Most marketers have it all wrong when it comes to measuring the success of their digital campaigns. Focusing solely on click-through or open rates doesn't tell...
Most marketers have it all wrong when it comes to measuring the success of their digital campaigns. Focusing solely on click-through or open rates doesn't tell marketers much, if anything, about their actual customers. Here's why: a marketer may not think that an opt-out rate of 0.3 percent is alarming. But what if the marketer discovered that 50 percent of those opt-outs were its most valued customers? That's when a seemingly innocuous number becomes a gigantic problem....
Most marketers have it all wrong when it comes to measuring the success of their digital campaigns. Focusing solely on click-through or open rates doesn't tell marketers much, if anything, about their...
Understandably, when people think about marketing, they think about external marketing - marketing to potential customers. But, no business can afford to forget...
Understandably, when people think about marketing, they think about external marketing - marketing to potential customers. But, no business can afford to forget to actively and regularly market to it’s own employees. I’m not sure why business owners and leaders don’t see the importance of marketing to their employee base, but it’s often either completely forgotten or it’s one of the smallest line items in the budget. Why is marketing to your own employees so important? Who...
Understandably, when people think about marketing, they think about external marketing - marketing to potential customers. But, no business can afford to forget to actively and regularly market...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. If you could know one thing about your consumer, what would it...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. If you could know one thing about your consumer, what would it be? This question was posed last week on the LinkedIn CMO Network discussion board and quickly sparked a number of responses. Member answers ranged from why consumers select certain products to why and when they get bored of the item. One marketer was even curious to know what consumers tell their therapists. The...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. If you could know one thing about your consumer, what would it be? This question was posed last week on...
Remember when "customer-centricity" just meant "the customer is always right?" In the digital age, putting customers first means a whole lot more than that —...
Remember when "customer-centricity" just meant "the customer is always right?" In the digital age, putting customers first means a whole lot more than that — but what, exactly, is confusing to many marketers. Not Build.com. The home-improvement online retailer has joined a growing legion of brands that recognize that customers control the marketing relationship today — and that the more personalized that relationship can be, the better. And like others, Build.com has...
Remember when "customer-centricity" just meant "the customer is always right?" In the digital age, putting customers first means a whole lot more than that — but what, exactly, is confusing to many ...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Digital trends for 2014: What matters most? What big trends...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Digital trends for 2014: What matters most? What big trends matter most for digital marketers in 2014? Econsultancy’s Digital Marketing and Ecommerce Trends and Predictions for 2014 takes a swipe at that question. Here are three big takeaways: Get Physical: E-receipts sent at point-of-sale; Wi-Fi offered in retail stores; advancements in retail delivery (such as Amazon Locker and...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Digital trends for 2014: What matters most? What big trends matter most for digital marketers in 2014?...
Does anyone walk into a bank branch anymore? Brick-and-mortar locations are losing their relevance in the digital age as consumers opt for automatic deposits,...
Does anyone walk into a bank branch anymore? Brick-and-mortar locations are losing their relevance in the digital age as consumers opt for automatic deposits, mobile check cashing, online account management or PayPal for money transfers. But don't declare the traditional customer-banker relationship dead yet. “There is a goldmine of [Big] data available waiting to be translated into innovative services that flip the banking experience on its head,” Andrew Groth writes in...
Does anyone walk into a bank branch anymore? Brick-and-mortar locations are losing their relevance in the digital age as consumers opt for automatic deposits, mobile check cashing, online account...
Growing long-term relationships with customers and enhancing the customer experience across touch points is the number one priority for senior level marketers,...
Growing long-term relationships with customers and enhancing the customer experience across touch points is the number one priority for senior level marketers, according to a recent report by Forrester Consulting, commissioned by Responsys. Not hard to see why considering more than 50 percent of customer interactions happen during a multi-event, multi-channel journey, according to McKinsey & Company. Yet, marketers still struggle to make this a reality. A number of things...
Growing long-term relationships with customers and enhancing the customer experience across touch points is the number one priority for senior level marketers, according to a recent report...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Behind the 'digital talent gap': Fortune 500 companies are eager...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Behind the 'digital talent gap': Fortune 500 companies are eager to hire, but who? Everywhere you look you see new evidence that 2014 is shaping up as a banner year for digital marketing. Budgets are growing. Brands are embracing new technologies and cross-channel marketing techniques. So what's the problem? Companies can't find the right talent fast enough to reach their goals....
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Behind the 'digital talent gap': Fortune 500 companies are eager to hire, but who? Everywhere you look...
Editor’s Note: Today’s post comes courtesy of Alicia Fiorletta, Senior Editor of Retail TouchPoints, an online publishing network for retail executives,...
Editor’s Note: Today’s post comes courtesy of Alicia Fiorletta, Senior Editor of Retail TouchPoints, an online publishing network for retail executives, offering content focused on optimizing the customer experience across all channels. She frequently writes about how retailers are tapping social media, mobility, and Big Data to create a personalized and compelling brand experience. Follow Alicia on Twitter @AliciaFiorletta. Imagine you’re walking around your local mall or...
Editor’s Note: Today’s post comes courtesy of Alicia Fiorletta, Senior Editor of Retail TouchPoints, an online publishing network for retail executives, offering content focused on optimizing the...
