I've spent a lot of time talking about how marketers can leverage multiple touch points, including social communities, to engage users, create great...
I've spent a lot of time talking about how marketers can leverage multiple touch points, including social communities, to engage users, create great experiences, and ultimately build brand advocacy and results. But building great, engaging customer experiences within and across channels is no longer a nice-to-have - it is table stakes. According to Forrester Research, consumers increasingly expect that brands "deliver any desired information or service on any appropriate...
I've spent a lot of time talking about how marketers can leverage multiple touch points, including social communities, to engage users, create great experiences, and ultimately build brand advocacy...
“The relationship era” has become the label for our time, integral to the digital marketer’s new identity. As digital marketing has evolved alongside...
“The relationship era” has become the label for our time, integral to the digital marketer’s new identity. As digital marketing has evolved alongside technology, marketers have long seen ourselves as customer-centric, but the relationship era pushes us to move even further, from our focus on individual marketing campaigns to a bigger-picture look at how our content adds value to customers’ lives. Email remains an excellent channel for engagement in the relationship era. While...
“The relationship era” has become the label for our time, integral to the digital marketer’s new identity. As digital marketing has evolved alongside technology, marketers have long seen ourselves...
RS Components is the leading distributor of electronic, electrical & industrial components. A valued Responsys client, we caught up with their eCommerce...
RS Components is the leading distributor of electronic, electrical & industrial components. A valued Responsys client, we caught up with their eCommerce marketing expert Harriet Mitchell ahead of her talk at Interact 2013 London. Q: Interact 2013 is about coming together to move marketing forward. One of the themes we’ll be focusing on is why business to business (B2B) marketers need to put the customer relationship back at the centre of their marketing strategy. How can...
RS Components is the leading distributor of electronic, electrical & industrial components. A valued Responsys client, we caught up with their eCommerce marketing expert Harriet Mitchell ahead of her...
It’s Tuesday morning and you’re running late. The good news is, you’ve been commuting for five years to your job so you know all the options for getting there...
It’s Tuesday morning and you’re running late. The good news is, you’ve been commuting for five years to your job so you know all the options for getting there fast. You quickly decide to drive a slightly longer route that you know usually doesn’t have a lot of traffic at this time of day. Sure enough, you arrive at your office just in time for your first meeting. You made the right decision on how to get to work because you’ve learned from experience which routes to take on...
It’s Tuesday morning and you’re running late. The good news is, you’ve been commuting for five years to your job so you know all the options for getting there fast. You quickly decide to drive...
Marketing strategies today have been revved up to warp speed thanks, in large part, to ever-changing technologies and bigger staffs. In this hyperkinetic world,...
Marketing strategies today have been revved up to warp speed thanks, in large part, to ever-changing technologies and bigger staffs. In this hyperkinetic world, marketers can either fight, change, or embrace it. Or, to put it another way, they can either play offense like World Series champions or defense like the Bad News Bears. The question is, how do they master the new rules of the marketing game? To borrow a page from the playbook of a struggling sports team, the first...
Marketing strategies today have been revved up to warp speed thanks, in large part, to ever-changing technologies and bigger staffs. In this hyperkinetic world, marketers can either fight, change, or...
Ah Millennials, the much desired demographic of many marketers and advertisers the world over, for they are the future, as well as being the here and now. They...
Ah Millennials, the much desired demographic of many marketers and advertisers the world over, for they are the future, as well as being the here and now. They are the digitized demographic, as some refer to them. At least I just did, anyway. While traditional marketing and advertising techniques have a place at the millennial table, it is the more digital-enhanced methods - i.e. mobile, that seems to play a larger role in capturing the attention of this group. However one...
Ah Millennials, the much desired demographic of many marketers and advertisers the world over, for they are the future, as well as being the here and now. They are the digitized demographic, as...
At first glance, it seems like an impossible task: digital marketing today is all about connecting with customers on a personal level. Yet, with thousands upon...
At first glance, it seems like an impossible task: digital marketing today is all about connecting with customers on a personal level. Yet, with thousands upon thousands of consumers to reach and limited time and resources, the job of building mutually beneficial, long-term relationships can seem very impersonal. "It's not as hard as you think," says Wacarra Yeomans, Director of Creative Services at Responsys. Although getting personal is different for each company and for...
At first glance, it seems like an impossible task: digital marketing today is all about connecting with customers on a personal level. Yet, with thousands upon thousands of consumers to reach and...
Massive cyber attacks against U.S. companies have become a major scourge. The theft of millions of customer passwords, credit card numbers and other customer...
Massive cyber attacks against U.S. companies have become a major scourge. The theft of millions of customer passwords, credit card numbers and other customer data has become so worrisome that President Obama earlier this year issued an executive order to better protect businesses and key national assets. Companies too are working hard to protect their customers from hackers. Today the Online Trust Alliance, a non-profit membership group dedicated to identifying best practices...
Massive cyber attacks against U.S. companies have become a major scourge. The theft of millions of customer passwords, credit card numbers and other customer data has become so worrisome...
What gives marketing and advertising a bad reputation? Irrelevancy. Consumers are inundated with display ads, more than 140 weekly emails, text messages,...
What gives marketing and advertising a bad reputation? Irrelevancy. Consumers are inundated with display ads, more than 140 weekly emails, text messages, promoted Tweets, mobile notifications and more. But how relevant is all of this to the consumer? Today, consumers expect to find relevant information not just in their email inbox or on a web site, but in every channel they use. Smart marketers are tapping that opportunity to build relationships that last way beyond the...
What gives marketing and advertising a bad reputation? Irrelevancy. Consumers are inundated with display ads, more than 140 weekly emails, text messages, promoted Tweets, mobile notifications and...
