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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Cross Channel Marketing

Cross Channel Marketing

Weekly roundup: 5 digital marketing tips, tricks and tactics

Our roundup of noteworthy digital marketing insights, tips and trends from the news: How Eat24 crafted fun, playful emails Most emails that customers receive...

Cross Channel Marketing

Marketing cloud 101: A new way to engage modern consumers

Personalized marketing experiences are essential to reach modern consumers. But in today’s digital, constantly connected world, that can be difficult for...

Cross Channel Marketing

Weekly roundup: 5 digital marketing tips, tricks and tactics

Our roundup of noteworthy digital marketing insights, tips and trends from the news: Go visual or go home: 4 tips for visual storytelling As social sharing...

Cross Channel Marketing

How travel brands are putting the customer front and center, too

Marketers have realized that the customer is the center of the conversation, and if they haven’t, it’s time they got on board. And it’s not just retail...

Cross Channel Marketing

Weekly roundup: 5 digital marketing tips, trends and tactics

Our roundup of noteworthy digital marketing insights, tips and trends from the news: Brands put the power in customers' hands, and so has Twitter Social media...

Cross Channel Marketing

Experiential travel: 5 lessons hotel marketers can learn from Airbnb

People travel differently than they did 20 years ago. They share and consume travel information digitally, and they’re looking for unique experiences. That's...

Cross Channel Marketing

From Gen-Y to Gen-Z: Q&A with Jeff Fromm on marketing to digital natives

Millennials, the Enigma Generation, Generation Y — no matter what term they’re given, they continue to evade marketers (even big name brands) when it comes to...

Cross Channel Marketing

High five! Our top 5 blog posts from April 2014

Welcome to The High Five! We like to think of it as a “greatest hits” kind of compilation of our most popular marketing blog posts from the previous month. Here...

Cross Channel Marketing

10 provocative digital marketing quotes you must read

As digital marketing expands to include innovative technologies like iBeacons and new arenas like content marketing, it’s hard to keep track of what the latest,...