The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.
Cross Channel Marketing
Cross Channel Marketing
How to give feedback to your creative team, without hurting feelings
There’s no question that marketers and creative teams need each other, but the two camps don’t always see eye-to-eye. A marketing manager might want to fit...
Cross Channel Marketing
What's in store for marketing in 2014? 20 influencers share their views
It's that time of year — there's a chill in the air, the holidays are around the corner and the predictions for 2014 are starting to roll in. This year we...
Cross Channel Marketing
Weekly roundup: 5 digital marketing tips, trends and tactics
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Digital ads: Are they more effective than traditional ads? Bob...
Cross Channel Marketing
Why it’s time to put the customer first
The mass marketing era is long gone. Today it’s all about relationships. To remain relevant and engage with customers across a range of channels, brands need to...
Cross Channel Marketing
This year's best Cyber Monday marketing tactics
Holiday shoppers are still feeling the Cyber Monday love. Total sales for the one-day online promotions that always follow the Black Friday crush at the...
Cross Channel Marketing
Digital marketing: 6 steps for online form design
Designing a successful form is really about solving a fundamental problem. Most people don’t like to fill out forms. However, those of us in the digital...
Cross Channel Marketing
Innovating the shopping experience: Q&A with Zappos Labs
Zappos Labs, the research and development arm of the giant online retailer, was launched to test new ways of improving the online shopping experience. To date,...
Cross Channel Marketing
Weekly roundup: 5 digital marketing tips, trends and tactics
Tired of the holiday hype? Here's what else is happening in the digital marketing world from last week’s news: 1. Do you know where your display ads are?...
Cross Channel Marketing
10 digital marketing bloggers we’re thankful for
Marketers have long felt gratitude for Seth Godin, CopyBlogger's Brian Clark or the experts at MarketingProf's Daily Fix Blog. Day in and day out, these gurus...