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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Cross Channel Marketing

Cross Channel Marketing

Weekly roundup: 5 digital marketing tips, trends and tactics

Our roundup of noteworthy digital marketing insights, tips and trends from the news: Why data is more than just a number Many marketers look at Big Data by...

Cross Channel Marketing

The rise of the Chief Marketing Technologist

Looking at the latest marketing technology landscape, you might ask yourself, “How the heck do marketers make sense of all of this?” Increasingly, the answer...

Cross Channel Marketing

Weekly roundup: 5 digital marketing tips, trends and tactics

Our roundup of noteworthy digital marketing insights, tips and trends from the news: Videos drive sales and positive brand image Most marketers count social...

Cross Channel Marketing

High five! Our top 5 blog posts from last month

Welcome to The High Five! We like to think of it as a "greatest hits" kind of compilation of our most popular blog posts from the previous month. Here are the...

Cross Channel Marketing

How Skullcandy looks beyond the hard sell to create customer value [Video]

Retail marketing isn’t just about getting a customer to buy from you once — it’s about building a loyal customer base that relies on your brand for quality...

Cross Channel Marketing

The sharing economy: A growing force in American business

Many of us are now participating in something called “the sharing economy” without even knowing it. This growing force within our economy is changing the way...

Cross Channel Marketing

Weekly roundup: 5 digital marketing tips, trends and tactics

Our roundup of noteworthy digital marketing insights, tips and trends from last week’s news: The next big thing in marketing: gamification Gamification is a hot...

Cross Channel Marketing

How Amazon.com masters the art of transactional orchestration

Successful marketing these days depends on how retailers are meeting their customers' expectations. It's a tall order because customers know what they want, and...

Cross Channel Marketing

How customer-centric is your marketing? Here's 8 brands that are doing it right

Creating a digital marketing campaign with compelling content is hard. Being asked to then personalize that content for a diverse array of customers can seem...