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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Cross Channel Marketing

Cross Channel Marketing

Digital marketing: How to reach today’s distracted consumer

30 seconds. It’s not a long time, is it? It’s not enough time to make a coffee or a sandwich, or to withdraw cash from some ATMs. And yet research commissioned...

Cross Channel Marketing

Weekly roundup: 5 digital marketing tips, trends and tactics

Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Holiday shopping: Who will Millennials love most? Retailers are...

Cross Channel Marketing

Preference management: Why marketers need to take a smarter approach

A topic that we’re happy to see gaining momentum is Enterprise Preference Management, which enables marketers to more easily and efficiently gather and manage...

Cross Channel Marketing

Weekly roundup: 5 digital marketing tips, trends and tactics

Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Nielsen report: Online advertising earns consumer trust ...

Cross Channel Marketing

Holiday 2013: The 90-day countdown to digital marketing success

This post is the first installment of a six part series covering how digital marketers can make a bigger impact with their holiday programs this year. The...

Cross Channel Marketing

What digital marketing will look like in 2020: Q&A with 'Futurist' Gerd Leonhard

Gerd Leonhard has a term for the 30-second TV spots, pop-up display ads and 'batch and blast' emails that consumers have long been subjected to. He calls it...

Cross Channel Marketing

Weekly roundup: 5 digital marketing tips, trends and tactics

Our roundup of noteworthy digital marketing insights, tips and trends from last week's news. 1. Mobile marketing: 'Geo-conquesting' takes off The next big thing...

Cross Channel Marketing

Weekly roundup: 5 digital marketing tips, trends and tactics

Our roundup of noteworthy insights, tips, and digital marketing trends from last week's news: 1. Mobile marketing: Over-hyped but under-utilized Responsys ...

Cross Channel Marketing

6 simple ways to upgrade the online shopping experience

Would you order from a menu that just listed "chicken" or "fish," without any details? Would you buy clothes from a store that asked you to enter your full...

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