The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.
Cross Channel Marketing
Cross Channel Marketing
3 ways to get personal with your customers
At first glance, it seems like an impossible task: digital marketing today is all about connecting with customers on a personal level. Yet, with thousands upon...
Cross Channel Marketing
In the online world, who's the safest of them all?
Massive cyber attacks against U.S. companies have become a major scourge. The theft of millions of customer passwords, credit card numbers and other customer...
Cross Channel Marketing
How listening to customers KO'd mass marketing
What gives marketing and advertising a bad reputation? Irrelevancy. Consumers are inundated with display ads, more than 140 weekly emails, text messages,...
Cross Channel Marketing
Travel marketers: 10 tips for boosting customer loyalty
The time has come for air travel and hospitality brands to address an existential threat to the travel industry: Customer loyalty has all but vanished. Just 14%...
Cross Channel Marketing
The 4 keys to New School Marketing success
Savvy marketers understand the secret to success in the digital age: consumers are in control -- of the messages they receive, how they receive them and when...
Cross Channel Marketing
Digital marketing: Should brands take a less is more approach to big data?
Two esteemed Ivy League professors are of the belief that while those in the marketing world continue to struggle with how to handle all the data they are...
Cross Channel Marketing
3 rules of marketing to the always-on generation
How can you hook a Gen-Y customer for life -- in 140 characters or less? It ain't easy -- but the age-old principle holds true: know your audience. For many...
Cross Channel Marketing
Marketers: Ignore customer preferences at your own peril
It's Relationship Marketing 101: Companies that don't listen to their customers don't stay in business for long. But paying attention to what customers have to...
Cross Channel Marketing
Infographic: Digital marketing spending in 2013
The Marketing Budgets 2013 report by Econsultancy and Responsys paints a very buoyant picture for marketing investment over the coming year – for both offline...