The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Cross Channel Marketing

Cross Channel Marketing

How 3 Global Marketers Are Approaching Mobile

As you'd suspect, social media and the fast proliferation of apps were hot topics at  Eloqua Experience Europe this week. But global marketers had another...

Cross Channel Marketing

The Consumerization of the Enterprise App

This week tech companies from the around the globe plan to show off the latest gadgets at the Consumer Electronic Show (CES) in Las Vegas. Thousands gather for...

Cross Channel Marketing

Chart: Groupon, LinkedIn & The Blurring of B2C and B2B Marketing

Groupon’s IPO rocked the market on Friday (2nd largest tech IPO since Google) raising over $700 million, just on the heels of LinkedIn’s IPO success a few...

Content Marketing

5 Reasons Thought Leadership Marketing Matters

The more than 1,000 sales and marketing pros heading to Eloqua Experience tomorrow are in for an insightful mix of best practices and big picture strategies....

Cross Channel Marketing

5 Reasons Face-to-Face Events Still Rule in Europe

The rumors of the physical event’s demise are greatly exaggerated. At least in Europe. Sure, we’ve seen a shift in event marketing strategy away from the ‘big...

Cross Channel Marketing

8 Elements to Successfully Scaling Your Global Social Media Strategy

No social media strategy, if done thoughtfully, is easy. But when you have to scale across a global enterprise, taking into account multiple product lines,...

Cross Channel Marketing

5 Event Planning Tips...Even If You’re Not An Event Planner

Here’s the dilemma: You need to plan an event, but you have no background in event management planning. Somehow this duty has been thrust upon your shoulders....