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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Cross Channel Marketing

Cross Channel Marketing

Weekly roundup: 5 digital marketing tips, trends and tactics

Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: Small data is humanizing marketing While Big Data may still reign...

Cross Channel Marketing

9 must-read digital marketing quotes

Twitter, LinkedIn, blogs and news sites are chock full of digital marketing trends and insights — but most are just fluff in the broad landscape of thought...

Cross Channel Marketing

How to use in-store technology to locate customers on the path to purchase

Customers want and expect a personalized experience with a brand. In fact, 81 percent of customers will pay more for a great customer experience, according to a...

Cross Channel Marketing

Weekly roundup: 5 digital marketing tips, trends and tactics

Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: New Facebook tagging feature brings content to broader audience...

Cross Channel Marketing

How marketing orchestration is redefining the customer relationship

Customer expectations are rising fast in the digital age — and marketers are struggling to keep up. Why? On the one hand, marketers understand that customers...

Cross Channel Marketing

Weekly roundup: 5 digital marketing tips, trends and tactics

Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Display ads: Look who's growing now Mobile marketing gets all...

Cross Channel Marketing

What marketing budgets will look like in 2014 [Infographic]

According to the 2014 Marketing Budgets Report, carried out by Responsys in collaboration with Econsultancy, 60 percent of companies are planning to increase...

Cross Channel Marketing

How JetBlue stays focused on the customer journey [Video]

For nine years running, JetBlue (the 7th largest airline in the U.S.) has scored top honors in customer satisfaction surveys of low-cost carriers by J.D. Power...

Cross Channel Marketing

Weekly roundup: 5 digital marketing tips, trends and tactics

Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: 1. Gaining Pinterest followers is as easy as 1-2-3 Social media...