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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Cross Channel Marketing

Cross Channel Marketing

How marketers can improve U.S. air travel's lousy reputation

Air travel isn’t what it used to be. At least that’s a common gripe among U.S. passengers nostalgic for the luxury travel experience equated with Pan Am in the...

Cross Channel Marketing

How Crew Clothing Used Relevance to Increase Conversion [Case Study]

Back in January of this year I penned a piece for Forbes entitled The Nine Letter Word Every Marketer Needs To Remember At All Times. The word in question is in...

Cross Channel Marketing

4 ways brands rock summer music festivals

Less than a week after Chicago’s Lollapalooza music festival wrapped up, fans will descend on San Francisco for three days packed full of jams at Outside Lands....

Cross Channel Marketing

How to convert suspects to brand advocates with 4 easy tips

Welcome to the age of modern marketing, also known as the age of the customer. With a new era marked by technology and multi-channel interactions, marketers are...

Cross Channel Marketing

Weekly roundup: 5 social media marketing tips, trends and tactics

The secrets to Pinterest success Posting social media pictures is a great start to engaging with customers on image-heavy platforms, but not all pictures have...

Cross Channel Marketing

4 Retail Marketing Holiday Planning Strategies

Retailers rely very heavily on the revenue generated during the holiday shopping season. Those in retail marketing have visions of booming sales dancing in...

Cross Channel Marketing

Retail marketing holiday planning – A look back with an eye toward the future

It's not exactly breaking news that many retailers rely very heavily on the revenue generated during the holiday shopping season. Those in retail marketing have...

Cross Channel Marketing

CMOs face a major dilemma [Infographic]

Marketers are tasked to navigate the challenges of providing a consistent customer experience, which calls for personalized messaging across channels, and even...

Cross Channel Marketing

4 ways to turn your customers into referral powerhouses

Regardless of your business size, type or industry, customer referrals are the most powerful marketing channels out there. According to KISSmetrics, a marketing...

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