Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Holiday shopping: Who will Millennials love most? Retailers are...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Holiday shopping: Who will Millennials love most? Retailers are generally optimistic about sales this coming holiday season — with one possible (and enormous) exception: Millennials are going after big-ticket items like homes, cars and jewelry now that interest rates are rising, which means they're less likely to spend on holiday gifts. Who's likely to win the battle for Millennial...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Holiday shopping: Who will Millennials love most? Retailers are generally optimistic about sales this...
A topic that we’re happy to see gaining momentum is Enterprise Preference Management, which enables marketers to more easily and efficiently gather and manage...
A topic that we’re happy to see gaining momentum is Enterprise Preference Management, which enables marketers to more easily and efficiently gather and manage customer permissions and preferences throughout the entire organization. As a customer, one of the most frustrating experiences I face is when a brand that I love doesn’t effectively listen to the information I share with them. I’m happy to engage with a company, but I expect the relationship to be a two way street. If...
A topic that we’re happy to see gaining momentum is Enterprise Preference Management, which enables marketers to more easily and efficiently gather and manage customer permissions and...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Nielsen report: Online advertising earns consumer trust ...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Nielsen report: Online advertising earns consumer trust [tweetherder]Consumers have identified online advertising on branded websites as the No. 2 most-trusted format for getting information about brands[/tweetherder], based on a recent report from Nielsen. Word-of-mouth recommendations from friends and family was first in line, with 84 percent believing it to be the most trusted....
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Nielsen report: Online advertising earns consumer trust [tweetherder]Consumers have identified online...
This post is the first installment of a six part series covering how digital marketers can make a bigger impact with their holiday programs this year. The...
This post is the first installment of a six part series covering how digital marketers can make a bigger impact with their holiday programs this year. The content is based on our webcast about how to take a customer-centric approach to your holiday strategy. Download the slides and audio here. The holiday season is make-it-or-break-it time for most retailers — and with industry analysts predicting a blowout year, marketers have an opportunity to not only drive sales through...
This post is the first installment of a six part series covering how digital marketers can make a bigger impact with their holiday programs this year. The content is based on our webcast about how to...
Gerd Leonhard has a term for the 30-second TV spots, pop-up display ads and 'batch and blast' emails that consumers have long been subjected to. He calls it...
Gerd Leonhard has a term for the 30-second TV spots, pop-up display ads and 'batch and blast' emails that consumers have long been subjected to. He calls it "interruptive marketing" — and he joins a growing chorus of experts who argue that the days of marketers telling consumers what they think they should hear, and when they should hear it, are ending. Leonhard, the CEO of The Futures Agency, a consulting firm that advises companies on strategy, ventures even further with...
Gerd Leonhard has a term for the 30-second TV spots, pop-up display ads and 'batch and blast' emails that consumers have long been subjected to. He calls it "interruptive marketing" — and he joins...
Our roundup of noteworthy digital marketing insights, tips and trends from last week's news. 1. Mobile marketing: 'Geo-conquesting' takes off The next big thing...
Our roundup of noteworthy digital marketing insights, tips and trends from last week's news. 1. Mobile marketing: 'Geo-conquesting' takes off The next big thing in location-based advertising? Geo-conquesting, writes Contel Bradford at The Content Standard: "Geo-conquesting goes beyond reaching the customer at the right time, and straight to a competitive edge. In its most common form, it targets consumers with competitive ads when they are in a location near a competitor....
Our roundup of noteworthy digital marketing insights, tips and trends from last week's news. 1. Mobile marketing: 'Geo-conquesting' takes off The next big thing in location-based advertising?...
Our roundup of noteworthy insights, tips, and digital marketing trends from last week's news: 1. Mobile marketing: Over-hyped but under-utilized Responsys ...
Our roundup of noteworthy insights, tips, and digital marketing trends from last week's news: 1. Mobile marketing: Over-hyped but under-utilized Responsys senior creative content strategist Steve Olenski weighed in at Forbes.com with a compelling reminder to digital marketers — that mobile marketing, "despite all it’s continued hype and promise, has been severely under-utilized by marketers of all shapes and sizes." Olenski cites a few stats that back up the argument: Mobile ...
Our roundup of noteworthy insights, tips, and digital marketing trends from last week's news: 1. Mobile marketing: Over-hyped but under-utilized Responsys senior creative content strategist Steve...
Would you order from a menu that just listed "chicken" or "fish," without any details? Would you buy clothes from a store that asked you to enter your full...
Would you order from a menu that just listed "chicken" or "fish," without any details? Would you buy clothes from a store that asked you to enter your full name, address and credit card data by hand every time you came in to purchase? Believe it or not, when it comes to online shopping consumers encounter these scenarios, and others like them, far too often. So how can merchants up their game to the best industry standards — and, more important, at least meet their customers'...
Would you order from a menu that just listed "chicken" or "fish," without any details? Would you buy clothes from a store that asked you to enter your full name, address and credit card data by...
Companies are making the customer relationship management a priority by integrating social media marketing, mobile marketing and other platforms in innovative...
Companies are making the customer relationship management a priority by integrating social media marketing, mobile marketing and other platforms in innovative ways to build customer loyalty. We’ve pulled together a roundup of must-reads and insights from the past week about the digital marketing world: 1. Pinterest: J.Crew spotlights fall catalog and reaps sale predictions Social media may no longer be just a platform for reaching customers. J.Crew is betting that Pinterest...
Companies are making the customer relationship management a priority by integrating social media marketing, mobile marketing and other platforms in innovative ways to build customer loyalty. We’ve...
