The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.
Cross Channel Marketing
Cross Channel Marketing
4 Cross Channel Marketing Stats Marketers Need To Know Going Into 2017
As 2016 winds down and we all look forward (hopefully) to some time off from work and spending time with family and friends, I thought it a good time to give...
Cross Channel Marketing
How About Some Modern Marketing Inspiration?
Someone once said "Find your voice and inspire others to find theirs." As marketers we are always - at least we should be, seeking to "up our game." Whether...
Cross Channel Marketing
3 Ways to Connect Video Advertising to the Customer Journey
There’s more opportunity than ever to create engaging journeys that provide value to your customers. And while video advertising is the fastest-growing...
Cross Channel Marketing
Get the Most Out of Your Holiday Marketing By Using Video in Email
When it comes to the holiday season, everyone has their favorite movie to watch. I’ve always loved watching The Christmas Story or National Lampoon’s Christmas...
Cross Channel Marketing
What Global Marketers Can Learn From Quentin Tarantino
Seems kind of fitting to reference Quentin Tarantino just days after he announced that he would be retiring from filmmaking after his next two projects are...
Cross Channel Marketing
Why Cross Channel Marketing Needs To Be Visual
Imagine you are working on building a cross-channel marketing campaign. Imagine it’s a launch of new webinar series or an introduction of a new product. You’ve...
Cross Channel Marketing
6 Cross Channel Tactics That Successful Marketers Do That Most Don’t
Orchestrating highly targeted and individualised marketing campaigns for your prospects and customers takes more than just great creative. It takes a cohesive...
Cross Channel Marketing
What Cross Channel Marketing and the Latest Hit Songs Have in Common (Playlist Included)
For those not indoctrinated into the ways and means of yours truly, I am a huge proponent of infusing pop culture every chance I get into our world of...
Cross Channel Marketing
Machine Learning: Why the Most Effective Marketing Strategy is Invisible
Innovative technology in the retail world doesn’t always mean flashy gadgets. In fact, most of the industry’s most effective form of digital disruption is...