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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Cross Channel Marketing

Cross Channel Marketing

A look back: Our top 13 blog posts from 2013

What was top of mind for digital marketers in 2013? We culled the year's most popular New School Marketing posts for insights into what digital marketers are...

Cross Channel Marketing

The 4 letter word that’s the secret to demand generation

It’s no secret that lead generation has forced a fundamental change for marketers. Traditional techniques are no longer making the grade. The balance of power...

Cross Channel Marketing

The importance of taking a customer-centric approach to your marketing analysis

A few weeks ago my colleague Paul Cross, in his post Why it’s time to put the customer first reminded everyone that "brands need to put the customer at the...

Cross Channel Marketing

Weekly roundup: 5 digital marketing tips, trends and tactics

Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Mobile marketing: 5 myths debunked Mobile marketing budgets are...

Cross Channel Marketing

The digital marketer's missed opportunity: Buyer personas that live on

Buyer personas are to marketers what prototypes are to product designers. The fictional representations of ideal customers have long been used to design and...

Cross Channel Marketing

Oracle Enhances Commitment to Orchestrated Modern Marketing with Responsys Acquisition

Today Oracle announced the proposed acquisition of Responsys, the leading provider of enterprise-scale cloud-based B2C marketing software to manage and...

Cross Channel Marketing

Shipping wars: How 5 online retailers are winning the package delivery game

Kudos to Amazon for thinking outside the box. While the company's recently announced plan to enlist drones for 30-minute package deliveries was met with heavy...

Cross Channel Marketing

How to bring your B2B marketing strategy to Millennials in 2014

Millennials are buying, they're doing it online, and they're doing for their bosses. Businesses are increasingly putting the corporate credit card in the hands...

Cross Channel Marketing

Weekly roundup: 5 digital marketing tips, trends and tactics

Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Social media: Take a tip from SAP's social media marketing...