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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Cross Channel Marketing

Cross Channel Marketing

High five! Our 5 most popular posts from last month

Welcome to The High Five! We like to think of it as a “greatest hits” kind of compilation of our most popular marketing blog posts from the previous month. Here...

Cross Channel Marketing

Don't let the in-store marketing opportunity slip through your fingers

It’s easy to overlook the in-store experience with so much focus on mobile and online marketing — but don’t fall into the trap. Surprising as it may sound, the...

Cross Channel Marketing

The one word every marketer needs to know at all times

Late last year I posted a collection of marketing and advertising predictions for the coming year in Forbes. The fearless forecasters I gathered together shared...

Cross Channel Marketing

20 examples of cutting edge marketing design [Look Book]

We're excited to present our 5th Annual Look Book, featuring 20 carefully curated designs that we believe embody the highest standard of creative excellence....

Cross Channel Marketing

Weekly roundup: 5 digital marketing tips, trends and tactics

Our roundup of noteworthy digital marketing insights, tips and trends from the news: 5 Twitter collage tips to engage followers With more focus on visuals such...

Cross Channel Marketing

Learn how National Geographic builds customer relationships that last a lifetime [Video]

Creating strong customer relationships is important for every brand, but it’s especially vital for the success of subscription-based products and services. To...

Cross Channel Marketing

Investing in testing: A 4-step plan to make tests worth your while

Why do people unsubscribe from email lists? Or reply with STOP to your SMS text messages?  Or turn off your apps’ push messages?  Irrelevant content and...

Cross Channel Marketing

Weekly roundup: 5 digital marketing tips, trends and tactics

Our roundup of noteworthy digital marketing insights, tips and trends from the news: Why every brand should try to make its customers laugh Marketers have...

Cross Channel Marketing

10 thought-provoking digital marketing quotes

In the age of information overload, separating the insights that are worth reading from those that are just fluff can be a challenge. We’ve made your job a lot...