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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Cross Channel Marketing

Cross Channel Marketing

What Baseball and Customer Marketing Programs Have in Common

Many marketers consider the holiday season to be their very own version of the playoffs. It takes months (sometimes even years) of preparation and it all comes...

Cross Channel Marketing

7 Cross-Channel Apps of Highly Effective Modern Marketers

In today’s hyper-connected world, it’s important to have a rock-solid cross-channel marketing strategy, and one of the easiest ways to execute that strategy is...

Cross Channel Marketing

Cross Channel Marketing and the Future of Search

It's Friday Five time, our weekly roundup of five stories for one topic. This week: Cross Channel Marketing.  How Cross-Channel Drives The Future Of Search...

Cross Channel Marketing

2016 Cross Channel Marketing Trends

It's time once again for The Friday Five, our weekly curated roundup of five stories on one topic. This week it's omni-channel, multi-channel and cross-channel...

Cross Channel Marketing

3 Must-Haves to Convert One-Time Shoppers to Loyal Customers

The first quarter feels like a safe time to put things into a lower gear—crunching holiday stats and forecasting the upcoming year allows us time reorient...

Cross Channel Marketing

The Four C’s of Marketing Orchestration Testing

Working within the Strategic Services team, one of our core competencies is to empower our clients to get the best out of the platforms that they use by doing...

Cross Channel Marketing

3 Customer Metrics That Will Improve Your Email Marketing

As an online retailer you may know a customer’s name and address, but what do you really know about them? According to an Oracle poll from earlier this year,...

Cross Channel Marketing

Modern Marketing is Customer-Centric in 140 Characters or Less #MME15

There were lots of conversations about putting the customer in the center of everything marketers do at the Modern Marketing Experience in London. So often...

Cross Channel Marketing

Mobile is Leading the Cross Channel Charge This Holiday Season and Other Cross Channel Marketing News

Hello boys and girls. And welcome back the The Friday Five. For all the newbies... every Friday we curate five relevant and recent articles on one specific...