The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.
Cross Channel Marketing
Cross Channel Marketing
5 tips for building customer engagement
I've spent a lot of time talking about how marketers can leverage multiple touch points, including social communities, to engage users, create great...
Cross Channel Marketing
'Relevance' is so 2012: How to thrive in the relationship era
“The relationship era” has become the label for our time, integral to the digital marketer’s new identity. As digital marketing has evolved alongside...
Cross Channel Marketing
Relationship era wins for B2B marketers
RS Components is the leading distributor of electronic, electrical & industrial components. A valued Responsys client, we caught up with their eCommerce...
Cross Channel Marketing
Learn from the ‘right’ data to optimize your marketing
It’s Tuesday morning and you’re running late. The good news is, you’ve been commuting for five years to your job so you know all the options for getting there...
Cross Channel Marketing
How to build an all-star marketing team
Marketing strategies today have been revved up to warp speed thanks, in large part, to ever-changing technologies and bigger staffs. In this hyperkinetic world,...
Cross Channel Marketing
Relationship marketing and millennials
Ah Millennials, the much desired demographic of many marketers and advertisers the world over, for they are the future, as well as being the here and now. They...
Cross Channel Marketing
3 ways to get personal with your customers
At first glance, it seems like an impossible task: digital marketing today is all about connecting with customers on a personal level. Yet, with thousands upon...
Cross Channel Marketing
In the online world, who's the safest of them all?
Massive cyber attacks against U.S. companies have become a major scourge. The theft of millions of customer passwords, credit card numbers and other customer...
Cross Channel Marketing
How listening to customers KO'd mass marketing
What gives marketing and advertising a bad reputation? Irrelevancy. Consumers are inundated with display ads, more than 140 weekly emails, text messages,...