Massive cyber attacks against U.S. companies have become a major scourge. The theft of millions of customer passwords, credit card numbers and other customer...
Massive cyber attacks against U.S. companies have become a major scourge. The theft of millions of customer passwords, credit card numbers and other customer data has become so worrisome that President Obama earlier this year issued an executive order to better protect businesses and key national assets. Companies too are working hard to protect their customers from hackers. Today the Online Trust Alliance, a non-profit membership group dedicated to identifying best practices...
Massive cyber attacks against U.S. companies have become a major scourge. The theft of millions of customer passwords, credit card numbers and other customer data has become so worrisome...
What gives marketing and advertising a bad reputation? Irrelevancy. Consumers are inundated with display ads, more than 140 weekly emails, text messages,...
What gives marketing and advertising a bad reputation? Irrelevancy. Consumers are inundated with display ads, more than 140 weekly emails, text messages, promoted Tweets, mobile notifications and more. But how relevant is all of this to the consumer? Today, consumers expect to find relevant information not just in their email inbox or on a web site, but in every channel they use. Smart marketers are tapping that opportunity to build relationships that last way beyond the...
What gives marketing and advertising a bad reputation? Irrelevancy. Consumers are inundated with display ads, more than 140 weekly emails, text messages, promoted Tweets, mobile notifications and...
The time has come for air travel and hospitality brands to address an existential threat to the travel industry: Customer loyalty has all but vanished. Just 14%...
The time has come for air travel and hospitality brands to address an existential threat to the travel industry: Customer loyalty has all but vanished. Just 14% of air travel customers are loyal to an airline, according to a recently published Deloitte survey. Even more astonishing is the finding that a mere 8% of hospitality customers are loyal to a hotel brand. The data is sobering for travel suppliers, many of whom pride themselves on customer service, attention to detail,...
The time has come for air travel and hospitality brands to address an existential threat to the travel industry: Customer loyalty has all but vanished. Just 14% of air travel customers are loyal to...
Savvy marketers understand the secret to success in the digital age: consumers are in control -- of the messages they receive, how they receive them and when...
Savvy marketers understand the secret to success in the digital age: consumers are in control -- of the messages they receive, how they receive them and when they receive them. Companies that "get" this new paradigm are engaging consumers across the channels they use almost simultaneously every day -- from email and mobile to social and the web. Then there are the others: marketers who have only recently come to accept that the days of 30-second televisions spots and...
Savvy marketers understand the secret to success in the digital age: consumers are in control -- of the messages they receive, how they receive them and when they receive them. Companies that...
Two esteemed Ivy League professors are of the belief that while those in the marketing world continue to struggle with how to handle all the data they are...
Two esteemed Ivy League professors are of the belief that while those in the marketing world continue to struggle with how to handle all the data they are accumulating, they may in fact be wasting their time and more than likely need to go on what they refer to as a "data diet." The amount of data brands collect today from all the various channels: social media, email, mobile, and on and on is enormous. Over the past year or so I've written three different articles about Big...
Two esteemed Ivy League professors are of the belief that while those in the marketing world continue to struggle with how to handle all the data they are accumulating, they may in fact be wasting...
How can you hook a Gen-Y customer for life -- in 140 characters or less? It ain't easy -- but the age-old principle holds true: know your audience. For many...
How can you hook a Gen-Y customer for life -- in 140 characters or less? It ain't easy -- but the age-old principle holds true: know your audience. For many companies, that audience is Generation Y, which represents both their current (and future) customers, so smart marketing with those Millennials now can yield invaluable loyalty later on. But their brains function differently than their parents': Short and sweet is the way to market to these folks. Marketers, then, need to...
How can you hook a Gen-Y customer for life -- in 140 characters or less? It ain't easy -- but the age-old principle holds true: know your audience. For many companies, that audience is Generation...
It's Relationship Marketing 101: Companies that don't listen to their customers don't stay in business for long. But paying attention to what customers have to...
It's Relationship Marketing 101: Companies that don't listen to their customers don't stay in business for long. But paying attention to what customers have to say isn't a matter of simply being attuned to their product or service needs. It means establishing a two-way conversation with them in a way that they are truly heard -- and not just a repository for company promotions. Take, for example, communication preferences. At its most basic, preference management occurs...
It's Relationship Marketing 101: Companies that don't listen to their customers don't stay in business for long. But paying attention to what customers have to say isn't a matter of simply being...
The Marketing Budgets 2013 report by Econsultancy and Responsys paints a very buoyant picture for marketing investment over the coming year – for both offline...
The Marketing Budgets 2013 report by Econsultancy and Responsys paints a very buoyant picture for marketing investment over the coming year – for both offline and digital marketing. Based on a survey of 800 marketers, the results reflect a more stable economic environment, as marketers across all industries are looking to increase their budgets to create customer-centric, relationship-led campaigns. For example, marketers will continue to invest in the digital channels and...
The Marketing Budgets 2013 report by Econsultancy and Responsys paints a very buoyant picture for marketing investment over the coming year – for both offline and digital marketing. Based on a survey...
Part of me is truly amazed that has taken this long to realize something that should've been obvious to all of us from the beginning of time. The beginning of...
Part of me is truly amazed that has taken this long to realize something that should've been obvious to all of us from the beginning of time. The beginning of advertising and marketing time, that is. Regardless of the medium or platform or whatever word you prefer to describe all the ways we communicate with consumers, shouldn't we all collectively have been trying to establish a relationship and engage with our customers from the proverbial get-go? Shouldn't adopting this...
Part of me is truly amazed that has taken this long to realize something that should've been obvious to all of us from the beginning of time. The beginning of advertising and marketing time, that is....
