By now you likely have met our friend, Modern Mark, who’s putting Modern Marketing to work for his organization. Challenged to manage engagement processes...
By now you likely have met our friend, Modern Mark, who’s putting Modern Marketing to work for his organization. Challenged to manage engagement processes across all channels, Modern Mark knows that meaningful marketing is centered on the customer. No longer can marketers or sales reps relegate communications to company centric conversations. To engage with prospects and customers in a meaningful way, you must develop tactics to address and align messaging across all digital...
By now you likely have met our friend, Modern Mark, who’s putting Modern Marketing to work for his organization. Challenged to manage engagement processes across all channels, Modern Mark knows...
As companies have expanded, online and off, and the adoption of technology among marketers has accelerated — so have the output of mass-marketing campaigns. The...
As companies have expanded, online and off, and the adoption of technology among marketers has accelerated — so have the output of mass-marketing campaigns. The problem is, size and scale have come at a steep price: the individual treatment that customers not only expect, but also demand. For marketers today, success hinges on strong customer relationships. Customers can engage with brands and with each other like never before, from Facebook to Twitter to Instagram to product...
As companies have expanded, online and off, and the adoption of technology among marketers has accelerated — so have the output of mass-marketing campaigns. The problem is, size and scale have come at...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Mobile Marketing: Facebook vs. Twitter Its no secret that social...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Mobile Marketing: Facebook vs. Twitter Its no secret that social media is playing a huge role in mobile marketing these days. According to research from Larry Kim, founder and CTO at marketing software company Wordstream, Facebook makes up 41 percent of mobile ad revenue and Twitter takes up 50 percent. While Facebook may be the more popular of the two social media giants, Twitter...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Mobile Marketing: Facebook vs. Twitter Its no secret that social media is playing a huge role in mobile...
For the first time ever, we're opening up submissions to the public for our 2014 Look Book, a compilation of the most innovative, smart and beautiful email and...
For the first time ever, we're opening up submissions to the public for our 2014 Look Book, a compilation of the most innovative, smart and beautiful email and cross-channel marketing designs that exist today. Check our most recent Look Book here: As you can see, this isn't a list that we slap together in a short timeframe, rather it's curated very carefully by experts in the field who have a pulse on what's not only smart marketing design, but what's truly trending and...
For the first time ever, we're opening up submissions to the public for our 2014 Look Book, a compilation of the most innovative, smart and beautiful email and cross-channel marketing designs that...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Mobile marketing: Is "cross-screen" the new "mobile-first"?...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Mobile marketing: Is "cross-screen" the new "mobile-first"? Remember "mobile first"? Brands are starting to realize that mobile isn't the beginning and the end of consumer engagement; it's one of two or three screens that consumers use throughout the day, writes Lauren Johnson on Mobile Marketer. Marketers who can master "cross-screen" engagement across multiple devices —...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Mobile marketing: Is "cross-screen" the new "mobile-first"? Remember "mobile first"? Brands are starting...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Email marketing: How A/B testing your email design can improve...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Email marketing: How A/B testing your email design can improve conversion rates Colorful graphics and catchy call-to-action buttons may seem like a winning formula for an effective email campaign, in this brand's case a text-based email delivered higher conversion. MECLABS, a Florida-based independent research lab, recently ran an A/B test to find out whether promotional-style...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Email marketing: How A/B testing your email design can improve conversion rates Colorful graphics and...
It's one of the toughest challenges retailers face: shoppers walk into a store, browse and then leave — without buying anything — and nobody, except the...
It's one of the toughest challenges retailers face: shoppers walk into a store, browse and then leave — without buying anything — and nobody, except the shopper, knows why. The same goes for billboards on highways or ads broadcasted in screens at the local mall. Who sees the ads and are they resonating with likely buyers? Marketers could only guess until now. But thanks to big advances in facial recognition software, marketers are starting to gain insights in the offline...
It's one of the toughest challenges retailers face: shoppers walk into a store, browse and then leave — without buying anything — and nobody, except the shopper, knows why. The same goes for...
It's been 15 years or more since once-nascent concepts like permission and one-to-one marketing — spawned by the new capabilities of the Internet — completely...
It's been 15 years or more since once-nascent concepts like permission and one-to-one marketing — spawned by the new capabilities of the Internet — completely changed the way we think about relationships with consumers. And along the way, technology has completely flipped the way consumers behave themselves. They're not just signaling that they want to engage with brands on Twitter or over email; they're also voluntarily divulging the kinds of personal details that were only...
It's been 15 years or more since once-nascent concepts like permission and one-to-one marketing — spawned by the new capabilities of the Internet — completely changed the way we think about...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. How brick and mortar retailers are reinventing themselves A hot...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. How brick and mortar retailers are reinventing themselves A hot topic at the recent World Retail Congress gathering was brick-and-mortar survival in an increasingly online world. According to Steve Smith at The Wall blog, which covered the meeting, here's how retailers are providing customers with experiences they can't find online: Embracing online shopping within the store: ...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. How brick and mortar retailers are reinventing themselves A hot topic at the recent World...
