The term "cross channel marketing" is hardly new. It's been around for hundreds of years. Ok, maybe not hundreds but in some ways it seems that way, doesn't it? ...
The term "cross channel marketing" is hardly new. It's been around for hundreds of years. Ok, maybe not hundreds but in some ways it seems that way, doesn't it? Marketers the world over have espoused its virtues and sang its praises while others, well have not. Far too many marketers still do not reap the benefits of cross channel marketing. I'll get into why I think this is a little later. But for right now, let's start with the basics: What is cross channel marketing?...
The term "cross channel marketing" is hardly new. It's been around for hundreds of years. Ok, maybe not hundreds but in some ways it seems that way, doesn't it? Marketers the world over have espoused...
Whether you call it cross-channel or omnichannel marketing, as a consumer, I love it. I love that I can connect with brands how and when I want. I love when my...
Whether you call it cross-channel or omnichannel marketing, as a consumer, I love it. I love that I can connect with brands how and when I want. I love when my mobile search results show me nearby store inventory. I love opening an email with a discount code for the items I left in my online shopping cart. It makes my life easier, and I feel like a VIP who’s getting the red carpet treatment. As a marketer, I hate cross-channel marketing, or rather, I hate how hard it is....
Whether you call it cross-channel or omnichannel marketing, as a consumer, I love it. I love that I can connect with brands how and when I want. I love when my mobile search results show me...
Let's just cut right to the chase. Cross-channel marketing technology is a pillar of the overall B2C ecosystem because it represents the execution engine of...
Let's just cut right to the chase. Cross-channel marketing technology is a pillar of the overall B2C ecosystem because it represents the execution engine of your marketing strategy. Even the most well thought-out marketing plans are bound to fail unless they are executed properly using the right technology. That sounds pretty cut and dry, right? Use the right technology and your chances of success are significantly increased. Then someone please explain this: 70% of...
Let's just cut right to the chase. Cross-channel marketing technology is a pillar of the overall B2C ecosystem because it represents the execution engine of your marketing strategy. Even the most...
Friday Five time — five curated recent articles on a specific topic. This edition: cross channel marketing. 3 TOOLS FOR CROSS CHANNEL ATTRIBUTION The IAB’s ...
Friday Five time — five curated recent articles on a specific topic. This edition: cross channel marketing. 3 TOOLS FOR CROSS CHANNEL ATTRIBUTION The IAB’s recently released survey results confirmed what most marketers and advertisers are already thinking—2016 will (and has to be) the year for cross channel attribution. According to the research, 57.6% of respondents claim that they are planning to shift their focus to solving cross-channel measurement, attribution and...
Friday Five time — five curated recent articles on a specific topic. This edition: cross channel marketing. 3 TOOLS FOR CROSS CHANNEL ATTRIBUTION The IAB’s recently released survey results confirmed...
Cross-channel marketing is a big win for B2B marketers—and winning is always sweeter when you’ve overcome obstacles. Here are some of them. Most marketers would...
Cross-channel marketing is a big win for B2B marketers—and winning is always sweeter when you’ve overcome obstacles. Here are some of them. Most marketers would agree the mediasphere has shattered into a million splinters—along with our audiences’ attention. So nobody needs convincing of the need to market across multiple channels. A new piece of research, the Cross-Channel Marketing Report 2015 by Oracle Marketing Cloud and Econsultancy, states, "consumers have become less...
Cross-channel marketing is a big win for B2B marketers—and winning is always sweeter when you’ve overcome obstacles. Here are some of them. Most marketers would agree the mediasphere has shattered...
Having engaged customers is, of course, the holy grail for marketers. Some may argue that increasing sales would be the ultimate goal but I would argue back...
Having engaged customers is, of course, the holy grail for marketers. Some may argue that increasing sales would be the ultimate goal but I would argue back that the more engaged customers are the more happy they are and in turn the more revenue will be generated. A recent global survey of 255 executives across a range of industries and functions from both the brand agency sides of the aisle conducted by Forbes Insights and sponsored by Oracle Marketing Cloud, identified four...
Having engaged customers is, of course, the holy grail for marketers. Some may argue that increasing sales would be the ultimate goal but I would argue back that the more engaged customers are the...
It has been such an exciting night as we kicked off the Modern Marketing Experience in Las Vegas with a rousing keynote from Kevin Akeroyd. But act two of the...
It has been such an exciting night as we kicked off the Modern Marketing Experience in Las Vegas with a rousing keynote from Kevin Akeroyd. But act two of the night was really something special, as we celebrated excellence in Modern Marketing. I just got off the stage from presenting the 10th Annual Markie Awards. It was an amazing crop of entries, with more than ever before, and across a large array of marketing categories. Our judges reviewed 350 entries to ultimately...
It has been such an exciting night as we kicked off the Modern Marketing Experience in Las Vegas with a rousing keynote from Kevin Akeroyd. But act two of the night was really something special, as we...
Customer service is the new marketing, and being good at it requires knowing how to hug your haters. This new model, like most things, costs time, money, and...
Customer service is the new marketing, and being good at it requires knowing how to hug your haters. This new model, like most things, costs time, money, and energy—and—having the right game plan. Right now, hugging your haters makes customers who complain feel heard and cared about. But in the future, will that be enough to wow your audience? Consider Legitimately Improving Your Customer Service Perhaps the best way to invest your resources is to legitimately improve your...
Customer service is the new marketing, and being good at it requires knowing how to hug your haters. This new model, like most things, costs time, money, and energy—and—having the right game plan....
Being a cross-channel marketing mogul is a lot like being an air-traffic controller. If you manage all your moving parts well, your audience will relax and...
Being a cross-channel marketing mogul is a lot like being an air-traffic controller. If you manage all your moving parts well, your audience will relax and enjoy the ride. But, if you phone in your strategy, you just might sustain a serious loss of prospects and customers. To ensure your campaigns don’t crash and burn, we’ve assembled 7 simple cross-channel rules that will keep your campaigns and customer relationships flying high. Rule #1: Respect Customer Preferences There...
Being a cross-channel marketing mogul is a lot like being an air-traffic controller. If you manage all your moving parts well, your audience will relax and enjoy the ride. But, if you phone in your...
