Customer service is the new marketing, and being good at it requires knowing how to hug your haters. This new model, like most things, costs time, money, and...
Customer service is the new marketing, and being good at it requires knowing how to hug your haters. This new model, like most things, costs time, money, and energy—and—having the right game plan. Right now, hugging your haters makes customers who complain feel heard and cared about. But in the future, will that be enough to wow your audience? Consider Legitimately Improving Your Customer Service Perhaps the best way to invest your resources is to legitimately improve your...
Customer service is the new marketing, and being good at it requires knowing how to hug your haters. This new model, like most things, costs time, money, and energy—and—having the right game plan....
Being a cross-channel marketing mogul is a lot like being an air-traffic controller. If you manage all your moving parts well, your audience will relax and...
Being a cross-channel marketing mogul is a lot like being an air-traffic controller. If you manage all your moving parts well, your audience will relax and enjoy the ride. But, if you phone in your strategy, you just might sustain a serious loss of prospects and customers. To ensure your campaigns don’t crash and burn, we’ve assembled 7 simple cross-channel rules that will keep your campaigns and customer relationships flying high. Rule #1: Respect Customer Preferences There...
Being a cross-channel marketing mogul is a lot like being an air-traffic controller. If you manage all your moving parts well, your audience will relax and enjoy the ride. But, if you phone in your...
Many marketers consider the holiday season to be their very own version of the playoffs. It takes months (sometimes even years) of preparation and it all comes...
Many marketers consider the holiday season to be their very own version of the playoffs. It takes months (sometimes even years) of preparation and it all comes down to a few critical weeks that can determine how successful you are for the entire year. In order to win, your strategy must be sound and your execution must be flawless. Now that the weather is heating up and that baseball season is in full swing, it’s a great time to apply proven strategies for success to your own...
Many marketers consider the holiday season to be their very own version of the playoffs. It takes months (sometimes even years) of preparation and it all comes down to a few critical weeks that...
In today’s hyper-connected world, it’s important to have a rock-solid cross-channel marketing strategy, and one of the easiest ways to execute that strategy is...
In today’s hyper-connected world, it’s important to have a rock-solid cross-channel marketing strategy, and one of the easiest ways to execute that strategy is through your marketing automation system. As we share in our new eBook, Visions From the Future of Marketing Automation: An Explorer’s Guide to Cross-Channel Marketing, there are lots of ways to get creative in reaching your customers. Below, we’ve outlined seven types of apps that you can plug into your marketing...
In today’s hyper-connected world, it’s important to have a rock-solid cross-channel marketing strategy, and one of the easiest ways to execute that strategy is through your marketing...
It's Friday Five time, our weekly roundup of five stories for one topic. This week: Cross Channel Marketing. How Cross-Channel Drives The Future Of Search...
It's Friday Five time, our weekly roundup of five stories for one topic. This week: Cross Channel Marketing. How Cross-Channel Drives The Future Of Search adMarketplace, Apple, Bing, Facebook, Google, Instagram, and Yahoo, among others, hold a place in cross-channel campaigns -- but marketers still need to learn how to tie together the media similar to the way they learned to link desktop and mobile advertising. Consumer behavior and advancements by brands continue to...
It's Friday Five time, our weekly roundup of five stories for one topic. This week: Cross Channel Marketing. How Cross-Channel Drives The Future Of Search adMarketplace, Apple, Bing,...
It's time once again for The Friday Five, our weekly curated roundup of five stories on one topic. This week it's omni-channel, multi-channel and cross-channel...
It's time once again for The Friday Five, our weekly curated roundup of five stories on one topic. This week it's omni-channel, multi-channel and cross-channel marketing. Top 10 Omni-Channel retail trends for 2016 Retail is in the middle of a high-stakes poker game that started a few years ago. At the beginning, there were several players at the table including Amazon, Walmart, Best Buy, Circuit City, Target, Macys, Nordstrom, Sears and many others. What we saw in the past...
It's time once again for The Friday Five, our weekly curated roundup of five stories on one topic. This week it's omni-channel, multi-channel and cross-channel marketing. Top 10 Omni-Channel retail...
The first quarter feels like a safe time to put things into a lower gear—crunching holiday stats and forecasting the upcoming year allows us time reorient...
The first quarter feels like a safe time to put things into a lower gear—crunching holiday stats and forecasting the upcoming year allows us time reorient marketing efforts. Part of that reflection needs to focus on leveraging 2015’s data (especially the customer information gleaned in the holiday bustle) and using it to convert one-time Christmas buyers to all-the-time customers. According to Marketing Metrics, the likelihood of selling to existing customers is 60-70...
The first quarter feels like a safe time to put things into a lower gear—crunching holiday stats and forecasting the upcoming year allows us time reorient marketing efforts. Part of that...
Working within the Strategic Services team, one of our core competencies is to empower our clients to get the best out of the platforms that they use by doing...
Working within the Strategic Services team, one of our core competencies is to empower our clients to get the best out of the platforms that they use by doing many different things; one of the most important is testing! How many times have you sat around and thought “What should I test to increase my marketing’s effectiveness?” or even better, the simple solution to an argument with a colleague “Why don’t we just test it”. But testing for the sake of testing is downright...
Working within the Strategic Services team, one of our core competencies is to empower our clients to get the best out of the platforms that they use by doing many different things; one of the most...
As an online retailer you may know a customer’s name and address, but what do you really know about them? According to an Oracle poll from earlier this year,...
As an online retailer you may know a customer’s name and address, but what do you really know about them? According to an Oracle poll from earlier this year, 86% of respondents currently have access to foundational data, or basic information with simple segmentation and personalization. This is a good starting point, but there are many other types of data that will give you a greater insight into your customers, which will help you market to them more efficiently and...
As an online retailer you may know a customer’s name and address, but what do you really know about them? According to an Oracle poll from earlier this year, 86% of respondents currently have access...
