Remember when retail stores worried that showrooming would destroy their businesses? People who visited the physical store to check out products would make...
Remember when retail stores worried that showrooming would destroy their businesses? People who visited the physical store to check out products would make their purchases online wherever they found the best deal. Although an estimated 59 million shoppers used their mobile phones to showroom in 2013, marketers realize that customers value those in-store experiences. Retailers and e-tailers alike are searching for a happy medium of online and offline opportunities to engage...
Remember when retail stores worried that showrooming would destroy their businesses? People who visited the physical store to check out products would make their purchases online wherever they...
On Monday Amazon launched a new shopping feature allowing their customers to add a product to their Amazon shopping cart simply by tweeting about it. If you...
On Monday Amazon launched a new shopping feature allowing their customers to add a product to their Amazon shopping cart simply by tweeting about it. If you haven't tried it out yet, no worries, I have. And like most things Amazon does, it's pretty slick. First, you have to connect your Amazon account and Twitter account (Your Account -> Your Social Settings -> Twitter Settings -> Connect and, voilà, your ready to start tweeting-to-cart). Next, peruse your twitter feed for...
On Monday Amazon launched a new shopping feature allowing their customers to add a product to their Amazon shopping cart simply by tweeting about it. If you haven't tried it out yet, no worries, I...
Our roundup of noteworthy digital marketing insights, tips and trends from the news: Instagram-sponsored content: Putting customer value first Brands have...
Our roundup of noteworthy digital marketing insights, tips and trends from the news: Instagram-sponsored content: Putting customer value first Brands have embraced Twitter and Facebook's business-facing models, which are both text and image heavy, and now Instagram is making a foray into video for business use. Currently only a handful of brands — Ben and Jerry's, Burberry, Starwood and Levi's — have access to producing sponsored advertising videos on Instagram. That's...
Our roundup of noteworthy digital marketing insights, tips and trends from the news: Instagram-sponsored content: Putting customer value first Brands have embraced Twitter and...
When it comes to innovation, company leaders usually hit the drawing board to come up with new product features and designs. They look for a better car, bicycle...
When it comes to innovation, company leaders usually hit the drawing board to come up with new product features and designs. They look for a better car, bicycle or running shoe. However, as Niraj Dawar, marketing strategy expert and author of the book, "Tilt: Shifting Your Strategy from Products to Customers," explains, innovation with customer interactions also needs to happen if companies want to maintain a competitive advantage. We recently spoke with Dawar about what...
When it comes to innovation, company leaders usually hit the drawing board to come up with new product features and designs. They look for a better car, bicycle or running shoe. However, as Niraj...
There's a lot of wisdom out there when it comes to digital marketing. Tons. And at times it can be overwhelming to sift through everything on Twitter, LinkedIn,...
There's a lot of wisdom out there when it comes to digital marketing. Tons. And at times it can be overwhelming to sift through everything on Twitter, LinkedIn, Facebook, RSS feeds etc. We feel you, so that's why we've done the research and uncovered 17 quotes from marketing experts that exemplify thought leadership and/or a unique perspective on the issues marketers face today. Here's a few of my favorites..check out our SlideShare for more. "Personalization wasn’t supposed...
There's a lot of wisdom out there when it comes to digital marketing. Tons. And at times it can be overwhelming to sift through everything on Twitter, LinkedIn, Facebook, RSS feeds etc. We feel you,...
Our roundup of noteworthy digital marketing insights, tips and trends from the news: How 3 companies are redefining their Pinterest brand To connect the...
Our roundup of noteworthy digital marketing insights, tips and trends from the news: How 3 companies are redefining their Pinterest brand To connect the brick-and-mortar and digital experiences, brands are looking to Pinterest as a channel to engage customers. Here are three unique efforts: Caribou Coffee rebuilt its Pinterest board in the Mall of America and featured user submissions REI brought the adventure experience to the backyard, diverging from the typical national...
Our roundup of noteworthy digital marketing insights, tips and trends from the news: How 3 companies are redefining their Pinterest brand To connect the brick-and-mortar and digital experiences,...
Our roundup of noteworthy digital marketing insights, tips and trends from the news: Why responsive design isn’t mobile’s best friend Many mobile marketers have...
Our roundup of noteworthy digital marketing insights, tips and trends from the news: Why responsive design isn’t mobile’s best friend Many mobile marketers have hung their hats on responsive design for websites and messages, but what they've attributed so much value to might not actually be making much of a difference. A recent study by LoyaltyReward.co compared two versions of a coupon site — a simplified mobile site and a responsive mobile site — and found that while both...
Our roundup of noteworthy digital marketing insights, tips and trends from the news: Why responsive design isn’t mobile’s best friend Many mobile marketers have hung their hats on responsive design...
Welcome to The High Five! We like to think of it as a “greatest hits” kind of compilation of our most popular marketing blog posts from the previous month. Here...
Welcome to The High Five! We like to think of it as a “greatest hits” kind of compilation of our most popular marketing blog posts from the previous month. Here are the most popular posts on the New School Marketing Blog from March 2014: 19 mobile marketing stats that will blow your mind Mobile marketing is growing fast, and there’s no sign that it’ll slow down anytime soon. As people increasingly tote their smartphones and tablets everywhere they go, marketers have realized...
Welcome to The High Five! We like to think of it as a “greatest hits” kind of compilation of our most popular marketing blog posts from the previous month. Here are the most popular posts on the New...
It’s easy to overlook the in-store experience with so much focus on mobile and online marketing — but don’t fall into the trap. Surprising as it may sound, the...
It’s easy to overlook the in-store experience with so much focus on mobile and online marketing — but don’t fall into the trap. Surprising as it may sound, the lion’s share of retail sales occur in-store, not online. According to National Retail Federation research, e-commerce sales were only 6 percent of total retail sales in the fourth quarter of 2013. Online and mobile channels are undoubtedly important, but in-store is where the vast majority of shopping activity occurs....
It’s easy to overlook the in-store experience with so much focus on mobile and online marketing — but don’t fall into the trap. Surprising as it may sound, the lion’s share of retail sales...
