Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Digital trends for 2014: What matters most? What big trends...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Digital trends for 2014: What matters most? What big trends matter most for digital marketers in 2014? Econsultancy’s Digital Marketing and Ecommerce Trends and Predictions for 2014 takes a swipe at that question. Here are three big takeaways: Get Physical: E-receipts sent at point-of-sale; Wi-Fi offered in retail stores; advancements in retail delivery (such as Amazon Locker and...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Digital trends for 2014: What matters most? What big trends matter most for digital marketers in 2014?...
Does anyone walk into a bank branch anymore? Brick-and-mortar locations are losing their relevance in the digital age as consumers opt for automatic deposits,...
Does anyone walk into a bank branch anymore? Brick-and-mortar locations are losing their relevance in the digital age as consumers opt for automatic deposits, mobile check cashing, online account management or PayPal for money transfers. But don't declare the traditional customer-banker relationship dead yet. “There is a goldmine of [Big] data available waiting to be translated into innovative services that flip the banking experience on its head,” Andrew Groth writes in...
Does anyone walk into a bank branch anymore? Brick-and-mortar locations are losing their relevance in the digital age as consumers opt for automatic deposits, mobile check cashing, online account...
Growing long-term relationships with customers and enhancing the customer experience across touch points is the number one priority for senior level marketers,...
Growing long-term relationships with customers and enhancing the customer experience across touch points is the number one priority for senior level marketers, according to a recent report by Forrester Consulting, commissioned by Responsys. Not hard to see why considering more than 50 percent of customer interactions happen during a multi-event, multi-channel journey, according to McKinsey & Company. Yet, marketers still struggle to make this a reality. A number of things...
Growing long-term relationships with customers and enhancing the customer experience across touch points is the number one priority for senior level marketers, according to a recent report...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Behind the 'digital talent gap': Fortune 500 companies are eager...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Behind the 'digital talent gap': Fortune 500 companies are eager to hire, but who? Everywhere you look you see new evidence that 2014 is shaping up as a banner year for digital marketing. Budgets are growing. Brands are embracing new technologies and cross-channel marketing techniques. So what's the problem? Companies can't find the right talent fast enough to reach their goals....
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Behind the 'digital talent gap': Fortune 500 companies are eager to hire, but who? Everywhere you look...
Editor’s Note: Today’s post comes courtesy of Alicia Fiorletta, Senior Editor of Retail TouchPoints, an online publishing network for retail executives,...
Editor’s Note: Today’s post comes courtesy of Alicia Fiorletta, Senior Editor of Retail TouchPoints, an online publishing network for retail executives, offering content focused on optimizing the customer experience across all channels. She frequently writes about how retailers are tapping social media, mobility, and Big Data to create a personalized and compelling brand experience. Follow Alicia on Twitter @AliciaFiorletta. Imagine you’re walking around your local mall or...
Editor’s Note: Today’s post comes courtesy of Alicia Fiorletta, Senior Editor of Retail TouchPoints, an online publishing network for retail executives, offering content focused on optimizing the...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. How to succeed at marketing — whether the CMO does or not. The...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. How to succeed at marketing — whether the CMO does or not. The CMO job doesn't have a long shelf life (average stint at a consumer brand: under three years). So how should middle managers (and outside agencies) position themselves to succeed when the CMO might fail? "Anticipate your CMO's future challenges, and turn them into opportunities for greater job security that may result...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. How to succeed at marketing — whether the CMO does or not. The CMO job doesn't have a long shelf life...
Marketers spent 2013 in one of two camps: they either understood that successful marketing today is about orchestrating messages across channels — delivering an...
Marketers spent 2013 in one of two camps: they either understood that successful marketing today is about orchestrating messages across channels — delivering an experience that maps to each customer's unique journey from discovery to purchase to re-purchase. Or they did what they've long done and launched mass campaigns that focused on the channel first, and the customer second. So what does 2014 have in store for these groups? For the campaign-centric folks, the coming year...
Marketers spent 2013 in one of two camps: they either understood that successful marketing today is about orchestrating messages across channels — delivering an experience that maps to each customer's...
What was top of mind for digital marketers in 2013? We culled the year's most popular New School Marketing posts for insights into what digital marketers are...
What was top of mind for digital marketers in 2013? We culled the year's most popular New School Marketing posts for insights into what digital marketers are thinking about and found three core themes around email marketing, Big Data and cross-channel messages. ISP changes rattle marketers Render background images in Outlook emails. Some six years after changes were first made to Outlook that mucked up how background images appear in email messages, marketers everywhere were...
What was top of mind for digital marketers in 2013? We culled the year's most popular New School Marketing posts for insights into what digital marketers are thinking about and found three core themes...
It’s no secret that lead generation has forced a fundamental change for marketers. Traditional techniques are no longer making the grade. The balance of power...
It’s no secret that lead generation has forced a fundamental change for marketers. Traditional techniques are no longer making the grade. The balance of power has shifted from promotion to information. And not just any information will do. It has to be relevant. We know this. But how do we adjust? Marketers are clearly struggling to find the answer. According to BtoBonline, 70% of marketing budgets are currently allocated to new customer acquisition, but 61% of marketers are...
It’s no secret that lead generation has forced a fundamental change for marketers. Traditional techniques are no longer making the grade. The balance of power has shifted from promotion...
