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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Cross Channel Marketing

Cross Channel Marketing

Oracle and Eloqua Agree to Combine to Accelerate Modern Marketing

Today Eloqua announced that it has signed definitive agreements to be acquired by Oracle in an all cash deal valued at $23.50 per share.  Read the whole press...

Cross Channel Marketing

Taking a Digital Experience into the Physical World

A Birthday Surprise As I was out shopping for a birthday present this last weekend, I was once again reminded of how the line between digital and physical...

Cross Channel Marketing

Econsultancy Research Shows Value of Cross-Channel Integration

Responsys recently announced the results of its first ever Cross-Channel Marketing Report, carried out in conjunction with Econsultancy. The research collected...

Cross Channel Marketing

Four Ways to Win at New School Marketing

Last month I had the privilege of presenting at the Online Retailer Conference and Ecommerce Expo in Sydney. The conference is regarded as a premier event for...

Cross Channel Marketing

Breaking Through the Barriers to Marketing Automation Success

Please note: Divya Gupta, Director of Customer Success at Responsys, also contributed to this post In today's challenging economic climate, the marketing...

Cross Channel Marketing

Why B2C and B2B Marketers Both Watch the Automotive Industry

General Motors made big news this week when they said – just ahead of Facebook’s big IPO – that they were taking their $10 million budget for Facebook ads...

Cross Channel Marketing

How 3 Global Marketers Are Approaching Mobile

As you'd suspect, social media and the fast proliferation of apps were hot topics at  Eloqua Experience Europe this week. But global marketers had another...

Cross Channel Marketing

The Consumerization of the Enterprise App

This week tech companies from the around the globe plan to show off the latest gadgets at the Consumer Electronic Show (CES) in Las Vegas. Thousands gather for...

Cross Channel Marketing

Chart: Groupon, LinkedIn & The Blurring of B2C and B2B Marketing

Groupon’s IPO rocked the market on Friday (2nd largest tech IPO since Google) raising over $700 million, just on the heels of LinkedIn’s IPO success a few...

Oracle

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