Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Mobile marketing: Is "cross-screen" the new "mobile-first"?...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Mobile marketing: Is "cross-screen" the new "mobile-first"? Remember "mobile first"? Brands are starting to realize that mobile isn't the beginning and the end of consumer engagement; it's one of two or three screens that consumers use throughout the day, writes Lauren Johnson on Mobile Marketer. Marketers who can master "cross-screen" engagement across multiple devices —...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Mobile marketing: Is "cross-screen" the new "mobile-first"? Remember "mobile first"? Brands are starting...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Email marketing: How A/B testing your email design can improve...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Email marketing: How A/B testing your email design can improve conversion rates Colorful graphics and catchy call-to-action buttons may seem like a winning formula for an effective email campaign, in this brand's case a text-based email delivered higher conversion. MECLABS, a Florida-based independent research lab, recently ran an A/B test to find out whether promotional-style...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Email marketing: How A/B testing your email design can improve conversion rates Colorful graphics and...
It's one of the toughest challenges retailers face: shoppers walk into a store, browse and then leave — without buying anything — and nobody, except the...
It's one of the toughest challenges retailers face: shoppers walk into a store, browse and then leave — without buying anything — and nobody, except the shopper, knows why. The same goes for billboards on highways or ads broadcasted in screens at the local mall. Who sees the ads and are they resonating with likely buyers? Marketers could only guess until now. But thanks to big advances in facial recognition software, marketers are starting to gain insights in the offline...
It's one of the toughest challenges retailers face: shoppers walk into a store, browse and then leave — without buying anything — and nobody, except the shopper, knows why. The same goes for...
It's been 15 years or more since once-nascent concepts like permission and one-to-one marketing — spawned by the new capabilities of the Internet — completely...
It's been 15 years or more since once-nascent concepts like permission and one-to-one marketing — spawned by the new capabilities of the Internet — completely changed the way we think about relationships with consumers. And along the way, technology has completely flipped the way consumers behave themselves. They're not just signaling that they want to engage with brands on Twitter or over email; they're also voluntarily divulging the kinds of personal details that were only...
It's been 15 years or more since once-nascent concepts like permission and one-to-one marketing — spawned by the new capabilities of the Internet — completely changed the way we think about...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. How brick and mortar retailers are reinventing themselves A hot...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. How brick and mortar retailers are reinventing themselves A hot topic at the recent World Retail Congress gathering was brick-and-mortar survival in an increasingly online world. According to Steve Smith at The Wall blog, which covered the meeting, here's how retailers are providing customers with experiences they can't find online: Embracing online shopping within the store: ...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. How brick and mortar retailers are reinventing themselves A hot topic at the recent World...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Behind the Twitter radio silence The tech world is gaga over the...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Behind the Twitter radio silence The tech world is gaga over the prospect of Twitter's public offering — except, that is, for digital marketers. "[W]here are the insightful discussions around the next phase of digital marketing, the rapidly maturing social advertising market and the mind-boggling speed at which consumer internet time is moving to mobile?" asks Matt Compton, CEO of...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Behind the Twitter radio silence The tech world is gaga over the prospect of Twitter's public offering —...
Not sure what part of the world you live in, but here in the northeast U.S. fall has arrived and with the chill in the air comes the prerequisite chill in the...
Not sure what part of the world you live in, but here in the northeast U.S. fall has arrived and with the chill in the air comes the prerequisite chill in the form of trepidation and apprehension for those in the retail marketing space as the holiday shopping season commences. Collectively they anxiously await the results, which has become an annual rite of the season. Predictions are coming fast and furious of course as to whether retailers will have a happy holiday season....
Not sure what part of the world you live in, but here in the northeast U.S. fall has arrived and with the chill in the air comes the prerequisite chill in the form of trepidation and apprehension for...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. What marketers really think about their industry — and their...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. What marketers really think about their industry — and their jobs Adobe just released an extensive 67-page look at the state of marketing, according to those who do it day in and day out. There was some exciting news in the report, which is based on a recent online survey of 1,000 U.S. marketers: 67 percent of marketers say marketing has changed more in the past two years than in...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. What marketers really think about their industry — and their jobs Adobe just released an...
30 seconds. It’s not a long time, is it? It’s not enough time to make a coffee or a sandwich, or to withdraw cash from some ATMs. And yet research commissioned...
30 seconds. It’s not a long time, is it? It’s not enough time to make a coffee or a sandwich, or to withdraw cash from some ATMs. And yet research commissioned by Responsys and carried out by YouGov shows that 30 seconds or less is the length of time that typical consumers spend absorbing digital marketing content online at any one time. The results of YouGov’s poll of 2,000 adults show that brands have a very limited time in which to capture the attention of an online...
30 seconds. It’s not a long time, is it? It’s not enough time to make a coffee or a sandwich, or to withdraw cash from some ATMs. And yet research commissioned by Responsys and carried out by YouGov...
