We all know how hard it can be to make a long-term relationship work: from the challenge of remembering your partner’s favorite things to making sure to call...
We all know how hard it can be to make a long-term relationship work: from the challenge of remembering your partner’s favorite things to making sure to call just the right amount of times. For brands, doing great marketing is no different. Responsys commissioned a nationwide survey of more than 2,000 U.S. adults, which uncovered how brands can maintain long-term relationships with their customers and avoid unnecessary ‘breakups.’ Our research shows that consumers take the...
We all know how hard it can be to make a long-term relationship work: from the challenge of remembering your partner’s favorite things to making sure to call just the right amount of times....
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Retail marketing: How technology is reinventing the shopping...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Retail marketing: How technology is reinventing the shopping experience as we know it “[Consumers] expect the in-store experience to match the convenience of online," writes Chris Donnelly, global managing director of Accenture Retail, who identifies the latest trends in merging the offline and online experience: Social-enabled tech: Retailers like Kiehls are helping customers make...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Retail marketing: How technology is reinventing the shopping experience as we know it...
Only 38 percent of marketing leaders have the technology to enable a complete view of an individual customer's interactions across multiple channels over time,...
Only 38 percent of marketing leaders have the technology to enable a complete view of an individual customer's interactions across multiple channels over time, according to the report “The Rise of the Customer Life-Cycle Marketing Systems,” by Forrester Research. Surprising? Not really, considering the proliferation of digital channels over the past few years and subsequent adoption of various technologies by marketers. Stitching together disparate technologies and processes...
Only 38 percent of marketing leaders have the technology to enable a complete view of an individual customer's interactions across multiple channels over time, according to the report “The Rise of the...
While the Super Bowl wasn't as exciting as we all had hoped (congratulations Seattle Seahawks on an excellent win), I loved seeing what brands did differently...
While the Super Bowl wasn't as exciting as we all had hoped (congratulations Seattle Seahawks on an excellent win), I loved seeing what brands did differently this year to appeal to the 96.9 million Super Bowl viewers. Some really interesting changes, including: Hashtags ruled as the main CTA with over 60% of the ads using some kind of #hashtag to keep the viewers engaged beyond 30-seconds. Brands aimed more for an emotional connection outside of trying to be funny. For the...
While the Super Bowl wasn't as exciting as we all had hoped (congratulations Seattle Seahawks on an excellent win), I loved seeing what brands did differently this year to appeal to the 96.9 million...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. What skills gaps hold digital marketers back? The skills...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. What skills gaps hold digital marketers back? The skills marketers need and actually have need some alignment, according to a survey from the Online Marketing Institute. The research shows that teams at marketing agencies and Fortune 500 companies alike lack crucial strengths needed to develop successful digital marketing campaigns — a challenge that threatens to hinder sales....
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. What skills gaps hold digital marketers back? The skills marketers need and actually have need some...
Most marketers have it all wrong when it comes to measuring the success of their digital campaigns. Focusing solely on click-through or open rates doesn't tell...
Most marketers have it all wrong when it comes to measuring the success of their digital campaigns. Focusing solely on click-through or open rates doesn't tell marketers much, if anything, about their actual customers. Here's why: a marketer may not think that an opt-out rate of 0.3 percent is alarming. But what if the marketer discovered that 50 percent of those opt-outs were its most valued customers? That's when a seemingly innocuous number becomes a gigantic problem....
Most marketers have it all wrong when it comes to measuring the success of their digital campaigns. Focusing solely on click-through or open rates doesn't tell marketers much, if anything, about their...
Understandably, when people think about marketing, they think about external marketing - marketing to potential customers. But, no business can afford to forget...
Understandably, when people think about marketing, they think about external marketing - marketing to potential customers. But, no business can afford to forget to actively and regularly market to it’s own employees. I’m not sure why business owners and leaders don’t see the importance of marketing to their employee base, but it’s often either completely forgotten or it’s one of the smallest line items in the budget. Why is marketing to your own employees so important? Who...
Understandably, when people think about marketing, they think about external marketing - marketing to potential customers. But, no business can afford to forget to actively and regularly market...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. If you could know one thing about your consumer, what would it...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. If you could know one thing about your consumer, what would it be? This question was posed last week on the LinkedIn CMO Network discussion board and quickly sparked a number of responses. Member answers ranged from why consumers select certain products to why and when they get bored of the item. One marketer was even curious to know what consumers tell their therapists. The...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. If you could know one thing about your consumer, what would it be? This question was posed last week on...
Remember when "customer-centricity" just meant "the customer is always right?" In the digital age, putting customers first means a whole lot more than that —...
Remember when "customer-centricity" just meant "the customer is always right?" In the digital age, putting customers first means a whole lot more than that — but what, exactly, is confusing to many marketers. Not Build.com. The home-improvement online retailer has joined a growing legion of brands that recognize that customers control the marketing relationship today — and that the more personalized that relationship can be, the better. And like others, Build.com has...
Remember when "customer-centricity" just meant "the customer is always right?" In the digital age, putting customers first means a whole lot more than that — but what, exactly, is confusing to many...
