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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Cross Channel Marketing

Cross Channel Marketing

The next big thing in marketing that no one knows about

Ok so what is this "next big thing" I reference in the title? Well before I reveal just what "it" is... try this on for size: Peter Middleton, research director...

Cross Channel Marketing

2014 holiday retail shopping season - full webinar available on demand

On August 7 a webinar was held on the topic of the forthcoming 2014 holiday retail shopping season. As any retailer knows the holiday shopping season is in many...

Cross Channel Marketing

12 head-turning digital marketing quotes

With summer well underway, digital marketers are just as eager as their colleagues to get out and play. But they still want to keep up with the latest and...

Cross Channel Marketing

How the Internet of Things is creating a proliferation of consumer touchpoints 

Marketing is about to get a whole lot more complicated. As the costs of connectivity, hardware, and software services continue to deflate, as access to the...

Cross Channel Marketing

How the Internet of Things is Creating a Proliferation of Consumer Touchpoints

Editor’s Note: Today’s post comes courtesy of Jessica Groopman (@jessgroopman), a Senior Researcher at Altimeter Group where she conducts research on disruptive...

Cross Channel Marketing

Weekly roundup: 5 digital marketing tips, trends and tactics

School’s in session: Lessons from marketers of the future Rising marketing stars have different career experiences than the CMOs and execs who came before them....

Cross Channel Marketing

4 ways to make your passengers forget their flight was delayed

Flight delays and cancellations happen to the best of airlines. Mechanical issues, bad weather conditions and even last minute staffing problems can...

Cross Channel Marketing

High five! Our top 5 blog posts from July 2014

Welcome to The High Five! We like to think of it as a “greatest hits” compilation of our most popular marketing blog posts from the previous month. Here are the...

Cross Channel Marketing

Weekly roundup: 5 digital marketing tips, trends and tactics

What marketers can learn from the 'Ice Bucket Challenge' For the past several weeks, people have been dumping buckets of ice over their heads as part of a viral...

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