is Part 2 in a two-part series about optimization testing in the checkout funnel. Review Part 1 to learn another possible checkout test, which involves removing all possible distracting links...
