Cross-channel marketing is a big win for B2B marketers—and winning is always sweeter when you’ve overcome obstacles. Here are some of them. Most marketers would...
Cross-channel marketing is a big win for B2B marketers—and winning is always sweeter when you’ve overcome obstacles. Here are some of them. Most marketers would agree the mediasphere has shattered into a million splinters—along with our audiences’ attention. So nobody needs convincing of the need to market across multiple channels. A new piece of research, the Cross-Channel Marketing Report 2015 by Oracle Marketing Cloud and Econsultancy, states, "consumers have become less...
Cross-channel marketing is a big win for B2B marketers—and winning is always sweeter when you’ve overcome obstacles. Here are some of them. Most marketers would agree the mediasphere has shattered...
Having engaged customers is, of course, the holy grail for marketers. Some may argue that increasing sales would be the ultimate goal but I would argue back...
Having engaged customers is, of course, the holy grail for marketers. Some may argue that increasing sales would be the ultimate goal but I would argue back that the more engaged customers are the more happy they are and in turn the more revenue will be generated. A recent global survey of 255 executives across a range of industries and functions from both the brand agency sides of the aisle conducted by Forbes Insights and sponsored by Oracle Marketing Cloud, identified four...
Having engaged customers is, of course, the holy grail for marketers. Some may argue that increasing sales would be the ultimate goal but I would argue back that the more engaged customers are the...
It has been such an exciting night as we kicked off the Modern Marketing Experience in Las Vegas with a rousing keynote from Kevin Akeroyd. But act two of the...
It has been such an exciting night as we kicked off the Modern Marketing Experience in Las Vegas with a rousing keynote from Kevin Akeroyd. But act two of the night was really something special, as we celebrated excellence in Modern Marketing. I just got off the stage from presenting the 10th Annual Markie Awards. It was an amazing crop of entries, with more than ever before, and across a large array of marketing categories. Our judges reviewed 350 entries to ultimately...
It has been such an exciting night as we kicked off the Modern Marketing Experience in Las Vegas with a rousing keynote from Kevin Akeroyd. But act two of the night was really something special, as we...
Customer service is the new marketing, and being good at it requires knowing how to hug your haters. This new model, like most things, costs time, money, and...
Customer service is the new marketing, and being good at it requires knowing how to hug your haters. This new model, like most things, costs time, money, and energy—and—having the right game plan. Right now, hugging your haters makes customers who complain feel heard and cared about. But in the future, will that be enough to wow your audience? Consider Legitimately Improving Your Customer Service Perhaps the best way to invest your resources is to legitimately improve your...
Customer service is the new marketing, and being good at it requires knowing how to hug your haters. This new model, like most things, costs time, money, and energy—and—having the right game plan....
Being a cross-channel marketing mogul is a lot like being an air-traffic controller. If you manage all your moving parts well, your audience will relax and...
Being a cross-channel marketing mogul is a lot like being an air-traffic controller. If you manage all your moving parts well, your audience will relax and enjoy the ride. But, if you phone in your strategy, you just might sustain a serious loss of prospects and customers. To ensure your campaigns don’t crash and burn, we’ve assembled 7 simple cross-channel rules that will keep your campaigns and customer relationships flying high. Rule #1: Respect Customer Preferences There...
Being a cross-channel marketing mogul is a lot like being an air-traffic controller. If you manage all your moving parts well, your audience will relax and enjoy the ride. But, if you phone in your...
Many marketers consider the holiday season to be their very own version of the playoffs. It takes months (sometimes even years) of preparation and it all comes...
Many marketers consider the holiday season to be their very own version of the playoffs. It takes months (sometimes even years) of preparation and it all comes down to a few critical weeks that can determine how successful you are for the entire year. In order to win, your strategy must be sound and your execution must be flawless. Now that the weather is heating up and that baseball season is in full swing, it’s a great time to apply proven strategies for success to your own...
Many marketers consider the holiday season to be their very own version of the playoffs. It takes months (sometimes even years) of preparation and it all comes down to a few critical weeks that...
In today’s hyper-connected world, it’s important to have a rock-solid cross-channel marketing strategy, and one of the easiest ways to execute that strategy is...
In today’s hyper-connected world, it’s important to have a rock-solid cross-channel marketing strategy, and one of the easiest ways to execute that strategy is through your marketing automation system. As we share in our new eBook, Visions From the Future of Marketing Automation: An Explorer’s Guide to Cross-Channel Marketing, there are lots of ways to get creative in reaching your customers. Below, we’ve outlined seven types of apps that you can plug into your marketing...
In today’s hyper-connected world, it’s important to have a rock-solid cross-channel marketing strategy, and one of the easiest ways to execute that strategy is through your marketing...
It's Friday Five time, our weekly roundup of five stories for one topic. This week: Cross Channel Marketing. How Cross-Channel Drives The Future Of Search...
It's Friday Five time, our weekly roundup of five stories for one topic. This week: Cross Channel Marketing. How Cross-Channel Drives The Future Of Search adMarketplace, Apple, Bing, Facebook, Google, Instagram, and Yahoo, among others, hold a place in cross-channel campaigns -- but marketers still need to learn how to tie together the media similar to the way they learned to link desktop and mobile advertising. Consumer behavior and advancements by brands continue to...
It's Friday Five time, our weekly roundup of five stories for one topic. This week: Cross Channel Marketing. How Cross-Channel Drives The Future Of Search adMarketplace, Apple, Bing,...
It's time once again for The Friday Five, our weekly curated roundup of five stories on one topic. This week it's omni-channel, multi-channel and cross-channel...
It's time once again for The Friday Five, our weekly curated roundup of five stories on one topic. This week it's omni-channel, multi-channel and cross-channel marketing. Top 10 Omni-Channel retail trends for 2016 Retail is in the middle of a high-stakes poker game that started a few years ago. At the beginning, there were several players at the table including Amazon, Walmart, Best Buy, Circuit City, Target, Macys, Nordstrom, Sears and many others. What we saw in the past...
It's time once again for The Friday Five, our weekly curated roundup of five stories on one topic. This week it's omni-channel, multi-channel and cross-channel marketing. Top 10 Omni-Channel retail...
