The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.
Cross Channel Marketing
Cross Channel Marketing
Customer obsession starts with relevance: Insights from Interact 2014
Digital technology allows marketers to have a better, deeper understanding of their customers than ever before. With a wealth of data from purchase behavior to...
Cross Channel Marketing
4 tips for data-driven glory: Insights from Interact 2014
Marketers today swim in a sea of data. From tracking purchase behavior to website visits, they’re constantly gathering information about their customers, but...
Cross Channel Marketing
Year-round relevance: 5 ways brands can engage during their off-season
From hot chocolate in the winter to school supplies in the fall, there are certain times of the year when it seems like your products could simply market...
Cross Channel Marketing
Marketers have gained their seat at the table. Now it’s time to prove why they deserve it.
The onus is on us. Piecing back together the now fragmented customer experience requires marketing leaders to ramp up their activities far beyond basic brand...
Cross Channel Marketing
Weekly roundup: 5 digital marketing tips, tricks and tactics
Our roundup of noteworthy digital marketing insights, tips and trends from the news: GoPro captures Millennial audience GoPro’s action cameras combine cutting...
Cross Channel Marketing
High five! Our top 5 blog posts from June 2014
Welcome to The High Five! We like to think of it as a “greatest hits” compilation of our most popular marketing blog posts from the previous month. Here are the...
Cross Channel Marketing
Why the right visual is needed to capture a consumer's eye
Back in April of this year, I wrote a piece for Forbes entitled A View To A Thrill: Why Marketers Need To Get Visual, Fast. The article essentially served as a...
Cross Channel Marketing
An Insider’s Guide to San Francisco During Interact 2014
By now you have surely heard the news that we’re bringing together B2C and B2B marketing best practice tips, networking, and technology innovations during ...
Cross Channel Marketing
Hear from others why you need to attend Interact
In case you need more reasons to attend Interact this year − did we mention John Legend will be a keynote speaker? Yes, THAT John Legend. And we could go on and...