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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Cross Channel Marketing

Cross Channel Marketing

Weekly roundup: 5 digital marketing tips, trends and tactics

Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Retail marketing: How technology is reinventing the shopping...

Cross Channel Marketing

Help CMOs overcome their biggest marketing challenge

Only 38 percent of marketing leaders have the technology to enable a complete view of an individual customer's interactions across multiple channels over time,...

Cross Channel Marketing

The top #SuperBowl digital marketing moments

While the Super Bowl wasn't as exciting as we all had hoped (congratulations Seattle Seahawks on an excellent win), I loved seeing what brands did differently...

Cross Channel Marketing

Weekly roundup: 5 digital marketing tips, trends and tactics

Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. What skills gaps hold digital marketers back?  The skills...

Cross Channel Marketing

Open rates? Click throughs? Why classic marketing metrics don't work

Most marketers have it all wrong when it comes to measuring the success of their digital campaigns. Focusing solely on click-through or open rates doesn't tell...

Cross Channel Marketing

5 tips for marketing to your own employees

Understandably, when people think about marketing, they think about external marketing - marketing to potential customers. But, no business can afford to forget...

Cross Channel Marketing

Weekly roundup: 5 digital marketing tips, trends and tactics

Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. If you could know one thing about your consumer, what would it...

Cross Channel Marketing

How Build.com uses marketing orchestration to engender customer loyalty [Video]

Remember when "customer-centricity" just meant "the customer is always right?" In the digital age, putting customers first means a whole lot more than that —...

Cross Channel Marketing

Weekly roundup: 5 digital marketing tips, trends and tactics

Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Digital trends for 2014: What matters most?  What big trends...

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