Why We Would Use a Normalized Report We test to justify changes to our websites, mobile sites, and apps. The goal is to increase conversion rates and...
Why We Would Use a Normalized Report We test to justify changes to our websites, mobile sites, and apps. The goal is to increase conversion rates and continuously improve the customer experience. Sometimes, however, our clients request that only a small percent of total traffic is sent to the test variants, while the majority of visitors continue to experience the default. Particularly with large changes, this is understandable. The goal is to “soft launch” a test to avoid a...
Why We Would Use a Normalized Report We test to justify changes to our websites, mobile sites, and apps. The goal is to increase conversion rates and continuously improve the customer...
Many digital marketers who use A/B and multivariate testing as the cornerstone of their optimizations strategy barely scratch the surface when it comes to the...
Many digital marketers who use A/B and multivariate testing as the cornerstone of their optimizations strategy barely scratch the surface when it comes to the data they're capable of collecting. The strategies offered below will enhance the quality of your metrics, your learnings, and therefore the possible positive outcomes of any test. Here are three ways to improve the quality of your test results: 1. Identify a Sensible Primary Metric It is integral to identify a primary...
Many digital marketers who use A/B and multivariate testing as the cornerstone of their optimizations strategy barely scratch the surface when it comes to the data they're capable of collecting. The...
Click here to check it out! (And click here for the mobile version!) One of the most relevant personalization criteria is where on earth your customers live,...
Click here to check it out! (And click here for the mobile version!) One of the most relevant personalization criteria is where on earth your customers live, work, and frequent. But since people's needs and interests change based on where they are, geotargeting can help you drive engagement, conversions, and revenue. Click the image below to learn four geotargeting tactics you can use to improve your personalization program! And for more granular detail, feel free to check...
Click here to check it out! (And click here for the mobile version!) One of the most relevant personalization criteria is where on earth your customers live, work, and frequent. But since people's...
Optimization Shorts are a regularly published series of shorter blog articles that answer common questions asked by prospects, clients, and other professionals...
Optimization Shorts are a regularly published series of shorter blog articles that answer common questions asked by prospects, clients, and other professionals about all things CXO. If you’re not familiar with the series, please browse some of its latest posts, which cover how to analyze 3rd party data, the definition of positive and negative testing, and how load speed affects conversion rates. Today, we’re going to address a very common question we get from those interested...
Optimization Shorts are a regularly published series of shorter blog articles that answer common questions asked by prospects, clients, and other professionals about all things CXO. If you’re not...
As analysts, we help our clients set up and run countless successful tests every month. And on our education-focused CXO Blog, we share insights on how you can...
As analysts, we help our clients set up and run countless successful tests every month. And on our education-focused CXO Blog, we share insights on how you can do the same! This week, however, we’re going to get into a specific test to illustrate how some of these best practices can be put to use. Read on to explore our newest Mini Case Study. The Client’s Objective For this particular test, our client wanted to run a test on different promotional offers presented as homepage...
As analysts, we help our clients set up and run countless successful tests every month. And on our education-focused CXO Blog, we share insights on how you can do the same! This week, however, we’re...
Click here to check it out! One of America's most trusted insurers, Mercury Insurance asked Oracle Maxymiser to help optimize its quote funnel. Mercury, which...
Click here to check it out! One of America's most trusted insurers, Mercury Insurance asked Oracle Maxymiser to help optimize its quote funnel. Mercury, which provides car, homeowner, and business insurance, used a website that automatically showed all prospects the same package option: Basic. However, there were three other options available! The company was potentially leaving millions in untapped revenue on the table. This is where we came in: With a blend of A/Bn testing...
Click here to check it out! One of America's most trusted insurers, Mercury Insurance asked Oracle Maxymiser to help optimize its quote funnel. Mercury, which provides car, homeowner, and...
In my previous blog post, I detailed how and why a generation rule of ‘when criteria changes’ could be used instead of the much more popular...
In my previous blog post, I detailed how and why a generation rule of ‘when criteria changes’ could be used instead of the much more popular ‘once-per-campaign.’ I delivered use cases and information on how to understand reporting for each. In this post, I'll take a closer look at the once-per-session generation rule and provide some examples of when you might want to consider using this kind of campaign configuration. As with ‘when criteria changes,’ the thing you need to...
In my previous blog post, I detailed how and why a generation rule of ‘when criteria changes’ could be used instead of the much more popular ‘once-per-campaign.’ I delivered use cases and...
There are three types of campaign generation that we analysts here at Oracle Maxymiser often find ourselves discussing: once-per-campaign, once-per-session, and...
There are three types of campaign generation that we analysts here at Oracle Maxymiser often find ourselves discussing: once-per-campaign, once-per-session, and ‘when criteria changes.’ Regardless of your testing vendor or the language you use to discuss these test campaign scenarios, this advice will come in handy for making and reporting on tricky testing decisions. About 98% of campaigns are once-per-campaign. This means that once a visitor has been generated into a...
There are three types of campaign generation that we analysts here at Oracle Maxymiser often find ourselves discussing: once-per-campaign, once-per-session, and ‘when criteria changes.’ Regardless of...
The creation of custom attributes can add a great deal of value to organizations as they evaluate the effectiveness of their digital presence. Here are some of...
The creation of custom attributes can add a great deal of value to organizations as they evaluate the effectiveness of their digital presence. Here are some of those benefits: Segment identification: Custom attributes can be used in testing campaigns to identify subsets of users who have a consistent pattern of behavior. Data filtering: Meaningful custom attributes allow for more granular reporting filters, leading to a better understanding of user behavior and more robust...
The creation of custom attributes can add a great deal of value to organizations as they evaluate the effectiveness of their digital presence. Here are some of those benefits: Segment...
