When working with customers and developing scopes for projects, we often present two options for web design: responsive design and adaptive design. The two are...
When working with customers and developing scopes for projects, we often present two options for web design: responsive design and adaptive design. The two are commonly confused, and some may refer to responsive as a subset of adaptive technologies. Therefore, it’s helpful to make sure all parties involved are using the same terminology when talking about site implementation. Understanding the key differences between responsive and adaptive design will keep everyone on the...
When working with customers and developing scopes for projects, we often present two options for web design: responsive design and adaptive design. The two are commonly confused, and some may refer to...
This post is part of a five part series about what smart retail marketers are doing this holiday season to not only increase sales, but also strengthen customer...
This post is part of a five part series about what smart retail marketers are doing this holiday season to not only increase sales, but also strengthen customer relationships. Want all the info in one place? Download our eBook: The Retailer’s Ultimate Guide to Holiday Marketing, or get a teaser with our Slideshare deck: Just like there's always a "must-have" toy of the season, there are fresh digital marketing tools, tips and tricks that marketers can use during the holidays...
This post is part of a five part series about what smart retail marketers are doing this holiday season to not only increase sales, but also strengthen customer relationships. Want all the info in one...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. For digital marketers, it's time to break old habits CMOs need...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. For digital marketers, it's time to break old habits CMOs need to take a hard look at their marketing talent and strategies. Many marketing teams today are "overweight with traditional marketing," and doomed for digital failure if they don't rebalance their marketing talent in favor of digital soon, writes Nikhil Jain, Founder of Digital Minds Group, a Syndey-based digital...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. For digital marketers, it's time to break old habits CMOs need to take a hard look at their marketing...
By now you likely have met our friend, Modern Mark, who’s putting Modern Marketing to work for his organization. Challenged to manage engagement processes...
By now you likely have met our friend, Modern Mark, who’s putting Modern Marketing to work for his organization. Challenged to manage engagement processes across all channels, Modern Mark knows that meaningful marketing is centered on the customer. No longer can marketers or sales reps relegate communications to company centric conversations. To engage with prospects and customers in a meaningful way, you must develop tactics to address and align messaging across all digital...
By now you likely have met our friend, Modern Mark, who’s putting Modern Marketing to work for his organization. Challenged to manage engagement processes across all channels, Modern Mark knows...
As companies have expanded, online and off, and the adoption of technology among marketers has accelerated — so have the output of mass-marketing campaigns. The...
As companies have expanded, online and off, and the adoption of technology among marketers has accelerated — so have the output of mass-marketing campaigns. The problem is, size and scale have come at a steep price: the individual treatment that customers not only expect, but also demand. For marketers today, success hinges on strong customer relationships. Customers can engage with brands and with each other like never before, from Facebook to Twitter to Instagram to product...
As companies have expanded, online and off, and the adoption of technology among marketers has accelerated — so have the output of mass-marketing campaigns. The problem is, size and scale have come at...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Mobile Marketing: Facebook vs. Twitter Its no secret that social...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Mobile Marketing: Facebook vs. Twitter Its no secret that social media is playing a huge role in mobile marketing these days. According to research from Larry Kim, founder and CTO at marketing software company Wordstream, Facebook makes up 41 percent of mobile ad revenue and Twitter takes up 50 percent. While Facebook may be the more popular of the two social media giants, Twitter...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Mobile Marketing: Facebook vs. Twitter Its no secret that social media is playing a huge role in mobile...
For the first time ever, we're opening up submissions to the public for our 2014 Look Book, a compilation of the most innovative, smart and beautiful email and...
For the first time ever, we're opening up submissions to the public for our 2014 Look Book, a compilation of the most innovative, smart and beautiful email and cross-channel marketing designs that exist today. Check our most recent Look Book here: As you can see, this isn't a list that we slap together in a short timeframe, rather it's curated very carefully by experts in the field who have a pulse on what's not only smart marketing design, but what's truly trending and...
For the first time ever, we're opening up submissions to the public for our 2014 Look Book, a compilation of the most innovative, smart and beautiful email and cross-channel marketing designs that...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Mobile marketing: Is "cross-screen" the new "mobile-first"?...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Mobile marketing: Is "cross-screen" the new "mobile-first"? Remember "mobile first"? Brands are starting to realize that mobile isn't the beginning and the end of consumer engagement; it's one of two or three screens that consumers use throughout the day, writes Lauren Johnson on Mobile Marketer. Marketers who can master "cross-screen" engagement across multiple devices —...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Mobile marketing: Is "cross-screen" the new "mobile-first"? Remember "mobile first"? Brands are starting...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Email marketing: How A/B testing your email design can improve...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Email marketing: How A/B testing your email design can improve conversion rates Colorful graphics and catchy call-to-action buttons may seem like a winning formula for an effective email campaign, in this brand's case a text-based email delivered higher conversion. MECLABS, a Florida-based independent research lab, recently ran an A/B test to find out whether promotional-style...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Email marketing: How A/B testing your email design can improve conversion rates Colorful graphics and...
