The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.
Cross Channel Marketing
Cross Channel Marketing
Got a winning email or cross-channel marketing design? Be part of our 2014 Look Book
For the first time ever, we're opening up submissions to the public for our 2014 Look Book, a compilation of the most innovative, smart and beautiful email and...
Cross Channel Marketing
Weekly roundup: 5 digital marketing tips, trends and tactics
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Mobile marketing: Is "cross-screen" the new "mobile-first"?...
Cross Channel Marketing
Weekly roundup: 5 digital marketing tips, trends and tactics
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Email marketing: How A/B testing your email design can improve...
Cross Channel Marketing
4 smart ways marketers are using customer data in the offline world
It's one of the toughest challenges retailers face: shoppers walk into a store, browse and then leave — without buying anything — and nobody, except the...
Cross Channel Marketing
Still running marketing campaigns? Chances are, you're running out of time
It's been 15 years or more since once-nascent concepts like permission and one-to-one marketing — spawned by the new capabilities of the Internet — completely...
Cross Channel Marketing
Weekly roundup: 5 digital marketing tips, trends and tactics
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. How brick and mortar retailers are reinventing themselves A hot...
Cross Channel Marketing
Weekly roundup: 5 digital marketing tips, trends and tactics
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Behind the Twitter radio silence The tech world is gaga over the...
Cross Channel Marketing
Retail marketing: Why retailers need to get cozy with brand ambassadors this holiday season
Not sure what part of the world you live in, but here in the northeast U.S. fall has arrived and with the chill in the air comes the prerequisite chill in the...
Cross Channel Marketing
Weekly roundup: 5 digital marketing tips, trends and tactics
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. What marketers really think about their industry — and their...