X

The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Cross Channel Marketing

Cross Channel Marketing

Weekly roundup: 5 digital marketing tips, trends and tactics

Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Behind the Twitter radio silence The tech world is gaga over the...

Cross Channel Marketing

Retail marketing: Why retailers need to get cozy with brand ambassadors this holiday season

Not sure what part of the world you live in, but here in the northeast U.S. fall has arrived and with the chill in the air comes the prerequisite chill in the...

Cross Channel Marketing

Weekly roundup: 5 digital marketing tips, trends and tactics

Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. What marketers really think about their industry — and their...

Cross Channel Marketing

Digital marketing: How to reach today’s distracted consumer

30 seconds. It’s not a long time, is it? It’s not enough time to make a coffee or a sandwich, or to withdraw cash from some ATMs. And yet research commissioned...

Cross Channel Marketing

Weekly roundup: 5 digital marketing tips, trends and tactics

Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Holiday shopping: Who will Millennials love most? Retailers are...

Cross Channel Marketing

Preference management: Why marketers need to take a smarter approach

A topic that we’re happy to see gaining momentum is Enterprise Preference Management, which enables marketers to more easily and efficiently gather and manage...

Cross Channel Marketing

Weekly roundup: 5 digital marketing tips, trends and tactics

Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Nielsen report: Online advertising earns consumer trust ...

Cross Channel Marketing

Holiday 2013: The 90-day countdown to digital marketing success

This post is the first installment of a six part series covering how digital marketers can make a bigger impact with their holiday programs this year. The...

Cross Channel Marketing

What digital marketing will look like in 2020: Q&A with 'Futurist' Gerd Leonhard

Gerd Leonhard has a term for the 30-second TV spots, pop-up display ads and 'batch and blast' emails that consumers have long been subjected to. He calls it...