Seems kind of fitting to reference Quentin Tarantino just days after he announced that he would be retiring from filmmaking after his next two projects are...
Seems kind of fitting to reference Quentin Tarantino just days after he announced that he would be retiring from filmmaking after his next two projects are completed. Arguably Tarantino's finest work, Pulp Fiction is about the the lives of two mob hit men, a boxer, a gangster's wife, and a pair of diner bandits which intertwine in four tales of violence and redemption. At least it is according to IMDB. Trust me that description doesn't begin to tell the story. But be that...
Seems kind of fitting to reference Quentin Tarantino just days after he announced that he would be retiring from filmmaking after his next two projects are completed. Arguably Tarantino's finest...
Imagine you are working on building a cross-channel marketing campaign. Imagine it’s a launch of new webinar series or an introduction of a new product. You’ve...
Imagine you are working on building a cross-channel marketing campaign. Imagine it’s a launch of new webinar series or an introduction of a new product. You’ve planned out the strategy of different touch points, built out a sequence of messages, and you know what type of action you want your audience to take as a result. But for the sake of this thought experiment, you have to do all of that without any visual images. No professional photographs, stock images, logos and...
Imagine you are working on building a cross-channel marketing campaign. Imagine it’s a launch of new webinar series or an introduction of a new product. You’ve planned out the strategy of different...
Orchestrating highly targeted and individualised marketing campaigns for your prospects and customers takes more than just great creative. It takes a cohesive...
Orchestrating highly targeted and individualised marketing campaigns for your prospects and customers takes more than just great creative. It takes a cohesive team working together to deliver the optimal cross channel experience. These are tactics that the best marketers in the world do that quite frankly, others do not. 1. Focus on technology as a way to enable good people to deliver great results, not just focus on buying technology to try and solve problems (many of which...
Orchestrating highly targeted and individualised marketing campaigns for your prospects and customers takes more than just great creative. It takes a cohesive team working together to deliver the...
For those not indoctrinated into the ways and means of yours truly, I am a huge proponent of infusing pop culture every chance I get into our world of...
For those not indoctrinated into the ways and means of yours truly, I am a huge proponent of infusing pop culture every chance I get into our world of marketing. I do so because I think pop culture helps connect the two worlds by helping tell the given story. For example, way back in 2011 I penned Baby, We Were Born to Market: Springsteen on Social Media Marketing. The following year came What Billy Joel, C-Level Execs & Social Media Have In Common. And for the past few...
For those not indoctrinated into the ways and means of yours truly, I am a huge proponent of infusing pop culture every chance I get into our world of marketing. I do so because I think pop...
Innovative technology in the retail world doesn’t always mean flashy gadgets. In fact, most of the industry’s most effective form of digital disruption is...
Innovative technology in the retail world doesn’t always mean flashy gadgets. In fact, most of the industry’s most effective form of digital disruption is invisible. Machine learning technology continues to further integrate with consumers’ daily lives, with new offerings such as Apple’s personalized App Store or Amazon price optimization tools. These platforms are seamlessly providing a personalized online experience through algorithms that are invisible to the average user....
Innovative technology in the retail world doesn’t always mean flashy gadgets. In fact, most of the industry’s most effective form of digital disruption is invisible. Machine learning...
Good marketers know that customers respond best to brands that reach out to them in a meaningful way. The trick comes in figuring out the winning combination of...
Good marketers know that customers respond best to brands that reach out to them in a meaningful way. The trick comes in figuring out the winning combination of content, timing, and method of delivery that makes the engagement mean something. One of the most important factors in that equation is seasonality, or “the tendency of consumer expenditure on a good or services to vary in some pattern over the course of a year” (Ideas in Marketing, Kubacki 2013). This blog post will...
Good marketers know that customers respond best to brands that reach out to them in a meaningful way. The trick comes in figuring out the winning combination of content, timing, and method of delivery...
Customer experience (CX) is, and always should be, a top priority for marketers - all marketers, be they B2B or B2C. As Forrester puts it "it’s the age of the...
Customer experience (CX) is, and always should be, a top priority for marketers - all marketers, be they B2B or B2C. As Forrester puts it "it’s the age of the customer, and transforming the customer experience (CX) is one of five critical market imperatives that companies need to shift toward customer obsession." Yet there is an undeniable dichotomy when it comes to marketers and CX. On one hand you have 92% of marketers who use more than one marketing channel (which is...
Customer experience (CX) is, and always should be, a top priority for marketers - all marketers, be they B2B or B2C. As Forrester puts it "it’s the age of the customer, and transforming the customer...
This past holiday shopping season, Oracle Marketing Cloud and Edison Research conducted a two-part holiday research study. We conducted qualitative and...
This past holiday shopping season, Oracle Marketing Cloud and Edison Research conducted a two-part holiday research study. We conducted qualitative and quantitative studies of holiday shoppers during two distinct time periods: October: When consumers are generally in the holiday planning stages. Early January: When consumers have finished their holiday shopping. The 3 Things Retailers Need To Know About In Store Holiday Shoppers When it came to the in-store experience during...
This past holiday shopping season, Oracle Marketing Cloud and Edison Research conducted a two-part holiday research study. We conducted qualitative and quantitative studies of holiday shoppers during...
Despite 90% of retail sales still happening in brick and mortar stores, it’s clear that Amazon and other data-driven e-tailers are changing the face of retail....
Despite 90% of retail sales still happening in brick and mortar stores, it’s clear that Amazon and other data-driven e-tailers are changing the face of retail. A recent analysis by Deutsche Bank illustrates how leading US brick and mortar retailers’ sales revenue has been holding flat for much of this decade—while Amazon’s North American revenue has skyrocketed. So what can traditional retailers learn from the e-commerce giant to stay relevant in an increasingly digital...
Despite 90% of retail sales still happening in brick and mortar stores, it’s clear that Amazon and other data-driven e-tailers are changing the face of retail. A recent analysis by Deutsche Bank...
