Welcome to The High Five! We like to think of it as a “greatest hits” kind of compilation of our most popular marketing blog posts from the previous month. Here...
Welcome to The High Five! We like to think of it as a “greatest hits” kind of compilation of our most popular marketing blog posts from the previous month. Here are the top New School Marketing Blog posts from April 2014: 3 strategies for wooing your customers with content Alright folks, it’s time to evaluate the relationship between you and your subscribers. Think about your last two weeks’ worth of marketing emails, or maybe even your last month’s. How often did you give...
Welcome to The High Five! We like to think of it as a “greatest hits” kind of compilation of our most popular marketing blog posts from the previous month. Here are the top New School Marketing Blog...
As digital marketing expands to include innovative technologies like iBeacons and new arenas like content marketing, it’s hard to keep track of what the latest,...
As digital marketing expands to include innovative technologies like iBeacons and new arenas like content marketing, it’s hard to keep track of what the latest, greatest strategies are. We sifted through the clutter to find must-read insights from digital marketing experts. 1. “Hearing from brands [rather than having a conversation], it kind of feels impersonal and robotic. Marketers have realized they have to fundamentally change their approach to marketing. The challenge is...
As digital marketing expands to include innovative technologies like iBeacons and new arenas like content marketing, it’s hard to keep track of what the latest, greatest strategies are. We...
Our roundup of noteworthy digital marketing insights, tips and trends from the news: The holy grail of consumer behavior data: Wikipedia To understand customers...
Our roundup of noteworthy digital marketing insights, tips and trends from the news: The holy grail of consumer behavior data: Wikipedia To understand customers better, marketers dig through data, but the platforms that many marketers use (Google Keyword Planner, Google Trends and panel-based data such as comScore) don't provide real-time numbers or only collect from a small subset of data. The crème de la crème for customer behavior insights is now Wikipedia, according to...
Our roundup of noteworthy digital marketing insights, tips and trends from the news: The holy grail of consumer behavior data: Wikipedia To understand customers better, marketers dig through data, but...
It’s that time of the year…the time when those in retail marketing really need to start critically thinking about what you want to get done before the 2014...
It’s that time of the year…the time when those in retail marketing really need to start critically thinking about what you want to get done before the 2014 holiday season. Holiday retail planning…in May? Yes. The retail landscape continues to change at rapid pace. Competition continues to get more aggressive and more diverse, with new entrants in the market every day, but more importantly, consumer expectations about the retail shopping experience are constantly increasing,...
It’s that time of the year…the time when those in retail marketing really need to start critically thinking about what you want to get done before the 2014 holiday season. Holiday retail planning…in...
Remember when retail stores worried that showrooming would destroy their businesses? People who visited the physical store to check out products would make...
Remember when retail stores worried that showrooming would destroy their businesses? People who visited the physical store to check out products would make their purchases online wherever they found the best deal. Although an estimated 59 million shoppers used their mobile phones to showroom in 2013, marketers realize that customers value those in-store experiences. Retailers and e-tailers alike are searching for a happy medium of online and offline opportunities to engage...
Remember when retail stores worried that showrooming would destroy their businesses? People who visited the physical store to check out products would make their purchases online wherever they...
On Monday Amazon launched a new shopping feature allowing their customers to add a product to their Amazon shopping cart simply by tweeting about it. If you...
On Monday Amazon launched a new shopping feature allowing their customers to add a product to their Amazon shopping cart simply by tweeting about it. If you haven't tried it out yet, no worries, I have. And like most things Amazon does, it's pretty slick. First, you have to connect your Amazon account and Twitter account (Your Account -> Your Social Settings -> Twitter Settings -> Connect and, voilà, your ready to start tweeting-to-cart). Next, peruse your twitter feed for...
On Monday Amazon launched a new shopping feature allowing their customers to add a product to their Amazon shopping cart simply by tweeting about it. If you haven't tried it out yet, no worries, I...
Our roundup of noteworthy digital marketing insights, tips and trends from the news: Instagram-sponsored content: Putting customer value first Brands have...
Our roundup of noteworthy digital marketing insights, tips and trends from the news: Instagram-sponsored content: Putting customer value first Brands have embraced Twitter and Facebook's business-facing models, which are both text and image heavy, and now Instagram is making a foray into video for business use. Currently only a handful of brands — Ben and Jerry's, Burberry, Starwood and Levi's — have access to producing sponsored advertising videos on Instagram. That's...
Our roundup of noteworthy digital marketing insights, tips and trends from the news: Instagram-sponsored content: Putting customer value first Brands have embraced Twitter and...
When it comes to innovation, company leaders usually hit the drawing board to come up with new product features and designs. They look for a better car, bicycle...
When it comes to innovation, company leaders usually hit the drawing board to come up with new product features and designs. They look for a better car, bicycle or running shoe. However, as Niraj Dawar, marketing strategy expert and author of the book, "Tilt: Shifting Your Strategy from Products to Customers," explains, innovation with customer interactions also needs to happen if companies want to maintain a competitive advantage. We recently spoke with Dawar about what...
When it comes to innovation, company leaders usually hit the drawing board to come up with new product features and designs. They look for a better car, bicycle or running shoe. However, as Niraj...
There's a lot of wisdom out there when it comes to digital marketing. Tons. And at times it can be overwhelming to sift through everything on Twitter, LinkedIn,...
There's a lot of wisdom out there when it comes to digital marketing. Tons. And at times it can be overwhelming to sift through everything on Twitter, LinkedIn, Facebook, RSS feeds etc. We feel you, so that's why we've done the research and uncovered 17 quotes from marketing experts that exemplify thought leadership and/or a unique perspective on the issues marketers face today. Here's a few of my favorites..check out our SlideShare for more. "Personalization wasn’t supposed...
There's a lot of wisdom out there when it comes to digital marketing. Tons. And at times it can be overwhelming to sift through everything on Twitter, LinkedIn, Facebook, RSS feeds etc. We feel you,...
