While you may see trend articles about the value of reaching out to customers and prospects on the mobile channel, the reality is that your audience wants to...
While you may see trend articles about the value of reaching out to customers and prospects on the mobile channel, the reality is that your audience wants to hear from you there. However, they also want you to talk to them on other channels, including digital and traditional channels. With the desire to hear what you have to offer across channels, the best way to maximize the value of sharing marketing messages this way is to ensure consistency in what you are saying,...
While you may see trend articles about the value of reaching out to customers and prospects on the mobile channel, the reality is that your audience wants to hear from you there. However, they also...
As 2016 winds down and we all look forward (hopefully) to some time off from work and spending time with family and friends, I thought it a good time to give...
As 2016 winds down and we all look forward (hopefully) to some time off from work and spending time with family and friends, I thought it a good time to give some marketers some cross channel marketing stats to get to know up close and personal as we head into 2017. Let's dive right in shall we? 1. Two-thirds of all shoppers regularly use more than one channel to make purchases. A Wharton study found multi-channel shopping behavior—defined as a consumer’s usage of more than...
As 2016 winds down and we all look forward (hopefully) to some time off from work and spending time with family and friends, I thought it a good time to give some marketers some cross channel...
Someone once said "Find your voice and inspire others to find theirs." As marketers we are always - at least we should be, seeking to "up our game." Whether...
Someone once said "Find your voice and inspire others to find theirs." As marketers we are always - at least we should be, seeking to "up our game." Whether you're in a data type position or project management or product marketing. Regardless of what role you play in the big dance we call marketing, inspiration is always right around the corner. And the same can most assuredly be said about those who work in the creative space of marketing. The designers. The writers. And...
Someone once said "Find your voice and inspire others to find theirs." As marketers we are always - at least we should be, seeking to "up our game." Whether you're in a data type position or project...
There’s more opportunity than ever to create engaging journeys that provide value to your customers. And while video advertising is the fastest-growing...
There’s more opportunity than ever to create engaging journeys that provide value to your customers. And while video advertising is the fastest-growing component of your strategy, as well as the best way to establish emotional connection and build brand favorability, it’s not used to its full potential. This is mostly due to the fact that video is primarily used for reach and because video advertisements have historically been disconnected from other marketing channels. Based...
There’s more opportunity than ever to create engaging journeys that provide value to your customers. And while video advertising is the fastest-growing component of your strategy, as well as the best...
When it comes to the holiday season, everyone has their favorite movie to watch. I’ve always loved watching The Christmas Story or National Lampoon’s Christmas...
When it comes to the holiday season, everyone has their favorite movie to watch. I’ve always loved watching The Christmas Story or National Lampoon’s Christmas Vacation between trips from the couch to the kitchen, getting more homemade goodies to eat between breaks. Many family members and close friends live around the nation; so we’ve made it a priority to FaceTime each other during the holidays. And football is always on. Watching a screen during the holidays is a big part...
When it comes to the holiday season, everyone has their favorite movie to watch. I’ve always loved watching The Christmas Story or National Lampoon’s Christmas Vacation between trips from the couch to...
Seems kind of fitting to reference Quentin Tarantino just days after he announced that he would be retiring from filmmaking after his next two projects are...
Seems kind of fitting to reference Quentin Tarantino just days after he announced that he would be retiring from filmmaking after his next two projects are completed. Arguably Tarantino's finest work, Pulp Fiction is about the the lives of two mob hit men, a boxer, a gangster's wife, and a pair of diner bandits which intertwine in four tales of violence and redemption. At least it is according to IMDB. Trust me that description doesn't begin to tell the story. But be that...
Seems kind of fitting to reference Quentin Tarantino just days after he announced that he would be retiring from filmmaking after his next two projects are completed. Arguably Tarantino's finest...
Imagine you are working on building a cross-channel marketing campaign. Imagine it’s a launch of new webinar series or an introduction of a new product. You’ve...
Imagine you are working on building a cross-channel marketing campaign. Imagine it’s a launch of new webinar series or an introduction of a new product. You’ve planned out the strategy of different touch points, built out a sequence of messages, and you know what type of action you want your audience to take as a result. But for the sake of this thought experiment, you have to do all of that without any visual images. No professional photographs, stock images, logos and...
Imagine you are working on building a cross-channel marketing campaign. Imagine it’s a launch of new webinar series or an introduction of a new product. You’ve planned out the strategy of different...
Orchestrating highly targeted and individualised marketing campaigns for your prospects and customers takes more than just great creative. It takes a cohesive...
Orchestrating highly targeted and individualised marketing campaigns for your prospects and customers takes more than just great creative. It takes a cohesive team working together to deliver the optimal cross channel experience. These are tactics that the best marketers in the world do that quite frankly, others do not. 1. Focus on technology as a way to enable good people to deliver great results, not just focus on buying technology to try and solve problems (many of which...
Orchestrating highly targeted and individualised marketing campaigns for your prospects and customers takes more than just great creative. It takes a cohesive team working together to deliver the...
For those not indoctrinated into the ways and means of yours truly, I am a huge proponent of infusing pop culture every chance I get into our world of...
For those not indoctrinated into the ways and means of yours truly, I am a huge proponent of infusing pop culture every chance I get into our world of marketing. I do so because I think pop culture helps connect the two worlds by helping tell the given story. For example, way back in 2011 I penned Baby, We Were Born to Market: Springsteen on Social Media Marketing. The following year came What Billy Joel, C-Level Execs & Social Media Have In Common. And for the past few...
For those not indoctrinated into the ways and means of yours truly, I am a huge proponent of infusing pop culture every chance I get into our world of marketing. I do so because I think pop...
