Late last year I posted a collection of marketing and advertising predictions for the coming year in Forbes. The fearless forecasters I gathered together shared...
Late last year I posted a collection of marketing and advertising predictions for the coming year in Forbes. The fearless forecasters I gathered together shared their insights into what they think lies ahead in the coming year and they did so with a twist. They were asked to not only provide a prognostication but to do so with a pop culture reference attached to it. It turned out to be a lot of fun and I highly recommend you read it. Not because I wrote it. On the contrary, I...
Late last year I posted a collection of marketing and advertising predictions for the coming year in Forbes. The fearless forecasters I gathered together shared their insights into what they think...
We're excited to present our 5th Annual Look Book, featuring 20 carefully curated designs that we believe embody the highest standard of creative excellence....
We're excited to present our 5th Annual Look Book, featuring 20 carefully curated designs that we believe embody the highest standard of creative excellence. Brands featured include Harley Davidson, Urban Outfitters, Airbnb, Orbitz, Old Navy, Jetstar, Fitbit and more. For the first time, the pages of our Look Book include digital marketing achievements that extend beyond the email channel, featuring distinctive work in mobile, social, display and the web. This is an important...
We're excited to present our 5th Annual Look Book, featuring 20 carefully curated designs that we believe embody the highest standard of creative excellence. Brands featured include Harley Davidson,...
Our roundup of noteworthy digital marketing insights, tips and trends from the news: 5 Twitter collage tips to engage followers With more focus on visuals such...
Our roundup of noteworthy digital marketing insights, tips and trends from the news: 5 Twitter collage tips to engage followers With more focus on visuals such as photos and videos, marketers can take advantage of Twitter's new collage feature that lets users include not just one but four photos in a tweet. To add value to the 140-character message, here are five tips for using Twitter photo collages: Convey bullet point ideas with images Tell a viral-worthy story Say “thank...
Our roundup of noteworthy digital marketing insights, tips and trends from the news: 5 Twitter collage tips to engage followers With more focus on visuals such as photos and videos, marketers can take...
Creating strong customer relationships is important for every brand, but it’s especially vital for the success of subscription-based products and services. To...
Creating strong customer relationships is important for every brand, but it’s especially vital for the success of subscription-based products and services. To keep customer loyalty running high, marketers must listen to their customers and deliver a customer-centric experience. National Geographic, an educational and scientific nonprofit that publishes a series of magazines and digital content, puts the customer at the center of everything it does. With its diverse product...
Creating strong customer relationships is important for every brand, but it’s especially vital for the success of subscription-based products and services. To keep customer loyalty running high,...
Why do people unsubscribe from email lists? Or reply with STOP to your SMS text messages? Or turn off your apps’ push messages? Irrelevant content and...
Why do people unsubscribe from email lists? Or reply with STOP to your SMS text messages? Or turn off your apps’ push messages? Irrelevant content and communications that arrive too frequently are unsubscribers' top two complaints. Both situations fall well within marketers’ control—and could be avoided—if they properly tested elements of these campaigns ahead of time. Whether marketers are acutely aware of the reasoning behind testing or not, most understand that they need...
Why do people unsubscribe from email lists? Or reply with STOP to your SMS text messages? Or turn off your apps’ push messages? Irrelevant content and communications that arrive too frequently are...
Our roundup of noteworthy digital marketing insights, tips and trends from the news: Why every brand should try to make its customers laugh Marketers have...
Our roundup of noteworthy digital marketing insights, tips and trends from the news: Why every brand should try to make its customers laugh Marketers have ditched their banal strategies of blasting customers with the same message on just one platform — and instead they’re steering their strategy to align with what customers want: personalization and multi-screen interactions. Steve Olenski, Senior Content Strategist at Responsys, spoke with Neha Parikh, Vice President and...
Our roundup of noteworthy digital marketing insights, tips and trends from the news: Why every brand should try to make its customers laugh Marketers have ditched their banal strategies of blasting...
In the age of information overload, separating the insights that are worth reading from those that are just fluff can be a challenge. We’ve made your job a lot...
In the age of information overload, separating the insights that are worth reading from those that are just fluff can be a challenge. We’ve made your job a lot easier by compiling a list of notable remarks that you should pay attention to this month: 1. “We want to know what consumers are looking for, what their values are, and how can we meet their needs. It's not just about Big Data; it's about translating that into the truth.” — Gayle Fuguitt, President and CEO of the...
In the age of information overload, separating the insights that are worth reading from those that are just fluff can be a challenge. We’ve made your job a lot easier by compiling a list of notable...
Our roundup of noteworthy digital marketing insights, tips and trends from the news: Why data is more than just a number Many marketers look at Big Data by...
Our roundup of noteworthy digital marketing insights, tips and trends from the news: Why data is more than just a number Many marketers look at Big Data by measuring the performance of separate channels, but the real insights lie in making connections between the data coming from those different channels. As marketers increasingly interact with customers through multiple interfaces (i.e. smartphone, tablet, laptop), they need to tie the metrics together to analyze not just a...
Our roundup of noteworthy digital marketing insights, tips and trends from the news: Why data is more than just a number Many marketers look at Big Data by measuring the performance of...
Looking at the latest marketing technology landscape, you might ask yourself, “How the heck do marketers make sense of all of this?” Increasingly, the answer...
Looking at the latest marketing technology landscape, you might ask yourself, “How the heck do marketers make sense of all of this?” Increasingly, the answer is: they have a chief marketing technologist. A terrific new research report by Laura McLellan of Gartner, How the Presence of a Chief Marketing Technologist Impacts Marketing, confirms that this senior hybrid role — “part strategist, part creative and part technologist” and “broadly the equivalent of a CTO and a CIO...
Looking at the latest marketing technology landscape, you might ask yourself, “How the heck do marketers make sense of all of this?” Increasingly, the answer is: they have a chief...
