What marketers can learn from the 'Ice Bucket Challenge' For the past several weeks, people have been dumping buckets of ice over their heads as part of a viral...
What marketers can learn from the 'Ice Bucket Challenge' For the past several weeks, people have been dumping buckets of ice over their heads as part of a viral social media campaign, the "Ice Bucket Challenge." While the campaign is focused on raising awareness for ALS, marketers in any industry can learn a couple lessons from this grassroots campaign. Make it personal with call-outs that help the campaign have a larger reach as well. With a social campaign, tie hashtags and...
What marketers can learn from the 'Ice Bucket Challenge' For the past several weeks, people have been dumping buckets of ice over their heads as part of a viral social media campaign, the "Ice Bucket...
Air travel isn’t what it used to be. At least that’s a common gripe among U.S. passengers nostalgic for the luxury travel experience equated with Pan Am in the...
Air travel isn’t what it used to be. At least that’s a common gripe among U.S. passengers nostalgic for the luxury travel experience equated with Pan Am in the 60s and 70s. While U.S. airlines have cut back to bare-bones services and cramped quarters, their counterparts abroad are entering a new age of jet travel glamour. First-class passengers aboard an Emirates Airbus A380 enjoy suites with sliding doors for complete privacy, a vanity table, personal mini-bar, wardrobe,...
Air travel isn’t what it used to be. At least that’s a common gripe among U.S. passengers nostalgic for the luxury travel experience equated with Pan Am in the 60s and 70s. While U.S. airlines...
Back in January of this year I penned a piece for Forbes entitled The Nine Letter Word Every Marketer Needs To Remember At All Times. The word in question is in...
Back in January of this year I penned a piece for Forbes entitled The Nine Letter Word Every Marketer Needs To Remember At All Times. The word in question is in the title of this article. Can you guess what it is? Sure you can. It’s relevance. Such a simple word yet so taken for granted as it relates to marketers and their customers. In the aforementioned Forbes piece I made reference to an article on MarketingCharts.com which contained this ominous headline: Consumers...
Back in January of this year I penned a piece for Forbes entitled The Nine Letter Word Every Marketer Needs To Remember At All Times. The word in question is in the title of this article. Can you...
Less than a week after Chicago’s Lollapalooza music festival wrapped up, fans will descend on San Francisco for three days packed full of jams at Outside Lands....
Less than a week after Chicago’s Lollapalooza music festival wrapped up, fans will descend on San Francisco for three days packed full of jams at Outside Lands. While these enormous productions continue to sell out in record times, marketers are champing at the bit to engage Millennial music-goers through festival experiences. Brands will spend more than $1.34 billion sponsoring music venues, festivals and tours this year, a 4.4 percent increase from 2013, according to a...
Less than a week after Chicago’s Lollapalooza music festival wrapped up, fans will descend on San Francisco for three days packed full of jams at Outside Lands. While these enormous productions...
Welcome to the age of modern marketing, also known as the age of the customer. With a new era marked by technology and multi-channel interactions, marketers are...
Welcome to the age of modern marketing, also known as the age of the customer. With a new era marked by technology and multi-channel interactions, marketers are struggling to adapt to the changes. At Interact 2014, Laura Ramos, vice president and principal analyst at Forrester Research, shared insights from an upcoming survey about the areas that marketers need the most improvement — focusing on how to convert suspects into prospects. “It’s not about scaling the old model....
Welcome to the age of modern marketing, also known as the age of the customer. With a new era marked by technology and multi-channel interactions, marketers are struggling to adapt to the changes. At...
The secrets to Pinterest success Posting social media pictures is a great start to engaging with customers on image-heavy platforms, but not all pictures have...
The secrets to Pinterest success Posting social media pictures is a great start to engaging with customers on image-heavy platforms, but not all pictures have the same value and likelihood of user engagement. Ripen eCommerce recently revealed six keys to success for getting repins on Pinterest: Eliminate faces. Images without faces have 23 percent more repins. Post tall pictures. Tall images are shared 67 percent more often than short images. Let the light shine. Lighter...
The secrets to Pinterest success Posting social media pictures is a great start to engaging with customers on image-heavy platforms, but not all pictures have the same value and likelihood of...
Retailers rely very heavily on the revenue generated during the holiday shopping season. Those in retail marketing have visions of booming sales dancing in...
Retailers rely very heavily on the revenue generated during the holiday shopping season. Those in retail marketing have visions of booming sales dancing in their heads – especially the time between Thanksgiving and Christmas AKA “crunch time.” A Look Back Last year Wacarra Yeomans, Sr. Director of Creative Services and Ryan Hofmann, Strategic Director, co-hosted a webcast entitled “Relationship Era Strategy for Bigger Holiday Results”. Held in early September 2013, the...
Retailers rely very heavily on the revenue generated during the holiday shopping season. Those in retail marketing have visions of booming sales dancing in their heads – especially the time...
It's not exactly breaking news that many retailers rely very heavily on the revenue generated during the holiday shopping season. Those in retail marketing have...
It's not exactly breaking news that many retailers rely very heavily on the revenue generated during the holiday shopping season. Those in retail marketing have visions of booming sales dancing in their heads - especially the time between Thanksgiving and Christmas AKA "crunch time." A Look Back Last year Wacarra Yeomans, Sr. Director of Creative Services and Ryan Hofmann, Strategic Director, co-hosted a webcast entitled “Relationship Era Strategy for Bigger Holiday Results”....
It's not exactly breaking news that many retailers rely very heavily on the revenue generated during the holiday shopping season. Those in retail marketing have visions of booming sales dancing in...
Marketers are tasked to navigate the challenges of providing a consistent customer experience, which calls for personalized messaging across channels, and even...
Marketers are tasked to navigate the challenges of providing a consistent customer experience, which calls for personalized messaging across channels, and even in store. For many marketing organizations, accepting this “lack of control” is the first step toward ensuring they can get in touch with their customers’ needs. We need to connect the dots of our customers’ experiences in ways that are meaningful to them. As customers move across paid, earned and owned media, they...
Marketers are tasked to navigate the challenges of providing a consistent customer experience, which calls for personalized messaging across channels, and even in store. For many...
