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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Cross Channel Marketing

Cross Channel Marketing

What Are the Two Types of Seasonal Marketing?

Good marketers know that customers respond best to brands that reach out to them in a meaningful way. The trick comes in figuring out the winning combination of...

Cross Channel Marketing

How to Orchestrate and Personalize the Entire Customer Experience

Customer experience (CX) is, and always should be, a top priority for marketers - all marketers, be they B2B or B2C. As Forrester puts it "it’s the age of the...

Cross Channel Marketing

The 3 Things Retailers Need To Know About In Store Holiday Shoppers

This past holiday shopping season, Oracle Marketing Cloud and Edison Research conducted a two-part holiday research study. We conducted qualitative and...

Cross Channel Marketing

What Brick and Mortar Retailers Can Learn from Amazon

Despite 90% of retail sales still happening in brick and mortar stores, it’s clear that Amazon and other data-driven e-tailers are changing the face of retail....

Cross Channel Marketing

The Future Will Bring More Cross Channel Marketing Opportunities

It's time for Friday Five where we present five curated recent articles on one topic. This time, it's cross channel marketing.  The Future is Poised to Bring...

Cross Channel Marketing

Why a Single View of Your Customer is Vital for Success

More than ever before, we have an opportunity to see and interact with our customers and prospects across the largest number of channels and platforms. That...

Cross Channel Marketing

What the Heck is Cross Channel Marketing and Why Would I Want To Do It?

The term "cross channel marketing" is hardly new. It's been around for hundreds of years. Ok, maybe not hundreds but in some ways it seems that way, doesn't it? ...

Cross Channel Marketing

3 Examples of Brands Doing Real Cross-Channel Marketing

Whether you call it cross-channel or omnichannel marketing, as a consumer, I love it. I love that I can connect with brands how and when I want. I love when my...

Cross Channel Marketing

Cross-Channel Marketing Technology: A Pillar of the Overall B2C Ecosystem

Let's just cut right to the chase.  Cross-channel marketing technology is a pillar of the overall B2C ecosystem because it represents the execution engine of...

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