Only by getting to know your customers across all of your various channels can you future-proof your brand in the switching economy.
The sharing and re-mixing mentality of social media has made it socially acceptable to use someone else’s work without permission. Or has it?
Customers’ expectations have accelerated, fueled by the improvements digital technologies provide. But marketers still struggle.
Achieving next-level personalization is a challenge for resource-poor marketers. Consumers expect it, though. What can you do?
Getting a visitor to add a product to their shopping cart isn’t enough. Statistically, 77 percent of online shopping carts are abandoned before the sale is...
Getting a visitor to add a product to their shopping cart isn’t enough. Statistically, 77 percent of online shopping carts are abandoned before the sale is completed. Savvy marketers don’t count those sales as an immediate loss because they know it is now possible to recoup 10 percent to 30 percent of those sales. But why are carts abandoned? Are there common practices for re-engaging those customers? How can you improve your current practices and increase sales and ROI?...
Getting a visitor to add a product to their shopping cart isn’t enough. Statistically, 77 percent of online shopping carts are abandoned before the sale is completed. Savvy marketers don’t count those...
Despite numerous articles and opinion pieces promoting the need for brands to adopt customer-centric commerce, the business realities and commercial pressures...
Despite numerous articles and opinion pieces promoting the need for brands to adopt customer-centric commerce, the business realities and commercial pressures placed on retailers still mean that many are taking a purely conversion-centric approach. As more brands make the shift into the digital space, it’s important to prevent tunnel vision when it comes to customer conversion and instead, find a balance between outcomes and customer experiences and help business to recognise...
Despite numerous articles and opinion pieces promoting the need for brands to adopt customer-centric commerce, the business realities and commercial pressures placed on retailers still mean that...
Whether a marketer or a brand is able to “own” or just “rent” a channel can have a tremendous impact on their communication efforts. Specifically, with customer...
Whether a marketer or a brand is able to “own” or just “rent” a channel can have a tremendous impact on their communication efforts. Specifically, with customer engagement efforts through social media and search engine advertising, marketers are only “renting” space through these platforms.
Whether a marketer or a brand is able to “own” or just “rent” a channel can have a tremendous impact on their communication efforts. Specifically, with customer engagement efforts through social media...
2017 was the year that brands truly embraced ‘experience’, with Customer Experience, User Experience and even Brand Experience all becoming common terms within...
2017 was the year that brands truly embraced ‘experience’, with Customer Experience, User Experience and even Brand Experience all becoming common terms within both the marketing and tech industries. With so many different forms of experience, it’s easy to wonder whether marketers and brands really know the difference between them? How can they, when so many of us still struggle to even define ‘experience’ itself? Officially, experience is defined as “the interaction between...
2017 was the year that brands truly embraced ‘experience’, with Customer Experience, User Experience and even Brand Experience all becoming common terms within both the marketing and tech industries....
I know, I know you have all the data you could ever need, blah, blah blah. And I know you know that ours is a cross channel world where a whole lot of us use...
I know, I know you have all the data you could ever need, blah, blah blah. And I know you know that ours is a cross channel world where a whole lot of us use multiple channels as we make our way to the checkout line - be it a real checkout line or of the digital/online variety. But for kicks and giggles let's look at how top performing brands handle use data. The chart below shows how top performing businesses use numerous activities to put insights − generated through...
I know, I know you have all the data you could ever need, blah, blah blah. And I know you know that ours is a cross channel world where a whole lot of us use multiple channels as we make our way...
