Customers want and expect a personalized experience with a brand. In fact, 81 percent of customers will pay more for a great customer experience, according to a...
Customers want and expect a personalized experience with a brand. In fact, 81 percent of customers will pay more for a great customer experience, according to a report from Oracle. The first step toward creating that positive personalized shopping experience is knowing where the customer is in his path to a purchase in order to deliver targeted messages via the proper communication channel. That’s why retailers must listen to customers to know what types of messages are...
Customers want and expect a personalized experience with a brand. In fact, 81 percent of customers will pay more for a great customer experience, according to a report from Oracle. The first...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: New Facebook tagging feature brings content to broader audience...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: New Facebook tagging feature brings content to broader audience Companies generally Facebook pages to communicate with existing customers and promote products, but now retailers have a new way to reach customers beyond page fans thanks to a new tagging feature. "In short, any post from one brand that tags that page of another brand (be it a person, company, service or anything with a...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: New Facebook tagging feature brings content to broader audience Companies generally Facebook pages...
Customer expectations are rising fast in the digital age — and marketers are struggling to keep up. Why? On the one hand, marketers understand that customers...
Customer expectations are rising fast in the digital age — and marketers are struggling to keep up. Why? On the one hand, marketers understand that customers want to engage with brands in ways that are personal and effortless. On the other hand, they haven't yet figured out is how to scale that level of intimacy to a global audience. Enter marketing orchestration. Marketing orchestration, which Forrester Consulting recently defined in this report, is a technology-enabled...
Customer expectations are rising fast in the digital age — and marketers are struggling to keep up. Why? On the one hand, marketers understand that customers want to engage with brands in ways that...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Display ads: Look who's growing now Mobile marketing gets all...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Display ads: Look who's growing now Mobile marketing gets all the buzz these days, but guess what? Display advertising, is actually growing faster than any other marketing channel, according to a new report from eMarketer. Turns out, marketers are applying the same strategies for collecting consumer data on mobile and email marketing to display ads — and it's working. Today,...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Display ads: Look who's growing now Mobile marketing gets all the buzz these days, but guess...
According to the 2014 Marketing Budgets Report, carried out by Responsys in collaboration with Econsultancy, 60 percent of companies are planning to increase...
According to the 2014 Marketing Budgets Report, carried out by Responsys in collaboration with Econsultancy, 60 percent of companies are planning to increase overall marketing spend in 2014 (compared to 54 percent in 2013). 71% of companies will be increasing digital marketing spend, dedicating more resources to content marketing and SEO. Check out our infographic to discover where else marketers will be prioritising their marketing spend in 2014. To read the full report,...
According to the 2014 Marketing Budgets Report, carried out by Responsys in collaboration with Econsultancy, 60 percent of companies are planning to increase overall marketing spend in 2014 (compared...
For nine years running, JetBlue (the 7th largest airline in the U.S.) has scored top honors in customer satisfaction surveys of low-cost carriers by J.D. Power...
For nine years running, JetBlue (the 7th largest airline in the U.S.) has scored top honors in customer satisfaction surveys of low-cost carriers by J.D. Power and Associates. How does JetBlue keep its customers engaged, loyal and happy? A big focus for the airline is staying laser focused on the whole customer experience - from travel research and flight bookings to the airport check-in and post-flight experience. JetBlue's marketing team is focused on creating...
For nine years running, JetBlue (the 7th largest airline in the U.S.) has scored top honors in customer satisfaction surveys of low-cost carriers by J.D. Power and Associates. How does JetBlue keep...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Gaining Pinterest followers is as easy as 1-2-3 Social media...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Gaining Pinterest followers is as easy as 1-2-3 Social media marketers are mastering the tricks of the trade for Twitter, Facebook and LinkedIn, but when it comes to Pinterest, there’s great opportunity for brands to increase engagement with users. Here are a few strategies to gain more followers: Promote popular boards rather than your entire profile. Most people search for...
Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Gaining Pinterest followers is as easy as 1-2-3 Social media marketers are mastering the tricks of the...
The startling statistics — or others just like them — often make the rounds in marketing circles: In 1970, the average consumer was exposed to 500...
The startling statistics — or others just like them — often make the rounds in marketing circles: In 1970, the average consumer was exposed to 500 advertisements a day. In the early 1990s, that number had grown to 5,000. By some estimates, it now approaches 30,000 messages a day. Just as troubling, where consumers a half-century ago recalled 34 percent of commercials they'd seen, today they barely remember any. That's a serious problem for traditional marketers. The challenge...
The startling statistics — or others just like them — often make the rounds in marketing circles: In 1970, the average consumer was exposed to 500 advertisements a day. In the early 1990s, that number...
When it comes to evangelizing trends in digital marketing, the white noise on the Internet can be deafening. Every once in awhile, though, a remark rises above...
When it comes to evangelizing trends in digital marketing, the white noise on the Internet can be deafening. Every once in awhile, though, a remark rises above the din — leading, for marketers, to one of those "aha!" moments that encapsulate where digital marketing is today and where it's headed. Here are our favorites so far in 2014: Mobile's future is now 1. "Mobile is becoming not only the new digital hub, but also the bridge to the physical world. That’s why mobile will...
When it comes to evangelizing trends in digital marketing, the white noise on the Internet can be deafening. Every once in awhile, though, a remark rises above the din — leading, for marketers, to one...
