Editor’s Note: Today’s post comes courtesy of Alicia Fiorletta, Senior Editor of Retail TouchPoints, an online publishing network for retail executives,...
Editor’s Note: Today’s post comes courtesy of Alicia Fiorletta, Senior Editor of Retail TouchPoints, an online publishing network for retail executives, offering content focused on optimizing the customer experience across all channels. She frequently writes about how retailers are tapping social media, mobility, and Big Data to create a personalized and compelling brand experience. Follow Alicia on Twitter @AliciaFiorletta. Imagine you’re walking around your local mall or...
Editor’s Note: Today’s post comes courtesy of Alicia Fiorletta, Senior Editor of Retail TouchPoints, an online publishing network for retail executives, offering content focused on optimizing the...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. How to succeed at marketing — whether the CMO does or not. The...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. How to succeed at marketing — whether the CMO does or not. The CMO job doesn't have a long shelf life (average stint at a consumer brand: under three years). So how should middle managers (and outside agencies) position themselves to succeed when the CMO might fail? "Anticipate your CMO's future challenges, and turn them into opportunities for greater job security that may result...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. How to succeed at marketing — whether the CMO does or not. The CMO job doesn't have a long shelf life...
Marketers spent 2013 in one of two camps: they either understood that successful marketing today is about orchestrating messages across channels — delivering an...
Marketers spent 2013 in one of two camps: they either understood that successful marketing today is about orchestrating messages across channels — delivering an experience that maps to each customer's unique journey from discovery to purchase to re-purchase. Or they did what they've long done and launched mass campaigns that focused on the channel first, and the customer second. So what does 2014 have in store for these groups? For the campaign-centric folks, the coming year...
Marketers spent 2013 in one of two camps: they either understood that successful marketing today is about orchestrating messages across channels — delivering an experience that maps to each customer's...
What was top of mind for digital marketers in 2013? We culled the year's most popular New School Marketing posts for insights into what digital marketers are...
What was top of mind for digital marketers in 2013? We culled the year's most popular New School Marketing posts for insights into what digital marketers are thinking about and found three core themes around email marketing, Big Data and cross-channel messages. ISP changes rattle marketers Render background images in Outlook emails. Some six years after changes were first made to Outlook that mucked up how background images appear in email messages, marketers everywhere were...
What was top of mind for digital marketers in 2013? We culled the year's most popular New School Marketing posts for insights into what digital marketers are thinking about and found three core themes...
It’s no secret that lead generation has forced a fundamental change for marketers. Traditional techniques are no longer making the grade. The balance of power...
It’s no secret that lead generation has forced a fundamental change for marketers. Traditional techniques are no longer making the grade. The balance of power has shifted from promotion to information. And not just any information will do. It has to be relevant. We know this. But how do we adjust? Marketers are clearly struggling to find the answer. According to BtoBonline, 70% of marketing budgets are currently allocated to new customer acquisition, but 61% of marketers are...
It’s no secret that lead generation has forced a fundamental change for marketers. Traditional techniques are no longer making the grade. The balance of power has shifted from promotion...
A few weeks ago my colleague Paul Cross, in his post Why it’s time to put the customer first reminded everyone that "brands need to put the customer at the...
A few weeks ago my colleague Paul Cross, in his post Why it’s time to put the customer first reminded everyone that "brands need to put the customer at the heart of all activity." That activity, as Paul refers to it, must include marketing analysis. When radio, television and print media were marketers’ primary channels for reaching consumers, marketing campaigns were mostly contextual, i.e., ads for household goods appearing in family-oriented TV shows or magazines. Even in...
A few weeks ago my colleague Paul Cross, in his post Why it’s time to put the customer first reminded everyone that "brands need to put the customer at the heart of all activity." That activity, as...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Mobile marketing: 5 myths debunked Mobile marketing budgets are...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Mobile marketing: 5 myths debunked Mobile marketing budgets are surging, and so are the misconceptions that surround it, writes Chad Gallagher. Here are three of the mobile marketing assumptions that Gallagher says are just plain wrong: Myth: "Consumers primarily use their mobile devices on the go." Fact: 75% of mobile impressions are viewed from home. Myth: "Consumers will buy on...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Mobile marketing: 5 myths debunked Mobile marketing budgets are surging, and so are the...
Buyer personas are to marketers what prototypes are to product designers. The fictional representations of ideal customers have long been used to design and...
Buyer personas are to marketers what prototypes are to product designers. The fictional representations of ideal customers have long been used to design and develop new marketing campaigns, but typically they're discarded after a launch. Buyer personas shouldn't be temporal, argues Jason Burby, chief performance marketing officer at POSSIBLE, a New York-based digital creative agency. Big data gives marketers insights into the performance of calls to action and creative that...
Buyer personas are to marketers what prototypes are to product designers. The fictional representations of ideal customers have long been used to design and develop new marketing campaigns,...
Today Oracle announced the proposed acquisition of Responsys, the leading provider of enterprise-scale cloud-based B2C marketing software to manage and...
Today Oracle announced the proposed acquisition of Responsys, the leading provider of enterprise-scale cloud-based B2C marketing software to manage and orchestrate interactions with consumers across email, mobile, social, display and the web. Responsys will join Oracle Eloqua, Oracle Social Marketing, as well as Compendium’s content marketing solution, as a part of the Oracle Marketing Cloud. We’ve long talked about the many hats marketers wear, as well as the “limited...
Today Oracle announced the proposed acquisition of Responsys, the leading provider of enterprise-scale cloud-based B2C marketing software to manage and orchestrate interactions with consumers across...
