Evolving customer expectations mean you have to transform our business to be able to deliver more personalized experiences. The key to doing is is using data and intelligence tools to better understand what your customers need, want, and prefer.
Episode 22 of On the Fly features Customer Services and Customer Experience Expert, Shep Hyken, with three ideas that will help you build relationships and create a better CX even during periods of uncertainty.
During a crisis, communications will be key to your customer experience, but you must strike the tone, send them out at the right frequency, and know what other considerations to make. Here are four tips to help.
Companies that put together a mature CX strategy should be able to compete no matter how much consumers and the business world change. They do this by capturing and managing customer data, using the right applications to serve customers, and equipping sales and service people with real time data, in full context.
What if brands didn’t have to rely so heavily on a mass message, and instead tried personalizing their approach to individual consumers? Enter customer engagement marketing (CEM). Find out what is it and how it can help.