Even once travel restrictions are completely lifted, marketers within the travel and hospitality businesses will have the tricky job of messaging to consumers who are reluctant to take trips for either business or recreation. View this as an opportunity to judiciously prioritize opportunities to meet travelers where they are today and where they’ll be tomorrow.
Curbside pickup has become a significant new fulfillment channel for retailers, restaurants, and other B2C brands. However, because of the sudden need for this channel, it was sometimes implemented and ramped up hastily. How can it be improved?
Instead of overengineering and deploying everything at once, he recommends using agile methodologies instead. Ask yourself what would the customer want and go from there to deliver a better digital experience.
With growing acceptance and the focus on automation, customer experience, and enhanced communication, this may be the right time to consider incorporating a chatbot in your marketing. Consider the pros and cons.
My colleagues and I have recently been writing about “The Path to CX Excellence,” and the importance of brands thinking differently about their customers’ experiences (CX). One point of view we share is that brands today need to think about customer experience as the key point of differentiation to successfully attract, retain, and grow long term customer relationships. How every brand can have best-in-class experiences and set itself apart is unique for each organization....