Editor’s Note: Today’s post comes courtesy of Jessica Groopman (@jessgroopman), a Senior Researcher at Altimeter Group where she conducts research on disruptive...
Editor’s Note: Today’s post comes courtesy of Jessica Groopman (@jessgroopman), a Senior Researcher at Altimeter Group where she conducts research on disruptive technologies. Jessica specializes in digital strategy, Internet of Things, social data integration, content marketing, and customer experience, with a focus on how data is shifting business models and behaviors. Marketing is about to get a whole lot more complicated. As the costs of connectivity, hardware, and...
Editor’s Note: Today’s post comes courtesy of Jessica Groopman (@jessgroopman), a Senior Researcher at Altimeter Group where she conducts research on disruptive technologies. Jessica specializes in...
School’s in session: Lessons from marketers of the future Rising marketing stars have different career experiences than the CMOs and execs who came before them....
School’s in session: Lessons from marketers of the future Rising marketing stars have different career experiences than the CMOs and execs who came before them. Their work, largely influenced by digital technology and multi-channel capabilities, shows how marketers’ roles are changing with evolving consumer habits. The graduating class of Marketing Week’s Marketing Academy, including managers from L'Oreal and Danone, offered lessons for how marketers will thrive amidst future...
School’s in session: Lessons from marketers of the future Rising marketing stars have different career experiences than the CMOs and execs who came before them. Their work, largely influenced...
Flight delays and cancellations happen to the best of airlines. Mechanical issues, bad weather conditions and even last minute staffing problems can...
Flight delays and cancellations happen to the best of airlines. Mechanical issues, bad weather conditions and even last minute staffing problems can unpredictably interrupt flight services. And travel-weary passengers are not always the most understanding or easiest to please — especially when they’re frustrated by delays. Angry customers often take to social media in moments like these and hurt the reputation of an airline by posting negative reviews. However, there are a...
Flight delays and cancellations happen to the best of airlines. Mechanical issues, bad weather conditions and even last minute staffing problems can unpredictably interrupt flight services....
Welcome to The High Five! We like to think of it as a “greatest hits” compilation of our most popular marketing blog posts from the previous month. Here are the...
Welcome to The High Five! We like to think of it as a “greatest hits” compilation of our most popular marketing blog posts from the previous month. Here are the top Marketing Cloud Blog posts from July 2014: Marketers have gained their seat at the table. Now it’s time to prove why they deserve it. The onus is on us. Piecing back together the now fragmented customer experience requires marketing leaders to ramp up their activities far beyond basic brand awareness and...
Welcome to The High Five! We like to think of it as a “greatest hits” compilation of our most popular marketing blog posts from the previous month. Here are the top Marketing Cloud Blog posts...
What marketers can learn from the 'Ice Bucket Challenge' For the past several weeks, people have been dumping buckets of ice over their heads as part of a viral...
What marketers can learn from the 'Ice Bucket Challenge' For the past several weeks, people have been dumping buckets of ice over their heads as part of a viral social media campaign, the "Ice Bucket Challenge." While the campaign is focused on raising awareness for ALS, marketers in any industry can learn a couple lessons from this grassroots campaign. Make it personal with call-outs that help the campaign have a larger reach as well. With a social campaign, tie hashtags and...
What marketers can learn from the 'Ice Bucket Challenge' For the past several weeks, people have been dumping buckets of ice over their heads as part of a viral social media campaign, the "Ice Bucket...
Air travel isn’t what it used to be. At least that’s a common gripe among U.S. passengers nostalgic for the luxury travel experience equated with Pan Am in the...
Air travel isn’t what it used to be. At least that’s a common gripe among U.S. passengers nostalgic for the luxury travel experience equated with Pan Am in the 60s and 70s. While U.S. airlines have cut back to bare-bones services and cramped quarters, their counterparts abroad are entering a new age of jet travel glamour. First-class passengers aboard an Emirates Airbus A380 enjoy suites with sliding doors for complete privacy, a vanity table, personal mini-bar, wardrobe,...
Air travel isn’t what it used to be. At least that’s a common gripe among U.S. passengers nostalgic for the luxury travel experience equated with Pan Am in the 60s and 70s. While U.S. airlines...
Back in January of this year I penned a piece for Forbes entitled The Nine Letter Word Every Marketer Needs To Remember At All Times. The word in question is in...
Back in January of this year I penned a piece for Forbes entitled The Nine Letter Word Every Marketer Needs To Remember At All Times. The word in question is in the title of this article. Can you guess what it is? Sure you can. It’s relevance. Such a simple word yet so taken for granted as it relates to marketers and their customers. In the aforementioned Forbes piece I made reference to an article on MarketingCharts.com which contained this ominous headline: Consumers...
Back in January of this year I penned a piece for Forbes entitled The Nine Letter Word Every Marketer Needs To Remember At All Times. The word in question is in the title of this article. Can you...
Less than a week after Chicago’s Lollapalooza music festival wrapped up, fans will descend on San Francisco for three days packed full of jams at Outside Lands....
Less than a week after Chicago’s Lollapalooza music festival wrapped up, fans will descend on San Francisco for three days packed full of jams at Outside Lands. While these enormous productions continue to sell out in record times, marketers are champing at the bit to engage Millennial music-goers through festival experiences. Brands will spend more than $1.34 billion sponsoring music venues, festivals and tours this year, a 4.4 percent increase from 2013, according to a...
Less than a week after Chicago’s Lollapalooza music festival wrapped up, fans will descend on San Francisco for three days packed full of jams at Outside Lands. While these enormous productions...
Welcome to the age of modern marketing, also known as the age of the customer. With a new era marked by technology and multi-channel interactions, marketers are...
Welcome to the age of modern marketing, also known as the age of the customer. With a new era marked by technology and multi-channel interactions, marketers are struggling to adapt to the changes. At Interact 2014, Laura Ramos, vice president and principal analyst at Forrester Research, shared insights from an upcoming survey about the areas that marketers need the most improvement — focusing on how to convert suspects into prospects. “It’s not about scaling the old model....
Welcome to the age of modern marketing, also known as the age of the customer. With a new era marked by technology and multi-channel interactions, marketers are struggling to adapt to the changes. At...
