The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.
Cross Channel Marketing
Cross Channel Marketing
6 Cross Channel Tactics That Successful Marketers Do That Most Don’t
Orchestrating highly targeted and individualised marketing campaigns for your prospects and customers takes more than just great creative. It takes a cohesive...
Cross Channel Marketing
What Cross Channel Marketing and the Latest Hit Songs Have in Common (Playlist Included)
For those not indoctrinated into the ways and means of yours truly, I am a huge proponent of infusing pop culture every chance I get into our world of...
Cross Channel Marketing
Machine Learning: Why the Most Effective Marketing Strategy is Invisible
Innovative technology in the retail world doesn’t always mean flashy gadgets. In fact, most of the industry’s most effective form of digital disruption is...
Cross Channel Marketing
What Are the Two Types of Seasonal Marketing?
Good marketers know that customers respond best to brands that reach out to them in a meaningful way. The trick comes in figuring out the winning combination of...
Cross Channel Marketing
How to Orchestrate and Personalize the Entire Customer Experience
Customer experience (CX) is, and always should be, a top priority for marketers - all marketers, be they B2B or B2C. As Forrester puts it "it’s the age of the...
Cross Channel Marketing
The 3 Things Retailers Need To Know About In Store Holiday Shoppers
This past holiday shopping season, Oracle Marketing Cloud and Edison Research conducted a two-part holiday research study. We conducted qualitative and...
Cross Channel Marketing
What Brick and Mortar Retailers Can Learn from Amazon
Despite 90% of retail sales still happening in brick and mortar stores, it’s clear that Amazon and other data-driven e-tailers are changing the face of retail....
Cross Channel Marketing
The Future Will Bring More Cross Channel Marketing Opportunities
It's time for Friday Five where we present five curated recent articles on one topic. This time, it's cross channel marketing. The Future is Poised to Bring...
Cross Channel Marketing
Why a Single View of Your Customer is Vital for Success
More than ever before, we have an opportunity to see and interact with our customers and prospects across the largest number of channels and platforms. That...