In the era of the “selfie,” people share images of everything they do, from the food they cook to the mountains they climb. This persistent need to update...
In the era of the “selfie,” people share images of everything they do, from the food they cook to the mountains they climb. This persistent need to update friends about every experience creates a gold mine for marketers who can find their way into these Instagram-worthy moments. Among millennials — 18- to 34-year olds — experiential marketing is especially relevant. Although this generation wields $200 billion in purchasing power, it’s more likely to find value in...
In the era of the “selfie,” people share images of everything they do, from the food they cook to the mountains they climb. This persistent need to update friends about every experience creates a gold...
As digital marketing budgets increase, the marketing landscape continues to develop, creating greater value for cross-channel strategies and customer...
As digital marketing budgets increase, the marketing landscape continues to develop, creating greater value for cross-channel strategies and customer relationships. That’s why it’s important to hear advice and insights from the renowned names and the smaller guys who make it big. Here are the most eye-catching of the bunch this month: 1. “We’re entering an era of real-time marketing. If you’re not engaged in that conversation, you’re going to miss out.” — Reggie Bradford,...
As digital marketing budgets increase, the marketing landscape continues to develop, creating greater value for cross-channel strategies and customer relationships. That’s why it’s important to hear...
Our roundup of noteworthy digital marketing insights, tips and trends from the news: How Eat24 crafted fun, playful emails Most emails that customers receive...
Our roundup of noteworthy digital marketing insights, tips and trends from the news: How Eat24 crafted fun, playful emails Most emails that customers receive from brands are about sales, promotions, new products or another sales topic, which is why Gmail categorizes them in the Promotions tab, but they don't have to be all about selling. "Good marketing is about storytelling, not selling. Good marketing is about relating to people on a human level, not treating them like a...
Our roundup of noteworthy digital marketing insights, tips and trends from the news: How Eat24 crafted fun, playful emails Most emails that customers receive from brands are about sales, promotions,...
Personalized marketing experiences are essential to reach modern consumers. But in today’s digital, constantly connected world, that can be difficult for...
Personalized marketing experiences are essential to reach modern consumers. But in today’s digital, constantly connected world, that can be difficult for marketers to pull off. There are just so many places to reach customers, whether email, online or on their mobile devices. There’s also more data at marketers’ fingertips that’s immensely powerful — if marketers are able to harness and analyze it. The problem is that old-school marketing approaches simply aren’t sufficient....
Personalized marketing experiences are essential to reach modern consumers. But in today’s digital, constantly connected world, that can be difficult for marketers to pull off. There are just so...
Our roundup of noteworthy digital marketing insights, tips and trends from the news: Go visual or go home: 4 tips for visual storytelling As social sharing...
Our roundup of noteworthy digital marketing insights, tips and trends from the news: Go visual or go home: 4 tips for visual storytelling As social sharing takes off, images and videos are increasingly important because the most successful posts on Facebook, Twitter and Instagram are ones that include visuals. Forty-four percent of people are more likely to engage with brands that post pictures than other media, according to a ROI research report. Devika Girish shares four...
Our roundup of noteworthy digital marketing insights, tips and trends from the news: Go visual or go home: 4 tips for visual storytelling As social sharing takes off, images and videos...
Marketers have realized that the customer is the center of the conversation, and if they haven’t, it’s time they got on board. And it’s not just retail...
Marketers have realized that the customer is the center of the conversation, and if they haven’t, it’s time they got on board. And it’s not just retail marketers that are putting the customer first — travel brands are too. The digital landscape is changing how companies approach the customer journey and how they cast their messages to resonate with customers. Here, Gene Quinn, CEO and co-founder at Tnooz, talks about the best ways that travel marketers can use technology to...
Marketers have realized that the customer is the center of the conversation, and if they haven’t, it’s time they got on board. And it’s not just retail marketers that are putting the customer first — ...
Our roundup of noteworthy digital marketing insights, tips and trends from the news: Brands put the power in customers' hands, and so has Twitter Social media...
Our roundup of noteworthy digital marketing insights, tips and trends from the news: Brands put the power in customers' hands, and so has Twitter Social media offers the power of being able to connect with customers anywhere at anytime. While customers get to choose which brands they follow, Twitter recently rolled out a "mute" feature that gives customers even more control over turning off activity from a brand for a short while. That’s great for customers, but not so great...
Our roundup of noteworthy digital marketing insights, tips and trends from the news: Brands put the power in customers' hands, and so has Twitter Social media offers the power of being able to connect...
People travel differently than they did 20 years ago. They share and consume travel information digitally, and they’re looking for unique experiences. That's...
People travel differently than they did 20 years ago. They share and consume travel information digitally, and they’re looking for unique experiences. That's why hotel chains are scared. They’re worried that customers will flock to short-term rental site Airbnb and book their stay in someone’s apartment, instead of reserving a room at hotel properties. The concern is prompting the industry to wage war against the popular website. Hotels are urging cities to file lawsuits...
People travel differently than they did 20 years ago. They share and consume travel information digitally, and they’re looking for unique experiences. That's why hotel chains are scared. They’re...
Millennials, the Enigma Generation, Generation Y — no matter what term they’re given, they continue to evade marketers (even big name brands) when it comes to...
Millennials, the Enigma Generation, Generation Y — no matter what term they’re given, they continue to evade marketers (even big name brands) when it comes to what this generation wants. Millennials are predicted to spend $1.3 trillion in 2014 and make up a huge portion of social media users who share content every day, including some from brands that that they support and evangelize. "Make no mistake about it, there is a lot at stake for brands when it comes to marketing to...
Millennials, the Enigma Generation, Generation Y — no matter what term they’re given, they continue to evade marketers (even big name brands) when it comes to what this generation wants. Millennials...
