Successfully orchestrating the cross-channel customer journey formed the centre of conversation at the latest Oracle Responsys User Forum. Here, we cover some...
Successfully orchestrating the cross-channel customer journey formed the centre of conversation at the latest Oracle Responsys User Forum. Here, we cover some of the most important takeaways from a morning of insight and shared experiences.
Successfully orchestrating the cross-channel customer journey formed the centre of conversation at the latest Oracle Responsys User Forum. Here, we cover some of the most important takeaways from a...
By Michael Anderson, data scientist, Oracle Data Cloud Let’s say that after three months of running an ad campaign, it finally comes to a close. The numbers are...
By Michael Anderson, data scientist, Oracle Data Cloud Let’s say that after three months of running an ad campaign, it finally comes to a close. The numbers are in, the ads stopped running, and your targeted audience is no longer seeing your brand as part of that campaign. Logic would say that an unfortunate side effect of a campaign ending is that revenue for the campaign ends, too. Our data science team is here to show you how the revenue generated by an advertising...
By Michael Anderson, data scientist, Oracle Data Cloud Let’s say that after three months of running an ad campaign, it finally comes to a close. The numbers are in, the ads stopped running, and...
Autonomous is set to dramatically transform industries. Here’s how your organization can be ready.
Millennials are now the primary group that nearly everyone is targeting. Here are 8 tips for getting in touch with them.
Each channel has different expectations and opportunities. Use these tips to build a successful cross-channel strategy.
Here are some great tips for using text message marketing as a highly-personalized aspect of your marketing mix.
It’s become common knowledge among marketers that personalized marketing provides higher ROI and directly benefits consumers in the form of better engagement...
It’s become common knowledge among marketers that personalized marketing provides higher ROI and directly benefits consumers in the form of better engagement and more personal brand relationships. Therefore, smart marketers are constantly investing and pushing to make their marketing more personalized.
It’s become common knowledge among marketers that personalized marketing provides higher ROI and directly benefits consumers in the form of better engagement and more personal brand relationships....
Three takeaways from Clicktale’s research on consumer mobile shopping behavior.
Businesses are now exploring how they can use Instagram Stories to engage with customers and fans. Chris Zilles offers 4 tips.
