As CMOs look to define strategy, show the business value of marketing and implement new up-and-coming technologies into business practices, they're no longer...
As CMOs look to define strategy, show the business value of marketing and implement new up-and-coming technologies into business practices, they're no longer working in a silo. Rather, CMOs are working hand-in-hand with IT and finance teams to deliver a higher return on marketing efforts. In the past, the CMO wasn’t always viewed in an equal playing field with the CEO, CFO and CIO, but marketers are gaining traction in the C-suite. They're increasingly seen as game changers...
As CMOs look to define strategy, show the business value of marketing and implement new up-and-coming technologies into business practices, they're no longer working in a silo. Rather, CMOs are...
If you're a CMO, VP, director, manager or anyone in the position to hire new, fresh out of college marketers to your staff, you would want to know what they...
If you're a CMO, VP, director, manager or anyone in the position to hire new, fresh out of college marketers to your staff, you would want to know what they learned in school, yes? Or least part of what they learned anyway. In today's 3rd and final post covering our recently released eBook entitled The Marketer’s Backpack, we posed a question to some of the brightest minds from the world of academia; the instructors and professors entrusted with teaching and guiding the...
If you're a CMO, VP, director, manager or anyone in the position to hire new, fresh out of college marketers to your staff, you would want to know what they learned in school, yes? Or least part...
There is a growing sentiment among many that the tried and true marketing designations of B2C and B2B will essentially go by the wayside as we collectively move...
There is a growing sentiment among many that the tried and true marketing designations of B2C and B2B will essentially go by the wayside as we collectively move toward a more holistic marketing approach AKA H2H or Human To Human. There will obviously still be discernible differences between the two marketing mediums so my thinking is the old standbys of B2C and B2B will never completely go away. It is under that guise that we reached out to some very special folks to get...
There is a growing sentiment among many that the tried and true marketing designations of B2C and B2B will essentially go by the wayside as we collectively move toward a more holistic...
Schools bell ring across the land as kids all over the world head back to school. Visions of summer vacations dance in their heads and there's probably not a...
Schools bell ring across the land as kids all over the world head back to school. Visions of summer vacations dance in their heads and there's probably not a lot they remember from the previous school year. The summer has that effect on people of all ages. It's not a sin by any means. It's human nature. And marketers are human, too. So it's ok if some things got lost in the euphoria of a glorious summer adventure, vacation or getaway. It happens. To help us all remember some...
Schools bell ring across the land as kids all over the world head back to school. Visions of summer vacations dance in their heads and there's probably not a lot they remember from the previous school...
September of course means many different things. For a lot of us it means another football season is upon us. September also brings with it a change in the...
September of course means many different things. For a lot of us it means another football season is upon us. September also brings with it a change in the weather, naturally. Yes that pun was intended. September also signifies the official start of school for a great number of children of all ages. It is under that guise that we present The Marketer's Backpack − a unique teaching tool that is a must for all marketers of all ages. This is the one document you will want to...
September of course means many different things. For a lot of us it means another football season is upon us. September also brings with it a change in the weather, naturally. Yes that pun...
Content marketers are challenged by many aspects − from conceptualization to production- but one of the core responsibilities becoming more critical is to...
Content marketers are challenged by many aspects − from conceptualization to production- but one of the core responsibilities becoming more critical is to rethink the funnel, or the way that people search for information. Andrew Davis, best selling author of “Brandscaping: Unleashing the Power of Partnerships”, encouraged marketers at Content Marketing World this week in Cleveland to rethink the traditional funnel with a new formula: MOI creates ROI, or “moment of...
Content marketers are challenged by many aspects − from conceptualization to production- but one of the core responsibilities becoming more critical is to rethink the funnel, or the way that people...
As hard as it may be to believe the holiday shopping season will be here in no time. Retailers across the land are well aware of this fact, at least they better...
As hard as it may be to believe the holiday shopping season will be here in no time. Retailers across the land are well aware of this fact, at least they better be. To help all retailers prepare for the coming retail shopping season, we’ve identified five (5) key phases of retail holiday marketing: Pre-Holiday Black November Thanksgiving Weekend Countdown to Christmas After-Christmas Period Yesterday was Phase 1: Pre-Holiday Today it's Phase 2: Black November Is Black Friday...
As hard as it may be to believe the holiday shopping season will be here in no time. Retailers across the land are well aware of this fact, at least they better be. To help all retailers prepare...
The proliferation of data and technology is reshaping the media business. The budding consumer information available has created a demand for more segmented...
The proliferation of data and technology is reshaping the media business. The budding consumer information available has created a demand for more segmented approaches so that marketers can engage audiences defined by specific interests and behaviors. Additionally, targeting must be achieved meaningfully across devices, points of sale, and geographies. This surge has ensued due to the embrace of the consumer audience—as defined by a wide range of expressed, observed and...
The proliferation of data and technology is reshaping the media business. The budding consumer information available has created a demand for more segmented approaches so that marketers can...
When a customer completes a purchase in a brick-and-mortar store, most marketers don’t know whether or not that purchase was driven by digital messaging. Since...
When a customer completes a purchase in a brick-and-mortar store, most marketers don’t know whether or not that purchase was driven by digital messaging. Since only 6 percent of retail sales happen online, marketers are missing out on a huge opportunity to show the value of their email and other digital communications by not tracking the impact these messages have on the 94 percent of retail sales that happen in brick-and-mortar stores. While many marketers rely on last-click...
When a customer completes a purchase in a brick-and-mortar store, most marketers don’t know whether or not that purchase was driven by digital messaging. Since only 6 percent of retail sales happen...
