On May 28, the webinar Push Your Mobile Marketing Strategy Forward was held. Co-presented by Joe Pezzillo, Senior Director, Push Operations & Adoption, Oracle...
On May 28, the webinar Push Your Mobile Marketing Strategy Forward was held. Co-presented by Joe Pezzillo, Senior Director, Push Operations & Adoption, Oracle Responsys and Thomas Husson, VP & Principal Analyst, Forrester Research, Inc, it was broken into three topics. In a blog post last week, we wrote about the highlights from the first part of the webinar: the global state of the mobile app & push notification markets. Today, we're going to cover the second part of the...
On May 28, the webinar Push Your Mobile Marketing Strategy Forward was held. Co-presented by Joe Pezzillo, Senior Director, Push Operations & Adoption, Oracle Responsys and Thomas Husson, VP &...
We are pleased to announce that award-winning singer songwriter John Legend will be a keynote speaker at Interact 2014, the digital marketing conference for B2C...
We are pleased to announce that award-winning singer songwriter John Legend will be a keynote speaker at Interact 2014, the digital marketing conference for B2C and B2B marketers which will bring together thought leaders and technical innovators from top brands across the globe. John Legend has revealed several personas during his award-winning career. Singer/Songwriter. Musician. Producer. Philanthropist. Entrepreneur. To quote music industry pioneer Quincy Jones,...
We are pleased to announce that award-winning singer songwriter John Legend will be a keynote speaker at Interact 2014, the digital marketing conference for B2C and B2B marketers which will bring...
In case you were out that day, the big news from the world of marketing is that the wall between B2C and B2B marketing has been torn own. During Interact 2014, ...
In case you were out that day, the big news from the world of marketing is that the wall between B2C and B2B marketing has been torn own. During Interact 2014, A Modern Marketing Experience, July 16-18 in San Francisco, we’re bringing together B2C and B2B marketing best practice tips, networking, and technology innovations . Customers, regardless of industry, want orchestrated experiences across email, mobile, social, display, and the web. To make this a reality, marketers...
In case you were out that day, the big news from the world of marketing is that the wall between B2C and B2B marketing has been torn own. During Interact 2014, A Modern Marketing Experience, July...
In the era of the “selfie,” people share images of everything they do, from the food they cook to the mountains they climb. This persistent need to update...
In the era of the “selfie,” people share images of everything they do, from the food they cook to the mountains they climb. This persistent need to update friends about every experience creates a gold mine for marketers who can find their way into these Instagram-worthy moments. Among millennials — 18- to 34-year olds — experiential marketing is especially relevant. Although this generation wields $200 billion in purchasing power, it’s more likely to find value in...
In the era of the “selfie,” people share images of everything they do, from the food they cook to the mountains they climb. This persistent need to update friends about every experience creates a gold...
As digital marketing budgets increase, the marketing landscape continues to develop, creating greater value for cross-channel strategies and customer...
As digital marketing budgets increase, the marketing landscape continues to develop, creating greater value for cross-channel strategies and customer relationships. That’s why it’s important to hear advice and insights from the renowned names and the smaller guys who make it big. Here are the most eye-catching of the bunch this month: 1. “We’re entering an era of real-time marketing. If you’re not engaged in that conversation, you’re going to miss out.” — Reggie Bradford,...
As digital marketing budgets increase, the marketing landscape continues to develop, creating greater value for cross-channel strategies and customer relationships. That’s why it’s important to hear...
Our roundup of noteworthy digital marketing insights, tips and trends from the news: How Eat24 crafted fun, playful emails Most emails that customers receive...
Our roundup of noteworthy digital marketing insights, tips and trends from the news: How Eat24 crafted fun, playful emails Most emails that customers receive from brands are about sales, promotions, new products or another sales topic, which is why Gmail categorizes them in the Promotions tab, but they don't have to be all about selling. "Good marketing is about storytelling, not selling. Good marketing is about relating to people on a human level, not treating them like a...
Our roundup of noteworthy digital marketing insights, tips and trends from the news: How Eat24 crafted fun, playful emails Most emails that customers receive from brands are about sales, promotions,...
Personalized marketing experiences are essential to reach modern consumers. But in today’s digital, constantly connected world, that can be difficult for...
Personalized marketing experiences are essential to reach modern consumers. But in today’s digital, constantly connected world, that can be difficult for marketers to pull off. There are just so many places to reach customers, whether email, online or on their mobile devices. There’s also more data at marketers’ fingertips that’s immensely powerful — if marketers are able to harness and analyze it. The problem is that old-school marketing approaches simply aren’t sufficient....
Personalized marketing experiences are essential to reach modern consumers. But in today’s digital, constantly connected world, that can be difficult for marketers to pull off. There are just so...
Our roundup of noteworthy digital marketing insights, tips and trends from the news: Go visual or go home: 4 tips for visual storytelling As social sharing...
Our roundup of noteworthy digital marketing insights, tips and trends from the news: Go visual or go home: 4 tips for visual storytelling As social sharing takes off, images and videos are increasingly important because the most successful posts on Facebook, Twitter and Instagram are ones that include visuals. Forty-four percent of people are more likely to engage with brands that post pictures than other media, according to a ROI research report. Devika Girish shares four...
Our roundup of noteworthy digital marketing insights, tips and trends from the news: Go visual or go home: 4 tips for visual storytelling As social sharing takes off, images and videos...
Marketers have realized that the customer is the center of the conversation, and if they haven’t, it’s time they got on board. And it’s not just retail...
Marketers have realized that the customer is the center of the conversation, and if they haven’t, it’s time they got on board. And it’s not just retail marketers that are putting the customer first — travel brands are too. The digital landscape is changing how companies approach the customer journey and how they cast their messages to resonate with customers. Here, Gene Quinn, CEO and co-founder at Tnooz, talks about the best ways that travel marketers can use technology to...
Marketers have realized that the customer is the center of the conversation, and if they haven’t, it’s time they got on board. And it’s not just retail marketers that are putting the customer first — ...
