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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Cross Channel Marketing

Cross Channel Marketing

A sweet campaign from See's Candies

When it comes to holiday promotions, See's Countdown to Christmas takes the cake ...and the chocolate caramel. While it's a holiday sweepstakes with an...

Cross Channel Marketing

4 To-Do's for Australian Digital Marketers

2012 was an exciting year for the Australian digital marketer. The rise of mobile and social has created a raft of new opportunities to engage with consumers in...

Cross Channel Marketing

Get Up Close and Personal With Your Customers

At the end of every year, executives and pundits put pen to paper (or fingers to keyboard) to project how their industry will change in the months ahead. Some...

Cross Channel Marketing

Oracle and Eloqua Agree to Combine to Accelerate Modern Marketing

Today Eloqua announced that it has signed definitive agreements to be acquired by Oracle in an all cash deal valued at $23.50 per share.  Read the whole press...

Cross Channel Marketing

Taking a Digital Experience into the Physical World

A Birthday Surprise As I was out shopping for a birthday present this last weekend, I was once again reminded of how the line between digital and physical...

Cross Channel Marketing

Econsultancy Research Shows Value of Cross-Channel Integration

Responsys recently announced the results of its first ever Cross-Channel Marketing Report, carried out in conjunction with Econsultancy. The research collected...

Cross Channel Marketing

Four Ways to Win at New School Marketing

Last month I had the privilege of presenting at the Online Retailer Conference and Ecommerce Expo in Sydney. The conference is regarded as a premier event for...

Cross Channel Marketing

Breaking Through the Barriers to Marketing Automation Success

Please note: Divya Gupta, Director of Customer Success at Responsys, also contributed to this post In today's challenging economic climate, the marketing...

Cross Channel Marketing

Why B2C and B2B Marketers Both Watch the Automotive Industry

General Motors made big news this week when they said – just ahead of Facebook’s big IPO – that they were taking their $10 million budget for Facebook ads...