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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Cross Channel Marketing

Cross Channel Marketing

What the Heck is Cross Channel Marketing and Why Would I Want To Do It?

The term "cross channel marketing" is hardly new. It's been around for hundreds of years. Ok, maybe not hundreds but in some ways it seems that way, doesn't it? ...

Cross Channel Marketing

3 Examples of Brands Doing Real Cross-Channel Marketing

Whether you call it cross-channel or omnichannel marketing, as a consumer, I love it. I love that I can connect with brands how and when I want. I love when my...

Cross Channel Marketing

Cross-Channel Marketing Technology: A Pillar of the Overall B2C Ecosystem

Let's just cut right to the chase.  Cross-channel marketing technology is a pillar of the overall B2C ecosystem because it represents the execution engine of...

Cross Channel Marketing

Tools Marketers Need For Cross Channel Marketing Attribution

Friday Five time — five curated recent articles on a specific topic. This edition: cross channel marketing.  3 TOOLS FOR CROSS CHANNEL ATTRIBUTION The IAB’s ...

Cross Channel Marketing

6 Cross-Channel Marketing Obstacles and How to Overcome Them

Cross-channel marketing is a big win for B2B marketers—and winning is always sweeter when you’ve overcome obstacles. Here are some of them. Most marketers would...

Cross Channel Marketing

4 Ways to Turn Marketing Ideas Into Engaged Customers

Having engaged customers is, of course, the holy grail for marketers. Some may argue that increasing sales would be the ultimate goal but I would argue back...

Cross Channel Marketing

Markie Award Winners Show How Modern Marketing is Done

It has been such an exciting night as we kicked off the Modern Marketing Experience in Las Vegas with a rousing keynote from Kevin Akeroyd. But act two of the...

Cross Channel Marketing

Predictive Customer Service is the Future of Shock and Awe

Customer service is the new marketing, and being good at it requires knowing how to hug your haters. This new model, like most things, costs time, money, and...

Cross Channel Marketing

7 Simple Rules for Connecting with Customers via Cross-Channel Marketing

Being a cross-channel marketing mogul is a lot like being an air-traffic controller. If you manage all your moving parts well, your audience will relax and...