The onus is on us. Piecing back together the now fragmented customer experience requires marketing leaders to ramp up their activities far beyond basic brand...
The onus is on us. Piecing back together the now fragmented customer experience requires marketing leaders to ramp up their activities far beyond basic brand awareness and meaningfully engage with customers across all marketing channels. The C-Suite expects marketers to be able to measurably contribute to the bottom line and deliver loyal customers who return time and time again. In order to meet the boss’ demands, CMOs must take ownership of the overall customer experience...
The onus is on us. Piecing back together the now fragmented customer experience requires marketing leaders to ramp up their activities far beyond basic brand awareness and meaningfully engage with...
Our roundup of noteworthy digital marketing insights, tips and trends from the news: GoPro captures Millennial audience GoPro’s action cameras combine cutting...
Our roundup of noteworthy digital marketing insights, tips and trends from the news: GoPro captures Millennial audience GoPro’s action cameras combine cutting edge film technology with a first-person, DIY aesthetic—a winning combination for Millennial audiences, technology reporter David Fagin writes in ClickZ. Savvy marketers will figure out how to encourage their users to generate entertaining content using the cameras. “Anybody sitting in their bedroom reading this can...
Our roundup of noteworthy digital marketing insights, tips and trends from the news: GoPro captures Millennial audience GoPro’s action cameras combine cutting edge film technology with a first-person,...
Welcome to The High Five! We like to think of it as a “greatest hits” compilation of our most popular marketing blog posts from the previous month. Here are the...
Welcome to The High Five! We like to think of it as a “greatest hits” compilation of our most popular marketing blog posts from the previous month. Here are the top Marketing Cloud Blog posts from June 2014: 4 common SEO mistakes that can sink your business In some ways, SEO is one of the modern marketing’s most difficult to get a bead on. Search engines and SEO techniques evolve so rapidly that keeping up with developments can seem overwhelming. Fortunately, certain...
Welcome to The High Five! We like to think of it as a “greatest hits” compilation of our most popular marketing blog posts from the previous month. Here are the top Marketing Cloud Blog posts...
Back in April of this year, I wrote a piece for Forbes entitled A View To A Thrill: Why Marketers Need To Get Visual, Fast. The article essentially served as a...
Back in April of this year, I wrote a piece for Forbes entitled A View To A Thrill: Why Marketers Need To Get Visual, Fast. The article essentially served as a not-to-gentle reminder (at least that was its intent) to those in marketing and advertising of the power of the visual when it comes to reaching and engaging consumers. What I wrote then is surely true today. The power of visuals in marketing and advertising is not the future, it is the present. Ok technically it’s the...
Back in April of this year, I wrote a piece for Forbes entitled A View To A Thrill: Why Marketers Need To Get Visual, Fast. The article essentially served as a not-to-gentle reminder (at least that...
By now you have surely heard the news that we’re bringing together B2C and B2B marketing best practice tips, networking, and technology innovations during...
By now you have surely heard the news that we’re bringing together B2C and B2B marketing best practice tips, networking, and technology innovations during Interact 2014: A Modern Marketing Experience, July 16-18 in San Francisco. We know it's important to cater to your customers, who want orchestrated experiences across email, mobile, social, display, and the web. To make this a reality, marketers need better data management, improved cross-channel automation, and richer...
By now you have surely heard the news that we’re bringing together B2C and B2B marketing best practice tips, networking, and technology innovations during Interact 2014: A Modern Marketing Experience,...
In case you need more reasons to attend Interact this year − did we mention John Legend will be a keynote speaker? Yes, THAT John Legend. And we could go on and...
In case you need more reasons to attend Interact this year − did we mention John Legend will be a keynote speaker? Yes, THAT John Legend. And we could go on and on about how great the event will be, we figured it would be better if you heard from others. Here's some thoughts from past attendees who share their thoughts on Interact: (followed by a little background on Interact). 1. The event is a hub to meet modern marketing mavens! “Attending Interact gives me the opportunity...
In case you need more reasons to attend Interact this year − did we mention John Legend will be a keynote speaker? Yes, THAT John Legend. And we could go on and on about how great the event will be,...
Welcome to The High Five! We like to think of it as a “greatest hits” compilation of our most popular marketing blog posts from the previous month. Here are the top Marketing Cloud Blog posts from May 2014: Introducing the Oracle Marketing Cloud We all want to be customer-centric with our marketing. Forrester calls it customer obsession; others go so far as to call themselves customer companies. But, let’s step back and look at where we really are—and how far we still have to...
Welcome to The High Five! We like to think of it as a “greatest hits” compilation of our most popular marketing blog posts from the previous month. Here are the top Marketing Cloud Blog posts from May...
On May 28, the webinar Push Your Mobile Marketing Strategy Forward was held. Co-presented by Joe Pezzillo, Senior Director, Push Operations & Adoption, Oracle...
On May 28, the webinar Push Your Mobile Marketing Strategy Forward was held. Co-presented by Joe Pezzillo, Senior Director, Push Operations & Adoption, Oracle Responsys and Thomas Husson, VP & Principal Analyst, Forrester Research, Inc, it was broken into three topics. In a blog post last week, we wrote about the highlights from the first part of the webinar: the global state of the mobile app & push notification markets. Today, we're going to cover the second part of the...
On May 28, the webinar Push Your Mobile Marketing Strategy Forward was held. Co-presented by Joe Pezzillo, Senior Director, Push Operations & Adoption, Oracle Responsys and Thomas Husson, VP &...
We are pleased to announce that award-winning singer songwriter John Legend will be a keynote speaker at Interact 2014, the digital marketing conference for B2C...
We are pleased to announce that award-winning singer songwriter John Legend will be a keynote speaker at Interact 2014, the digital marketing conference for B2C and B2B marketers which will bring together thought leaders and technical innovators from top brands across the globe. John Legend has revealed several personas during his award-winning career. Singer/Songwriter. Musician. Producer. Philanthropist. Entrepreneur. To quote music industry pioneer Quincy Jones,...
We are pleased to announce that award-winning singer songwriter John Legend will be a keynote speaker at Interact 2014, the digital marketing conference for B2C and B2B marketers which will bring...
