The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.
Cross Channel Marketing
Cross Channel Marketing
How Retailers Can Turn 2014's Holiday Spending Habits Into 2015 Revenue
There's a famous saying “those who forget the past are doomed to repeat it” that comes to mind when thinking about this particular topic. How could it not after...
Cross Channel Marketing
3 Cross Channel Marketing Lessons from My Retail Experiences
Even marketers can learn something about cross channel marketing by paying attention to how we are treated by other businesses. There is that old adage that you...
Cross Channel Marketing
The Path to Adaptive Marketing: An Introduction
“I only live in the past and the future; my existence is solely devoted to a) thinking about what will happen next and b) thinking back to what’s happened...
Cross Channel Marketing
Using Push Marketing to Create a Cross-Channel Orchestrated Mobile Marketing Experience
A few weeks ago we released the latest in our series of essentials guides - the Modern Marketing Essentials Guide to Mobile Marketing. In case you're not...
Content Marketing
Modern Marketing Essentials Guide to Mobile Marketing (eBook)
This just in... practically the entire world has a mobile phone and a whole bunch of them are smartphones. Obviously that is not breaking news. We all know that...
Content Marketing
How To Get Out of a ‘Relationship Rut’ With Your Customers
I’ve been married to my awesome husband for 10 years. Before we got married, we dated for 5 years. So, all in all, we have been together for a total of 15...
Cross Channel Marketing
Tivoli Gardens Creates Digital Magic With An Omni-Channel Approach
With so many potential customers using digital devices, brands can no longer just rely on their offline presence. However, many companies find it challenging to...
Cross Channel Marketing
The Customer Journey, Orchestration and What B2C Marketers Need To Know
“Where marketers once talked about the customer funnel, they now talk about the customer journey. That is a good development. It recognizes that customers...
Cross Channel Marketing
Oracle Cross-Channel Marketing: Build Adaptive Customer Experiences
This concept of the “customer journey” is very popular today, and why not? The idea that marketing can transform itself from a function that purely focused on...