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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Cross Channel Marketing

Cross Channel Marketing

6 Cross Channel Tactics That Successful Marketers Do That Most Don’t

Orchestrating highly targeted and individualised marketing campaigns for your prospects and customers takes more than just great creative. It takes a cohesive...

Cross Channel Marketing

What Cross Channel Marketing and the Latest Hit Songs Have in Common (Playlist Included)

For those not indoctrinated into the ways and means of yours truly, I am a huge proponent of infusing pop culture every chance I get into our world of...

Cross Channel Marketing

Machine Learning: Why the Most Effective Marketing Strategy is Invisible

Innovative technology in the retail world doesn’t always mean flashy gadgets. In fact, most of the industry’s most effective form of digital disruption is...

Cross Channel Marketing

What Are the Two Types of Seasonal Marketing?

Good marketers know that customers respond best to brands that reach out to them in a meaningful way. The trick comes in figuring out the winning combination of...

Cross Channel Marketing

How to Orchestrate and Personalize the Entire Customer Experience

Customer experience (CX) is, and always should be, a top priority for marketers - all marketers, be they B2B or B2C. As Forrester puts it "it’s the age of the...

Cross Channel Marketing

The 3 Things Retailers Need To Know About In Store Holiday Shoppers

This past holiday shopping season, Oracle Marketing Cloud and Edison Research conducted a two-part holiday research study. We conducted qualitative and...

Cross Channel Marketing

What Brick and Mortar Retailers Can Learn from Amazon

Despite 90% of retail sales still happening in brick and mortar stores, it’s clear that Amazon and other data-driven e-tailers are changing the face of retail....

Cross Channel Marketing

The Future Will Bring More Cross Channel Marketing Opportunities

It's time for Friday Five where we present five curated recent articles on one topic. This time, it's cross channel marketing.  The Future is Poised to Bring...

Cross Channel Marketing

Why a Single View of Your Customer is Vital for Success

More than ever before, we have an opportunity to see and interact with our customers and prospects across the largest number of channels and platforms. That...