The retail marketing power has shifted for the marketer to the customer in recent years as digital has disrupted what we used to think of as tried and true...
The retail marketing power has shifted for the marketer to the customer in recent years as digital has disrupted what we used to think of as tried and true retail practices. With the proliferation of channels beyond the store and the Web site, the way customers engage with your brand is on their terms. With this shift comes the expectation that you make it easy for them to engage with your brand, when they want to, and how they want to, no matter where they are. What should...
The retail marketing power has shifted for the marketer to the customer in recent years as digital has disrupted what we used to think of as tried and true retail practices. With the proliferation of...
Before I get to the aforementioned steps, if you're in marketing and are reading this and are not convinced the majority of people AKA consumers AKA your...
Before I get to the aforementioned steps, if you're in marketing and are reading this and are not convinced the majority of people AKA consumers AKA your customers (yes this applies to you B2B marketers) use more than one channel to do pretty much everything — well, you may want to sit up take note of the world around you. Consumers today, on average, use six channels with nearly 50% regularly using more than four. In the US alone 98% switch between devices in the same day. ...
Before I get to the aforementioned steps, if you're in marketing and are reading this and are not convinced the majority of people AKA consumers AKA your customers (yes this applies to you...
If you think ours is not an omni-channel world, think again. The fact is we humans are using more and more channels to engage with everyone, including brands...
If you think ours is not an omni-channel world, think again. The fact is we humans are using more and more channels to engage with everyone, including brands and marketers every single day. Just consider these stats: 15 years ago the average consumer typically used two touch-points when buying an item and only 7% regularly used more than four. Today consumers use an average of almost six touch-points with nearly 50% regularly using more than four. 98% of Americans switch...
If you think ours is not an omni-channel world, think again. The fact is we humans are using more and more channels to engage with everyone, including brands and marketers every single day....
Gone are the days where the marketing department operated on a "wing and a prayer." Data is now available on every marketing tactic imaginable. That's good and...
Gone are the days where the marketing department operated on a "wing and a prayer." Data is now available on every marketing tactic imaginable. That's good and bad. It's good because now ROI can be calculated more accurately to justify campaigns and shape future initiatives. However, it's also bad because there is literally so much information now available it can be a struggle to know how to sift through it all and compile the best data points to develop your business case...
Gone are the days where the marketing department operated on a "wing and a prayer." Data is now available on every marketing tactic imaginable. That's good and bad. It's good because now ROI can be...
The goal of your cross-marketing strategy should be to tell all your audience and customers a similar brand story across multiple channels. However, you need do...
The goal of your cross-marketing strategy should be to tell all your audience and customers a similar brand story across multiple channels. However, you need do so in a slightly different way for each one while holding user engagement. Your story has to be slightly different for each channel due to the fact that people on those channels interact with these channels in unique ways. That means you can't just blanket each channel with the same exact content. While one channel...
The goal of your cross-marketing strategy should be to tell all your audience and customers a similar brand story across multiple channels. However, you need do so in a slightly different way for each...
Like a competitive athlete trains to win by perfecting a balance of the optimum diet, exercise regime and mental focus, a CMO’s task is to develop a winning...
Like a competitive athlete trains to win by perfecting a balance of the optimum diet, exercise regime and mental focus, a CMO’s task is to develop a winning marketing machine. By coordinating every element to work together, the marketing machine will deliver short-term wins and outperform and outpace tough competitors. The question is: what workout plan will sweat out inefficiencies, build the strongest muscles, and prepare a team for the highest performance level? The answer...
Like a competitive athlete trains to win by perfecting a balance of the optimum diet, exercise regime and mental focus, a CMO’s task is to develop a winning marketing machine. By coordinating...
The best cross-channel marketers have data in their DNA. They understand which levers to pull in order to optimize spending and maximize returns. But in all the...
The best cross-channel marketers have data in their DNA. They understand which levers to pull in order to optimize spending and maximize returns. But in all the mechanics, a marketer’s relationship with the customer can easily get lost. So how to avoid this? Let's explore how enterprise marketers are overcoming this challenge by: Understanding how marketers got into this mess in the first place Evaluating the current “customer data platform” trend Looking at successful...
The best cross-channel marketers have data in their DNA. They understand which levers to pull in order to optimize spending and maximize returns. But in all the mechanics, a marketer’s relationship...
Despite that new media, platforms and ways to approach your customer are springing up like mushrooms, the real burning issue for marketers stays the same: what...
Despite that new media, platforms and ways to approach your customer are springing up like mushrooms, the real burning issue for marketers stays the same: what is the best strategy to reach customers and extend the business prosperity? Of course we know, there is no one, clear answer to that. All that matters is specificity of particular business and with that being said, business goals we want to achieve. After all nobody but you, knows what is most important: lead...
Despite that new media, platforms and ways to approach your customer are springing up like mushrooms, the real burning issue for marketers stays the same: what is the best strategy to reach customers...
Every day 2.5 exabytes of data is produced. Don't know what an exabyte is? Neither did I. One exabyte equals 1 billion GB. The reason I start off with a data...
Every day 2.5 exabytes of data is produced. Don't know what an exabyte is? Neither did I. One exabyte equals 1 billion GB. The reason I start off with a data stat is simple. Of course data is the biggest roadblock to cross channel marketing success. Why? Because data seems to be the roadblock for ANY marketing success. Why? Because there's so much of it... and more to come. A lot more. IoT ring a bell? Not So Nifty Fifty In a report issued last year by Econsultancy, when...
Every day 2.5 exabytes of data is produced. Don't know what an exabyte is? Neither did I. One exabyte equals 1 billion GB. The reason I start off with a data stat is simple. Of course data is the...
