Would you order from a menu that just listed "chicken" or "fish," without any details? Would you buy clothes from a store that asked you to enter your full...
Would you order from a menu that just listed "chicken" or "fish," without any details? Would you buy clothes from a store that asked you to enter your full name, address and credit card data by hand every time you came in to purchase? Believe it or not, when it comes to online shopping consumers encounter these scenarios, and others like them, far too often. So how can merchants up their game to the best industry standards — and, more important, at least meet their customers'...
Would you order from a menu that just listed "chicken" or "fish," without any details? Would you buy clothes from a store that asked you to enter your full name, address and credit card data by...
Companies are making the customer relationship management a priority by integrating social media marketing, mobile marketing and other platforms in innovative...
Companies are making the customer relationship management a priority by integrating social media marketing, mobile marketing and other platforms in innovative ways to build customer loyalty. We’ve pulled together a roundup of must-reads and insights from the past week about the digital marketing world: 1. Pinterest: J.Crew spotlights fall catalog and reaps sale predictions Social media may no longer be just a platform for reaching customers. J.Crew is betting that Pinterest...
Companies are making the customer relationship management a priority by integrating social media marketing, mobile marketing and other platforms in innovative ways to build customer loyalty. We’ve...
Marketing is changing. Customers are interacting with companies and brands across various channels and marketers need a better way to manage these interactions....
Marketing is changing. Customers are interacting with companies and brands across various channels and marketers need a better way to manage these interactions. The power of a computer is in the pocket of customers at almost every moment throughout the day. They can quickly tweet, update status, check email, look for nearby places to eat with just a couple touches. We as marketers have to change the way we approach our customers. They are in more control now than they have...
Marketing is changing. Customers are interacting with companies and brands across various channels and marketers need a better way to manage these interactions. The power of a computer is in the...
We've heard about the "sharing economy" for awhile now, most recently in an op-ed column about Airbnb, the online service that allows people to rent out their...
We've heard about the "sharing economy" for awhile now, most recently in an op-ed column about Airbnb, the online service that allows people to rent out their homes (or castles or yurts) to travelers. In this economy, consumers are radically changing the way they buy goods and services — and from whom. As Thomas Friedman, the New York Times columnist, wrote last week, the rise of Airbnb is fundamentally about trust. "Airbnb's real innovation is not online rentals," he argued....
We've heard about the "sharing economy" for awhile now, most recently in an op-ed column about Airbnb, the online service that allows people to rent out their homes (or castles or yurts) to travelers....
It’s the Holy Grail of digital marketing: how can a company measure the bottom-line results of a single campaign that plays out across multi level marketing...
It’s the Holy Grail of digital marketing: how can a company measure the bottom-line results of a single campaign that plays out across multi level marketing channels — from email to mobile to social media to display advertising? Marketers are just now beginning to answer that question. Until now, the metrics used have been overly simplistic, and not always useful. Display advertising managers have been obsessed about reach and click-through rates. Email marketers have focused...
It’s the Holy Grail of digital marketing: how can a company measure the bottom-line results of a single campaign that plays out across multi level marketing channels — from email to mobile to...
I’ve recently become a huge fan of the UK brand & Other Stories, and it’s not just because of the retailer's eclectic and lovely women’s fashion (sadly, the...
I’ve recently become a huge fan of the UK brand & Other Stories, and it’s not just because of the retailer's eclectic and lovely women’s fashion (sadly, the H&M-owned company doesn't yet ship outside the United Kingdom).What caught my attention is how the company is utilizing cross-channel marketing - specifically their optimizing multiple social media platforms to foster special relationships with its current and future customers. The moves that & Other Stories is ...
I’ve recently become a huge fan of the UK brand & Other Stories, and it’s not just because of the retailer's eclectic and lovely women’s fashion (sadly, the H&M-owned company doesn't yet ship outside...
You may be in the field of digital marketing by day, but you also shop for clothes and groceries, buy insurance, maybe you own a home, and it’s likely you...
You may be in the field of digital marketing by day, but you also shop for clothes and groceries, buy insurance, maybe you own a home, and it’s likely you engage on social networks – you’re a consumer too. So let me appeal to that consumer part of your persona now. When your favorite brand reaches out to you through email or mobile marketing and it’s clear that they know who you are, what you like and what you’re interested in, how do you feel? Do you feel more positive...
You may be in the field of digital marketing by day, but you also shop for clothes and groceries, buy insurance, maybe you own a home, and it’s likely you engage on social networks – you’re a consumer...
Part of me is truly amazed that has taken this long to realize that customer relationship management or relationship marketing is so vital to long term overall...
Part of me is truly amazed that has taken this long to realize that customer relationship management or relationship marketing is so vital to long term overall success. Regardless of whether you come from the traditional marketing space or the digital marketing one, shouldn't we all collectively have been trying to establish a relationship and engage with our customers from the proverbial get-go? Shouldn't adopting this type of approach bring with it the subsequent increased...
Part of me is truly amazed that has taken this long to realize that customer relationship management or relationship marketing is so vital to long term overall success. Regardless of whether you...
Last month Responsys published the State of Customer Engagement Report in partnership with Econsultancy. The purpose of this report was to examine how...
Last month Responsys published the State of Customer Engagement Report in partnership with Econsultancy. The purpose of this report was to examine how sophisticated Australian marketers are when it comes to customer engagement. This study involved examining how marketers value, manage and measure customer engagement, including the sources of data that are used to measure customer engagement, the level of customer profiling companies undertake and what the biggest barriers...
Last month Responsys published the State of Customer Engagement Report in partnership with Econsultancy. The purpose of this report was to examine how sophisticated Australian marketers are when...
