Getting a visitor to add a product to their shopping cart isn’t enough. Statistically, 77 percent of online shopping carts are abandoned before the sale is...
Getting a visitor to add a product to their shopping cart isn’t enough. Statistically, 77 percent of online shopping carts are abandoned before the sale is completed. Savvy marketers don’t count those sales as an immediate loss because they know it is now possible to recoup 10 percent to 30 percent of those sales. But why are carts abandoned? Are there common practices for re-engaging those customers? How can you improve your current practices and increase sales and ROI?...
Getting a visitor to add a product to their shopping cart isn’t enough. Statistically, 77 percent of online shopping carts are abandoned before the sale is completed. Savvy marketers don’t count those...
Despite numerous articles and opinion pieces promoting the need for brands to adopt customer-centric commerce, the business realities and commercial pressures...
Despite numerous articles and opinion pieces promoting the need for brands to adopt customer-centric commerce, the business realities and commercial pressures placed on retailers still mean that many are taking a purely conversion-centric approach. As more brands make the shift into the digital space, it’s important to prevent tunnel vision when it comes to customer conversion and instead, find a balance between outcomes and customer experiences and help business to recognise...
Despite numerous articles and opinion pieces promoting the need for brands to adopt customer-centric commerce, the business realities and commercial pressures placed on retailers still mean that...
2017 was the year that brands truly embraced ‘experience’, with Customer Experience, User Experience and even Brand Experience all becoming common terms within...
2017 was the year that brands truly embraced ‘experience’, with Customer Experience, User Experience and even Brand Experience all becoming common terms within both the marketing and tech industries. With so many different forms of experience, it’s easy to wonder whether marketers and brands really know the difference between them? How can they, when so many of us still struggle to even define ‘experience’ itself? Officially, experience is defined as “the interaction between...
2017 was the year that brands truly embraced ‘experience’, with Customer Experience, User Experience and even Brand Experience all becoming common terms within both the marketing and tech industries....
I know, I know you have all the data you could ever need, blah, blah blah. And I know you know that ours is a cross channel world where a whole lot of us use...
I know, I know you have all the data you could ever need, blah, blah blah. And I know you know that ours is a cross channel world where a whole lot of us use multiple channels as we make our way to the checkout line - be it a real checkout line or of the digital/online variety. But for kicks and giggles let's look at how top performing brands handle use data. The chart below shows how top performing businesses use numerous activities to put insights − generated through...
I know, I know you have all the data you could ever need, blah, blah blah. And I know you know that ours is a cross channel world where a whole lot of us use multiple channels as we make our way...
The retail marketing power has shifted for the marketer to the customer in recent years as digital has disrupted what we used to think of as tried and true...
The retail marketing power has shifted for the marketer to the customer in recent years as digital has disrupted what we used to think of as tried and true retail practices. With the proliferation of channels beyond the store and the Web site, the way customers engage with your brand is on their terms. With this shift comes the expectation that you make it easy for them to engage with your brand, when they want to, and how they want to, no matter where they are. What should...
The retail marketing power has shifted for the marketer to the customer in recent years as digital has disrupted what we used to think of as tried and true retail practices. With the proliferation of...
Before I get to the aforementioned steps, if you're in marketing and are reading this and are not convinced the majority of people AKA consumers AKA your...
Before I get to the aforementioned steps, if you're in marketing and are reading this and are not convinced the majority of people AKA consumers AKA your customers (yes this applies to you B2B marketers) use more than one channel to do pretty much everything — well, you may want to sit up take note of the world around you. Consumers today, on average, use six channels with nearly 50% regularly using more than four. In the US alone 98% switch between devices in the same day. ...
Before I get to the aforementioned steps, if you're in marketing and are reading this and are not convinced the majority of people AKA consumers AKA your customers (yes this applies to you...
If you think ours is not an omni-channel world, think again. The fact is we humans are using more and more channels to engage with everyone, including brands...
If you think ours is not an omni-channel world, think again. The fact is we humans are using more and more channels to engage with everyone, including brands and marketers every single day. Just consider these stats: 15 years ago the average consumer typically used two touch-points when buying an item and only 7% regularly used more than four. Today consumers use an average of almost six touch-points with nearly 50% regularly using more than four. 98% of Americans switch...
If you think ours is not an omni-channel world, think again. The fact is we humans are using more and more channels to engage with everyone, including brands and marketers every single day....
Gone are the days where the marketing department operated on a "wing and a prayer." Data is now available on every marketing tactic imaginable. That's good and...
Gone are the days where the marketing department operated on a "wing and a prayer." Data is now available on every marketing tactic imaginable. That's good and bad. It's good because now ROI can be calculated more accurately to justify campaigns and shape future initiatives. However, it's also bad because there is literally so much information now available it can be a struggle to know how to sift through it all and compile the best data points to develop your business case...
Gone are the days where the marketing department operated on a "wing and a prayer." Data is now available on every marketing tactic imaginable. That's good and bad. It's good because now ROI can be...
The goal of your cross-marketing strategy should be to tell all your audience and customers a similar brand story across multiple channels. However, you need do...
The goal of your cross-marketing strategy should be to tell all your audience and customers a similar brand story across multiple channels. However, you need do so in a slightly different way for each one while holding user engagement. Your story has to be slightly different for each channel due to the fact that people on those channels interact with these channels in unique ways. That means you can't just blanket each channel with the same exact content. While one channel...
The goal of your cross-marketing strategy should be to tell all your audience and customers a similar brand story across multiple channels. However, you need do so in a slightly different way for each...
