There is a growing sentiment among many that the tried and true marketing designations of B2C and B2B will essentially go by the wayside as we collectively move...
There is a growing sentiment among many that the tried and true marketing designations of B2C and B2B will essentially go by the wayside as we collectively move toward a more holistic marketing approach AKA H2H or Human To Human. There will obviously still be discernible differences between the two marketing mediums so my thinking is the old standbys of B2C and B2B will never completely go away. It is under that guise that we reached out to some very special folks to get...
There is a growing sentiment among many that the tried and true marketing designations of B2C and B2B will essentially go by the wayside as we collectively move toward a more holistic...
Schools bell ring across the land as kids all over the world head back to school. Visions of summer vacations dance in their heads and there's probably not a...
Schools bell ring across the land as kids all over the world head back to school. Visions of summer vacations dance in their heads and there's probably not a lot they remember from the previous school year. The summer has that effect on people of all ages. It's not a sin by any means. It's human nature. And marketers are human, too. So it's ok if some things got lost in the euphoria of a glorious summer adventure, vacation or getaway. It happens. To help us all remember some...
Schools bell ring across the land as kids all over the world head back to school. Visions of summer vacations dance in their heads and there's probably not a lot they remember from the previous school...
September of course means many different things. For a lot of us it means another football season is upon us. September also brings with it a change in the...
September of course means many different things. For a lot of us it means another football season is upon us. September also brings with it a change in the weather, naturally. Yes that pun was intended. September also signifies the official start of school for a great number of children of all ages. It is under that guise that we present The Marketer's Backpack − a unique teaching tool that is a must for all marketers of all ages. This is the one document you will want to...
September of course means many different things. For a lot of us it means another football season is upon us. September also brings with it a change in the weather, naturally. Yes that pun...
Content marketers are challenged by many aspects − from conceptualization to production- but one of the core responsibilities becoming more critical is to...
Content marketers are challenged by many aspects − from conceptualization to production- but one of the core responsibilities becoming more critical is to rethink the funnel, or the way that people search for information. Andrew Davis, best selling author of “Brandscaping: Unleashing the Power of Partnerships”, encouraged marketers at Content Marketing World this week in Cleveland to rethink the traditional funnel with a new formula: MOI creates ROI, or “moment of...
Content marketers are challenged by many aspects − from conceptualization to production- but one of the core responsibilities becoming more critical is to rethink the funnel, or the way that people...
As hard as it may be to believe the holiday shopping season will be here in no time. Retailers across the land are well aware of this fact, at least they better...
As hard as it may be to believe the holiday shopping season will be here in no time. Retailers across the land are well aware of this fact, at least they better be. To help all retailers prepare for the coming retail shopping season, we’ve identified five (5) key phases of retail holiday marketing: Pre-Holiday Black November Thanksgiving Weekend Countdown to Christmas After-Christmas Period Yesterday was Phase 1: Pre-Holiday Today it's Phase 2: Black November Is Black Friday...
As hard as it may be to believe the holiday shopping season will be here in no time. Retailers across the land are well aware of this fact, at least they better be. To help all retailers prepare...
The proliferation of data and technology is reshaping the media business. The budding consumer information available has created a demand for more segmented...
The proliferation of data and technology is reshaping the media business. The budding consumer information available has created a demand for more segmented approaches so that marketers can engage audiences defined by specific interests and behaviors. Additionally, targeting must be achieved meaningfully across devices, points of sale, and geographies. This surge has ensued due to the embrace of the consumer audience—as defined by a wide range of expressed, observed and...
The proliferation of data and technology is reshaping the media business. The budding consumer information available has created a demand for more segmented approaches so that marketers can...
When a customer completes a purchase in a brick-and-mortar store, most marketers don’t know whether or not that purchase was driven by digital messaging. Since...
When a customer completes a purchase in a brick-and-mortar store, most marketers don’t know whether or not that purchase was driven by digital messaging. Since only 6 percent of retail sales happen online, marketers are missing out on a huge opportunity to show the value of their email and other digital communications by not tracking the impact these messages have on the 94 percent of retail sales that happen in brick-and-mortar stores. While many marketers rely on last-click...
When a customer completes a purchase in a brick-and-mortar store, most marketers don’t know whether or not that purchase was driven by digital messaging. Since only 6 percent of retail sales happen...
Title got your attention? Expecting to get the definitive story here? Good. You clicked. You’re here. But what’s the payoff? Well actually not much. Just an...
Title got your attention? Expecting to get the definitive story here? Good. You clicked. You’re here. But what’s the payoff? Well actually not much. Just an infographic (sort of) below with the source attributed to eBay that allegedly shows what people buy by state on eBay. And I’m not talking about state of consciousness. It’s a popular story on Mashable, gothamist.com, and even across the pond at MailOnline where I first saw it. However it’s not mentioned in a search of...
Title got your attention? Expecting to get the definitive story here? Good. You clicked. You’re here. But what’s the payoff? Well actually not much. Just an infographic (sort of) below with the source...
Most marketers focus on proving the value of a certain channel, but too many marketers fail to show the ROI of cross-channel messaging via email, display, SMS...
Most marketers focus on proving the value of a certain channel, but too many marketers fail to show the ROI of cross-channel messaging via email, display, SMS and push. The old method of last-click attribution is stuck in people’s minds, which is completely the wrong way to approach cross-channel impact. In fact, 58 percent of companies use a last-click attribution model, and only 18 percent of companies use a cross-channel attribution model, according to Ignition One. If...
Most marketers focus on proving the value of a certain channel, but too many marketers fail to show the ROI of cross-channel messaging via email, display, SMS and push. The old method of last-click...
