The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.
Cross Channel Marketing
Cross Channel Marketing
5 digital marketing articles you may have missed last week
Companies are making the customer relationship management a priority by integrating social media marketing, mobile marketing and other platforms in innovative...
Cross Channel Marketing
How listening to your customers impacts the bottom line
Marketing is changing. Customers are interacting with companies and brands across various channels and marketers need a better way to manage these interactions....
Cross Channel Marketing
Earning consumer trust in the relationship era: 3 lessons from Airbnb, TaskRabbit & Zipcar
We've heard about the "sharing economy" for awhile now, most recently in an op-ed column about Airbnb, the online service that allows people to rent out their...
Cross Channel Marketing
Not measuring the ROI of cross-channel marketing? Start now
It’s the Holy Grail of digital marketing: how can a company measure the bottom-line results of a single campaign that plays out across multi level marketing...
Cross Channel Marketing
Cross-channel marketing lessons from the UK
I’ve recently become a huge fan of the UK brand & Other Stories, and it’s not just because of the retailer's eclectic and lovely women’s fashion (sadly, the...
Cross Channel Marketing
Personalized digital marketing is your ticket to the relationship era
You may be in the field of digital marketing by day, but you also shop for clothes and groceries, buy insurance, maybe you own a home, and it’s likely you...
Cross Channel Marketing
Relationship marketing: B2C & B2B marketers agree its time has come
Part of me is truly amazed that has taken this long to realize that customer relationship management or relationship marketing is so vital to long term overall...
Cross Channel Marketing
Research report: Bridging the customer engagement gap
Last month Responsys published the State of Customer Engagement Report in partnership with Econsultancy. The purpose of this report was to examine how...
Cross Channel Marketing
Are you guilty of big brother with big data?
Consumers are constantly asked to share their phone numbers, email addresses or zip codes -- both online and off. But how many of them are told what happens...