Successful marketing these days depends on how retailers are meeting their customers' expectations. It's a tall order because customers know what they want, and...
Successful marketing these days depends on how retailers are meeting their customers' expectations. It's a tall order because customers know what they want, and they have more options than ever before. If you don't (or can't) provide a personalized experience that meets those expectations, customers have no problem finding a competitor that will. Orchestrated experiences, tailored for every consumer, are a necessity in the digital age, and that truism applies during the...
Successful marketing these days depends on how retailers are meeting their customers' expectations. It's a tall order because customers know what they want, and they have more options than...
Creating a digital marketing campaign with compelling content is hard. Being asked to then personalize that content for a diverse array of customers can seem...
Creating a digital marketing campaign with compelling content is hard. Being asked to then personalize that content for a diverse array of customers can seem almost impossible. However, every day savvy digital marketers are coming up with new ways to bring a personal touch to their marketing campaigns. Here's how eight brands are putting customers at the heart of their digital marketing programs: 1. Start things off on the right foot with a welcome email Email marketers can...
Creating a digital marketing campaign with compelling content is hard. Being asked to then personalize that content for a diverse array of customers can seem almost impossible. However, every...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: Small data is humanizing marketing While Big Data may still reign...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: Small data is humanizing marketing While Big Data may still reign in headlines, marketers should really be looking at small data, argues Jamie Tedford, founder and CEO of Brand Networks. “Small data can help brands personalize, curate and deliver more of what customers want in a timely fashion,” he writes on MarketingProfs. Yes, the sample size may be smaller, but brands can humanize...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: Small data is humanizing marketing While Big Data may still reign in headlines, marketers should really be...
Twitter, LinkedIn, blogs and news sites are chock full of digital marketing trends and insights — but most are just fluff in the broad landscape of thought...
Twitter, LinkedIn, blogs and news sites are chock full of digital marketing trends and insights — but most are just fluff in the broad landscape of thought leadership. To help separate the must-read remarks, we’ve compiled a list of our favorites this month: 1. “No battle plan survives first contact with the enemy, and likewise a host of misconceptions and assumptions will disappear within the first five minutes you spend seeing your customers ‘in the wild’ interacting with...
Twitter, LinkedIn, blogs and news sites are chock full of digital marketing trends and insights — but most are just fluff in the broad landscape of thought leadership. To help separate the must-read...
Customers want and expect a personalized experience with a brand. In fact, 81 percent of customers will pay more for a great customer experience, according to a...
Customers want and expect a personalized experience with a brand. In fact, 81 percent of customers will pay more for a great customer experience, according to a report from Oracle. The first step toward creating that positive personalized shopping experience is knowing where the customer is in his path to a purchase in order to deliver targeted messages via the proper communication channel. That’s why retailers must listen to customers to know what types of messages are...
Customers want and expect a personalized experience with a brand. In fact, 81 percent of customers will pay more for a great customer experience, according to a report from Oracle. The first...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: New Facebook tagging feature brings content to broader audience...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: New Facebook tagging feature brings content to broader audience Companies generally Facebook pages to communicate with existing customers and promote products, but now retailers have a new way to reach customers beyond page fans thanks to a new tagging feature. "In short, any post from one brand that tags that page of another brand (be it a person, company, service or anything with a...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: New Facebook tagging feature brings content to broader audience Companies generally Facebook pages...
Customer expectations are rising fast in the digital age — and marketers are struggling to keep up. Why? On the one hand, marketers understand that customers...
Customer expectations are rising fast in the digital age — and marketers are struggling to keep up. Why? On the one hand, marketers understand that customers want to engage with brands in ways that are personal and effortless. On the other hand, they haven't yet figured out is how to scale that level of intimacy to a global audience. Enter marketing orchestration. Marketing orchestration, which Forrester Consulting recently defined in this report, is a technology-enabled...
Customer expectations are rising fast in the digital age — and marketers are struggling to keep up. Why? On the one hand, marketers understand that customers want to engage with brands in ways that...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Display ads: Look who's growing now Mobile marketing gets all...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Display ads: Look who's growing now Mobile marketing gets all the buzz these days, but guess what? Display advertising, is actually growing faster than any other marketing channel, according to a new report from eMarketer. Turns out, marketers are applying the same strategies for collecting consumer data on mobile and email marketing to display ads — and it's working. Today,...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Display ads: Look who's growing now Mobile marketing gets all the buzz these days, but guess...
According to the 2014 Marketing Budgets Report, carried out by Responsys in collaboration with Econsultancy, 60 percent of companies are planning to increase...
According to the 2014 Marketing Budgets Report, carried out by Responsys in collaboration with Econsultancy, 60 percent of companies are planning to increase overall marketing spend in 2014 (compared to 54 percent in 2013). 71% of companies will be increasing digital marketing spend, dedicating more resources to content marketing and SEO. Check out our infographic to discover where else marketers will be prioritising their marketing spend in 2014. To read the full report,...
According to the 2014 Marketing Budgets Report, carried out by Responsys in collaboration with Econsultancy, 60 percent of companies are planning to increase overall marketing spend in 2014 (compared...
