The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.
Cross Channel Marketing
Cross Channel Marketing
Relationship marketing: B2C & B2B marketers agree its time has come
Part of me is truly amazed that has taken this long to realize that customer relationship management or relationship marketing is so vital to long term overall...
Cross Channel Marketing
Research report: Bridging the customer engagement gap
Last month Responsys published the State of Customer Engagement Report in partnership with Econsultancy. The purpose of this report was to examine how...
Cross Channel Marketing
Are you guilty of big brother with big data?
Consumers are constantly asked to share their phone numbers, email addresses or zip codes -- both online and off. But how many of them are told what happens...
Cross Channel Marketing
5 tips for building customer engagement
I've spent a lot of time talking about how marketers can leverage multiple touch points, including social communities, to engage users, create great...
Cross Channel Marketing
'Relevance' is so 2012: How to thrive in the relationship era
“The relationship era” has become the label for our time, integral to the digital marketer’s new identity. As digital marketing has evolved alongside...
Cross Channel Marketing
Relationship era wins for B2B marketers
RS Components is the leading distributor of electronic, electrical & industrial components. A valued Responsys client, we caught up with their eCommerce...
Cross Channel Marketing
Learn from the ‘right’ data to optimize your marketing
It’s Tuesday morning and you’re running late. The good news is, you’ve been commuting for five years to your job so you know all the options for getting there...
Cross Channel Marketing
How to build an all-star marketing team
Marketing strategies today have been revved up to warp speed thanks, in large part, to ever-changing technologies and bigger staffs. In this hyperkinetic world,...
Cross Channel Marketing
Relationship marketing and millennials
Ah Millennials, the much desired demographic of many marketers and advertisers the world over, for they are the future, as well as being the here and now. They...