Customer expectations are rising fast in the digital age — and marketers are struggling to keep up. Why? On the one hand, marketers understand that customers...
Customer expectations are rising fast in the digital age — and marketers are struggling to keep up. Why? On the one hand, marketers understand that customers want to engage with brands in ways that are personal and effortless. On the other hand, they haven't yet figured out is how to scale that level of intimacy to a global audience. Enter marketing orchestration. Marketing orchestration, which Forrester Consulting recently defined in this report, is a technology-enabled...
Customer expectations are rising fast in the digital age — and marketers are struggling to keep up. Why? On the one hand, marketers understand that customers want to engage with brands in ways that...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Display ads: Look who's growing now Mobile marketing gets all...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Display ads: Look who's growing now Mobile marketing gets all the buzz these days, but guess what? Display advertising, is actually growing faster than any other marketing channel, according to a new report from eMarketer. Turns out, marketers are applying the same strategies for collecting consumer data on mobile and email marketing to display ads — and it's working. Today,...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Display ads: Look who's growing now Mobile marketing gets all the buzz these days, but guess...
According to the 2014 Marketing Budgets Report, carried out by Responsys in collaboration with Econsultancy, 60 percent of companies are planning to increase...
According to the 2014 Marketing Budgets Report, carried out by Responsys in collaboration with Econsultancy, 60 percent of companies are planning to increase overall marketing spend in 2014 (compared to 54 percent in 2013). 71% of companies will be increasing digital marketing spend, dedicating more resources to content marketing and SEO. Check out our infographic to discover where else marketers will be prioritising their marketing spend in 2014. To read the full report,...
According to the 2014 Marketing Budgets Report, carried out by Responsys in collaboration with Econsultancy, 60 percent of companies are planning to increase overall marketing spend in 2014 (compared...
For nine years running, JetBlue (the 7th largest airline in the U.S.) has scored top honors in customer satisfaction surveys of low-cost carriers by J.D. Power...
For nine years running, JetBlue (the 7th largest airline in the U.S.) has scored top honors in customer satisfaction surveys of low-cost carriers by J.D. Power and Associates. How does JetBlue keep its customers engaged, loyal and happy? A big focus for the airline is staying laser focused on the whole customer experience - from travel research and flight bookings to the airport check-in and post-flight experience. JetBlue's marketing team is focused on creating...
For nine years running, JetBlue (the 7th largest airline in the U.S.) has scored top honors in customer satisfaction surveys of low-cost carriers by J.D. Power and Associates. How does JetBlue keep...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Gaining Pinterest followers is as easy as 1-2-3 Social media...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Gaining Pinterest followers is as easy as 1-2-3 Social media marketers are mastering the tricks of the trade for Twitter, Facebook and LinkedIn, but when it comes to Pinterest, there’s great opportunity for brands to increase engagement with users. Here are a few strategies to gain more followers: Promote popular boards rather than your entire profile. Most people search for...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Gaining Pinterest followers is as easy as 1-2-3 Social media marketers are mastering the tricks of the...
The startling statistics — or others just like them — often make the rounds in marketing circles: In 1970, the average consumer was exposed to 500...
The startling statistics — or others just like them — often make the rounds in marketing circles: In 1970, the average consumer was exposed to 500 advertisements a day. In the early 1990s, that number had grown to 5,000. By some estimates, it now approaches 30,000 messages a day. Just as troubling, where consumers a half-century ago recalled 34 percent of commercials they'd seen, today they barely remember any. That's a serious problem for traditional marketers. The challenge...
The startling statistics — or others just like them — often make the rounds in marketing circles: In 1970, the average consumer was exposed to 500 advertisements a day. In the early 1990s, that number...
When it comes to evangelizing trends in digital marketing, the white noise on the Internet can be deafening. Every once in awhile, though, a remark rises above...
When it comes to evangelizing trends in digital marketing, the white noise on the Internet can be deafening. Every once in awhile, though, a remark rises above the din — leading, for marketers, to one of those "aha!" moments that encapsulate where digital marketing is today and where it's headed. Here are our favorites so far in 2014: Mobile's future is now 1. "Mobile is becoming not only the new digital hub, but also the bridge to the physical world. That’s why mobile will...
When it comes to evangelizing trends in digital marketing, the white noise on the Internet can be deafening. Every once in awhile, though, a remark rises above the din — leading, for marketers, to one...
We all know how hard it can be to make a long-term relationship work: from the challenge of remembering your partner’s favorite things to making sure to call...
We all know how hard it can be to make a long-term relationship work: from the challenge of remembering your partner’s favorite things to making sure to call just the right amount of times. For brands, doing great marketing is no different. Responsys commissioned a nationwide survey of more than 2,000 U.S. adults, which uncovered how brands can maintain long-term relationships with their customers and avoid unnecessary ‘breakups.’ Our research shows that consumers take the...
We all know how hard it can be to make a long-term relationship work: from the challenge of remembering your partner’s favorite things to making sure to call just the right amount of times....
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Retail marketing: How technology is reinventing the shopping...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Retail marketing: How technology is reinventing the shopping experience as we know it “[Consumers] expect the in-store experience to match the convenience of online," writes Chris Donnelly, global managing director of Accenture Retail, who identifies the latest trends in merging the offline and online experience: Social-enabled tech: Retailers like Kiehls are helping customers make...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Retail marketing: How technology is reinventing the shopping experience as we know it...
