The customer experience onus on marketers expands regularly. It’s not enough just to create stellar campaigns, or even to create maximized measurement points to...
The customer experience onus on marketers expands regularly. It’s not enough just to create stellar campaigns, or even to create maximized measurement points to track program success. Creating meaningful customer experiences is the name of the game, and we’ll explore how to do just that during Modern Marketing Experience Europe, October 14-16 in London. Here are 3 core lessons every marketer can benefit from learning more about during sessions at the show. Join us in London!...
The customer experience onus on marketers expands regularly. It’s not enough just to create stellar campaigns, or even to create maximized measurement points to track program success....
Late night comedian John Oliver recently served up a harsh dish of criticism for native advertising. In a segment on his HBO show “Last Week Tonight,” Colbert...
Late night comedian John Oliver recently served up a harsh dish of criticism for native advertising. In a segment on his HBO show “Last Week Tonight,” Colbert railed against advertisers, publishers and even consumers when he called the marketing strategy “trickery” and compared the results to heart surgery gone awry. But the rant hardly spelled doomsday for native advertising. Instead, it reminds marketers to take heed when crafting content that runs alongside traditional...
Late night comedian John Oliver recently served up a harsh dish of criticism for native advertising. In a segment on his HBO show “Last Week Tonight,” Colbert railed against advertisers, publishers...
A long, long time ago I wrote a piece about the “this” I refer to in the title of this article I wrote back in 2003 which may not seem all that long ago but in...
A long, long time ago I wrote a piece about the “this” I refer to in the title of this article I wrote back in 2003 which may not seem all that long ago but in the digitized, mobilized world we now live in, it is light years away from 2014. Back then “this” certainly played a large role in a consumer’s ultimate buying decision but surely price and product were inherently more important. For the most part marketers didn’t really pay much attention to “this” for the simple...
A long, long time ago I wrote a piece about the “this” I refer to in the title of this article I wrote back in 2003 which may not seem all that long ago but in the digitized, mobilized world we...
It’s hard to keep up with all of the new gadgets and gizmos technology companies are launching to an increasingly tech-savvy audience today. Smartphones have...
It’s hard to keep up with all of the new gadgets and gizmos technology companies are launching to an increasingly tech-savvy audience today. Smartphones have become a staple for today’s digital native – approximately 71 per cent of UK phone users have a smartphone according to Kantar ComTech. What’s more, the number of UK smartphone users is set to rise from 34.6 million to 43.4 million over the next three years. Always-on brings complexities for marketers The appetite for...
It’s hard to keep up with all of the new gadgets and gizmos technology companies are launching to an increasingly tech-savvy audience today. Smartphones have become a staple for today’s digital native...
As CMOs look to define strategy, show the business value of marketing and implement new up-and-coming technologies into business practices, they're no longer...
As CMOs look to define strategy, show the business value of marketing and implement new up-and-coming technologies into business practices, they're no longer working in a silo. Rather, CMOs are working hand-in-hand with IT and finance teams to deliver a higher return on marketing efforts. In the past, the CMO wasn’t always viewed in an equal playing field with the CEO, CFO and CIO, but marketers are gaining traction in the C-suite. They're increasingly seen as game changers...
As CMOs look to define strategy, show the business value of marketing and implement new up-and-coming technologies into business practices, they're no longer working in a silo. Rather, CMOs are...
If you're a CMO, VP, director, manager or anyone in the position to hire new, fresh out of college marketers to your staff, you would want to know what they...
If you're a CMO, VP, director, manager or anyone in the position to hire new, fresh out of college marketers to your staff, you would want to know what they learned in school, yes? Or least part of what they learned anyway. In today's 3rd and final post covering our recently released eBook entitled The Marketer’s Backpack, we posed a question to some of the brightest minds from the world of academia; the instructors and professors entrusted with teaching and guiding the...
If you're a CMO, VP, director, manager or anyone in the position to hire new, fresh out of college marketers to your staff, you would want to know what they learned in school, yes? Or least part...
There is a growing sentiment among many that the tried and true marketing designations of B2C and B2B will essentially go by the wayside as we collectively move...
There is a growing sentiment among many that the tried and true marketing designations of B2C and B2B will essentially go by the wayside as we collectively move toward a more holistic marketing approach AKA H2H or Human To Human. There will obviously still be discernible differences between the two marketing mediums so my thinking is the old standbys of B2C and B2B will never completely go away. It is under that guise that we reached out to some very special folks to get...
There is a growing sentiment among many that the tried and true marketing designations of B2C and B2B will essentially go by the wayside as we collectively move toward a more holistic...
Schools bell ring across the land as kids all over the world head back to school. Visions of summer vacations dance in their heads and there's probably not a...
Schools bell ring across the land as kids all over the world head back to school. Visions of summer vacations dance in their heads and there's probably not a lot they remember from the previous school year. The summer has that effect on people of all ages. It's not a sin by any means. It's human nature. And marketers are human, too. So it's ok if some things got lost in the euphoria of a glorious summer adventure, vacation or getaway. It happens. To help us all remember some...
Schools bell ring across the land as kids all over the world head back to school. Visions of summer vacations dance in their heads and there's probably not a lot they remember from the previous school...
September of course means many different things. For a lot of us it means another football season is upon us. September also brings with it a change in the...
September of course means many different things. For a lot of us it means another football season is upon us. September also brings with it a change in the weather, naturally. Yes that pun was intended. September also signifies the official start of school for a great number of children of all ages. It is under that guise that we present The Marketer's Backpack − a unique teaching tool that is a must for all marketers of all ages. This is the one document you will want to...
September of course means many different things. For a lot of us it means another football season is upon us. September also brings with it a change in the weather, naturally. Yes that pun...
