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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Cross Channel Marketing

Cross Channel Marketing

How customer data is reshaping financial services marketing

Does anyone walk into a bank branch anymore? Brick-and-mortar locations are losing their relevance in the digital age as consumers opt for automatic deposits,...

Cross Channel Marketing

Marketing orchestration: 4 tips for getting started [Slideshow]

Growing long-term relationships with customers and enhancing the customer experience across touch points is the number one priority for senior level marketers,...

Cross Channel Marketing

Weekly roundup: 5 digital marketing tips, trends and tactics

Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Behind the 'digital talent gap': Fortune 500 companies are eager...

Cross Channel Marketing

5 Customer Experience Cues From Retail

Editor’s Note: Today’s post comes courtesy of Alicia Fiorletta, Senior Editor of Retail TouchPoints, an online publishing network for retail executives,...

Cross Channel Marketing

Weekly roundup: 5 digital marketing tips, trends and tactics

Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. How to succeed at marketing — whether the CMO does or not. The...

Cross Channel Marketing

2014 will be the year of marketing orchestration

Marketers spent 2013 in one of two camps: they either understood that successful marketing today is about orchestrating messages across channels — delivering an...

Cross Channel Marketing

A look back: Our top 13 blog posts from 2013

What was top of mind for digital marketers in 2013? We culled the year's most popular New School Marketing posts for insights into what digital marketers are...

Cross Channel Marketing

The 4 letter word that’s the secret to demand generation

It’s no secret that lead generation has forced a fundamental change for marketers. Traditional techniques are no longer making the grade. The balance of power...

Cross Channel Marketing

The importance of taking a customer-centric approach to your marketing analysis

A few weeks ago my colleague Paul Cross, in his post Why it’s time to put the customer first reminded everyone that "brands need to put the customer at the...

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