Our roundup of noteworthy digital marketing insights, tips and trends from the news: Why responsive design isn’t mobile’s best friend Many mobile marketers have...
Our roundup of noteworthy digital marketing insights, tips and trends from the news: Why responsive design isn’t mobile’s best friend Many mobile marketers have hung their hats on responsive design for websites and messages, but what they've attributed so much value to might not actually be making much of a difference. A recent study by LoyaltyReward.co compared two versions of a coupon site — a simplified mobile site and a responsive mobile site — and found that while both...
Our roundup of noteworthy digital marketing insights, tips and trends from the news: Why responsive design isn’t mobile’s best friend Many mobile marketers have hung their hats on responsive design...
Welcome to The High Five! We like to think of it as a “greatest hits” kind of compilation of our most popular marketing blog posts from the previous month. Here...
Welcome to The High Five! We like to think of it as a “greatest hits” kind of compilation of our most popular marketing blog posts from the previous month. Here are the most popular posts on the New School Marketing Blog from March 2014: 19 mobile marketing stats that will blow your mind Mobile marketing is growing fast, and there’s no sign that it’ll slow down anytime soon. As people increasingly tote their smartphones and tablets everywhere they go, marketers have realized...
Welcome to The High Five! We like to think of it as a “greatest hits” kind of compilation of our most popular marketing blog posts from the previous month. Here are the most popular posts on the New...
It’s easy to overlook the in-store experience with so much focus on mobile and online marketing — but don’t fall into the trap. Surprising as it may sound, the...
It’s easy to overlook the in-store experience with so much focus on mobile and online marketing — but don’t fall into the trap. Surprising as it may sound, the lion’s share of retail sales occur in-store, not online. According to National Retail Federation research, e-commerce sales were only 6 percent of total retail sales in the fourth quarter of 2013. Online and mobile channels are undoubtedly important, but in-store is where the vast majority of shopping activity occurs....
It’s easy to overlook the in-store experience with so much focus on mobile and online marketing — but don’t fall into the trap. Surprising as it may sound, the lion’s share of retail sales...
Late last year I posted a collection of marketing and advertising predictions for the coming year in Forbes. The fearless forecasters I gathered together shared...
Late last year I posted a collection of marketing and advertising predictions for the coming year in Forbes. The fearless forecasters I gathered together shared their insights into what they think lies ahead in the coming year and they did so with a twist. They were asked to not only provide a prognostication but to do so with a pop culture reference attached to it. It turned out to be a lot of fun and I highly recommend you read it. Not because I wrote it. On the contrary, I...
Late last year I posted a collection of marketing and advertising predictions for the coming year in Forbes. The fearless forecasters I gathered together shared their insights into what they think...
We're excited to present our 5th Annual Look Book, featuring 20 carefully curated designs that we believe embody the highest standard of creative excellence....
We're excited to present our 5th Annual Look Book, featuring 20 carefully curated designs that we believe embody the highest standard of creative excellence. Brands featured include Harley Davidson, Urban Outfitters, Airbnb, Orbitz, Old Navy, Jetstar, Fitbit and more. For the first time, the pages of our Look Book include digital marketing achievements that extend beyond the email channel, featuring distinctive work in mobile, social, display and the web. This is an important...
We're excited to present our 5th Annual Look Book, featuring 20 carefully curated designs that we believe embody the highest standard of creative excellence. Brands featured include Harley Davidson,...
Our roundup of noteworthy digital marketing insights, tips and trends from the news: 5 Twitter collage tips to engage followers With more focus on visuals such...
Our roundup of noteworthy digital marketing insights, tips and trends from the news: 5 Twitter collage tips to engage followers With more focus on visuals such as photos and videos, marketers can take advantage of Twitter's new collage feature that lets users include not just one but four photos in a tweet. To add value to the 140-character message, here are five tips for using Twitter photo collages: Convey bullet point ideas with images Tell a viral-worthy story Say “thank...
Our roundup of noteworthy digital marketing insights, tips and trends from the news: 5 Twitter collage tips to engage followers With more focus on visuals such as photos and videos, marketers can take...
Creating strong customer relationships is important for every brand, but it’s especially vital for the success of subscription-based products and services. To...
Creating strong customer relationships is important for every brand, but it’s especially vital for the success of subscription-based products and services. To keep customer loyalty running high, marketers must listen to their customers and deliver a customer-centric experience. National Geographic, an educational and scientific nonprofit that publishes a series of magazines and digital content, puts the customer at the center of everything it does. With its diverse product...
Creating strong customer relationships is important for every brand, but it’s especially vital for the success of subscription-based products and services. To keep customer loyalty running high,...
Why do people unsubscribe from email lists? Or reply with STOP to your SMS text messages? Or turn off your apps’ push messages? Irrelevant content and...
Why do people unsubscribe from email lists? Or reply with STOP to your SMS text messages? Or turn off your apps’ push messages? Irrelevant content and communications that arrive too frequently are unsubscribers' top two complaints. Both situations fall well within marketers’ control—and could be avoided—if they properly tested elements of these campaigns ahead of time. Whether marketers are acutely aware of the reasoning behind testing or not, most understand that they need...
Why do people unsubscribe from email lists? Or reply with STOP to your SMS text messages? Or turn off your apps’ push messages? Irrelevant content and communications that arrive too frequently are...
Our roundup of noteworthy digital marketing insights, tips and trends from the news: Why every brand should try to make its customers laugh Marketers have...
Our roundup of noteworthy digital marketing insights, tips and trends from the news: Why every brand should try to make its customers laugh Marketers have ditched their banal strategies of blasting customers with the same message on just one platform — and instead they’re steering their strategy to align with what customers want: personalization and multi-screen interactions. Steve Olenski, Senior Content Strategist at Responsys, spoke with Neha Parikh, Vice President and...
Our roundup of noteworthy digital marketing insights, tips and trends from the news: Why every brand should try to make its customers laugh Marketers have ditched their banal strategies of blasting...
