There’s no question that marketers and creative teams need each other, but the two camps don’t always see eye-to-eye. A marketing manager might want to fit...
There’s no question that marketers and creative teams need each other, but the two camps don’t always see eye-to-eye. A marketing manager might want to fit several messages into an email campaign and send it immediately. The designer, on the other hand, is trying to take a business problem and create a focused, emotional connection with the consumer. Personal biases, miscommunication and different expectations challenge the marketing-creative relationship, but it’s...
There’s no question that marketers and creative teams need each other, but the two camps don’t always see eye-to-eye. A marketing manager might want to fit several messages into an email campaign and...
It's that time of year — there's a chill in the air, the holidays are around the corner and the predictions for 2014 are starting to roll in. This year we...
It's that time of year — there's a chill in the air, the holidays are around the corner and the predictions for 2014 are starting to roll in. This year we decided to tap some of the smartest minds in the industry to get a pulse on what digital marketing will look like in the year ahead. In this SlideShare deck, you'll find insights from David Edelman, Partner, Marketing & Sales Practice at McKinsey; Charlene Li, Partner and Founder at Altimeter Group; Greg Stuart, CEO of the...
It's that time of year — there's a chill in the air, the holidays are around the corner and the predictions for 2014 are starting to roll in. This year we decided to tap some of the smartest minds...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Digital ads: Are they more effective than traditional ads? Bob...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Digital ads: Are they more effective than traditional ads? Bob Hoffman is ruffling feathers again. The shock jock of the digital marketing industry blogosphere caused quite a stir recently in a discussion over "invisible" online ads — or ads that, for a variety of logical reasons, aren't ever seen. In a post, "Astounding News From Moronsville," Hoffman ridicules the very idea that...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Digital ads: Are they more effective than traditional ads? Bob Hoffman is ruffling feathers again. The...
The mass marketing era is long gone. Today it’s all about relationships. To remain relevant and engage with customers across a range of channels, brands need to...
The mass marketing era is long gone. Today it’s all about relationships. To remain relevant and engage with customers across a range of channels, brands need to put the customer at the heart of all activity. This was the key takeout from a research report we conducted with Econsultancy. The study found that only a quarter (26 percent) of Asia Pacific businesses are very committed to relationship marketing. This is despite recognising the long-term business benefits of the...
The mass marketing era is long gone. Today it’s all about relationships. To remain relevant and engage with customers across a range of channels, brands need to put the customer at the heart of all...
Holiday shoppers are still feeling the Cyber Monday love. Total sales for the one-day online promotions that always follow the Black Friday crush at the...
Holiday shoppers are still feeling the Cyber Monday love. Total sales for the one-day online promotions that always follow the Black Friday crush at the shopping mall shot up 21 percent from last year, according to the National Retail Federation (via BloombergBusinessweek). With mobile accounting for 37 percent of all online traffic, critics think Cyber Monday might be renamed Mobile Monday. The rosy numbers come despite an estimated 2.9 percent drop in overall sales,...
Holiday shoppers are still feeling the Cyber Monday love. Total sales for the one-day online promotions that always follow the Black Friday crush at the shopping mall shot up 21 percent from last...
Designing a successful form is really about solving a fundamental problem. Most people don’t like to fill out forms. However, those of us in the digital...
Designing a successful form is really about solving a fundamental problem. Most people don’t like to fill out forms. However, those of us in the digital marketing space need them to do this so we can learn more about them. The question is: how do we persuade a customer to complete a task that can be time-consuming, confusing, and unsatisfying? If you’re creating the form, your job is to create an experience that’s quick, intuitive, and pleasant. You want to make this...
Designing a successful form is really about solving a fundamental problem. Most people don’t like to fill out forms. However, those of us in the digital marketing space need them to do this so we...
Zappos Labs, the research and development arm of the giant online retailer, was launched to test new ways of improving the online shopping experience. To date,...
Zappos Labs, the research and development arm of the giant online retailer, was launched to test new ways of improving the online shopping experience. To date, Zappos Labs rolled out a number of initiatives, including Glance, which uses Zappos products to create a personalized shopping experience; PinPointing, which recommends Zappos products to consumers based on their Pinterest postings; and TweetWall, which enables users to browse Zappos products that are trending on...
Zappos Labs, the research and development arm of the giant online retailer, was launched to test new ways of improving the online shopping experience. To date, Zappos Labs rolled out a number...
Tired of the holiday hype? Here's what else is happening in the digital marketing world from last week’s news: 1. Do you know where your display ads are?...
Tired of the holiday hype? Here's what else is happening in the digital marketing world from last week’s news: 1. Do you know where your display ads are? According to new research, over a third of U.K. advertisers have no idea where their display ads appear online. The problem, reports content verification firm Project Sunblock is that "62 percent of senior marketers had no way of gaining access to real-time analytics on their digital marketing efforts." Even more alarming,...
Tired of the holiday hype? Here's what else is happening in the digital marketing world from last week’s news: 1. Do you know where your display ads are? According to new research, over a third of...
Marketers have long felt gratitude for Seth Godin, CopyBlogger's Brian Clark or the experts at MarketingProf's Daily Fix Blog. Day in and day out, these gurus...
Marketers have long felt gratitude for Seth Godin, CopyBlogger's Brian Clark or the experts at MarketingProf's Daily Fix Blog. Day in and day out, these gurus offer insights that help us all do our jobs better and enjoy them more. But there are a few unsung heroes of digital marketing. On this day, our bellies stuffed with turkey and our anxious eyes on Black Friday, we offer them, too, our heartfelt thanks. 1. Scott Stratten Blog: UnMarketing Whether its How to Succeed at...
Marketers have long felt gratitude for Seth Godin, CopyBlogger's Brian Clark or the experts at MarketingProf's Daily Fix Blog. Day in and day out, these gurus offer insights that help us all do our...
