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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Cross Channel Marketing

Cross Channel Marketing

Weekly roundup: 5 digital marketing tips, trends and tactics

Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: New Facebook tagging feature brings content to broader audience...

Cross Channel Marketing

How marketing orchestration is redefining the customer relationship

Customer expectations are rising fast in the digital age — and marketers are struggling to keep up. Why? On the one hand, marketers understand that customers...

Cross Channel Marketing

Weekly roundup: 5 digital marketing tips, trends and tactics

Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Display ads: Look who's growing now Mobile marketing gets all...

Cross Channel Marketing

What marketing budgets will look like in 2014 [Infographic]

According to the 2014 Marketing Budgets Report, carried out by Responsys in collaboration with Econsultancy, 60 percent of companies are planning to increase...

Cross Channel Marketing

How JetBlue stays focused on the customer journey [Video]

For nine years running, JetBlue (the 7th largest airline in the U.S.) has scored top honors in customer satisfaction surveys of low-cost carriers by J.D. Power...

Cross Channel Marketing

Weekly roundup: 5 digital marketing tips, trends and tactics

Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Gaining Pinterest followers is as easy as 1-2-3 Social media...

Cross Channel Marketing

Stop interrupting! How to grab customers' attention in the Social Age

The startling statistics — or others just like them — often make the rounds in marketing circles: In 1970, the average consumer was exposed to 500...

Cross Channel Marketing

8 digital marketing quotes you'll want to bookmark

When it comes to evangelizing trends in digital marketing, the white noise on the Internet can be deafening. Every once in awhile, though, a remark rises above...

Cross Channel Marketing

Does my customer love me? Take our love quiz to find out [Infographic]

We all know how hard it can be to make a long-term relationship work: from the challenge of remembering your partner’s favorite things to making sure to call...

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