Digital marketing is taking a technological leap forward. From virtual reality headsets like Oculus Rift to drones, marketers are getting their hands on the...
Digital marketing is taking a technological leap forward. From virtual reality headsets like Oculus Rift to drones, marketers are getting their hands on the coolest new gadgets to better reach their customers. Video marketing takes off Since its invention, video has been a powerful medium for brands to reach customers. Now, brands are shooting videos from drones to give product and marketing videos a professional aerial touch. Cirque du Soleil recently teamed up with Swiss...
Digital marketing is taking a technological leap forward. From virtual reality headsets like Oculus Rift to drones, marketers are getting their hands on the coolest new gadgets to better reach their...
To promote best practices and celebrate the accomplishments of modern marketers in an ever-evolving industry, Oracle Marketing Cloud has announced the winners...
To promote best practices and celebrate the accomplishments of modern marketers in an ever-evolving industry, Oracle Marketing Cloud has announced the winners of the 2014 Markie Awards, presented at Modern Marketing Experience Europe this week in London. Hosted by General Manager, Kevin Akeroyd at the Hilton Metropole London, the 2014 Markie Awards recognize marketers who are demonstrating leadership in their respective industries with creative, innovative, and effective...
To promote best practices and celebrate the accomplishments of modern marketers in an ever-evolving industry, Oracle Marketing Cloud has announced the winners of the 2014 Markie Awards, presented at...
[[This is a guest post from Jonathan Riemer, Director, Global Marketing Campaigns; Senior Writer for the Oracle Marketing Cloud]] Modern Marketing Experience...
[[This is a guest post from Jonathan Riemer, Director, Global Marketing Campaigns; Senior Writer for the Oracle Marketing Cloud]] Modern Marketing Experience Europe kicked off Tuesday in London with a rousing round of opening keynotes. First, there were the stimulating developments around where the future of marketing technology is headed; and second, the amazing stories from the thrilling world of Formula 1 Racing. My quandary: How do I give an overview without leaning on...
[[This is a guest post from Jonathan Riemer, Director, Global Marketing Campaigns; Senior Writer for the Oracle Marketing Cloud]] Modern Marketing Experience Europe kicked off Tuesday in London with a...
In marketing (and elsewhere) everybody writes. We emphasize the power of a solid story to support our brand’s identity, and to help us connect with our...
In marketing (and elsewhere) everybody writes. We emphasize the power of a solid story to support our brand’s identity, and to help us connect with our audiences in a way that’s helpful, meaningful, and even spirited. While the title of “Content Marketing Manager” has emerged across marketing organizations rampantly over the last few years, regardless of your team’s makeup – we all are challenged to embody the skills and tasks of this role. So says Ann Handley, Chief Content...
In marketing (and elsewhere) everybody writes. We emphasize the power of a solid story to support our brand’s identity, and to help us connect with our audiences in a way that’s helpful,...
In a few days, October 14th to be exact, Modern Marketing Experience Europe will kick off on in London. For those not familiar with the Modern Marketing...
In a few days, October 14th to be exact, Modern Marketing Experience Europe will kick off on in London. For those not familiar with the Modern Marketing Experience, it offers an unprecedented opportunity to gain insights from experts in marketing automation, social marketing, content marketing, and big data at a single premier event I caught up with Oracle Marketing Cloud GM Kevin Akreroyd before he made his way across the pond to get this thoughts on the forthcoming event....
In a few days, October 14th to be exact, Modern Marketing Experience Europe will kick off on in London. For those not familiar with the Modern Marketing Experience, it offers an unprecedented...
Google nixes open-door policy for advertising data As Facebook released its ad platform Atlas, Google is limiting the access that marketers have to its...
Google nixes open-door policy for advertising data As Facebook released its ad platform Atlas, Google is limiting the access that marketers have to its advertising data. Specifically, the search giant is prohibiting certain companies from embedding pixels into ads, which previously helped marketers see the number of times a specific user viewed a message. "One of the potential impacts is that marketers won't be able to effectively track campaigns that run across the Web from...
Google nixes open-door policy for advertising data As Facebook released its ad platform Atlas, Google is limiting the access that marketers have to its advertising data. Specifically, the search giant...
In the evolving and expanding digital market, today’s marketer is facing greater demands for new skills to complement their traditional expertise. Survey...
In the evolving and expanding digital market, today’s marketer is facing greater demands for new skills to complement their traditional expertise. Survey results from the recent ADMA Global Forum point to the increasing complexities in today’s marketing department - the vast majority of respondents described the role of the marketer as ‘highly complex’ and a further 15 per cent likened it to rocket science. So why has marketing become like rocket science, and with an...
In the evolving and expanding digital market, today’s marketer is facing greater demands for new skills to complement their traditional expertise. Survey results from the recent ADMA Global Forum...
In this, our fourth and final post/installment re: our new eBook How Retail Marketers Can Jingle All The Way This Holiday Season we'll touch on not only...
In this, our fourth and final post/installment re: our new eBook How Retail Marketers Can Jingle All The Way This Holiday Season we'll touch on not only Santa's new helper but also bringing mobile shoppers to stores, counting down to the holidays and technology, planning and data collection. However, before that fun can begin, here's a quick recap of the previous three posts: 10/2 Holiday retail marketing trends: A look back and ahead 10/3 Shipping, storytelling and silence:...
In this, our fourth and final post/installment re: our new eBook How Retail Marketers Can Jingle All The Way This Holiday Season we'll touch on not only Santa's new helper but also bringing mobile...
Quick… what does “social commerce” mean? You could be forgiven for any looks resembling a woodland creature facing down an oncoming Buick. The answer isn’t so...
Quick… what does “social commerce” mean? You could be forgiven for any looks resembling a woodland creature facing down an oncoming Buick. The answer isn’t so easy. Does it mean buying from inside a social network? Or does it mean clicking through to somewhere else from a social network? If I’m a store and there’s a social network that gets crazy-good engagement, I want my products temptingly displayed there. That’s why Curalate recently started Like2Buy. When you see a...
Quick… what does “social commerce” mean? You could be forgiven for any looks resembling a woodland creature facing down an oncoming Buick. The answer isn’t so easy. Does it mean buying from inside...
