The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.
Cross Channel Marketing
Content Marketing
The Good, The Bad and The Ugly of eCommerce
Let's cut right to the chase. The world of eCommerce and marketing can be broken down into three distinct groups, as per statistics via Forrester. The Good: ...
Content Marketing
Don’t Ignore the Store, Even as Online Holiday Sales Continue to Soar
In 2014, according to comScore, there were $2 billion in sales on Cyber Monday, alone, which represented an increase of 17% year over year from 2013....
Cross Channel Marketing
Tablets and Apps: Two Key Players in Holiday Retailers Mobile Marketing Arsenal
I will refrain from trotting out the latest and greatest mobile statistics. Surely by now you are intimately aware of the fact that, well pretty much the entire...
CMO Corner
5 Essentials Needed for an Effective CMO and CIO Partnership
Much has been written, and rightly so, as to the need for a healthy relationship and partnership between a CMO and CIO. The sheer amount of data that's now...
Cross Channel Marketing
Holiday Shoppers Spend 130% More in October Than Any Other
You know the old saying "the early bird catches the worm?" Of course you do, what am I saying. Well when it comes to holiday shoppers it appears, based on...
Cross Channel Marketing
5 Statistics That Show it's Time for Marketers to Get Real – Lessons from #eTailEast Day 1
According to UrbanDictionary.com "When someone tells you to get real, they want you to get a reality check and to stop behaving as though you're living in a...
Cross Channel Marketing
How Retailers Can Turn 2014's Holiday Spending Habits Into 2015 Revenue
There's a famous saying “those who forget the past are doomed to repeat it” that comes to mind when thinking about this particular topic. How could it not after...
Cross Channel Marketing
3 Cross Channel Marketing Lessons from My Retail Experiences
Even marketers can learn something about cross channel marketing by paying attention to how we are treated by other businesses. There is that old adage that you...
Cross Channel Marketing
The Path to Adaptive Marketing: An Introduction
“I only live in the past and the future; my existence is solely devoted to a) thinking about what will happen next and b) thinking back to what’s happened...