I'm starting to get holiday coupons and promotions from all kinds of brands - some that I love and others that I could care less about - all because of the time...
I'm starting to get holiday coupons and promotions from all kinds of brands - some that I love and others that I could care less about - all because of the time of year. For example, I'm now getting emails every other day from a beauty company that I purchased from once five years ago - just because it's the time of year for buying gifts and spending money. So, what's going to make me purchase? How about an offer to save $10 off the necklace that I clicked on a couple times...
I'm starting to get holiday coupons and promotions from all kinds of brands - some that I love and others that I could care less about - all because of the time of year. For example, I'm now getting...
Struggling to stand out in a crowded inbox during the holiday season? Even though Black Friday is one week away, it’s not too late to make an impact. Here are...
Struggling to stand out in a crowded inbox during the holiday season? Even though Black Friday is one week away, it’s not too late to make an impact. Here are five tactics that can add some holiday flair to your existing email marketing campaigns: 1) Add a holiday theme Customers expect holiday deals and discounts. Add some holiday cues in the navigation and recovery areas of your next promotional email to make your message special, even if the sale isn’t holiday-related....
Struggling to stand out in a crowded inbox during the holiday season? Even though Black Friday is one week away, it’s not too late to make an impact. Here are five tactics that can add some holiday...
Digital marketers obsessively court Millennials, for obvious reasons. They're glued to their devices, eager to spend and always open to trying new things. But...
Digital marketers obsessively court Millennials, for obvious reasons. They're glued to their devices, eager to spend and always open to trying new things. But with so much attention on the 20-something crowd, digital marketers are neglecting an arguably even more lucrative source of business: Baby Boomers. Baby Boomers have long been an important target for every marketer — and, it turns out, they're not just spending their money in brick-and-mortar stores, but they're...
Digital marketers obsessively court Millennials, for obvious reasons. They're glued to their devices, eager to spend and always open to trying new things. But with so much attention on...
Need proof that the marketing industry is changing at lightning speed? Seventy-six percent of marketers think marketing has changed more in the past two years...
Need proof that the marketing industry is changing at lightning speed? Seventy-six percent of marketers think marketing has changed more in the past two years than it did in the prior 50, according to Adobe’s recent Digital Distress survey. The rapid change has mostly been good news for marketers. They have more channels to reach consumers and more data to personalize messages. But it also poses some important challenges, namely: The struggle to measure the value of marketing...
Need proof that the marketing industry is changing at lightning speed? Seventy-six percent of marketers think marketing has changed more in the past two years than it did in the prior 50, according to...
When working with customers and developing scopes for projects, we often present two options for web design: responsive design and adaptive design. The two are...
When working with customers and developing scopes for projects, we often present two options for web design: responsive design and adaptive design. The two are commonly confused, and some may refer to responsive as a subset of adaptive technologies. Therefore, it’s helpful to make sure all parties involved are using the same terminology when talking about site implementation. Understanding the key differences between responsive and adaptive design will keep everyone on the...
When working with customers and developing scopes for projects, we often present two options for web design: responsive design and adaptive design. The two are commonly confused, and some may refer to...
This post is part of a five part series about what smart retail marketers are doing this holiday season to not only increase sales, but also strengthen customer...
This post is part of a five part series about what smart retail marketers are doing this holiday season to not only increase sales, but also strengthen customer relationships. Want all the info in one place? Download our eBook: The Retailer’s Ultimate Guide to Holiday Marketing, or get a teaser with our Slideshare deck: Just like there's always a "must-have" toy of the season, there are fresh digital marketing tools, tips and tricks that marketers can use during the holidays...
This post is part of a five part series about what smart retail marketers are doing this holiday season to not only increase sales, but also strengthen customer relationships. Want all the info in one...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. For digital marketers, it's time to break old habits CMOs need...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. For digital marketers, it's time to break old habits CMOs need to take a hard look at their marketing talent and strategies. Many marketing teams today are "overweight with traditional marketing," and doomed for digital failure if they don't rebalance their marketing talent in favor of digital soon, writes Nikhil Jain, Founder of Digital Minds Group, a Syndey-based digital...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. For digital marketers, it's time to break old habits CMOs need to take a hard look at their marketing...
By now you likely have met our friend, Modern Mark, who’s putting Modern Marketing to work for his organization. Challenged to manage engagement processes...
By now you likely have met our friend, Modern Mark, who’s putting Modern Marketing to work for his organization. Challenged to manage engagement processes across all channels, Modern Mark knows that meaningful marketing is centered on the customer. No longer can marketers or sales reps relegate communications to company centric conversations. To engage with prospects and customers in a meaningful way, you must develop tactics to address and align messaging across all digital...
By now you likely have met our friend, Modern Mark, who’s putting Modern Marketing to work for his organization. Challenged to manage engagement processes across all channels, Modern Mark knows...
As companies have expanded, online and off, and the adoption of technology among marketers has accelerated — so have the output of mass-marketing campaigns. The...
As companies have expanded, online and off, and the adoption of technology among marketers has accelerated — so have the output of mass-marketing campaigns. The problem is, size and scale have come at a steep price: the individual treatment that customers not only expect, but also demand. For marketers today, success hinges on strong customer relationships. Customers can engage with brands and with each other like never before, from Facebook to Twitter to Instagram to product...
As companies have expanded, online and off, and the adoption of technology among marketers has accelerated — so have the output of mass-marketing campaigns. The problem is, size and scale have come at...
