X

The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Cross Channel Marketing

Cross Channel Marketing

How travel brands are putting the customer front and center, too

Marketers have realized that the customer is the center of the conversation, and if they haven’t, it’s time they got on board. And it’s not just retail...

Cross Channel Marketing

Weekly roundup: 5 digital marketing tips, trends and tactics

Our roundup of noteworthy digital marketing insights, tips and trends from the news: Brands put the power in customers' hands, and so has Twitter Social media...

Cross Channel Marketing

Experiential travel: 5 lessons hotel marketers can learn from Airbnb

People travel differently than they did 20 years ago. They share and consume travel information digitally, and they’re looking for unique experiences. That's...

Cross Channel Marketing

From Gen-Y to Gen-Z: Q&A with Jeff Fromm on marketing to digital natives

Millennials, the Enigma Generation, Generation Y — no matter what term they’re given, they continue to evade marketers (even big name brands) when it comes to...

Cross Channel Marketing

High five! Our top 5 blog posts from April 2014

Welcome to The High Five! We like to think of it as a “greatest hits” kind of compilation of our most popular marketing blog posts from the previous month. Here...

Cross Channel Marketing

10 provocative digital marketing quotes you must read

As digital marketing expands to include innovative technologies like iBeacons and new arenas like content marketing, it’s hard to keep track of what the latest,...

Cross Channel Marketing

Weekly roundup: 5 digital marketing tips, trends and tactics

Our roundup of noteworthy digital marketing insights, tips and trends from the news: The holy grail of consumer behavior data: Wikipedia To understand customers...

Cross Channel Marketing

Holiday retail planning in May? 5 things for retailers to think about right now

It’s that time of the year…the time when those in retail marketing really need to start critically thinking about what you want to get done before the 2014...

Cross Channel Marketing

Blurred lines: 6 ways retailers and e-tailers merge online and offline experiences

Remember when retail stores worried that showrooming would destroy their businesses? People who visited the physical store to check out products would make...

Oracle

Integrated Cloud Applications & Platform Services