Zappos Labs, the research and development arm of the giant online retailer, was launched to test new ways of improving the online shopping experience. To date,...
Zappos Labs, the research and development arm of the giant online retailer, was launched to test new ways of improving the online shopping experience. To date, Zappos Labs rolled out a number of initiatives, including Glance, which uses Zappos products to create a personalized shopping experience; PinPointing, which recommends Zappos products to consumers based on their Pinterest postings; and TweetWall, which enables users to browse Zappos products that are trending on...
Zappos Labs, the research and development arm of the giant online retailer, was launched to test new ways of improving the online shopping experience. To date, Zappos Labs rolled out a number...
Tired of the holiday hype? Here's what else is happening in the digital marketing world from last week’s news: 1. Do you know where your display ads are?...
Tired of the holiday hype? Here's what else is happening in the digital marketing world from last week’s news: 1. Do you know where your display ads are? According to new research, over a third of U.K. advertisers have no idea where their display ads appear online. The problem, reports content verification firm Project Sunblock is that "62 percent of senior marketers had no way of gaining access to real-time analytics on their digital marketing efforts." Even more alarming,...
Tired of the holiday hype? Here's what else is happening in the digital marketing world from last week’s news: 1. Do you know where your display ads are? According to new research, over a third of...
Marketers have long felt gratitude for Seth Godin, CopyBlogger's Brian Clark or the experts at MarketingProf's Daily Fix Blog. Day in and day out, these gurus...
Marketers have long felt gratitude for Seth Godin, CopyBlogger's Brian Clark or the experts at MarketingProf's Daily Fix Blog. Day in and day out, these gurus offer insights that help us all do our jobs better and enjoy them more. But there are a few unsung heroes of digital marketing. On this day, our bellies stuffed with turkey and our anxious eyes on Black Friday, we offer them, too, our heartfelt thanks. 1. Scott Stratten Blog: UnMarketing Whether its How to Succeed at...
Marketers have long felt gratitude for Seth Godin, CopyBlogger's Brian Clark or the experts at MarketingProf's Daily Fix Blog. Day in and day out, these gurus offer insights that help us all do our...
This post is part of a five part series about what smart retail marketers are doing this holiday season to not only increase sales, but also strengthen customer...
This post is part of a five part series about what smart retail marketers are doing this holiday season to not only increase sales, but also strengthen customer relationships. Want all the info in one place? Download our eBook: The Retailer’s Ultimate Guide to Holiday Marketing. M-commerce isn't always a retailer's best friend. Why? Because of a phenomenon that's all-too familiar to retailers: "showrooming." Showrooming happens when a customer ventures into a store to check...
This post is part of a five part series about what smart retail marketers are doing this holiday season to not only increase sales, but also strengthen customer relationships. Want all the info in one...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Google Hummingbird: Should we love it or hate it? Google's been...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Google Hummingbird: Should we love it or hate it? Google's been messing with its search algorithm in recent months — and digital marketers are either loving or hating it. Take Hummingbird, a new search algorithm Google has quietly rolled out. Now, when a user enters search terms, Google won't simply rank results based on specific keywords. Now it prioritizes results by intuiting...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Google Hummingbird: Should we love it or hate it? Google's been messing with its search algorithm in...
I'm starting to get holiday coupons and promotions from all kinds of brands - some that I love and others that I could care less about - all because of the time...
I'm starting to get holiday coupons and promotions from all kinds of brands - some that I love and others that I could care less about - all because of the time of year. For example, I'm now getting emails every other day from a beauty company that I purchased from once five years ago - just because it's the time of year for buying gifts and spending money. So, what's going to make me purchase? How about an offer to save $10 off the necklace that I clicked on a couple times...
I'm starting to get holiday coupons and promotions from all kinds of brands - some that I love and others that I could care less about - all because of the time of year. For example, I'm now getting...
Struggling to stand out in a crowded inbox during the holiday season? Even though Black Friday is one week away, it’s not too late to make an impact. Here are...
Struggling to stand out in a crowded inbox during the holiday season? Even though Black Friday is one week away, it’s not too late to make an impact. Here are five tactics that can add some holiday flair to your existing email marketing campaigns: 1) Add a holiday theme Customers expect holiday deals and discounts. Add some holiday cues in the navigation and recovery areas of your next promotional email to make your message special, even if the sale isn’t holiday-related....
Struggling to stand out in a crowded inbox during the holiday season? Even though Black Friday is one week away, it’s not too late to make an impact. Here are five tactics that can add some holiday...
Digital marketers obsessively court Millennials, for obvious reasons. They're glued to their devices, eager to spend and always open to trying new things. But...
Digital marketers obsessively court Millennials, for obvious reasons. They're glued to their devices, eager to spend and always open to trying new things. But with so much attention on the 20-something crowd, digital marketers are neglecting an arguably even more lucrative source of business: Baby Boomers. Baby Boomers have long been an important target for every marketer — and, it turns out, they're not just spending their money in brick-and-mortar stores, but they're...
Digital marketers obsessively court Millennials, for obvious reasons. They're glued to their devices, eager to spend and always open to trying new things. But with so much attention on...
Need proof that the marketing industry is changing at lightning speed? Seventy-six percent of marketers think marketing has changed more in the past two years...
Need proof that the marketing industry is changing at lightning speed? Seventy-six percent of marketers think marketing has changed more in the past two years than it did in the prior 50, according to Adobe’s recent Digital Distress survey. The rapid change has mostly been good news for marketers. They have more channels to reach consumers and more data to personalize messages. But it also poses some important challenges, namely: The struggle to measure the value of marketing...
Need proof that the marketing industry is changing at lightning speed? Seventy-six percent of marketers think marketing has changed more in the past two years than it did in the prior 50, according to...
