The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.
Cross Channel Marketing
Cross Channel Marketing
Weekly roundup: 5 digital marketing tips, trends and tactics
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Behind the Twitter radio silence The tech world is gaga over the...
Cross Channel Marketing
Retail marketing: Why retailers need to get cozy with brand ambassadors this holiday season
Not sure what part of the world you live in, but here in the northeast U.S. fall has arrived and with the chill in the air comes the prerequisite chill in the...
Cross Channel Marketing
Weekly roundup: 5 digital marketing tips, trends and tactics
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. What marketers really think about their industry — and their...
Cross Channel Marketing
Digital marketing: How to reach today’s distracted consumer
30 seconds. It’s not a long time, is it? It’s not enough time to make a coffee or a sandwich, or to withdraw cash from some ATMs. And yet research commissioned...
Cross Channel Marketing
Weekly roundup: 5 digital marketing tips, trends and tactics
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Holiday shopping: Who will Millennials love most? Retailers are...
Cross Channel Marketing
Preference management: Why marketers need to take a smarter approach
A topic that we’re happy to see gaining momentum is Enterprise Preference Management, which enables marketers to more easily and efficiently gather and manage...
Cross Channel Marketing
Weekly roundup: 5 digital marketing tips, trends and tactics
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Nielsen report: Online advertising earns consumer trust ...
Cross Channel Marketing
Holiday 2013: The 90-day countdown to digital marketing success
This post is the first installment of a six part series covering how digital marketers can make a bigger impact with their holiday programs this year. The...
Cross Channel Marketing
What digital marketing will look like in 2020: Q&A with 'Futurist' Gerd Leonhard
Gerd Leonhard has a term for the 30-second TV spots, pop-up display ads and 'batch and blast' emails that consumers have long been subjected to. He calls it...