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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Cross Channel Marketing

Cross Channel Marketing

Weekly roundup: 5 digital marketing tips, trends and tactics

Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. If you could know one thing about your consumer, what would it...

Cross Channel Marketing

How Build.com uses marketing orchestration to engender customer loyalty [Video]

Remember when "customer-centricity" just meant "the customer is always right?" In the digital age, putting customers first means a whole lot more than that —...

Cross Channel Marketing

Weekly roundup: 5 digital marketing tips, trends and tactics

Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Digital trends for 2014: What matters most?  What big trends...

Cross Channel Marketing

How customer data is reshaping financial services marketing

Does anyone walk into a bank branch anymore? Brick-and-mortar locations are losing their relevance in the digital age as consumers opt for automatic deposits,...

Cross Channel Marketing

Marketing orchestration: 4 tips for getting started [Slideshow]

Growing long-term relationships with customers and enhancing the customer experience across touch points is the number one priority for senior level marketers,...

Cross Channel Marketing

Weekly roundup: 5 digital marketing tips, trends and tactics

Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Behind the 'digital talent gap': Fortune 500 companies are eager...

Cross Channel Marketing

5 Customer Experience Cues From Retail

Editor’s Note: Today’s post comes courtesy of Alicia Fiorletta, Senior Editor of Retail TouchPoints, an online publishing network for retail executives,...

Cross Channel Marketing

Weekly roundup: 5 digital marketing tips, trends and tactics

Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. How to succeed at marketing — whether the CMO does or not. The...

Cross Channel Marketing

2014 will be the year of marketing orchestration

Marketers spent 2013 in one of two camps: they either understood that successful marketing today is about orchestrating messages across channels — delivering an...