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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Cross Channel Marketing

Cross Channel Marketing

2016 Cross Channel Marketing Trends

It's time once again for The Friday Five, our weekly curated roundup of five stories on one topic. This week it's omni-channel, multi-channel and cross-channel...

Cross Channel Marketing

3 Must-Haves to Convert One-Time Shoppers to Loyal Customers

The first quarter feels like a safe time to put things into a lower gear—crunching holiday stats and forecasting the upcoming year allows us time reorient...

Cross Channel Marketing

The Four C’s of Marketing Orchestration Testing

Working within the Strategic Services team, one of our core competencies is to empower our clients to get the best out of the platforms that they use by doing...

Cross Channel Marketing

3 Customer Metrics That Will Improve Your Email Marketing

As an online retailer you may know a customer’s name and address, but what do you really know about them? According to an Oracle poll from earlier this year,...

Cross Channel Marketing

Modern Marketing is Customer-Centric in 140 Characters or Less #MME15

There were lots of conversations about putting the customer in the center of everything marketers do at the Modern Marketing Experience in London. So often...

Cross Channel Marketing

Mobile is Leading the Cross Channel Charge This Holiday Season and Other Cross Channel Marketing News

Hello boys and girls. And welcome back the The Friday Five. For all the newbies... every Friday we curate five relevant and recent articles on one specific...

Cross Channel Marketing

Is Marketing the new Sales?

You probably all heard this in one way or the other: in our digital era, buyers are 2/3 through the decision process before they engage with the first sales...

Cross Channel Marketing

Why Marketing Technology and Advertising Technology Need to Sing the Same Tune

"That’s why combining data-driven advertising and marketing is a big deal. It’s also why ad technology and marketing technology departments shouldn’t be singing...

Cross Channel Marketing

Use Commerce Data to Inform Top-of-Funnel Acquisition

Today’s online customers have all the information they need about your company at their fingertips. They can easily research your products and brand throughout...

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