RS Components is the leading distributor of electronic, electrical & industrial components. A valued Responsys client, we caught up with their eCommerce...
RS Components is the leading distributor of electronic, electrical & industrial components. A valued Responsys client, we caught up with their eCommerce marketing expert Harriet Mitchell ahead of her talk at Interact 2013 London. Q: Interact 2013 is about coming together to move marketing forward. One of the themes we’ll be focusing on is why business to business (B2B) marketers need to put the customer relationship back at the centre of their marketing strategy. How can...
RS Components is the leading distributor of electronic, electrical & industrial components. A valued Responsys client, we caught up with their eCommerce marketing expert Harriet Mitchell ahead of her...
It’s Tuesday morning and you’re running late. The good news is, you’ve been commuting for five years to your job so you know all the options for getting there...
It’s Tuesday morning and you’re running late. The good news is, you’ve been commuting for five years to your job so you know all the options for getting there fast. You quickly decide to drive a slightly longer route that you know usually doesn’t have a lot of traffic at this time of day. Sure enough, you arrive at your office just in time for your first meeting. You made the right decision on how to get to work because you’ve learned from experience which routes to take on...
It’s Tuesday morning and you’re running late. The good news is, you’ve been commuting for five years to your job so you know all the options for getting there fast. You quickly decide to drive...
Marketing strategies today have been revved up to warp speed thanks, in large part, to ever-changing technologies and bigger staffs. In this hyperkinetic world,...
Marketing strategies today have been revved up to warp speed thanks, in large part, to ever-changing technologies and bigger staffs. In this hyperkinetic world, marketers can either fight, change, or embrace it. Or, to put it another way, they can either play offense like World Series champions or defense like the Bad News Bears. The question is, how do they master the new rules of the marketing game? To borrow a page from the playbook of a struggling sports team, the first...
Marketing strategies today have been revved up to warp speed thanks, in large part, to ever-changing technologies and bigger staffs. In this hyperkinetic world, marketers can either fight, change, or...
Ah Millennials, the much desired demographic of many marketers and advertisers the world over, for they are the future, as well as being the here and now. They...
Ah Millennials, the much desired demographic of many marketers and advertisers the world over, for they are the future, as well as being the here and now. They are the digitized demographic, as some refer to them. At least I just did, anyway. While traditional marketing and advertising techniques have a place at the millennial table, it is the more digital-enhanced methods - i.e. mobile, that seems to play a larger role in capturing the attention of this group. However one...
Ah Millennials, the much desired demographic of many marketers and advertisers the world over, for they are the future, as well as being the here and now. They are the digitized demographic, as...
At first glance, it seems like an impossible task: digital marketing today is all about connecting with customers on a personal level. Yet, with thousands upon...
At first glance, it seems like an impossible task: digital marketing today is all about connecting with customers on a personal level. Yet, with thousands upon thousands of consumers to reach and limited time and resources, the job of building mutually beneficial, long-term relationships can seem very impersonal. "It's not as hard as you think," says Wacarra Yeomans, Director of Creative Services at Responsys. Although getting personal is different for each company and for...
At first glance, it seems like an impossible task: digital marketing today is all about connecting with customers on a personal level. Yet, with thousands upon thousands of consumers to reach and...
Massive cyber attacks against U.S. companies have become a major scourge. The theft of millions of customer passwords, credit card numbers and other customer...
Massive cyber attacks against U.S. companies have become a major scourge. The theft of millions of customer passwords, credit card numbers and other customer data has become so worrisome that President Obama earlier this year issued an executive order to better protect businesses and key national assets. Companies too are working hard to protect their customers from hackers. Today the Online Trust Alliance, a non-profit membership group dedicated to identifying best practices...
Massive cyber attacks against U.S. companies have become a major scourge. The theft of millions of customer passwords, credit card numbers and other customer data has become so worrisome...
What gives marketing and advertising a bad reputation? Irrelevancy. Consumers are inundated with display ads, more than 140 weekly emails, text messages,...
What gives marketing and advertising a bad reputation? Irrelevancy. Consumers are inundated with display ads, more than 140 weekly emails, text messages, promoted Tweets, mobile notifications and more. But how relevant is all of this to the consumer? Today, consumers expect to find relevant information not just in their email inbox or on a web site, but in every channel they use. Smart marketers are tapping that opportunity to build relationships that last way beyond the...
What gives marketing and advertising a bad reputation? Irrelevancy. Consumers are inundated with display ads, more than 140 weekly emails, text messages, promoted Tweets, mobile notifications and...
The time has come for air travel and hospitality brands to address an existential threat to the travel industry: Customer loyalty has all but vanished. Just 14%...
The time has come for air travel and hospitality brands to address an existential threat to the travel industry: Customer loyalty has all but vanished. Just 14% of air travel customers are loyal to an airline, according to a recently published Deloitte survey. Even more astonishing is the finding that a mere 8% of hospitality customers are loyal to a hotel brand. The data is sobering for travel suppliers, many of whom pride themselves on customer service, attention to detail,...
The time has come for air travel and hospitality brands to address an existential threat to the travel industry: Customer loyalty has all but vanished. Just 14% of air travel customers are loyal to...
Savvy marketers understand the secret to success in the digital age: consumers are in control -- of the messages they receive, how they receive them and when...
Savvy marketers understand the secret to success in the digital age: consumers are in control -- of the messages they receive, how they receive them and when they receive them. Companies that "get" this new paradigm are engaging consumers across the channels they use almost simultaneously every day -- from email and mobile to social and the web. Then there are the others: marketers who have only recently come to accept that the days of 30-second televisions spots and...
Savvy marketers understand the secret to success in the digital age: consumers are in control -- of the messages they receive, how they receive them and when they receive them. Companies that...
