The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.
Cross Channel Marketing
Cross Channel Marketing
Black Friday countdown: 5 quick holiday email marketing tactics
Struggling to stand out in a crowded inbox during the holiday season? Even though Black Friday is one week away, it’s not too late to make an impact. Here are...
Cross Channel Marketing
How to show Baby Boomers more marketing R-E-S-P-E-C-T
Digital marketers obsessively court Millennials, for obvious reasons. They're glued to their devices, eager to spend and always open to trying new things. But...
Cross Channel Marketing
Report: Top trends that worry and excite digital marketers most
Need proof that the marketing industry is changing at lightning speed? Seventy-six percent of marketers think marketing has changed more in the past two years...
Cross Channel Marketing
The Difference Between Responsive and Adaptive Web Design
When working with customers and developing scopes for projects, we often present two options for web design: responsive design and adaptive design. The two are...
Cross Channel Marketing
4 simple ways to engage holiday shoppers online
This post is part of a five part series about what smart retail marketers are doing this holiday season to not only increase sales, but also strengthen customer...
Cross Channel Marketing
Weekly roundup: 5 digital marketing tips, trends and tactics
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. For digital marketers, it's time to break old habits CMOs need...
CMO Corner
Engagement Strategies For Always On, Multichannel Marketing [New Guide]
By now you likely have met our friend, Modern Mark, who’s putting Modern Marketing to work for his organization. Challenged to manage engagement processes...
Cross Channel Marketing
Secrets to shifting your marketing from the campaign to the customer
As companies have expanded, online and off, and the adoption of technology among marketers has accelerated — so have the output of mass-marketing campaigns. The...
Cross Channel Marketing
Weekly roundup: 5 digital marketing tips, trends and tactics
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Mobile Marketing: Facebook vs. Twitter Its no secret that social...