On average, we're seeing about 40% of email opens coming from mobile devices and tablets. Unfortunately, all the work we do to ensure our emails render...
On average, we're seeing about 40% of email opens coming from mobile devices and tablets. Unfortunately, all the work we do to ensure our emails render flawlessly on the desktop doesn't take into account the subscribers trying to read our emails on a tiny screen. Often times the mobile experience is disappointing, forcing the subscriber to wait for images to download, scroll endlessly to read a sentence, zoom in to click a link, then dropping them on a website with a similar...
On average, we're seeing about 40% of email opens coming from mobile devices and tablets. Unfortunately, all the work we do to ensure our emails render flawlessly on the desktop doesn't take into...
You spend time, money, and resources to develop your online brand presence. Not so great at managing it? Looking for ways to tie your hard work back to the...
You spend time, money, and resources to develop your online brand presence. Not so great at managing it? Looking for ways to tie your hard work back to the bottom line? Check out this 3-Point Checklist for maximizing your online brand presence. 1. Identify and rally your front line brand ambassadors. These resources are primarily your internal brand personnel, but do not relegate your collection strategy to marketing or PR. The most influential brand ambassadors may sometimes...
You spend time, money, and resources to develop your online brand presence. Not so great at managing it? Looking for ways to tie your hard work back to the bottom line? Check out this 3-Point...
Now that we're over two months into 2013, it's time to ask yourself, 'Where are you at in setting your 2013 goals for becoming an even better New School...
Now that we're over two months into 2013, it's time to ask yourself, 'Where are you at in setting your 2013 goals for becoming an even better New School Marketer?'. Seriously. Where are you at? The problem most of us have with goals is that, like Ron Popeil's famous rotisserie oven, we often set goals and then promptly forget them. What's worse, we might have vague, nebulous, or completely unattainable goals or have a hard time tracking our progress toward achieving them....
Now that we're over two months into 2013, it's time to ask yourself, 'Where are you at in setting your 2013 goals for becoming an even better New School Marketer?'. Seriously. Where are you at? The...
When it comes to holiday promotions, See's Countdown to Christmas takes the cake ...and the chocolate caramel. While it's a holiday sweepstakes with an...
When it comes to holiday promotions, See's Countdown to Christmas takes the cake ...and the chocolate caramel. While it's a holiday sweepstakes with an acquisition goal (to enter, you had to give See's your email address), it stands out by putting customer engagement before acquisition. Not only is the grand prize deliciously fun - who doesn't want a lifetime supply of chocolate? - but the user experience provides meaningful content beyond the prize. When users click on a...
When it comes to holiday promotions, See's Countdown to Christmas takes the cake ...and the chocolate caramel. While it's a holiday sweepstakes with an acquisition goal (to enter, you had to...
2012 was an exciting year for the Australian digital marketer. The rise of mobile and social has created a raft of new opportunities to engage with consumers in...
2012 was an exciting year for the Australian digital marketer. The rise of mobile and social has created a raft of new opportunities to engage with consumers in more relevant and meaningful ways, meaning campaigns can now be more targeted and generate a higher return on investment. So, as we make headway into 2013, how can marketers leverage all they have learned over the last 12 months to make 2013 their most successful yet? Here, I reveal the top considerations for...
2012 was an exciting year for the Australian digital marketer. The rise of mobile and social has created a raft of new opportunities to engage with consumers in more relevant and meaningful...
At the end of every year, executives and pundits put pen to paper (or fingers to keyboard) to project how their industry will change in the months ahead. Some...
At the end of every year, executives and pundits put pen to paper (or fingers to keyboard) to project how their industry will change in the months ahead. Some years that change is downright incremental. In others, there's a significant shift in how people do business, reach their customers, and make money. 2013 is one of those years. Companies that succeed this year will focus on the digital channels - email, mobile, social, display, and the web - to forge lasting, individual...
At the end of every year, executives and pundits put pen to paper (or fingers to keyboard) to project how their industry will change in the months ahead. Some years that change is...
Today Eloqua announced that it has signed definitive agreements to be acquired by Oracle in an all cash deal valued at $23.50 per share. Read the whole press...
Today Eloqua announced that it has signed definitive agreements to be acquired by Oracle in an all cash deal valued at $23.50 per share. Read the whole press release here. I am excited that we have decided to join forces with Oracle upon closing because we believe that together we can accelerate the pace of modern marketing. Read our Powerpoint and FAQ to understand the drivers for this exciting development. I’m using this forum to speak directly to the thousands of Modern...
Today Eloqua announced that it has signed definitive agreements to be acquired by Oracle in an all cash deal valued at $23.50 per share. Read the whole press release here. I am excited that we have...
A Birthday Surprise As I was out shopping for a birthday present this last weekend, I was once again reminded of how the line between digital and physical...
A Birthday Surprise As I was out shopping for a birthday present this last weekend, I was once again reminded of how the line between digital and physical customer experiences continues to get blurred. I specifically was at my local Barnes & Noble store, picking up the audio book of Killing Lincoln by Bill O'Reilly which the gift recipient had expressed an interest in listening to. The checkout process was the normal process: hand the associate the item, scan, price, "Are...
A Birthday Surprise As I was out shopping for a birthday present this last weekend, I was once again reminded of how the line between digital and physical customer experiences continues to...
Responsys recently announced the results of its first ever Cross-Channel Marketing Report, carried out in conjunction with Econsultancy. The research collected...
Responsys recently announced the results of its first ever Cross-Channel Marketing Report, carried out in conjunction with Econsultancy. The research collected the views of 650 UK digital marketers on all aspects of the cross-channel marketing mix. The survey found that less than a third (32%) of UK marketers rate themselves as excellent or good at driving coordinated cross-channel marketing campaigns, with a quarter of respondents citing the lack of a clearly defined...
Responsys recently announced the results of its first ever Cross-Channel Marketing Report, carried out in conjunction with Econsultancy. The research collected the views of 650 UK digital marketers on...
