Marketers are tasked to navigate the challenges of providing a consistent customer experience, which calls for personalized messaging across channels, and even...
Marketers are tasked to navigate the challenges of providing a consistent customer experience, which calls for personalized messaging across channels, and even in store. For many marketing organizations, accepting this “lack of control” is the first step toward ensuring they can get in touch with their customers’ needs. We need to connect the dots of our customers’ experiences in ways that are meaningful to them. As customers move across paid, earned and owned media, they...
Marketers are tasked to navigate the challenges of providing a consistent customer experience, which calls for personalized messaging across channels, and even in store. For many...
Regardless of your business size, type or industry, customer referrals are the most powerful marketing channels out there. According to KISSmetrics, a marketing...
Regardless of your business size, type or industry, customer referrals are the most powerful marketing channels out there. According to KISSmetrics, a marketing analytics software company, word-of-mouth marketing can increase conversion rates by 400 percent. Today, digital marketers have multiple resources and customer data points at their disposal to create compelling and personalized customer referral campaigns. Here are a few strategies marketing experts recommend: 1. Ask...
Regardless of your business size, type or industry, customer referrals are the most powerful marketing channels out there. According to KISSmetrics, a marketing analytics software...
Digital technology allows marketers to have a better, deeper understanding of their customers than ever before. With a wealth of data from purchase behavior to...
Digital technology allows marketers to have a better, deeper understanding of their customers than ever before. With a wealth of data from purchase behavior to email subscriptions, marketers can translate their knowledge into rich, personal experiences for each and every one of their customers. At Oracle Marketing Cloud Interact 2014, speakers shared how they're getting closer to customers through relevance. Integrate B2B and B2C marketing efforts Companies with businesses...
Digital technology allows marketers to have a better, deeper understanding of their customers than ever before. With a wealth of data from purchase behavior to email subscriptions, marketers...
Marketers today swim in a sea of data. From tracking purchase behavior to website visits, they’re constantly gathering information about their customers, but...
Marketers today swim in a sea of data. From tracking purchase behavior to website visits, they’re constantly gathering information about their customers, but that data often languishes without being put into action. At Oracle Marketing Cloud Interact, company representatives shared how they’re making sense of customer data to drive personalized experiences and, ultimately, results for the bottom line. Combine data streams In a digital marketing world where push notifications...
Marketers today swim in a sea of data. From tracking purchase behavior to website visits, they’re constantly gathering information about their customers, but that data often languishes without being...
From hot chocolate in the winter to school supplies in the fall, there are certain times of the year when it seems like your products could simply market...
From hot chocolate in the winter to school supplies in the fall, there are certain times of the year when it seems like your products could simply market themselves. However, during the off-season, when consumers would rather buy coats than your brand’s swimsuit line, finding ways to keep your brand relevant becomes a challenge. Here are a few creative ways brands have engaged with their customers — even during parts of the year when they might not exactly be top-of-mind: 1....
From hot chocolate in the winter to school supplies in the fall, there are certain times of the year when it seems like your products could simply market themselves. However, during the off-season,...
The onus is on us. Piecing back together the now fragmented customer experience requires marketing leaders to ramp up their activities far beyond basic brand...
The onus is on us. Piecing back together the now fragmented customer experience requires marketing leaders to ramp up their activities far beyond basic brand awareness and meaningfully engage with customers across all marketing channels. The C-Suite expects marketers to be able to measurably contribute to the bottom line and deliver loyal customers who return time and time again. In order to meet the boss’ demands, CMOs must take ownership of the overall customer experience...
The onus is on us. Piecing back together the now fragmented customer experience requires marketing leaders to ramp up their activities far beyond basic brand awareness and meaningfully engage with...
Our roundup of noteworthy digital marketing insights, tips and trends from the news: GoPro captures Millennial audience GoPro’s action cameras combine cutting...
Our roundup of noteworthy digital marketing insights, tips and trends from the news: GoPro captures Millennial audience GoPro’s action cameras combine cutting edge film technology with a first-person, DIY aesthetic—a winning combination for Millennial audiences, technology reporter David Fagin writes in ClickZ. Savvy marketers will figure out how to encourage their users to generate entertaining content using the cameras. “Anybody sitting in their bedroom reading this can...
Our roundup of noteworthy digital marketing insights, tips and trends from the news: GoPro captures Millennial audience GoPro’s action cameras combine cutting edge film technology with a first-person,...
Welcome to The High Five! We like to think of it as a “greatest hits” compilation of our most popular marketing blog posts from the previous month. Here are the...
Welcome to The High Five! We like to think of it as a “greatest hits” compilation of our most popular marketing blog posts from the previous month. Here are the top Marketing Cloud Blog posts from June 2014: 4 common SEO mistakes that can sink your business In some ways, SEO is one of the modern marketing’s most difficult to get a bead on. Search engines and SEO techniques evolve so rapidly that keeping up with developments can seem overwhelming. Fortunately, certain...
Welcome to The High Five! We like to think of it as a “greatest hits” compilation of our most popular marketing blog posts from the previous month. Here are the top Marketing Cloud Blog posts...
Back in April of this year, I wrote a piece for Forbes entitled A View To A Thrill: Why Marketers Need To Get Visual, Fast. The article essentially served as a...
Back in April of this year, I wrote a piece for Forbes entitled A View To A Thrill: Why Marketers Need To Get Visual, Fast. The article essentially served as a not-to-gentle reminder (at least that was its intent) to those in marketing and advertising of the power of the visual when it comes to reaching and engaging consumers. What I wrote then is surely true today. The power of visuals in marketing and advertising is not the future, it is the present. Ok technically it’s the...
Back in April of this year, I wrote a piece for Forbes entitled A View To A Thrill: Why Marketers Need To Get Visual, Fast. The article essentially served as a not-to-gentle reminder (at least that...
