Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. What marketers really think about their industry — and their...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. What marketers really think about their industry — and their jobs Adobe just released an extensive 67-page look at the state of marketing, according to those who do it day in and day out. There was some exciting news in the report, which is based on a recent online survey of 1,000 U.S. marketers: 67 percent of marketers say marketing has changed more in the past two years than in...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. What marketers really think about their industry — and their jobs Adobe just released an...
30 seconds. It’s not a long time, is it? It’s not enough time to make a coffee or a sandwich, or to withdraw cash from some ATMs. And yet research commissioned...
30 seconds. It’s not a long time, is it? It’s not enough time to make a coffee or a sandwich, or to withdraw cash from some ATMs. And yet research commissioned by Responsys and carried out by YouGov shows that 30 seconds or less is the length of time that typical consumers spend absorbing digital marketing content online at any one time. The results of YouGov’s poll of 2,000 adults show that brands have a very limited time in which to capture the attention of an online...
30 seconds. It’s not a long time, is it? It’s not enough time to make a coffee or a sandwich, or to withdraw cash from some ATMs. And yet research commissioned by Responsys and carried out by YouGov...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Holiday shopping: Who will Millennials love most? Retailers are...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Holiday shopping: Who will Millennials love most? Retailers are generally optimistic about sales this coming holiday season — with one possible (and enormous) exception: Millennials are going after big-ticket items like homes, cars and jewelry now that interest rates are rising, which means they're less likely to spend on holiday gifts. Who's likely to win the battle for Millennial...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Holiday shopping: Who will Millennials love most? Retailers are generally optimistic about sales this...
A topic that we’re happy to see gaining momentum is Enterprise Preference Management, which enables marketers to more easily and efficiently gather and manage...
A topic that we’re happy to see gaining momentum is Enterprise Preference Management, which enables marketers to more easily and efficiently gather and manage customer permissions and preferences throughout the entire organization. As a customer, one of the most frustrating experiences I face is when a brand that I love doesn’t effectively listen to the information I share with them. I’m happy to engage with a company, but I expect the relationship to be a two way street. If...
A topic that we’re happy to see gaining momentum is Enterprise Preference Management, which enables marketers to more easily and efficiently gather and manage customer permissions and...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Nielsen report: Online advertising earns consumer trust ...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Nielsen report: Online advertising earns consumer trust [tweetherder]Consumers have identified online advertising on branded websites as the No. 2 most-trusted format for getting information about brands[/tweetherder], based on a recent report from Nielsen. Word-of-mouth recommendations from friends and family was first in line, with 84 percent believing it to be the most trusted....
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Nielsen report: Online advertising earns consumer trust [tweetherder]Consumers have identified online...
This post is the first installment of a six part series covering how digital marketers can make a bigger impact with their holiday programs this year. The...
This post is the first installment of a six part series covering how digital marketers can make a bigger impact with their holiday programs this year. The content is based on our webcast about how to take a customer-centric approach to your holiday strategy. Download the slides and audio here. The holiday season is make-it-or-break-it time for most retailers — and with industry analysts predicting a blowout year, marketers have an opportunity to not only drive sales through...
This post is the first installment of a six part series covering how digital marketers can make a bigger impact with their holiday programs this year. The content is based on our webcast about how to...
Gerd Leonhard has a term for the 30-second TV spots, pop-up display ads and 'batch and blast' emails that consumers have long been subjected to. He calls it...
Gerd Leonhard has a term for the 30-second TV spots, pop-up display ads and 'batch and blast' emails that consumers have long been subjected to. He calls it "interruptive marketing" — and he joins a growing chorus of experts who argue that the days of marketers telling consumers what they think they should hear, and when they should hear it, are ending. Leonhard, the CEO of The Futures Agency, a consulting firm that advises companies on strategy, ventures even further with...
Gerd Leonhard has a term for the 30-second TV spots, pop-up display ads and 'batch and blast' emails that consumers have long been subjected to. He calls it "interruptive marketing" — and he joins...
Our roundup of noteworthy digital marketing insights, tips and trends from last week's news. 1. Mobile marketing: 'Geo-conquesting' takes off The next big thing...
Our roundup of noteworthy digital marketing insights, tips and trends from last week's news. 1. Mobile marketing: 'Geo-conquesting' takes off The next big thing in location-based advertising? Geo-conquesting, writes Contel Bradford at The Content Standard: "Geo-conquesting goes beyond reaching the customer at the right time, and straight to a competitive edge. In its most common form, it targets consumers with competitive ads when they are in a location near a competitor....
Our roundup of noteworthy digital marketing insights, tips and trends from last week's news. 1. Mobile marketing: 'Geo-conquesting' takes off The next big thing in location-based advertising?...
Our roundup of noteworthy insights, tips, and digital marketing trends from last week's news: 1. Mobile marketing: Over-hyped but under-utilized Responsys...
Our roundup of noteworthy insights, tips, and digital marketing trends from last week's news: 1. Mobile marketing: Over-hyped but under-utilized Responsys senior creative content strategist Steve Olenski weighed in at Forbes.com with a compelling reminder to digital marketers — that mobile marketing, "despite all it’s continued hype and promise, has been severely under-utilized by marketers of all shapes and sizes." Olenski cites a few stats that back up the argument: Mobile...
Our roundup of noteworthy insights, tips, and digital marketing trends from last week's news: 1. Mobile marketing: Over-hyped but under-utilized Responsys senior creative content strategist Steve...
