Delivering a great customer experience isn't rocket science, so why does it still trip up so many marketers? Disconnected data systems and data access –...
Delivering a great customer experience isn't rocket science, so why does it still trip up so many marketers? Disconnected data systems and data access – marketers simply don't have a single view of the customer.
Delivering a great customer experience isn't rocket science, so why does it still trip up so many marketers? Disconnected data systems and data access – marketers simply don't have a single view of...
How can you employ chatbots to get consumers more engaged with relevant and personalized marketing messages?
Only by getting to know your customers across all of your various channels can you future-proof your brand in the switching economy.
The sharing and re-mixing mentality of social media has made it socially acceptable to use someone else’s work without permission. Or has it?
Customers’ expectations have accelerated, fueled by the improvements digital technologies provide. But marketers still struggle.
Achieving next-level personalization is a challenge for resource-poor marketers. Consumers expect it, though. What can you do?
Getting a visitor to add a product to their shopping cart isn’t enough. Statistically, 77 percent of online shopping carts are abandoned before the sale is...
Getting a visitor to add a product to their shopping cart isn’t enough. Statistically, 77 percent of online shopping carts are abandoned before the sale is completed. Savvy marketers don’t count those sales as an immediate loss because they know it is now possible to recoup 10 percent to 30 percent of those sales. But why are carts abandoned? Are there common practices for re-engaging those customers? How can you improve your current practices and increase sales and ROI?...
Getting a visitor to add a product to their shopping cart isn’t enough. Statistically, 77 percent of online shopping carts are abandoned before the sale is completed. Savvy marketers don’t count those...
Despite numerous articles and opinion pieces promoting the need for brands to adopt customer-centric commerce, the business realities and commercial pressures...
Despite numerous articles and opinion pieces promoting the need for brands to adopt customer-centric commerce, the business realities and commercial pressures placed on retailers still mean that many are taking a purely conversion-centric approach. As more brands make the shift into the digital space, it’s important to prevent tunnel vision when it comes to customer conversion and instead, find a balance between outcomes and customer experiences and help business to recognise...
Despite numerous articles and opinion pieces promoting the need for brands to adopt customer-centric commerce, the business realities and commercial pressures placed on retailers still mean that...
Whether a marketer or a brand is able to “own” or just “rent” a channel can have a tremendous impact on their communication efforts. Specifically, with customer...
Whether a marketer or a brand is able to “own” or just “rent” a channel can have a tremendous impact on their communication efforts. Specifically, with customer engagement efforts through social media and search engine advertising, marketers are only “renting” space through these platforms.
Whether a marketer or a brand is able to “own” or just “rent” a channel can have a tremendous impact on their communication efforts. Specifically, with customer engagement efforts through social media...
