A few weeks ago my colleague Paul Cross, in his post Why it’s time to put the customer first reminded everyone that "brands need to put the customer at the...
A few weeks ago my colleague Paul Cross, in his post Why it’s time to put the customer first reminded everyone that "brands need to put the customer at the heart of all activity." That activity, as Paul refers to it, must include marketing analysis. When radio, television and print media were marketers’ primary channels for reaching consumers, marketing campaigns were mostly contextual, i.e., ads for household goods appearing in family-oriented TV shows or magazines. Even in...
A few weeks ago my colleague Paul Cross, in his post Why it’s time to put the customer first reminded everyone that "brands need to put the customer at the heart of all activity." That activity, as...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Mobile marketing: 5 myths debunked Mobile marketing budgets are...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Mobile marketing: 5 myths debunked Mobile marketing budgets are surging, and so are the misconceptions that surround it, writes Chad Gallagher. Here are three of the mobile marketing assumptions that Gallagher says are just plain wrong: Myth: "Consumers primarily use their mobile devices on the go." Fact: 75% of mobile impressions are viewed from home. Myth: "Consumers will buy on...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Mobile marketing: 5 myths debunked Mobile marketing budgets are surging, and so are the...
Buyer personas are to marketers what prototypes are to product designers. The fictional representations of ideal customers have long been used to design and...
Buyer personas are to marketers what prototypes are to product designers. The fictional representations of ideal customers have long been used to design and develop new marketing campaigns, but typically they're discarded after a launch. Buyer personas shouldn't be temporal, argues Jason Burby, chief performance marketing officer at POSSIBLE, a New York-based digital creative agency. Big data gives marketers insights into the performance of calls to action and creative that...
Buyer personas are to marketers what prototypes are to product designers. The fictional representations of ideal customers have long been used to design and develop new marketing campaigns,...
Today Oracle announced the proposed acquisition of Responsys, the leading provider of enterprise-scale cloud-based B2C marketing software to manage and...
Today Oracle announced the proposed acquisition of Responsys, the leading provider of enterprise-scale cloud-based B2C marketing software to manage and orchestrate interactions with consumers across email, mobile, social, display and the web. Responsys will join Oracle Eloqua, Oracle Social Marketing, as well as Compendium’s content marketing solution, as a part of the Oracle Marketing Cloud. We’ve long talked about the many hats marketers wear, as well as the “limited...
Today Oracle announced the proposed acquisition of Responsys, the leading provider of enterprise-scale cloud-based B2C marketing software to manage and orchestrate interactions with consumers across...
Kudos to Amazon for thinking outside the box. While the company's recently announced plan to enlist drones for 30-minute package deliveries was met with heavy...
Kudos to Amazon for thinking outside the box. While the company's recently announced plan to enlist drones for 30-minute package deliveries was met with heavy skepticism, it speaks to the lengths that online retailers are willing to go to address one of the few remaining drawbacks to online shopping: the instant gratification that shoppers get when they walk out of a brick-and-mortar store carrying a new pair of pants. Amazon may be at the forefront of package delivery, but...
Kudos to Amazon for thinking outside the box. While the company's recently announced plan to enlist drones for 30-minute package deliveries was met with heavy skepticism, it speaks to the lengths that...
Millennials are buying, they're doing it online, and they're doing for their bosses. Businesses are increasingly putting the corporate credit card in the hands...
Millennials are buying, they're doing it online, and they're doing for their bosses. Businesses are increasingly putting the corporate credit card in the hands of the Gen-Y staff — entrusting them with corporate purchases. As a result, online shopping has finally come to the B2B market. According to digital marketing company, Acquity Group, Millennials were responsible for up to 89 percent of business related purchase decisions in 2013. The study also found that 40 percent of...
Millennials are buying, they're doing it online, and they're doing for their bosses. Businesses are increasingly putting the corporate credit card in the hands of the Gen-Y staff — entrusting...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Social media: Take a tip from SAP's social media marketing...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Social media: Take a tip from SAP's social media marketing strategy Drawing a blank when it comes to B2B social media marketing? Multinational enterprise software corporation SAP has reaped rewards from its latest approach to social media. According to Gerry Moran, head of social media for SAP, the company's approach to partnering the social media team with the sales team has...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Social media: Take a tip from SAP's social media marketing strategy Drawing a blank when it comes to B2B...
There’s no question that marketers and creative teams need each other, but the two camps don’t always see eye-to-eye. A marketing manager might want to fit...
There’s no question that marketers and creative teams need each other, but the two camps don’t always see eye-to-eye. A marketing manager might want to fit several messages into an email campaign and send it immediately. The designer, on the other hand, is trying to take a business problem and create a focused, emotional connection with the consumer. Personal biases, miscommunication and different expectations challenge the marketing-creative relationship, but it’s...
There’s no question that marketers and creative teams need each other, but the two camps don’t always see eye-to-eye. A marketing manager might want to fit several messages into an email campaign and...
It's that time of year — there's a chill in the air, the holidays are around the corner and the predictions for 2014 are starting to roll in. This year we...
It's that time of year — there's a chill in the air, the holidays are around the corner and the predictions for 2014 are starting to roll in. This year we decided to tap some of the smartest minds in the industry to get a pulse on what digital marketing will look like in the year ahead. In this SlideShare deck, you'll find insights from David Edelman, Partner, Marketing & Sales Practice at McKinsey; Charlene Li, Partner and Founder at Altimeter Group; Greg Stuart, CEO of the...
It's that time of year — there's a chill in the air, the holidays are around the corner and the predictions for 2014 are starting to roll in. This year we decided to tap some of the smartest minds...
