Marketers spent 2013 in one of two camps: they either understood that successful marketing today is about orchestrating messages across channels — delivering an...
Marketers spent 2013 in one of two camps: they either understood that successful marketing today is about orchestrating messages across channels — delivering an experience that maps to each customer's unique journey from discovery to purchase to re-purchase. Or they did what they've long done and launched mass campaigns that focused on the channel first, and the customer second. So what does 2014 have in store for these groups? For the campaign-centric folks, the coming year...
Marketers spent 2013 in one of two camps: they either understood that successful marketing today is about orchestrating messages across channels — delivering an experience that maps to each customer's...
What was top of mind for digital marketers in 2013? We culled the year's most popular New School Marketing posts for insights into what digital marketers are...
What was top of mind for digital marketers in 2013? We culled the year's most popular New School Marketing posts for insights into what digital marketers are thinking about and found three core themes around email marketing, Big Data and cross-channel messages. ISP changes rattle marketers Render background images in Outlook emails. Some six years after changes were first made to Outlook that mucked up how background images appear in email messages, marketers everywhere were...
What was top of mind for digital marketers in 2013? We culled the year's most popular New School Marketing posts for insights into what digital marketers are thinking about and found three core themes...
It’s no secret that lead generation has forced a fundamental change for marketers. Traditional techniques are no longer making the grade. The balance of power...
It’s no secret that lead generation has forced a fundamental change for marketers. Traditional techniques are no longer making the grade. The balance of power has shifted from promotion to information. And not just any information will do. It has to be relevant. We know this. But how do we adjust? Marketers are clearly struggling to find the answer. According to BtoBonline, 70% of marketing budgets are currently allocated to new customer acquisition, but 61% of marketers are...
It’s no secret that lead generation has forced a fundamental change for marketers. Traditional techniques are no longer making the grade. The balance of power has shifted from promotion...
A few weeks ago my colleague Paul Cross, in his post Why it’s time to put the customer first reminded everyone that "brands need to put the customer at the...
A few weeks ago my colleague Paul Cross, in his post Why it’s time to put the customer first reminded everyone that "brands need to put the customer at the heart of all activity." That activity, as Paul refers to it, must include marketing analysis. When radio, television and print media were marketers’ primary channels for reaching consumers, marketing campaigns were mostly contextual, i.e., ads for household goods appearing in family-oriented TV shows or magazines. Even in...
A few weeks ago my colleague Paul Cross, in his post Why it’s time to put the customer first reminded everyone that "brands need to put the customer at the heart of all activity." That activity, as...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Mobile marketing: 5 myths debunked Mobile marketing budgets are...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Mobile marketing: 5 myths debunked Mobile marketing budgets are surging, and so are the misconceptions that surround it, writes Chad Gallagher. Here are three of the mobile marketing assumptions that Gallagher says are just plain wrong: Myth: "Consumers primarily use their mobile devices on the go." Fact: 75% of mobile impressions are viewed from home. Myth: "Consumers will buy on...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Mobile marketing: 5 myths debunked Mobile marketing budgets are surging, and so are the...
Buyer personas are to marketers what prototypes are to product designers. The fictional representations of ideal customers have long been used to design and...
Buyer personas are to marketers what prototypes are to product designers. The fictional representations of ideal customers have long been used to design and develop new marketing campaigns, but typically they're discarded after a launch. Buyer personas shouldn't be temporal, argues Jason Burby, chief performance marketing officer at POSSIBLE, a New York-based digital creative agency. Big data gives marketers insights into the performance of calls to action and creative that...
Buyer personas are to marketers what prototypes are to product designers. The fictional representations of ideal customers have long been used to design and develop new marketing campaigns,...
Today Oracle announced the proposed acquisition of Responsys, the leading provider of enterprise-scale cloud-based B2C marketing software to manage and...
Today Oracle announced the proposed acquisition of Responsys, the leading provider of enterprise-scale cloud-based B2C marketing software to manage and orchestrate interactions with consumers across email, mobile, social, display and the web. Responsys will join Oracle Eloqua, Oracle Social Marketing, as well as Compendium’s content marketing solution, as a part of the Oracle Marketing Cloud. We’ve long talked about the many hats marketers wear, as well as the “limited...
Today Oracle announced the proposed acquisition of Responsys, the leading provider of enterprise-scale cloud-based B2C marketing software to manage and orchestrate interactions with consumers across...
Kudos to Amazon for thinking outside the box. While the company's recently announced plan to enlist drones for 30-minute package deliveries was met with heavy...
Kudos to Amazon for thinking outside the box. While the company's recently announced plan to enlist drones for 30-minute package deliveries was met with heavy skepticism, it speaks to the lengths that online retailers are willing to go to address one of the few remaining drawbacks to online shopping: the instant gratification that shoppers get when they walk out of a brick-and-mortar store carrying a new pair of pants. Amazon may be at the forefront of package delivery, but...
Kudos to Amazon for thinking outside the box. While the company's recently announced plan to enlist drones for 30-minute package deliveries was met with heavy skepticism, it speaks to the lengths that...
Millennials are buying, they're doing it online, and they're doing for their bosses. Businesses are increasingly putting the corporate credit card in the hands...
Millennials are buying, they're doing it online, and they're doing for their bosses. Businesses are increasingly putting the corporate credit card in the hands of the Gen-Y staff — entrusting them with corporate purchases. As a result, online shopping has finally come to the B2B market. According to digital marketing company, Acquity Group, Millennials were responsible for up to 89 percent of business related purchase decisions in 2013. The study also found that 40 percent of...
Millennials are buying, they're doing it online, and they're doing for their bosses. Businesses are increasingly putting the corporate credit card in the hands of the Gen-Y staff — entrusting...
