The first quarter feels like a safe time to put things into a lower gear—crunching holiday stats and forecasting the upcoming year allows us time reorient...
The first quarter feels like a safe time to put things into a lower gear—crunching holiday stats and forecasting the upcoming year allows us time reorient marketing efforts. Part of that reflection needs to focus on leveraging 2015’s data (especially the customer information gleaned in the holiday bustle) and using it to convert one-time Christmas buyers to all-the-time customers. According to Marketing Metrics, the likelihood of selling to existing customers is 60-70...
The first quarter feels like a safe time to put things into a lower gear—crunching holiday stats and forecasting the upcoming year allows us time reorient marketing efforts. Part of that...
Working within the Strategic Services team, one of our core competencies is to empower our clients to get the best out of the platforms that they use by doing...
Working within the Strategic Services team, one of our core competencies is to empower our clients to get the best out of the platforms that they use by doing many different things; one of the most important is testing! How many times have you sat around and thought “What should I test to increase my marketing’s effectiveness?” or even better, the simple solution to an argument with a colleague “Why don’t we just test it”. But testing for the sake of testing is downright...
Working within the Strategic Services team, one of our core competencies is to empower our clients to get the best out of the platforms that they use by doing many different things; one of the most...
As an online retailer you may know a customer’s name and address, but what do you really know about them? According to an Oracle poll from earlier this year,...
As an online retailer you may know a customer’s name and address, but what do you really know about them? According to an Oracle poll from earlier this year, 86% of respondents currently have access to foundational data, or basic information with simple segmentation and personalization. This is a good starting point, but there are many other types of data that will give you a greater insight into your customers, which will help you market to them more efficiently and...
As an online retailer you may know a customer’s name and address, but what do you really know about them? According to an Oracle poll from earlier this year, 86% of respondents currently have access...
There were lots of conversations about putting the customer in the center of everything marketers do at the Modern Marketing Experience in London. So often...
There were lots of conversations about putting the customer in the center of everything marketers do at the Modern Marketing Experience in London. So often marketers focus on the technology or the process and they fail to pay enough attention to the needs of their customers and prospects. We have seen changes in the entire buying cycle and how prospects discover information related to purchases, so it is logical that marketing has also changed along with it. Leading modern...
There were lots of conversations about putting the customer in the center of everything marketers do at the Modern Marketing Experience in London. So often marketers focus on the technology or the...
Hello boys and girls. And welcome back the The Friday Five. For all the newbies... every Friday we curate five relevant and recent articles on one specific...
Hello boys and girls. And welcome back the The Friday Five. For all the newbies... every Friday we curate five relevant and recent articles on one specific topic and present them here for your viewing pleasure. The topics include but will not be limited to: - Mobile marketing - Social media marketing - Cross-channel marketing - Content marketing - Marketing automation - Data This Week's Friday Five: Cross Channel Marketing Why Mobile Is Driving A Cross Channel Holiday...
Hello boys and girls. And welcome back the The Friday Five. For all the newbies... every Friday we curate five relevant and recent articles on one specific topic and present them here for your viewing...
You probably all heard this in one way or the other: in our digital era, buyers are 2/3 through the decision process before they engage with the first sales...
You probably all heard this in one way or the other: in our digital era, buyers are 2/3 through the decision process before they engage with the first sales person. Both in private and business life, Google, Amazon, blogs, social networks and mobile completely changed our buying habits - which disrupts many legacy sales and marketing mechanisms. The business challenge is how to adopt to the new buying dynamics - with legacy CRM or eCommerce systems not built for these use...
You probably all heard this in one way or the other: in our digital era, buyers are 2/3 through the decision process before they engage with the first sales person. Both in private and business...
"That’s why combining data-driven advertising and marketing is a big deal. It’s also why ad technology and marketing technology departments shouldn’t be singing...
"That’s why combining data-driven advertising and marketing is a big deal. It’s also why ad technology and marketing technology departments shouldn’t be singing a different tune—but working closer together in harmony." This is from a piece out today on AdWeek entitled Why Now Is the Time for Advertising and Marketing Technologies to Converge. Written by Kevin Akeroyd, GM & SVP at Oracle Marketing Cloud, the article lays out some of the benefits of ad tech and mar tech love...
"That’s why combining data-driven advertising and marketing is a big deal. It’s also why ad technology and marketing technology departments shouldn’t be singing a different tune—but working closer...
Today’s online customers have all the information they need about your company at their fingertips. They can easily research your products and brand throughout...
Today’s online customers have all the information they need about your company at their fingertips. They can easily research your products and brand throughout the course of their day, wherever they are, and on multiple devices. How can you capitalize on the product research your customers perform to encourage purchases? To start, you need a plan for capturing commerce data to inform your acquisition strategy. Data management and tracking capabilities can help your company...
Today’s online customers have all the information they need about your company at their fingertips. They can easily research your products and brand throughout the course of their day, wherever they...
Ok perhaps I turned the hyperbole dial up too far with my title but then again, I did want to make the point perfectly clear that while marketing automation is...
Ok perhaps I turned the hyperbole dial up too far with my title but then again, I did want to make the point perfectly clear that while marketing automation is very important, doing so without any structure behind it is about as effective as following Archie around with a bullhorn yelling "buy stuff!" Who is Archie you ask? Well I'll get to him in a second. The fact is it is extremely vital to deliver content to your customers that is relevant to them and delivered to them...
Ok perhaps I turned the hyperbole dial up too far with my title but then again, I did want to make the point perfectly clear that while marketing automation is very important, doing so without...
