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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Cross Channel Marketing

Cross Channel Marketing

Why the right visual is needed to capture a consumer's eye

Back in April of this year, I wrote a piece for Forbes entitled A View To A Thrill: Why Marketers Need To Get Visual, Fast. The article essentially served as a...

Cross Channel Marketing

An Insider’s Guide to San Francisco During Interact 2014

By now you have surely heard the news that we’re bringing together B2C and B2B marketing best practice tips, networking, and technology innovations during ...

Cross Channel Marketing

Hear from others why you need to attend Interact

In case you need more reasons to attend Interact this year − did we mention John Legend will be a keynote speaker? Yes, THAT John Legend. And we could go on and...

Cross Channel Marketing

High five! Our top 5 blog posts from May 2014

Welcome to The High Five! We like to think of it as a “greatest hits” compilation of our most popular marketing blog posts from the previous month. Here are the...

Cross Channel Marketing

Best practices to make the most of push notifications

On May 28, the webinar Push Your Mobile Marketing Strategy Forward was held. Co-presented by Joe Pezzillo, Senior Director, Push Operations & Adoption, Oracle...

Cross Channel Marketing

John Legend coming to Interact 2014!

We are pleased to announce that award-winning singer songwriter John Legend will be a keynote speaker at Interact 2014, the digital marketing conference for B2C...

Cross Channel Marketing

Things to do in San Francisco during Interact 2014

In case you were out that day, the big news from the world of marketing is that the wall between B2C and B2B marketing has been torn own. During Interact 2014, ...

Cross Channel Marketing

To engage millennials, B2C marketers ramp up experiential marketing

In the era of the “selfie,” people share images of everything they do, from the food they cook to the mountains they climb. This persistent need to update...

Cross Channel Marketing

8 enlightening digital marketing quotes

As digital marketing budgets increase, the marketing landscape continues to develop, creating greater value for cross-channel strategies and customer...