The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.
Cross Channel Marketing
Cross Channel Marketing
Tweet-to-Cart: Will #AmazonCart ever gain mainstream adoption?
On Monday Amazon launched a new shopping feature allowing their customers to add a product to their Amazon shopping cart simply by tweeting about it. If you...
Cross Channel Marketing
Weekly roundup: 5 digital marketing tips, trends and tactics
Our roundup of noteworthy digital marketing insights, tips and trends from the news: Instagram-sponsored content: Putting customer value first Brands have...
Cross Channel Marketing
The secret to customer-centric innovation: Q&A with Niraj Dawar
When it comes to innovation, company leaders usually hit the drawing board to come up with new product features and designs. They look for a better car, bicycle...
Cross Channel Marketing
17 awesome, no-fluff digital marketing quotes [Slideshow]
There's a lot of wisdom out there when it comes to digital marketing. Tons. And at times it can be overwhelming to sift through everything on Twitter, LinkedIn,...
Cross Channel Marketing
Weekly roundup: 5 digital marketing tips, trends and tactics
Our roundup of noteworthy digital marketing insights, tips and trends from the news: How 3 companies are redefining their Pinterest brand To connect the...
Cross Channel Marketing
Weekly roundup: 5 digital marketing tips, trends and tactics
Our roundup of noteworthy digital marketing insights, tips and trends from the news: Why responsive design isn’t mobile’s best friend Many mobile marketers have...
Cross Channel Marketing
High five! Our 5 most popular posts from last month
Welcome to The High Five! We like to think of it as a “greatest hits” kind of compilation of our most popular marketing blog posts from the previous month. Here...
Cross Channel Marketing
Don't let the in-store marketing opportunity slip through your fingers
It’s easy to overlook the in-store experience with so much focus on mobile and online marketing — but don’t fall into the trap. Surprising as it may sound, the...
Cross Channel Marketing
The one word every marketer needs to know at all times
Late last year I posted a collection of marketing and advertising predictions for the coming year in Forbes. The fearless forecasters I gathered together shared...