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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Cross Channel Marketing

Cross Channel Marketing

Weekly roundup: 5 digital marketing tips, trends and tactics

Our roundup of noteworthy digital marketing insights, tips and trends from the news: The holy grail of consumer behavior data: Wikipedia To understand customers...

Cross Channel Marketing

Holiday retail planning in May? 5 things for retailers to think about right now

It’s that time of the year…the time when those in retail marketing really need to start critically thinking about what you want to get done before the 2014...

Cross Channel Marketing

Blurred lines: 6 ways retailers and e-tailers merge online and offline experiences

Remember when retail stores worried that showrooming would destroy their businesses? People who visited the physical store to check out products would make...

Cross Channel Marketing

Tweet-to-Cart: Will #AmazonCart ever gain mainstream adoption?

On Monday Amazon launched a new shopping feature allowing their customers to add a product to their Amazon shopping cart simply by tweeting about it. If you...

Cross Channel Marketing

Weekly roundup: 5 digital marketing tips, trends and tactics

Our roundup of noteworthy digital marketing insights, tips and trends from the news: Instagram-sponsored content: Putting customer value first Brands have...

Cross Channel Marketing

The secret to customer-centric innovation: Q&A with Niraj Dawar

When it comes to innovation, company leaders usually hit the drawing board to come up with new product features and designs. They look for a better car, bicycle...

Cross Channel Marketing

17 awesome, no-fluff digital marketing quotes [Slideshow]

There's a lot of wisdom out there when it comes to digital marketing. Tons. And at times it can be overwhelming to sift through everything on Twitter, LinkedIn,...

Cross Channel Marketing

Weekly roundup: 5 digital marketing tips, trends and tactics

Our roundup of noteworthy digital marketing insights, tips and trends from the news: How 3 companies are redefining their Pinterest brand To connect the...

Cross Channel Marketing

Weekly roundup: 5 digital marketing tips, trends and tactics

Our roundup of noteworthy digital marketing insights, tips and trends from the news: Why responsive design isn’t mobile’s best friend Many mobile marketers have...