Someone once said "Find your voice and inspire others to find theirs." As marketers we are always - at least we should be, seeking to "up our game." Whether...
Someone once said "Find your voice and inspire others to find theirs." As marketers we are always - at least we should be, seeking to "up our game." Whether you're in a data type position or project management or product marketing. Regardless of what role you play in the big dance we call marketing, inspiration is always right around the corner. And the same can most assuredly be said about those who work in the creative space of marketing. The designers. The writers. And...
Someone once said "Find your voice and inspire others to find theirs." As marketers we are always - at least we should be, seeking to "up our game." Whether you're in a data type position or project...
There’s more opportunity than ever to create engaging journeys that provide value to your customers. And while video advertising is the fastest-growing...
There’s more opportunity than ever to create engaging journeys that provide value to your customers. And while video advertising is the fastest-growing component of your strategy, as well as the best way to establish emotional connection and build brand favorability, it’s not used to its full potential. This is mostly due to the fact that video is primarily used for reach and because video advertisements have historically been disconnected from other marketing channels. Based...
There’s more opportunity than ever to create engaging journeys that provide value to your customers. And while video advertising is the fastest-growing component of your strategy, as well as the best...
When it comes to the holiday season, everyone has their favorite movie to watch. I’ve always loved watching The Christmas Story or National Lampoon’s Christmas...
When it comes to the holiday season, everyone has their favorite movie to watch. I’ve always loved watching The Christmas Story or National Lampoon’s Christmas Vacation between trips from the couch to the kitchen, getting more homemade goodies to eat between breaks. Many family members and close friends live around the nation; so we’ve made it a priority to FaceTime each other during the holidays. And football is always on. Watching a screen during the holidays is a big part...
When it comes to the holiday season, everyone has their favorite movie to watch. I’ve always loved watching The Christmas Story or National Lampoon’s Christmas Vacation between trips from the couch to...
Seems kind of fitting to reference Quentin Tarantino just days after he announced that he would be retiring from filmmaking after his next two projects are...
Seems kind of fitting to reference Quentin Tarantino just days after he announced that he would be retiring from filmmaking after his next two projects are completed. Arguably Tarantino's finest work, Pulp Fiction is about the the lives of two mob hit men, a boxer, a gangster's wife, and a pair of diner bandits which intertwine in four tales of violence and redemption. At least it is according to IMDB. Trust me that description doesn't begin to tell the story. But be that...
Seems kind of fitting to reference Quentin Tarantino just days after he announced that he would be retiring from filmmaking after his next two projects are completed. Arguably Tarantino's finest...
Imagine you are working on building a cross-channel marketing campaign. Imagine it’s a launch of new webinar series or an introduction of a new product. You’ve...
Imagine you are working on building a cross-channel marketing campaign. Imagine it’s a launch of new webinar series or an introduction of a new product. You’ve planned out the strategy of different touch points, built out a sequence of messages, and you know what type of action you want your audience to take as a result. But for the sake of this thought experiment, you have to do all of that without any visual images. No professional photographs, stock images, logos and...
Imagine you are working on building a cross-channel marketing campaign. Imagine it’s a launch of new webinar series or an introduction of a new product. You’ve planned out the strategy of different...
Orchestrating highly targeted and individualised marketing campaigns for your prospects and customers takes more than just great creative. It takes a cohesive...
Orchestrating highly targeted and individualised marketing campaigns for your prospects and customers takes more than just great creative. It takes a cohesive team working together to deliver the optimal cross channel experience. These are tactics that the best marketers in the world do that quite frankly, others do not. 1. Focus on technology as a way to enable good people to deliver great results, not just focus on buying technology to try and solve problems (many of which...
Orchestrating highly targeted and individualised marketing campaigns for your prospects and customers takes more than just great creative. It takes a cohesive team working together to deliver the...
For those not indoctrinated into the ways and means of yours truly, I am a huge proponent of infusing pop culture every chance I get into our world of...
For those not indoctrinated into the ways and means of yours truly, I am a huge proponent of infusing pop culture every chance I get into our world of marketing. I do so because I think pop culture helps connect the two worlds by helping tell the given story. For example, way back in 2011 I penned Baby, We Were Born to Market: Springsteen on Social Media Marketing. The following year came What Billy Joel, C-Level Execs & Social Media Have In Common. And for the past few...
For those not indoctrinated into the ways and means of yours truly, I am a huge proponent of infusing pop culture every chance I get into our world of marketing. I do so because I think pop...
Innovative technology in the retail world doesn’t always mean flashy gadgets. In fact, most of the industry’s most effective form of digital disruption is...
Innovative technology in the retail world doesn’t always mean flashy gadgets. In fact, most of the industry’s most effective form of digital disruption is invisible. Machine learning technology continues to further integrate with consumers’ daily lives, with new offerings such as Apple’s personalized App Store or Amazon price optimization tools. These platforms are seamlessly providing a personalized online experience through algorithms that are invisible to the average user....
Innovative technology in the retail world doesn’t always mean flashy gadgets. In fact, most of the industry’s most effective form of digital disruption is invisible. Machine learning...
Good marketers know that customers respond best to brands that reach out to them in a meaningful way. The trick comes in figuring out the winning combination of...
Good marketers know that customers respond best to brands that reach out to them in a meaningful way. The trick comes in figuring out the winning combination of content, timing, and method of delivery that makes the engagement mean something. One of the most important factors in that equation is seasonality, or “the tendency of consumer expenditure on a good or services to vary in some pattern over the course of a year” (Ideas in Marketing, Kubacki 2013). This blog post will...
Good marketers know that customers respond best to brands that reach out to them in a meaningful way. The trick comes in figuring out the winning combination of content, timing, and method of delivery...
