Why do people unsubscribe from email lists? Or reply with STOP to your SMS text messages? Or turn off your apps’ push messages? Irrelevant content and...
Why do people unsubscribe from email lists? Or reply with STOP to your SMS text messages? Or turn off your apps’ push messages? Irrelevant content and communications that arrive too frequently are unsubscribers' top two complaints. Both situations fall well within marketers’ control—and could be avoided—if they properly tested elements of these campaigns ahead of time. Whether marketers are acutely aware of the reasoning behind testing or not, most understand that they need...
Why do people unsubscribe from email lists? Or reply with STOP to your SMS text messages? Or turn off your apps’ push messages? Irrelevant content and communications that arrive too frequently are...
Our roundup of noteworthy digital marketing insights, tips and trends from the news: Why every brand should try to make its customers laugh Marketers have...
Our roundup of noteworthy digital marketing insights, tips and trends from the news: Why every brand should try to make its customers laugh Marketers have ditched their banal strategies of blasting customers with the same message on just one platform — and instead they’re steering their strategy to align with what customers want: personalization and multi-screen interactions. Steve Olenski, Senior Content Strategist at Responsys, spoke with Neha Parikh, Vice President and...
Our roundup of noteworthy digital marketing insights, tips and trends from the news: Why every brand should try to make its customers laugh Marketers have ditched their banal strategies of blasting...
In the age of information overload, separating the insights that are worth reading from those that are just fluff can be a challenge. We’ve made your job a lot...
In the age of information overload, separating the insights that are worth reading from those that are just fluff can be a challenge. We’ve made your job a lot easier by compiling a list of notable remarks that you should pay attention to this month: 1. “We want to know what consumers are looking for, what their values are, and how can we meet their needs. It's not just about Big Data; it's about translating that into the truth.” — Gayle Fuguitt, President and CEO of the...
In the age of information overload, separating the insights that are worth reading from those that are just fluff can be a challenge. We’ve made your job a lot easier by compiling a list of notable...
Our roundup of noteworthy digital marketing insights, tips and trends from the news: Why data is more than just a number Many marketers look at Big Data by...
Our roundup of noteworthy digital marketing insights, tips and trends from the news: Why data is more than just a number Many marketers look at Big Data by measuring the performance of separate channels, but the real insights lie in making connections between the data coming from those different channels. As marketers increasingly interact with customers through multiple interfaces (i.e. smartphone, tablet, laptop), they need to tie the metrics together to analyze not just a...
Our roundup of noteworthy digital marketing insights, tips and trends from the news: Why data is more than just a number Many marketers look at Big Data by measuring the performance of...
Looking at the latest marketing technology landscape, you might ask yourself, “How the heck do marketers make sense of all of this?” Increasingly, the answer...
Looking at the latest marketing technology landscape, you might ask yourself, “How the heck do marketers make sense of all of this?” Increasingly, the answer is: they have a chief marketing technologist. A terrific new research report by Laura McLellan of Gartner, How the Presence of a Chief Marketing Technologist Impacts Marketing, confirms that this senior hybrid role — “part strategist, part creative and part technologist” and “broadly the equivalent of a CTO and a CIO...
Looking at the latest marketing technology landscape, you might ask yourself, “How the heck do marketers make sense of all of this?” Increasingly, the answer is: they have a chief...
Our roundup of noteworthy digital marketing insights, tips and trends from the news: Videos drive sales and positive brand image Most marketers count social...
Our roundup of noteworthy digital marketing insights, tips and trends from the news: Videos drive sales and positive brand image Most marketers count social media and email as go-tos when engaging with customers, but there's another tool they may be overlooking: video. According to a recent report from video service company Animoto — nearly three in four customers say they are more likely to make a purchase after watching an informative video about the product. The study also...
Our roundup of noteworthy digital marketing insights, tips and trends from the news: Videos drive sales and positive brand image Most marketers count social media and email as go-tos when...
Welcome to The High Five! We like to think of it as a "greatest hits" kind of compilation of our most popular blog posts from the previous month. Here are the...
Welcome to The High Five! We like to think of it as a "greatest hits" kind of compilation of our most popular blog posts from the previous month. Here are the most popular posts on the New School Marketing Blog from February 2014: Introducing the New School Marketer’s Guide to Email Deliverability [eBook] In today’s world, where an estimated 216.6 million Americans are email users, which represents nearly 89% of total Internet users, it’s not enough to simply hit the inbox to...
Welcome to The High Five! We like to think of it as a "greatest hits" kind of compilation of our most popular blog posts from the previous month. Here are the most popular posts on the New School...
Retail marketing isn’t just about getting a customer to buy from you once — it’s about building a loyal customer base that relies on your brand for quality...
Retail marketing isn’t just about getting a customer to buy from you once — it’s about building a loyal customer base that relies on your brand for quality products and personalized recommendations. To deliver five-star messages, marketers must know what customers want by listening to them and analyzing data about past interactions. Enter Skullcandy, a Utah-based company that makes headphones, hands free devices, audio backpacks, MP3 players and more. Understanding the...
Retail marketing isn’t just about getting a customer to buy from you once — it’s about building a loyal customer base that relies on your brand for quality products and personalized...
Many of us are now participating in something called “the sharing economy” without even knowing it. This growing force within our economy is changing the way...
Many of us are now participating in something called “the sharing economy” without even knowing it. This growing force within our economy is changing the way many people live their day-to-day lives and is starting to make companies, big and small, rethink how they do business. Even if you don’t know much about the sharing economy, you’ve probably heard about at least one of the companies leading the charge, including Uber, Zipcar, Divvy Bikes, Airbnb, RelayRides and...
Many of us are now participating in something called “the sharing economy” without even knowing it. This growing force within our economy is changing the way many people live their day-to-day...
