The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.
Cross Channel Marketing
Cross Channel Marketing
Marketing Automation Without Structure is Like a Day Without Sunshine
Ok perhaps I turned the hyperbole dial up too far with my title but then again, I did want to make the point perfectly clear that while marketing automation is...
Cross Channel Marketing
The Holiday Retail Planning Worksheet and Why You Need It
Earlier this year Oracle Marketing Cloud released Turning 2014's Holiday Trends into 2015 Revenue. The one-size-fits-all eBook makes the perfect gift for anyone...
Cross Channel Marketing
How One Travel Brand uses Cross Channel Marketing for Success
As Lucy Maher wrote in an AdWeek article published yesterday "With technology putting greater control in the hands of consumers, the travel industry has gone...
Cross Channel Marketing
Five Ways Marketing Can Drive Higher Online Commerce Revenue
Bringing together commerce and marketing platforms provides huge benefits to each team and your organization as a whole. You are able to drive customers to your...
Cross Channel Marketing
The Best Marketers Know Marketing is an Art AND a Science
Being a writer means I am a "word" guy. I cannot tell you how many debates I had in my career with art directors over what's more important: the words or the...
CMO Corner
To Survive Today, CMOs Must Remain Relentless
I am extremely fortunate in my career to have met with and established relationships with some very smart, savvy extremely passionate C-Level people. And at or...
Cross Channel Marketing
5 Ways that Madame Tussauds Truly Gets Their Audience
If you plan to travel to London this fall, there are many things to do, but if you happen to attend the Modern Marketing Experience in London, you are only a...
Cross Channel Marketing
A Unique Sound Can Brand Your Customer Experience Online and Offline
I've been thinking about sound and how it relates to cross channel marketing. How it connects the online and offline experiences of your customers. We commonly...
CMO Corner
The Time has Come for CMOs to Rethink Their Marketing Organization and Processes
While the title of this post implies an holistic connotation — and while I do believe that CMOs do need to rethink their marketing organizations and processes...