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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Cross Channel Marketing

Cross Channel Marketing

Weekly roundup: 5 digital marketing tips, trends and tactics

Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Mobile marketing: 5 myths debunked Mobile marketing budgets are...

Cross Channel Marketing

The digital marketer's missed opportunity: Buyer personas that live on

Buyer personas are to marketers what prototypes are to product designers. The fictional representations of ideal customers have long been used to design and...

Cross Channel Marketing

Oracle Enhances Commitment to Orchestrated Modern Marketing with Responsys Acquisition

Today Oracle announced the proposed acquisition of Responsys, the leading provider of enterprise-scale cloud-based B2C marketing software to manage and...

Cross Channel Marketing

Shipping wars: How 5 online retailers are winning the package delivery game

Kudos to Amazon for thinking outside the box. While the company's recently announced plan to enlist drones for 30-minute package deliveries was met with heavy...

Cross Channel Marketing

How to bring your B2B marketing strategy to Millennials in 2014

Millennials are buying, they're doing it online, and they're doing for their bosses. Businesses are increasingly putting the corporate credit card in the hands...

Cross Channel Marketing

Weekly roundup: 5 digital marketing tips, trends and tactics

Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Social media: Take a tip from SAP's social media marketing...

Cross Channel Marketing

How to give feedback to your creative team, without hurting feelings

There’s no question that marketers and creative teams need each other, but the two camps don’t always see eye-to-eye.  A marketing manager might want to fit...

Cross Channel Marketing

What's in store for marketing in 2014? 20 influencers share their views

It's that time of year — there's a chill in the air, the holidays are around the corner and the predictions for 2014 are starting to roll in. This year we...

Cross Channel Marketing

Weekly roundup: 5 digital marketing tips, trends and tactics

Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Digital ads: Are they more effective than traditional ads? Bob...

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