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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Cross Channel Marketing

Cross Channel Marketing

5 ways to get shoppers to buy from you, not a competitor

This post is part of a five part series about what smart retail marketers are doing this holiday season to not only increase sales, but also strengthen customer...

Cross Channel Marketing

Weekly roundup: 5 digital marketing tips, trends and tactics

Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Google Hummingbird: Should we love it or hate it?  Google's been...

Cross Channel Marketing

INFOGRAPHIC: Marketers, say goodbye to the campaign calendar

I'm starting to get holiday coupons and promotions from all kinds of brands - some that I love and others that I could care less about - all because of the time...

Cross Channel Marketing

Black Friday countdown: 5 quick holiday email marketing tactics

Struggling to stand out in a crowded inbox during the holiday season? Even though Black Friday is one week away, it’s not too late to make an impact. Here are...

Cross Channel Marketing

How to show Baby Boomers more marketing R-E-S-P-E-C-T

Digital marketers obsessively court Millennials, for obvious reasons. They're glued to their devices, eager to spend and always open to trying new things. But...

Cross Channel Marketing

Report: Top trends that worry and excite digital marketers most

Need proof that the marketing industry is changing at lightning speed? Seventy-six percent of marketers think marketing has changed more in the past two years...

Cross Channel Marketing

The Difference Between Responsive and Adaptive Web Design

When working with customers and developing scopes for projects, we often present two options for web design: responsive design and adaptive design. The two are...

Cross Channel Marketing

4 simple ways to engage holiday shoppers online

This post is part of a five part series about what smart retail marketers are doing this holiday season to not only increase sales, but also strengthen customer...

Cross Channel Marketing

Weekly roundup: 5 digital marketing tips, trends and tactics

Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. For digital marketers, it's time to break old habits CMOs need...