Welcome to the age of modern marketing, also known as the age of the customer. With a new era marked by technology and multi-channel interactions, marketers are...
Welcome to the age of modern marketing, also known as the age of the customer. With a new era marked by technology and multi-channel interactions, marketers are struggling to adapt to the changes. At Interact 2014, Laura Ramos, vice president and principal analyst at Forrester Research, shared insights from an upcoming survey about the areas that marketers need the most improvement — focusing on how to convert suspects into prospects. “It’s not about scaling the old model....
Welcome to the age of modern marketing, also known as the age of the customer. With a new era marked by technology and multi-channel interactions, marketers are struggling to adapt to the changes. At...
The secrets to Pinterest success Posting social media pictures is a great start to engaging with customers on image-heavy platforms, but not all pictures have...
The secrets to Pinterest success Posting social media pictures is a great start to engaging with customers on image-heavy platforms, but not all pictures have the same value and likelihood of user engagement. Ripen eCommerce recently revealed six keys to success for getting repins on Pinterest: Eliminate faces. Images without faces have 23 percent more repins. Post tall pictures. Tall images are shared 67 percent more often than short images. Let the light shine. Lighter...
The secrets to Pinterest success Posting social media pictures is a great start to engaging with customers on image-heavy platforms, but not all pictures have the same value and likelihood of...
Retailers rely very heavily on the revenue generated during the holiday shopping season. Those in retail marketing have visions of booming sales dancing in...
Retailers rely very heavily on the revenue generated during the holiday shopping season. Those in retail marketing have visions of booming sales dancing in their heads – especially the time between Thanksgiving and Christmas AKA “crunch time.” A Look Back Last year Wacarra Yeomans, Sr. Director of Creative Services and Ryan Hofmann, Strategic Director, co-hosted a webcast entitled “Relationship Era Strategy for Bigger Holiday Results”. Held in early September 2013, the...
Retailers rely very heavily on the revenue generated during the holiday shopping season. Those in retail marketing have visions of booming sales dancing in their heads – especially the time...
It's not exactly breaking news that many retailers rely very heavily on the revenue generated during the holiday shopping season. Those in retail marketing have...
It's not exactly breaking news that many retailers rely very heavily on the revenue generated during the holiday shopping season. Those in retail marketing have visions of booming sales dancing in their heads - especially the time between Thanksgiving and Christmas AKA "crunch time." A Look Back Last year Wacarra Yeomans, Sr. Director of Creative Services and Ryan Hofmann, Strategic Director, co-hosted a webcast entitled “Relationship Era Strategy for Bigger Holiday Results”....
It's not exactly breaking news that many retailers rely very heavily on the revenue generated during the holiday shopping season. Those in retail marketing have visions of booming sales dancing in...
Marketers are tasked to navigate the challenges of providing a consistent customer experience, which calls for personalized messaging across channels, and even...
Marketers are tasked to navigate the challenges of providing a consistent customer experience, which calls for personalized messaging across channels, and even in store. For many marketing organizations, accepting this “lack of control” is the first step toward ensuring they can get in touch with their customers’ needs. We need to connect the dots of our customers’ experiences in ways that are meaningful to them. As customers move across paid, earned and owned media, they...
Marketers are tasked to navigate the challenges of providing a consistent customer experience, which calls for personalized messaging across channels, and even in store. For many...
Regardless of your business size, type or industry, customer referrals are the most powerful marketing channels out there. According to KISSmetrics, a marketing...
Regardless of your business size, type or industry, customer referrals are the most powerful marketing channels out there. According to KISSmetrics, a marketing analytics software company, word-of-mouth marketing can increase conversion rates by 400 percent. Today, digital marketers have multiple resources and customer data points at their disposal to create compelling and personalized customer referral campaigns. Here are a few strategies marketing experts recommend: 1. Ask...
Regardless of your business size, type or industry, customer referrals are the most powerful marketing channels out there. According to KISSmetrics, a marketing analytics software...
Digital technology allows marketers to have a better, deeper understanding of their customers than ever before. With a wealth of data from purchase behavior to...
Digital technology allows marketers to have a better, deeper understanding of their customers than ever before. With a wealth of data from purchase behavior to email subscriptions, marketers can translate their knowledge into rich, personal experiences for each and every one of their customers. At Oracle Marketing Cloud Interact 2014, speakers shared how they're getting closer to customers through relevance. Integrate B2B and B2C marketing efforts Companies with businesses...
Digital technology allows marketers to have a better, deeper understanding of their customers than ever before. With a wealth of data from purchase behavior to email subscriptions, marketers...
Marketers today swim in a sea of data. From tracking purchase behavior to website visits, they’re constantly gathering information about their customers, but...
Marketers today swim in a sea of data. From tracking purchase behavior to website visits, they’re constantly gathering information about their customers, but that data often languishes without being put into action. At Oracle Marketing Cloud Interact, company representatives shared how they’re making sense of customer data to drive personalized experiences and, ultimately, results for the bottom line. Combine data streams In a digital marketing world where push notifications...
Marketers today swim in a sea of data. From tracking purchase behavior to website visits, they’re constantly gathering information about their customers, but that data often languishes without being...
From hot chocolate in the winter to school supplies in the fall, there are certain times of the year when it seems like your products could simply market...
From hot chocolate in the winter to school supplies in the fall, there are certain times of the year when it seems like your products could simply market themselves. However, during the off-season, when consumers would rather buy coats than your brand’s swimsuit line, finding ways to keep your brand relevant becomes a challenge. Here are a few creative ways brands have engaged with their customers — even during parts of the year when they might not exactly be top-of-mind: 1....
From hot chocolate in the winter to school supplies in the fall, there are certain times of the year when it seems like your products could simply market themselves. However, during the off-season,...
