In my last article, I gave an overview of cross-channel marketing communications across multiple user touch points that lead to a conversion (like purchasing a...
In my last article, I gave an overview of cross-channel marketing communications across multiple user touch points that lead to a conversion (like purchasing a new car). I also emphasized that without properly tracking and analyzing multiple touch points, marketers might not be fully optimizing their cross-channel marketing programs, thus leading to low ROIs. In this article, I present you an overview of different attribution models and strategies to champion marketing...
In my last article, I gave an overview of cross-channel marketing communications across multiple user touch points that lead to a conversion (like purchasing a new car). I also emphasized that without...
Regardless of what mediums are in your content marketing arsenal: mobile marketing, social media marketing, email marketing, direct mail, outdoor, and on and on...
Regardless of what mediums are in your content marketing arsenal: mobile marketing, social media marketing, email marketing, direct mail, outdoor, and on and on - "branded content has the ability to create brand differentiation by bridging the gap between TV’s emotive power and digital media’s efficient reach." The reason for the quotes is that line comes directly from a recently-released Forrester report entitled How To Build Your Brand With Branded Content. Penned by...
Regardless of what mediums are in your content marketing arsenal: mobile marketing, social media marketing, email marketing, direct mail, outdoor, and on and on - "branded content has the ability to...
Let me preface this article by saying categorically I believe very much in the power of branding. I myself (isn’t that redundant?) have worked on many branding...
Let me preface this article by saying categorically I believe very much in the power of branding. I myself (isn’t that redundant?) have worked on many branding campaigns for marketers and advertisers of all sizes and shapes. I know first hand the value of branding done right and done on a consistent basis i.e. staying true to a given brand’s tone and voice over time. But I also have been witness to a growing trend. A revealing trend that is bringing to the light the fact that...
Let me preface this article by saying categorically I believe very much in the power of branding. I myself (isn’t that redundant?) have worked on many branding campaigns for marketers and advertisers...
You may have heard John Wannamaker’s famous quote from about 100 years ago that “half the money I spend on advertising is wasted, the trouble is I don’t know...
You may have heard John Wannamaker’s famous quote from about 100 years ago that “half the money I spend on advertising is wasted, the trouble is I don’t know which half!” Of course now in the age of cross-channel digital marketing, it's a lot more challenging to measure the effectiveness of marketing communications that touch the consumer in so many different ways. As a result, many marketers are now paying close attention to the emerging field of attribution modeling and...
You may have heard John Wannamaker’s famous quote from about 100 years ago that “half the money I spend on advertising is wasted, the trouble is I don’t know which half!” Of course now in the age of...
On average, we're seeing about 40% of email opens coming from mobile devices and tablets. Unfortunately, all the work we do to ensure our emails render...
On average, we're seeing about 40% of email opens coming from mobile devices and tablets. Unfortunately, all the work we do to ensure our emails render flawlessly on the desktop doesn't take into account the subscribers trying to read our emails on a tiny screen. Often times the mobile experience is disappointing, forcing the subscriber to wait for images to download, scroll endlessly to read a sentence, zoom in to click a link, then dropping them on a website with a similar...
On average, we're seeing about 40% of email opens coming from mobile devices and tablets. Unfortunately, all the work we do to ensure our emails render flawlessly on the desktop doesn't take into...
You spend time, money, and resources to develop your online brand presence. Not so great at managing it? Looking for ways to tie your hard work back to the...
You spend time, money, and resources to develop your online brand presence. Not so great at managing it? Looking for ways to tie your hard work back to the bottom line? Check out this 3-Point Checklist for maximizing your online brand presence. 1. Identify and rally your front line brand ambassadors. These resources are primarily your internal brand personnel, but do not relegate your collection strategy to marketing or PR. The most influential brand ambassadors may sometimes...
You spend time, money, and resources to develop your online brand presence. Not so great at managing it? Looking for ways to tie your hard work back to the bottom line? Check out this 3-Point...
Now that we're over two months into 2013, it's time to ask yourself, 'Where are you at in setting your 2013 goals for becoming an even better New School...
Now that we're over two months into 2013, it's time to ask yourself, 'Where are you at in setting your 2013 goals for becoming an even better New School Marketer?'. Seriously. Where are you at? The problem most of us have with goals is that, like Ron Popeil's famous rotisserie oven, we often set goals and then promptly forget them. What's worse, we might have vague, nebulous, or completely unattainable goals or have a hard time tracking our progress toward achieving them....
Now that we're over two months into 2013, it's time to ask yourself, 'Where are you at in setting your 2013 goals for becoming an even better New School Marketer?'. Seriously. Where are you at? The...
When it comes to holiday promotions, See's Countdown to Christmas takes the cake ...and the chocolate caramel. While it's a holiday sweepstakes with an...
When it comes to holiday promotions, See's Countdown to Christmas takes the cake ...and the chocolate caramel. While it's a holiday sweepstakes with an acquisition goal (to enter, you had to give See's your email address), it stands out by putting customer engagement before acquisition. Not only is the grand prize deliciously fun - who doesn't want a lifetime supply of chocolate? - but the user experience provides meaningful content beyond the prize. When users click on a...
When it comes to holiday promotions, See's Countdown to Christmas takes the cake ...and the chocolate caramel. While it's a holiday sweepstakes with an acquisition goal (to enter, you had to...
2012 was an exciting year for the Australian digital marketer. The rise of mobile and social has created a raft of new opportunities to engage with consumers in...
2012 was an exciting year for the Australian digital marketer. The rise of mobile and social has created a raft of new opportunities to engage with consumers in more relevant and meaningful ways, meaning campaigns can now be more targeted and generate a higher return on investment. So, as we make headway into 2013, how can marketers leverage all they have learned over the last 12 months to make 2013 their most successful yet? Here, I reveal the top considerations for...
2012 was an exciting year for the Australian digital marketer. The rise of mobile and social has created a raft of new opportunities to engage with consumers in more relevant and meaningful...
