The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Cross Channel Marketing

Cross Channel Marketing

How branded content can help your content marketing

Regardless of what mediums are in your content marketing arsenal: mobile marketing, social media marketing, email marketing, direct mail, outdoor, and on and on...

Cross Channel Marketing

Why price will always trump brand and why it shouldn't matter to marketers

Let me preface this article by saying categorically I believe very much in the power of branding. I myself (isn’t that redundant?) have worked on many branding...

Cross Channel Marketing

The importance of cross-channel attribution modeling and analysis

You may have heard John Wannamaker’s famous quote from about 100 years ago that “half the money I spend on advertising is wasted, the trouble is I don’t know...

Cross Channel Marketing

Tips for creating a better mobile email experience

On average, we're seeing about 40% of email opens coming from mobile devices and tablets. Unfortunately, all the work we do to ensure our emails render...

Content Marketing

3-Point Checklist: Leverage Your Online Brand Presence To Boost The Bottom Line

You spend time, money, and resources to develop your online brand presence. Not so great at managing it? Looking for ways to tie your hard work back to the...

Cross Channel Marketing

Setting SMART New School Marketing goals for 2013

Now that we're over two months into 2013, it's time to ask yourself, 'Where are you at in setting your 2013 goals for becoming an even better New School...

Cross Channel Marketing

A sweet campaign from See's Candies

When it comes to holiday promotions, See's Countdown to Christmas takes the cake ...and the chocolate caramel. While it's a holiday sweepstakes with an...

Cross Channel Marketing

4 To-Do's for Australian Digital Marketers

2012 was an exciting year for the Australian digital marketer. The rise of mobile and social has created a raft of new opportunities to engage with consumers in...

Cross Channel Marketing

Get Up Close and Personal With Your Customers

At the end of every year, executives and pundits put pen to paper (or fingers to keyboard) to project how their industry will change in the months ahead. Some...


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