Only 38 percent of marketing leaders have the technology to enable a complete view of an individual customer's interactions across multiple channels over time,...
Only 38 percent of marketing leaders have the technology to enable a complete view of an individual customer's interactions across multiple channels over time, according to the report “The Rise of the Customer Life-Cycle Marketing Systems,” by Forrester Research. Surprising? Not really, considering the proliferation of digital channels over the past few years and subsequent adoption of various technologies by marketers. Stitching together disparate technologies and processes...
Only 38 percent of marketing leaders have the technology to enable a complete view of an individual customer's interactions across multiple channels over time, according to the report “The Rise of the...
While the Super Bowl wasn't as exciting as we all had hoped (congratulations Seattle Seahawks on an excellent win), I loved seeing what brands did differently...
While the Super Bowl wasn't as exciting as we all had hoped (congratulations Seattle Seahawks on an excellent win), I loved seeing what brands did differently this year to appeal to the 96.9 million Super Bowl viewers. Some really interesting changes, including: Hashtags ruled as the main CTA with over 60% of the ads using some kind of #hashtag to keep the viewers engaged beyond 30-seconds. Brands aimed more for an emotional connection outside of trying to be funny. For the...
While the Super Bowl wasn't as exciting as we all had hoped (congratulations Seattle Seahawks on an excellent win), I loved seeing what brands did differently this year to appeal to the 96.9 million...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. What skills gaps hold digital marketers back? The skills...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. What skills gaps hold digital marketers back? The skills marketers need and actually have need some alignment, according to a survey from the Online Marketing Institute. The research shows that teams at marketing agencies and Fortune 500 companies alike lack crucial strengths needed to develop successful digital marketing campaigns — a challenge that threatens to hinder sales....
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. What skills gaps hold digital marketers back? The skills marketers need and actually have need some...
Most marketers have it all wrong when it comes to measuring the success of their digital campaigns. Focusing solely on click-through or open rates doesn't tell...
Most marketers have it all wrong when it comes to measuring the success of their digital campaigns. Focusing solely on click-through or open rates doesn't tell marketers much, if anything, about their actual customers. Here's why: a marketer may not think that an opt-out rate of 0.3 percent is alarming. But what if the marketer discovered that 50 percent of those opt-outs were its most valued customers? That's when a seemingly innocuous number becomes a gigantic problem....
Most marketers have it all wrong when it comes to measuring the success of their digital campaigns. Focusing solely on click-through or open rates doesn't tell marketers much, if anything, about their...
Understandably, when people think about marketing, they think about external marketing - marketing to potential customers. But, no business can afford to forget...
Understandably, when people think about marketing, they think about external marketing - marketing to potential customers. But, no business can afford to forget to actively and regularly market to it’s own employees. I’m not sure why business owners and leaders don’t see the importance of marketing to their employee base, but it’s often either completely forgotten or it’s one of the smallest line items in the budget. Why is marketing to your own employees so important? Who...
Understandably, when people think about marketing, they think about external marketing - marketing to potential customers. But, no business can afford to forget to actively and regularly market...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. If you could know one thing about your consumer, what would it...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. If you could know one thing about your consumer, what would it be? This question was posed last week on the LinkedIn CMO Network discussion board and quickly sparked a number of responses. Member answers ranged from why consumers select certain products to why and when they get bored of the item. One marketer was even curious to know what consumers tell their therapists. The...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. If you could know one thing about your consumer, what would it be? This question was posed last week on...
Remember when "customer-centricity" just meant "the customer is always right?" In the digital age, putting customers first means a whole lot more than that —...
Remember when "customer-centricity" just meant "the customer is always right?" In the digital age, putting customers first means a whole lot more than that — but what, exactly, is confusing to many marketers. Not Build.com. The home-improvement online retailer has joined a growing legion of brands that recognize that customers control the marketing relationship today — and that the more personalized that relationship can be, the better. And like others, Build.com has...
Remember when "customer-centricity" just meant "the customer is always right?" In the digital age, putting customers first means a whole lot more than that — but what, exactly, is confusing to many ...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Digital trends for 2014: What matters most? What big trends...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Digital trends for 2014: What matters most? What big trends matter most for digital marketers in 2014? Econsultancy’s Digital Marketing and Ecommerce Trends and Predictions for 2014 takes a swipe at that question. Here are three big takeaways: Get Physical: E-receipts sent at point-of-sale; Wi-Fi offered in retail stores; advancements in retail delivery (such as Amazon Locker and...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Digital trends for 2014: What matters most? What big trends matter most for digital marketers in 2014?...
Does anyone walk into a bank branch anymore? Brick-and-mortar locations are losing their relevance in the digital age as consumers opt for automatic deposits,...
Does anyone walk into a bank branch anymore? Brick-and-mortar locations are losing their relevance in the digital age as consumers opt for automatic deposits, mobile check cashing, online account management or PayPal for money transfers. But don't declare the traditional customer-banker relationship dead yet. “There is a goldmine of [Big] data available waiting to be translated into innovative services that flip the banking experience on its head,” Andrew Groth writes in...
Does anyone walk into a bank branch anymore? Brick-and-mortar locations are losing their relevance in the digital age as consumers opt for automatic deposits, mobile check cashing, online account...
