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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Cross Channel Marketing

Cross Channel Marketing

Why it’s time to put the customer first

The mass marketing era is long gone. Today it’s all about relationships. To remain relevant and engage with customers across a range of channels, brands need to...

Cross Channel Marketing

This year's best Cyber Monday marketing tactics

Holiday shoppers are still feeling the Cyber Monday love. Total sales for the one-day online promotions that always follow the Black Friday crush at the...

Cross Channel Marketing

Digital marketing: 6 steps for online form design

Designing a successful form is really about solving a fundamental problem. Most people don’t like to fill out forms. However, those of us in the digital...

Cross Channel Marketing

Innovating the shopping experience: Q&A with Zappos Labs

Zappos Labs, the research and development arm of the giant online retailer, was launched to test new ways of improving the online shopping experience. To date,...

Cross Channel Marketing

Weekly roundup: 5 digital marketing tips, trends and tactics

Tired of the holiday hype? Here's what else is happening in the digital marketing world from last week’s news: 1. Do you know where your display ads are?...

Cross Channel Marketing

10 digital marketing bloggers we’re thankful for

Marketers have long felt gratitude for Seth Godin, CopyBlogger's Brian Clark or the experts at MarketingProf's Daily Fix Blog. Day in and day out, these gurus...

Cross Channel Marketing

5 ways to get shoppers to buy from you, not a competitor

This post is part of a five part series about what smart retail marketers are doing this holiday season to not only increase sales, but also strengthen customer...

Cross Channel Marketing

Weekly roundup: 5 digital marketing tips, trends and tactics

Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Google Hummingbird: Should we love it or hate it?  Google's been...

Cross Channel Marketing

INFOGRAPHIC: Marketers, say goodbye to the campaign calendar

I'm starting to get holiday coupons and promotions from all kinds of brands - some that I love and others that I could care less about - all because of the time...

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