2012 was an exciting year for the Australian digital marketer. The rise of mobile and social has created a raft of new opportunities to engage with consumers in...
2012 was an exciting year for the Australian digital marketer. The rise of mobile and social has created a raft of new opportunities to engage with consumers in more relevant and meaningful ways, meaning campaigns can now be more targeted and generate a higher return on investment. So, as we make headway into 2013, how can marketers leverage all they have learned over the last 12 months to make 2013 their most successful yet? Here, I reveal the top considerations for...
2012 was an exciting year for the Australian digital marketer. The rise of mobile and social has created a raft of new opportunities to engage with consumers in more relevant and meaningful...
At the end of every year, executives and pundits put pen to paper (or fingers to keyboard) to project how their industry will change in the months ahead. Some...
At the end of every year, executives and pundits put pen to paper (or fingers to keyboard) to project how their industry will change in the months ahead. Some years that change is downright incremental. In others, there's a significant shift in how people do business, reach their customers, and make money. 2013 is one of those years. Companies that succeed this year will focus on the digital channels - email, mobile, social, display, and the web - to forge lasting, individual...
At the end of every year, executives and pundits put pen to paper (or fingers to keyboard) to project how their industry will change in the months ahead. Some years that change is...
Today Eloqua announced that it has signed definitive agreements to be acquired by Oracle in an all cash deal valued at $23.50 per share. Read the whole press...
Today Eloqua announced that it has signed definitive agreements to be acquired by Oracle in an all cash deal valued at $23.50 per share. Read the whole press release here. I am excited that we have decided to join forces with Oracle upon closing because we believe that together we can accelerate the pace of modern marketing. Read our Powerpoint and FAQ to understand the drivers for this exciting development. I’m using this forum to speak directly to the thousands of Modern...
Today Eloqua announced that it has signed definitive agreements to be acquired by Oracle in an all cash deal valued at $23.50 per share. Read the whole press release here. I am excited that we have...
A Birthday Surprise As I was out shopping for a birthday present this last weekend, I was once again reminded of how the line between digital and physical...
A Birthday Surprise As I was out shopping for a birthday present this last weekend, I was once again reminded of how the line between digital and physical customer experiences continues to get blurred. I specifically was at my local Barnes & Noble store, picking up the audio book of Killing Lincoln by Bill O'Reilly which the gift recipient had expressed an interest in listening to. The checkout process was the normal process: hand the associate the item, scan, price, "Are...
A Birthday Surprise As I was out shopping for a birthday present this last weekend, I was once again reminded of how the line between digital and physical customer experiences continues to...
Responsys recently announced the results of its first ever Cross-Channel Marketing Report, carried out in conjunction with Econsultancy. The research collected...
Responsys recently announced the results of its first ever Cross-Channel Marketing Report, carried out in conjunction with Econsultancy. The research collected the views of 650 UK digital marketers on all aspects of the cross-channel marketing mix. The survey found that less than a third (32%) of UK marketers rate themselves as excellent or good at driving coordinated cross-channel marketing campaigns, with a quarter of respondents citing the lack of a clearly defined...
Responsys recently announced the results of its first ever Cross-Channel Marketing Report, carried out in conjunction with Econsultancy. The research collected the views of 650 UK digital marketers on...
Last month I had the privilege of presenting at the Online Retailer Conference and Ecommerce Expo in Sydney. The conference is regarded as a premier event for...
Last month I had the privilege of presenting at the Online Retailer Conference and Ecommerce Expo in Sydney. The conference is regarded as a premier event for online retailers in Australia and New Zealand and covers all things digital and retail. My presentation focused on the things that we see as differentiating factors in businesses that succeed and thrive in the New School Marketing environment and what sorts of opportunities this environment presents. The four areas I...
Last month I had the privilege of presenting at the Online Retailer Conference and Ecommerce Expo in Sydney. The conference is regarded as a premier event for online retailers in Australia and...
Please note: Divya Gupta, Director of Customer Success at Responsys, also contributed to this post In today's challenging economic climate, the marketing...
Please note: Divya Gupta, Director of Customer Success at Responsys, also contributed to this post In today's challenging economic climate, the marketing function needs to prove its value more than ever. However, in many organizations, the power of marketing automation still remains an untapped stream of revenue and opportunity, in spite of the proven results that campaign automation can increase ROI. Too often we come across businesses facing challenges that impede their...
Please note: Divya Gupta, Director of Customer Success at Responsys, also contributed to this post In today's challenging economic climate, the marketing function needs to prove its value more than...
General Motors made big news this week when they said – just ahead of Facebook’s big IPO – that they were taking their $10 million budget for Facebook ads...
General Motors made big news this week when they said – just ahead of Facebook’s big IPO – that they were taking their $10 million budget for Facebook ads elsewhere. It wasn’t all that long ago that Ford captured the marketing world by surprise when it announced it would dump the Super Bowl for more social media. Interestingly, these moves seem to capture the attention of both B2C and B2B marketers. Whether your trips to the water cooler are inside the walls of a...
General Motors made big news this week when they said – just ahead of Facebook’s big IPO – that they were taking their $10 million budget for Facebook ads elsewhere. It wasn’t all that long ago...
As you'd suspect, social media and the fast proliferation of apps were hot topics at Eloqua Experience Europe this week. But global marketers had another...
As you'd suspect, social media and the fast proliferation of apps were hot topics at Eloqua Experience Europe this week. But global marketers had another concern on their minds: mobile. As the event's keynote speaker, David Meerman Scott, noted: there are more mobile communication devices than toothbrushes in the world? Clearly, globally-minded marketers can't afford to sit mobile out. So we asked a few how they are making their marketing more mobile. For Eytan Abrahams,...
As you'd suspect, social media and the fast proliferation of apps were hot topics at Eloqua Experience Europe this week. But global marketers had another concern on their minds: mobile. As the...
