The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.
Cross Channel Marketing
Cross Channel Marketing
Travel marketers: 10 tips for boosting customer loyalty
The time has come for air travel and hospitality brands to address an existential threat to the travel industry: Customer loyalty has all but vanished. Just 14%...
Cross Channel Marketing
The 4 keys to New School Marketing success
Savvy marketers understand the secret to success in the digital age: consumers are in control -- of the messages they receive, how they receive them and when...
Cross Channel Marketing
Digital marketing: Should brands take a less is more approach to big data?
Two esteemed Ivy League professors are of the belief that while those in the marketing world continue to struggle with how to handle all the data they are...
Cross Channel Marketing
3 rules of marketing to the always-on generation
How can you hook a Gen-Y customer for life -- in 140 characters or less? It ain't easy -- but the age-old principle holds true: know your audience. For many...
Cross Channel Marketing
Marketers: Ignore customer preferences at your own peril
It's Relationship Marketing 101: Companies that don't listen to their customers don't stay in business for long. But paying attention to what customers have to...
Cross Channel Marketing
Infographic: Digital marketing spending in 2013
The Marketing Budgets 2013 report by Econsultancy and Responsys paints a very buoyant picture for marketing investment over the coming year – for both offline...
Cross Channel Marketing
Relationship marketing: The future is now
Part of me is truly amazed that has taken this long to realize something that should've been obvious to all of us from the beginning of time. The beginning of...
Cross Channel Marketing
Spring clean-up: bad data, not big data, needs your attention
Spring is here - that means it's time to clean up and clean out what we don't need any more for your digital marketing analytics. Fix what's broken, and get...
Cross Channel Marketing
Cross-channel Marketing Attribution
In my last article, I gave an overview of cross-channel marketing communications across multiple user touch points that lead to a conversion (like purchasing a...