We've heard about the "sharing economy" for awhile now, most recently in an op-ed column about Airbnb, the online service that allows people to rent out their...
We've heard about the "sharing economy" for awhile now, most recently in an op-ed column about Airbnb, the online service that allows people to rent out their homes (or castles or yurts) to travelers. In this economy, consumers are radically changing the way they buy goods and services — and from whom. As Thomas Friedman, the New York Times columnist, wrote last week, the rise of Airbnb is fundamentally about trust. "Airbnb's real innovation is not online rentals," he argued....
We've heard about the "sharing economy" for awhile now, most recently in an op-ed column about Airbnb, the online service that allows people to rent out their homes (or castles or yurts) to travelers....
It’s the Holy Grail of digital marketing: how can a company measure the bottom-line results of a single campaign that plays out across multi level marketing...
It’s the Holy Grail of digital marketing: how can a company measure the bottom-line results of a single campaign that plays out across multi level marketing channels — from email to mobile to social media to display advertising? Marketers are just now beginning to answer that question. Until now, the metrics used have been overly simplistic, and not always useful. Display advertising managers have been obsessed about reach and click-through rates. Email marketers have focused...
It’s the Holy Grail of digital marketing: how can a company measure the bottom-line results of a single campaign that plays out across multi level marketing channels — from email to mobile to...
I’ve recently become a huge fan of the UK brand & Other Stories, and it’s not just because of the retailer's eclectic and lovely women’s fashion (sadly, the...
I’ve recently become a huge fan of the UK brand & Other Stories, and it’s not just because of the retailer's eclectic and lovely women’s fashion (sadly, the H&M-owned company doesn't yet ship outside the United Kingdom).What caught my attention is how the company is utilizing cross-channel marketing - specifically their optimizing multiple social media platforms to foster special relationships with its current and future customers. The moves that & Other Stories is ...
I’ve recently become a huge fan of the UK brand & Other Stories, and it’s not just because of the retailer's eclectic and lovely women’s fashion (sadly, the H&M-owned company doesn't yet ship outside...
You may be in the field of digital marketing by day, but you also shop for clothes and groceries, buy insurance, maybe you own a home, and it’s likely you...
You may be in the field of digital marketing by day, but you also shop for clothes and groceries, buy insurance, maybe you own a home, and it’s likely you engage on social networks – you’re a consumer too. So let me appeal to that consumer part of your persona now. When your favorite brand reaches out to you through email or mobile marketing and it’s clear that they know who you are, what you like and what you’re interested in, how do you feel? Do you feel more positive...
You may be in the field of digital marketing by day, but you also shop for clothes and groceries, buy insurance, maybe you own a home, and it’s likely you engage on social networks – you’re a consumer...
Part of me is truly amazed that has taken this long to realize that customer relationship management or relationship marketing is so vital to long term overall...
Part of me is truly amazed that has taken this long to realize that customer relationship management or relationship marketing is so vital to long term overall success. Regardless of whether you come from the traditional marketing space or the digital marketing one, shouldn't we all collectively have been trying to establish a relationship and engage with our customers from the proverbial get-go? Shouldn't adopting this type of approach bring with it the subsequent increased...
Part of me is truly amazed that has taken this long to realize that customer relationship management or relationship marketing is so vital to long term overall success. Regardless of whether you...
Last month Responsys published the State of Customer Engagement Report in partnership with Econsultancy. The purpose of this report was to examine how...
Last month Responsys published the State of Customer Engagement Report in partnership with Econsultancy. The purpose of this report was to examine how sophisticated Australian marketers are when it comes to customer engagement. This study involved examining how marketers value, manage and measure customer engagement, including the sources of data that are used to measure customer engagement, the level of customer profiling companies undertake and what the biggest barriers...
Last month Responsys published the State of Customer Engagement Report in partnership with Econsultancy. The purpose of this report was to examine how sophisticated Australian marketers are when...
Consumers are constantly asked to share their phone numbers, email addresses or zip codes -- both online and off. But how many of them are told what happens...
Consumers are constantly asked to share their phone numbers, email addresses or zip codes -- both online and off. But how many of them are told what happens with that personal data? Not enough, says Bryan Pearson, the bestselling author of the soon-to-be-released book, The Loyalty Leap for B2B, and president of Air Miles, a credit card rewards program based in Canada. Pearson says the lack of transparency is one biggest challenges facing digital marketing today. The good news...
Consumers are constantly asked to share their phone numbers, email addresses or zip codes -- both online and off. But how many of them are told what happens with that personal data? Not enough,...
I've spent a lot of time talking about how marketers can leverage multiple touch points, including social communities, to engage users, create great...
I've spent a lot of time talking about how marketers can leverage multiple touch points, including social communities, to engage users, create great experiences, and ultimately build brand advocacy and results. But building great, engaging customer experiences within and across channels is no longer a nice-to-have - it is table stakes. According to Forrester Research, consumers increasingly expect that brands "deliver any desired information or service on any appropriate...
I've spent a lot of time talking about how marketers can leverage multiple touch points, including social communities, to engage users, create great experiences, and ultimately build brand advocacy...
“The relationship era” has become the label for our time, integral to the digital marketer’s new identity. As digital marketing has evolved alongside...
“The relationship era” has become the label for our time, integral to the digital marketer’s new identity. As digital marketing has evolved alongside technology, marketers have long seen ourselves as customer-centric, but the relationship era pushes us to move even further, from our focus on individual marketing campaigns to a bigger-picture look at how our content adds value to customers’ lives. Email remains an excellent channel for engagement in the relationship era. While...
“The relationship era” has become the label for our time, integral to the digital marketer’s new identity. As digital marketing has evolved alongside technology, marketers have long seen ourselves...
