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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Cross Channel Marketing

CMO Corner

Engagement Strategies For Always On, Multichannel Marketing [New Guide]

By now you likely have met our friend, Modern Mark, who’s putting Modern Marketing to work for his organization. Challenged to manage engagement processes...

Cross Channel Marketing

Secrets to shifting your marketing from the campaign to the customer

As companies have expanded, online and off, and the adoption of technology among marketers has accelerated — so have the output of mass-marketing campaigns. The...

Cross Channel Marketing

Weekly roundup: 5 digital marketing tips, trends and tactics

Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Mobile Marketing: Facebook vs. Twitter Its no secret that social...

Cross Channel Marketing

Got a winning email or cross-channel marketing design? Be part of our 2014 Look Book

For the first time ever, we're opening up submissions to the public for our 2014 Look Book, a compilation of the most innovative, smart and beautiful email and...

Cross Channel Marketing

Weekly roundup: 5 digital marketing tips, trends and tactics

Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Mobile marketing: Is "cross-screen" the new "mobile-first"?...

Cross Channel Marketing

Weekly roundup: 5 digital marketing tips, trends and tactics

Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Email marketing: How A/B testing your email design can improve...

Cross Channel Marketing

4 smart ways marketers are using customer data in the offline world

It's one of the toughest challenges retailers face: shoppers walk into a store, browse and then leave — without buying anything — and nobody, except the...

Cross Channel Marketing

Still running marketing campaigns? Chances are, you're running out of time

It's been 15 years or more since once-nascent concepts like permission and one-to-one marketing — spawned by the new capabilities of the Internet — completely...

Cross Channel Marketing

Weekly roundup: 5 digital marketing tips, trends and tactics

Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. How brick and mortar retailers are reinventing themselves A hot...