Like a competitive athlete trains to win by perfecting a balance of the optimum diet, exercise regime and mental focus, a CMO’s task is to develop a winning...
Like a competitive athlete trains to win by perfecting a balance of the optimum diet, exercise regime and mental focus, a CMO’s task is to develop a winning marketing machine. By coordinating every element to work together, the marketing machine will deliver short-term wins and outperform and outpace tough competitors. The question is: what workout plan will sweat out inefficiencies, build the strongest muscles, and prepare a team for the highest performance level? The answer...
Like a competitive athlete trains to win by perfecting a balance of the optimum diet, exercise regime and mental focus, a CMO’s task is to develop a winning marketing machine. By coordinating...
The best cross-channel marketers have data in their DNA. They understand which levers to pull in order to optimize spending and maximize returns. But in all the...
The best cross-channel marketers have data in their DNA. They understand which levers to pull in order to optimize spending and maximize returns. But in all the mechanics, a marketer’s relationship with the customer can easily get lost. So how to avoid this? Let's explore how enterprise marketers are overcoming this challenge by: Understanding how marketers got into this mess in the first place Evaluating the current “customer data platform” trend Looking at successful...
The best cross-channel marketers have data in their DNA. They understand which levers to pull in order to optimize spending and maximize returns. But in all the mechanics, a marketer’s relationship...
Despite that new media, platforms and ways to approach your customer are springing up like mushrooms, the real burning issue for marketers stays the same: what...
Despite that new media, platforms and ways to approach your customer are springing up like mushrooms, the real burning issue for marketers stays the same: what is the best strategy to reach customers and extend the business prosperity? Of course we know, there is no one, clear answer to that. All that matters is specificity of particular business and with that being said, business goals we want to achieve. After all nobody but you, knows what is most important: lead...
Despite that new media, platforms and ways to approach your customer are springing up like mushrooms, the real burning issue for marketers stays the same: what is the best strategy to reach customers...
Every day 2.5 exabytes of data is produced. Don't know what an exabyte is? Neither did I. One exabyte equals 1 billion GB. The reason I start off with a data...
Every day 2.5 exabytes of data is produced. Don't know what an exabyte is? Neither did I. One exabyte equals 1 billion GB. The reason I start off with a data stat is simple. Of course data is the biggest roadblock to cross channel marketing success. Why? Because data seems to be the roadblock for ANY marketing success. Why? Because there's so much of it... and more to come. A lot more. IoT ring a bell? Not So Nifty Fifty In a report issued last year by Econsultancy, when...
Every day 2.5 exabytes of data is produced. Don't know what an exabyte is? Neither did I. One exabyte equals 1 billion GB. The reason I start off with a data stat is simple. Of course data is the...
While you may see trend articles about the value of reaching out to customers and prospects on the mobile channel, the reality is that your audience wants to...
While you may see trend articles about the value of reaching out to customers and prospects on the mobile channel, the reality is that your audience wants to hear from you there. However, they also want you to talk to them on other channels, including digital and traditional channels. With the desire to hear what you have to offer across channels, the best way to maximize the value of sharing marketing messages this way is to ensure consistency in what you are saying,...
While you may see trend articles about the value of reaching out to customers and prospects on the mobile channel, the reality is that your audience wants to hear from you there. However, they also...
As 2016 winds down and we all look forward (hopefully) to some time off from work and spending time with family and friends, I thought it a good time to give...
As 2016 winds down and we all look forward (hopefully) to some time off from work and spending time with family and friends, I thought it a good time to give some marketers some cross channel marketing stats to get to know up close and personal as we head into 2017. Let's dive right in shall we? 1. Two-thirds of all shoppers regularly use more than one channel to make purchases. A Wharton study found multi-channel shopping behavior—defined as a consumer’s usage of more than...
As 2016 winds down and we all look forward (hopefully) to some time off from work and spending time with family and friends, I thought it a good time to give some marketers some cross channel...
Someone once said "Find your voice and inspire others to find theirs." As marketers we are always - at least we should be, seeking to "up our game." Whether...
Someone once said "Find your voice and inspire others to find theirs." As marketers we are always - at least we should be, seeking to "up our game." Whether you're in a data type position or project management or product marketing. Regardless of what role you play in the big dance we call marketing, inspiration is always right around the corner. And the same can most assuredly be said about those who work in the creative space of marketing. The designers. The writers. And...
Someone once said "Find your voice and inspire others to find theirs." As marketers we are always - at least we should be, seeking to "up our game." Whether you're in a data type position or project...
There’s more opportunity than ever to create engaging journeys that provide value to your customers. And while video advertising is the fastest-growing...
There’s more opportunity than ever to create engaging journeys that provide value to your customers. And while video advertising is the fastest-growing component of your strategy, as well as the best way to establish emotional connection and build brand favorability, it’s not used to its full potential. This is mostly due to the fact that video is primarily used for reach and because video advertisements have historically been disconnected from other marketing channels. Based...
There’s more opportunity than ever to create engaging journeys that provide value to your customers. And while video advertising is the fastest-growing component of your strategy, as well as the best...
When it comes to the holiday season, everyone has their favorite movie to watch. I’ve always loved watching The Christmas Story or National Lampoon’s Christmas...
When it comes to the holiday season, everyone has their favorite movie to watch. I’ve always loved watching The Christmas Story or National Lampoon’s Christmas Vacation between trips from the couch to the kitchen, getting more homemade goodies to eat between breaks. Many family members and close friends live around the nation; so we’ve made it a priority to FaceTime each other during the holidays. And football is always on. Watching a screen during the holidays is a big part...
When it comes to the holiday season, everyone has their favorite movie to watch. I’ve always loved watching The Christmas Story or National Lampoon’s Christmas Vacation between trips from the couch to...
