The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.
Cross Channel Marketing
Cross Channel Marketing
5 Ways that Madame Tussauds Truly Gets Their Audience
If you plan to travel to London this fall, there are many things to do, but if you happen to attend the Modern Marketing Experience in London, you are only a...
Cross Channel Marketing
A Unique Sound Can Brand Your Customer Experience Online and Offline
I've been thinking about sound and how it relates to cross channel marketing. How it connects the online and offline experiences of your customers. We commonly...
CMO Corner
The Time has Come for CMOs to Rethink Their Marketing Organization and Processes
While the title of this post implies an holistic connotation — and while I do believe that CMOs do need to rethink their marketing organizations and processes...
Content Marketing
The Good, The Bad and The Ugly of eCommerce
Let's cut right to the chase. The world of eCommerce and marketing can be broken down into three distinct groups, as per statistics via Forrester. The Good: ...
Content Marketing
Don’t Ignore the Store, Even as Online Holiday Sales Continue to Soar
In 2014, according to comScore, there were $2 billion in sales on Cyber Monday, alone, which represented an increase of 17% year over year from 2013....
Cross Channel Marketing
Tablets and Apps: Two Key Players in Holiday Retailers Mobile Marketing Arsenal
I will refrain from trotting out the latest and greatest mobile statistics. Surely by now you are intimately aware of the fact that, well pretty much the entire...
CMO Corner
5 Essentials Needed for an Effective CMO and CIO Partnership
Much has been written, and rightly so, as to the need for a healthy relationship and partnership between a CMO and CIO. The sheer amount of data that's now...
Cross Channel Marketing
Holiday Shoppers Spend 130% More in October Than Any Other
You know the old saying "the early bird catches the worm?" Of course you do, what am I saying. Well when it comes to holiday shoppers it appears, based on...
Cross Channel Marketing
5 Statistics That Show it's Time for Marketers to Get Real – Lessons from #eTailEast Day 1
According to UrbanDictionary.com "When someone tells you to get real, they want you to get a reality check and to stop behaving as though you're living in a...