Gerd Leonhard has a term for the 30-second TV spots, pop-up display ads and 'batch and blast' emails that consumers have long been subjected to. He calls it...
Gerd Leonhard has a term for the 30-second TV spots, pop-up display ads and 'batch and blast' emails that consumers have long been subjected to. He calls it "interruptive marketing" — and he joins a growing chorus of experts who argue that the days of marketers telling consumers what they think they should hear, and when they should hear it, are ending. Leonhard, the CEO of The Futures Agency, a consulting firm that advises companies on strategy, ventures even further with...
Gerd Leonhard has a term for the 30-second TV spots, pop-up display ads and 'batch and blast' emails that consumers have long been subjected to. He calls it "interruptive marketing" — and he joins...
Our roundup of noteworthy digital marketing insights, tips and trends from last week's news. 1. Mobile marketing: 'Geo-conquesting' takes off The next big thing...
Our roundup of noteworthy digital marketing insights, tips and trends from last week's news. 1. Mobile marketing: 'Geo-conquesting' takes off The next big thing in location-based advertising? Geo-conquesting, writes Contel Bradford at The Content Standard: "Geo-conquesting goes beyond reaching the customer at the right time, and straight to a competitive edge. In its most common form, it targets consumers with competitive ads when they are in a location near a competitor....
Our roundup of noteworthy digital marketing insights, tips and trends from last week's news. 1. Mobile marketing: 'Geo-conquesting' takes off The next big thing in location-based advertising?...
Our roundup of noteworthy insights, tips, and digital marketing trends from last week's news: 1. Mobile marketing: Over-hyped but under-utilized Responsys ...
Our roundup of noteworthy insights, tips, and digital marketing trends from last week's news: 1. Mobile marketing: Over-hyped but under-utilized Responsys senior creative content strategist Steve Olenski weighed in at Forbes.com with a compelling reminder to digital marketers — that mobile marketing, "despite all it’s continued hype and promise, has been severely under-utilized by marketers of all shapes and sizes." Olenski cites a few stats that back up the argument: Mobile ...
Our roundup of noteworthy insights, tips, and digital marketing trends from last week's news: 1. Mobile marketing: Over-hyped but under-utilized Responsys senior creative content strategist Steve...
Would you order from a menu that just listed "chicken" or "fish," without any details? Would you buy clothes from a store that asked you to enter your full...
Would you order from a menu that just listed "chicken" or "fish," without any details? Would you buy clothes from a store that asked you to enter your full name, address and credit card data by hand every time you came in to purchase? Believe it or not, when it comes to online shopping consumers encounter these scenarios, and others like them, far too often. So how can merchants up their game to the best industry standards — and, more important, at least meet their customers'...
Would you order from a menu that just listed "chicken" or "fish," without any details? Would you buy clothes from a store that asked you to enter your full name, address and credit card data by...
Companies are making the customer relationship management a priority by integrating social media marketing, mobile marketing and other platforms in innovative...
Companies are making the customer relationship management a priority by integrating social media marketing, mobile marketing and other platforms in innovative ways to build customer loyalty. We’ve pulled together a roundup of must-reads and insights from the past week about the digital marketing world: 1. Pinterest: J.Crew spotlights fall catalog and reaps sale predictions Social media may no longer be just a platform for reaching customers. J.Crew is betting that Pinterest...
Companies are making the customer relationship management a priority by integrating social media marketing, mobile marketing and other platforms in innovative ways to build customer loyalty. We’ve...
Marketing is changing. Customers are interacting with companies and brands across various channels and marketers need a better way to manage these interactions....
Marketing is changing. Customers are interacting with companies and brands across various channels and marketers need a better way to manage these interactions. The power of a computer is in the pocket of customers at almost every moment throughout the day. They can quickly tweet, update status, check email, look for nearby places to eat with just a couple touches. We as marketers have to change the way we approach our customers. They are in more control now than they have...
Marketing is changing. Customers are interacting with companies and brands across various channels and marketers need a better way to manage these interactions. The power of a computer is in the...
We've heard about the "sharing economy" for awhile now, most recently in an op-ed column about Airbnb, the online service that allows people to rent out their...
We've heard about the "sharing economy" for awhile now, most recently in an op-ed column about Airbnb, the online service that allows people to rent out their homes (or castles or yurts) to travelers. In this economy, consumers are radically changing the way they buy goods and services — and from whom. As Thomas Friedman, the New York Times columnist, wrote last week, the rise of Airbnb is fundamentally about trust. "Airbnb's real innovation is not online rentals," he argued....
We've heard about the "sharing economy" for awhile now, most recently in an op-ed column about Airbnb, the online service that allows people to rent out their homes (or castles or yurts) to travelers....
It’s the Holy Grail of digital marketing: how can a company measure the bottom-line results of a single campaign that plays out across multi level marketing...
It’s the Holy Grail of digital marketing: how can a company measure the bottom-line results of a single campaign that plays out across multi level marketing channels — from email to mobile to social media to display advertising? Marketers are just now beginning to answer that question. Until now, the metrics used have been overly simplistic, and not always useful. Display advertising managers have been obsessed about reach and click-through rates. Email marketers have focused...
It’s the Holy Grail of digital marketing: how can a company measure the bottom-line results of a single campaign that plays out across multi level marketing channels — from email to mobile to...
I’ve recently become a huge fan of the UK brand & Other Stories, and it’s not just because of the retailer's eclectic and lovely women’s fashion (sadly, the...
I’ve recently become a huge fan of the UK brand & Other Stories, and it’s not just because of the retailer's eclectic and lovely women’s fashion (sadly, the H&M-owned company doesn't yet ship outside the United Kingdom).What caught my attention is how the company is utilizing cross-channel marketing - specifically their optimizing multiple social media platforms to foster special relationships with its current and future customers. The moves that & Other Stories is ...
I’ve recently become a huge fan of the UK brand & Other Stories, and it’s not just because of the retailer's eclectic and lovely women’s fashion (sadly, the H&M-owned company doesn't yet ship outside...
