X

The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Cross Channel Marketing

Cross Channel Marketing

3 Steps to Success in Omni-Channel Orchestration

Before I get to the aforementioned steps, if you're in marketing and are reading this and are not convinced the majority of people AKA consumers AKA your...

Cross Channel Marketing

Behold the Business Value of Omni-Channel Orchestration

If you think ours is not an omni-channel world, think again. The fact is we humans are using more and more channels to engage with everyone, including brands...

Cross Channel Marketing

How Do You Create a Business Case to Prove the ROI of Your Cross-Channel Marketing?

Gone are the days where the marketing department operated on a "wing and a prayer." Data is now available on every marketing tactic imaginable. That's good and...

Cross Channel Marketing

5 Examples of Brands Using Cross-Channel Tactics to Drive Real Results

The goal of your cross-marketing strategy should be to tell all your audience and customers a similar brand story across multiple channels. However, you need do...

Cross Channel Marketing

A Marketer’s Guide to CrossFit Digital Channels

Like a competitive athlete trains to win by perfecting a balance of the optimum diet, exercise regime and mental focus, a CMO’s task is to develop a winning...

Cross Channel Marketing

Cross-Channel Marketing and How to Not Lose Sight of the Customer

The best cross-channel marketers have data in their DNA. They understand which levers to pull in order to optimize spending and maximize returns. But in all the...

Cross Channel Marketing

3 Ways To Use Cross Channel Marketing To Reach Your Marketing Goals

Despite that new media, platforms and ways to approach your customer are springing up like mushrooms, the real burning issue for marketers stays the same: what...

Cross Channel Marketing

Data is the Biggest Roadblock to Cross Channel Marketing Success

Every day 2.5 exabytes of data is produced. Don't know what an exabyte is? Neither did I. One exabyte equals 1 billion GB.  The reason I start off with a data...

Cross Channel Marketing

The Undeniable Benefit of a Consistent Cross Channel Marketing Message

While you may see trend articles about the value of reaching out to customers and prospects on the mobile channel, the reality is that your audience wants to...

Oracle

Integrated Cloud Applications & Platform Services