Good marketers know that customers respond best to brands that reach out to them in a meaningful way. The trick comes in figuring out the winning combination of...
Good marketers know that customers respond best to brands that reach out to them in a meaningful way. The trick comes in figuring out the winning combination of content, timing, and method of delivery that makes the engagement mean something. One of the most important factors in that equation is seasonality, or “the tendency of consumer expenditure on a good or services to vary in some pattern over the course of a year” (Ideas in Marketing, Kubacki 2013). This blog post will...
Good marketers know that customers respond best to brands that reach out to them in a meaningful way. The trick comes in figuring out the winning combination of content, timing, and method of delivery...
Customer experience (CX) is, and always should be, a top priority for marketers - all marketers, be they B2B or B2C. As Forrester puts it "it’s the age of the...
Customer experience (CX) is, and always should be, a top priority for marketers - all marketers, be they B2B or B2C. As Forrester puts it "it’s the age of the customer, and transforming the customer experience (CX) is one of five critical market imperatives that companies need to shift toward customer obsession." Yet there is an undeniable dichotomy when it comes to marketers and CX. On one hand you have 92% of marketers who use more than one marketing channel (which is...
Customer experience (CX) is, and always should be, a top priority for marketers - all marketers, be they B2B or B2C. As Forrester puts it "it’s the age of the customer, and transforming the customer...
This past holiday shopping season, Oracle Marketing Cloud and Edison Research conducted a two-part holiday research study. We conducted qualitative and...
This past holiday shopping season, Oracle Marketing Cloud and Edison Research conducted a two-part holiday research study. We conducted qualitative and quantitative studies of holiday shoppers during two distinct time periods: October: When consumers are generally in the holiday planning stages. Early January: When consumers have finished their holiday shopping. The 3 Things Retailers Need To Know About In Store Holiday Shoppers When it came to the in-store experience during...
This past holiday shopping season, Oracle Marketing Cloud and Edison Research conducted a two-part holiday research study. We conducted qualitative and quantitative studies of holiday shoppers during...
Despite 90% of retail sales still happening in brick and mortar stores, it’s clear that Amazon and other data-driven e-tailers are changing the face of retail....
Despite 90% of retail sales still happening in brick and mortar stores, it’s clear that Amazon and other data-driven e-tailers are changing the face of retail. A recent analysis by Deutsche Bank illustrates how leading US brick and mortar retailers’ sales revenue has been holding flat for much of this decade—while Amazon’s North American revenue has skyrocketed. So what can traditional retailers learn from the e-commerce giant to stay relevant in an increasingly digital...
Despite 90% of retail sales still happening in brick and mortar stores, it’s clear that Amazon and other data-driven e-tailers are changing the face of retail. A recent analysis by Deutsche Bank...
It's time for Friday Five where we present five curated recent articles on one topic. This time, it's cross channel marketing. The Future is Poised to Bring...
It's time for Friday Five where we present five curated recent articles on one topic. This time, it's cross channel marketing. The Future is Poised to Bring More Cross Channel Marketing Campaigns Your customers are engaging with your business across an increasing number of touchpoints – websites, social media, in-store, mobile and tablets. But regardless of how they engage, they expect a customised, personalized, and consistent experience. Read the full story on Mobile...
It's time for Friday Five where we present five curated recent articles on one topic. This time, it's cross channel marketing. The Future is Poised to Bring More Cross Channel Marketing Campaigns...
More than ever before, we have an opportunity to see and interact with our customers and prospects across the largest number of channels and platforms. That...
More than ever before, we have an opportunity to see and interact with our customers and prospects across the largest number of channels and platforms. That provides more data to identify patterns in behavior that can be leveraged to create better messages and interactions with them. However, these multiple touch points have also complicated the viewpoints and decisions we make in relation to our customers. That’s why it’s important to collect all those perspectives and...
More than ever before, we have an opportunity to see and interact with our customers and prospects across the largest number of channels and platforms. That provides more data to identify patterns in...
The term "cross channel marketing" is hardly new. It's been around for hundreds of years. Ok, maybe not hundreds but in some ways it seems that way, doesn't it?...
The term "cross channel marketing" is hardly new. It's been around for hundreds of years. Ok, maybe not hundreds but in some ways it seems that way, doesn't it? Marketers the world over have espoused its virtues and sang its praises while others, well have not. Far too many marketers still do not reap the benefits of cross channel marketing. I'll get into why I think this is a little later. But for right now, let's start with the basics: What is cross channel marketing?...
The term "cross channel marketing" is hardly new. It's been around for hundreds of years. Ok, maybe not hundreds but in some ways it seems that way, doesn't it? Marketers the world over have espoused...
Whether you call it cross-channel or omnichannel marketing, as a consumer, I love it. I love that I can connect with brands how and when I want. I love when my...
Whether you call it cross-channel or omnichannel marketing, as a consumer, I love it. I love that I can connect with brands how and when I want. I love when my mobile search results show me nearby store inventory. I love opening an email with a discount code for the items I left in my online shopping cart. It makes my life easier, and I feel like a VIP who’s getting the red carpet treatment. As a marketer, I hate cross-channel marketing, or rather, I hate how hard it is....
Whether you call it cross-channel or omnichannel marketing, as a consumer, I love it. I love that I can connect with brands how and when I want. I love when my mobile search results show me...
Let's just cut right to the chase. Cross-channel marketing technology is a pillar of the overall B2C ecosystem because it represents the execution engine of...
Let's just cut right to the chase. Cross-channel marketing technology is a pillar of the overall B2C ecosystem because it represents the execution engine of your marketing strategy. Even the most well thought-out marketing plans are bound to fail unless they are executed properly using the right technology. That sounds pretty cut and dry, right? Use the right technology and your chances of success are significantly increased. Then someone please explain this: 70% of...
Let's just cut right to the chase. Cross-channel marketing technology is a pillar of the overall B2C ecosystem because it represents the execution engine of your marketing strategy. Even the most...
