Paring down to a single, unified instance or Oracle Eloqua helps simplify your systems, allows you to scale and build a new demand funnel and scoring model, and deliver the right information to the right customers at the right time. Read on to find out what other efficiency gains you can make.
For marketers looking to build long-term loyalty, creating a ‘habit-forming’ site or app is the ultimate digital experience goal. Unlike those that push for conversion at every turn, these are the brands that prove so successful in building customer loyalty and generating positive associations in the long term. They are the brands that get bookmarked and saved, where people build wish lists, and where they return when they need a little retail therapy. In the short term they...
Both risks and rewards come with the use of data. Information can be misused, but it can also help you better understand and interact with customers. If you can justify your data management practices and are acting ethically, you will that you are able to communicate with customers with more far precision, quality, and reverence.
When it comes to product adoption, no one team can own the transformation. Here’s a checklist for defining and managing a path to value by: assessing the current state, expanding product knowledge, setting a path to value, establishing accountability.
In the world of commerce, the use of visual and voice searches is increasing. Over the last several months, voice and visual queries have surged, particularly over the last holiday shopping season. This should hardly be a surprise when you realize that just about everyone with a smartphone has a voice-enabled device. Therefore, retailers have to adapt and use visual search as one of their tactics to engage with customers.
Transparency breeds trust and trust breeds opportunities for improvement. Be open and honest enough to authentically seek ways to improve the service from the people who are consuming it, but don’t go too far with your information sharing so as to make them question your company’s ability to get its act together and deliver high quality service in a consistent manner.
Customers now expect a unique, connected, and seamless experience across all channels and instant gratification. You only have a micromoment to capture their attention and hold it with a strong message and delightful and engaging experience. If you don’t, they will move on to the next offer. Modern marketers must adopt a mobile-first approach with their global audiences and utilize both marketing automation and data to their fullest extend to get ahead of the curve.