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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Cross Channel Marketing

Cross Channel Marketing

Retail marketing holiday planning – A look back with an eye toward the future

It's not exactly breaking news that many retailers rely very heavily on the revenue generated during the holiday shopping season. Those in retail marketing have...

Cross Channel Marketing

CMOs face a major dilemma [Infographic]

Marketers are tasked to navigate the challenges of providing a consistent customer experience, which calls for personalized messaging across channels, and even...

Cross Channel Marketing

4 ways to turn your customers into referral powerhouses

Regardless of your business size, type or industry, customer referrals are the most powerful marketing channels out there. According to KISSmetrics, a marketing...

Cross Channel Marketing

Customer obsession starts with relevance: Insights from Interact 2014

Digital technology allows marketers to have a better, deeper understanding of their customers than ever before. With a wealth of data from purchase behavior to...

Cross Channel Marketing

4 tips for data-driven glory: Insights from Interact 2014

Marketers today swim in a sea of data. From tracking purchase behavior to website visits, they’re constantly gathering information about their customers, but...

Cross Channel Marketing

Year-round relevance: 5 ways brands can engage during their off-season

From hot chocolate in the winter to school supplies in the fall, there are certain times of the year when it seems like your products could simply market...

Cross Channel Marketing

Marketers have gained their seat at the table. Now it’s time to prove why they deserve it.

The onus is on us. Piecing back together the now fragmented customer experience requires marketing leaders to ramp up their activities far beyond basic brand...

Cross Channel Marketing

Weekly roundup: 5 digital marketing tips, tricks and tactics

Our roundup of noteworthy digital marketing insights, tips and trends from the news: GoPro captures Millennial audience GoPro’s action cameras combine cutting...

Cross Channel Marketing

High five! Our top 5 blog posts from June 2014

Welcome to The High Five! We like to think of it as a “greatest hits” compilation of our most popular marketing blog posts from the previous month. Here are the...