Marketers have realized that the customer is the center of the conversation, and if they haven’t, it’s time they got on board. And it’s not just retail...
Marketers have realized that the customer is the center of the conversation, and if they haven’t, it’s time they got on board. And it’s not just retail marketers that are putting the customer first — travel brands are too. The digital landscape is changing how companies approach the customer journey and how they cast their messages to resonate with customers. Here, Gene Quinn, CEO and co-founder at Tnooz, talks about the best ways that travel marketers can use technology to...
Marketers have realized that the customer is the center of the conversation, and if they haven’t, it’s time they got on board. And it’s not just retail marketers that are putting the customer first —...
Our roundup of noteworthy digital marketing insights, tips and trends from the news: Brands put the power in customers' hands, and so has Twitter Social media...
Our roundup of noteworthy digital marketing insights, tips and trends from the news: Brands put the power in customers' hands, and so has Twitter Social media offers the power of being able to connect with customers anywhere at anytime. While customers get to choose which brands they follow, Twitter recently rolled out a "mute" feature that gives customers even more control over turning off activity from a brand for a short while. That’s great for customers, but not so great...
Our roundup of noteworthy digital marketing insights, tips and trends from the news: Brands put the power in customers' hands, and so has Twitter Social media offers the power of being able to connect...
People travel differently than they did 20 years ago. They share and consume travel information digitally, and they’re looking for unique experiences. That's...
People travel differently than they did 20 years ago. They share and consume travel information digitally, and they’re looking for unique experiences. That's why hotel chains are scared. They’re worried that customers will flock to short-term rental site Airbnb and book their stay in someone’s apartment, instead of reserving a room at hotel properties. The concern is prompting the industry to wage war against the popular website. Hotels are urging cities to file lawsuits...
People travel differently than they did 20 years ago. They share and consume travel information digitally, and they’re looking for unique experiences. That's why hotel chains are scared. They’re...
Millennials, the Enigma Generation, Generation Y — no matter what term they’re given, they continue to evade marketers (even big name brands) when it comes to...
Millennials, the Enigma Generation, Generation Y — no matter what term they’re given, they continue to evade marketers (even big name brands) when it comes to what this generation wants. Millennials are predicted to spend $1.3 trillion in 2014 and make up a huge portion of social media users who share content every day, including some from brands that that they support and evangelize. "Make no mistake about it, there is a lot at stake for brands when it comes to marketing to...
Millennials, the Enigma Generation, Generation Y — no matter what term they’re given, they continue to evade marketers (even big name brands) when it comes to what this generation wants. Millennials...
Welcome to The High Five! We like to think of it as a “greatest hits” kind of compilation of our most popular marketing blog posts from the previous month. Here...
Welcome to The High Five! We like to think of it as a “greatest hits” kind of compilation of our most popular marketing blog posts from the previous month. Here are the top New School Marketing Blog posts from April 2014: 3 strategies for wooing your customers with content Alright folks, it’s time to evaluate the relationship between you and your subscribers. Think about your last two weeks’ worth of marketing emails, or maybe even your last month’s. How often did you give...
Welcome to The High Five! We like to think of it as a “greatest hits” kind of compilation of our most popular marketing blog posts from the previous month. Here are the top New School Marketing Blog...
As digital marketing expands to include innovative technologies like iBeacons and new arenas like content marketing, it’s hard to keep track of what the latest,...
As digital marketing expands to include innovative technologies like iBeacons and new arenas like content marketing, it’s hard to keep track of what the latest, greatest strategies are. We sifted through the clutter to find must-read insights from digital marketing experts. 1. “Hearing from brands [rather than having a conversation], it kind of feels impersonal and robotic. Marketers have realized they have to fundamentally change their approach to marketing. The challenge is...
As digital marketing expands to include innovative technologies like iBeacons and new arenas like content marketing, it’s hard to keep track of what the latest, greatest strategies are. We...
Our roundup of noteworthy digital marketing insights, tips and trends from the news: The holy grail of consumer behavior data: Wikipedia To understand customers...
Our roundup of noteworthy digital marketing insights, tips and trends from the news: The holy grail of consumer behavior data: Wikipedia To understand customers better, marketers dig through data, but the platforms that many marketers use (Google Keyword Planner, Google Trends and panel-based data such as comScore) don't provide real-time numbers or only collect from a small subset of data. The crème de la crème for customer behavior insights is now Wikipedia, according to...
Our roundup of noteworthy digital marketing insights, tips and trends from the news: The holy grail of consumer behavior data: Wikipedia To understand customers better, marketers dig through data, but...
It’s that time of the year…the time when those in retail marketing really need to start critically thinking about what you want to get done before the 2014...
It’s that time of the year…the time when those in retail marketing really need to start critically thinking about what you want to get done before the 2014 holiday season. Holiday retail planning…in May? Yes. The retail landscape continues to change at rapid pace. Competition continues to get more aggressive and more diverse, with new entrants in the market every day, but more importantly, consumer expectations about the retail shopping experience are constantly increasing,...
It’s that time of the year…the time when those in retail marketing really need to start critically thinking about what you want to get done before the 2014 holiday season. Holiday retail planning…in...
Remember when retail stores worried that showrooming would destroy their businesses? People who visited the physical store to check out products would make...
Remember when retail stores worried that showrooming would destroy their businesses? People who visited the physical store to check out products would make their purchases online wherever they found the best deal. Although an estimated 59 million shoppers used their mobile phones to showroom in 2013, marketers realize that customers value those in-store experiences. Retailers and e-tailers alike are searching for a happy medium of online and offline opportunities to engage...
Remember when retail stores worried that showrooming would destroy their businesses? People who visited the physical store to check out products would make their purchases online wherever they...
