In the evolving and expanding digital market, today’s marketer is facing greater demands for new skills to complement their traditional expertise. Survey...
In the evolving and expanding digital market, today’s marketer is facing greater demands for new skills to complement their traditional expertise. Survey results from the recent ADMA Global Forum point to the increasing complexities in today’s marketing department - the vast majority of respondents described the role of the marketer as ‘highly complex’ and a further 15 per cent likened it to rocket science. So why has marketing become like rocket science, and with an...
In the evolving and expanding digital market, today’s marketer is facing greater demands for new skills to complement their traditional expertise. Survey results from the recent ADMA Global Forum...
In this, our fourth and final post/installment re: our new eBook How Retail Marketers Can Jingle All The Way This Holiday Season we'll touch on not only...
In this, our fourth and final post/installment re: our new eBook How Retail Marketers Can Jingle All The Way This Holiday Season we'll touch on not only Santa's new helper but also bringing mobile shoppers to stores, counting down to the holidays and technology, planning and data collection. However, before that fun can begin, here's a quick recap of the previous three posts: 10/2 Holiday retail marketing trends: A look back and ahead 10/3 Shipping, storytelling and silence:...
In this, our fourth and final post/installment re: our new eBook How Retail Marketers Can Jingle All The Way This Holiday Season we'll touch on not only Santa's new helper but also bringing mobile...
Quick… what does “social commerce” mean? You could be forgiven for any looks resembling a woodland creature facing down an oncoming Buick. The answer isn’t so...
Quick… what does “social commerce” mean? You could be forgiven for any looks resembling a woodland creature facing down an oncoming Buick. The answer isn’t so easy. Does it mean buying from inside a social network? Or does it mean clicking through to somewhere else from a social network? If I’m a store and there’s a social network that gets crazy-good engagement, I want my products temptingly displayed there. That’s why Curalate recently started Like2Buy. When you see a...
Quick… what does “social commerce” mean? You could be forgiven for any looks resembling a woodland creature facing down an oncoming Buick. The answer isn’t so easy. Does it mean buying from inside...
Raise your hand if you have ever decked any hall with anything, let alone boughs of holly. Yes, I realize it is a holiday favorite but the whole "decking the...
Raise your hand if you have ever decked any hall with anything, let alone boughs of holly. Yes, I realize it is a holiday favorite but the whole "decking the halls" thing never really made sense to me. But I digress... The reason I used that term in the title is because it is derived directly from our new eBook, How Retail Marketers Can Jingle All The Way This Holiday Season. Before I get to that, however, a little refresher course if I may as we have dived into other parts...
Raise your hand if you have ever decked any hall with anything, let alone boughs of holly. Yes, I realize it is a holiday favorite but the whole "decking the halls" thing never really made sense to...
Ok right off the bat you're thinking 'what does shipping, storytelling and silence have to do with retail holiday planning?' Well, lucky for you I have the...
Ok right off the bat you're thinking 'what does shipping, storytelling and silence have to do with retail holiday planning?' Well, lucky for you I have the answer. We recently released a new eBook entitled How Retail Marketers Can Jingle All The Way This Holiday Season. It is chock full of great tips and tricks for retailers this coming holiday season. And part of the book includes sections on, you guessed it: shipping, storytelling and silence. To be precise: ON COMET! ON...
Ok right off the bat you're thinking 'what does shipping, storytelling and silence have to do with retail holiday planning?' Well, lucky for you I have the answer. We recently released a new eBook...
4 ways Facebook's "people-based marketing" helps the CMO With the release of Atlas this week, Facebook aims to revolutionize the ways marketers measure their...
4 ways Facebook's "people-based marketing" helps the CMO With the release of Atlas this week, Facebook aims to revolutionize the ways marketers measure their campaigns and reach customers. The new offering will make measurement and analysis on the social platform easier, Jack Marshall writes on CMO Today. Here are four components of Atlas that will excite marketers: "People-based marketing" replaces the need for inaccurate cookies by delivering information about what ads a...
4 ways Facebook's "people-based marketing" helps the CMO With the release of Atlas this week, Facebook aims to revolutionize the ways marketers measure their campaigns and reach customers. The new...
Dick Clark once said "I don't set trends. I just find out what they are and exploit them.” It is a very telling quote on many levels. In the context of holiday...
Dick Clark once said "I don't set trends. I just find out what they are and exploit them.” It is a very telling quote on many levels. In the context of holiday retail marketing, however, it should speak loud and clear to marketers looking to capitalize and yes exploit trends to their advantage. In our recent eBook How Retail Marketers Can Jingle All The Way This Holiday Season, we took a look at four trends from 2013 and the implications they have for 2014. The first two...
Dick Clark once said "I don't set trends. I just find out what they are and exploit them.” It is a very telling quote on many levels. In the context of holiday retail marketing, however, it...
Ok I realize it is already October and time, once again, is flying by at warp speed. Retailers far and wide have been busy and will continue to be busy as they...
Ok I realize it is already October and time, once again, is flying by at warp speed. Retailers far and wide have been busy and will continue to be busy as they plan and prepare for the yearly ritual of holiday shopping. To help aid them on their merry way, we put together an eBook entitled How Retail Marketers Can Jingle All The Way This Holiday Season. Yes, I know what you're thinking 'not another eBook.' But before you put me on your naughty list, this is not just another...
Ok I realize it is already October and time, once again, is flying by at warp speed. Retailers far and wide have been busy and will continue to be busy as they plan and prepare for the yearly...
You know how they say, whoever they are that is — that if you want to know something you simply ask a question? I kind of just did that just there, didn't I?...
You know how they say, whoever they are that is — that if you want to know something you simply ask a question? I kind of just did that just there, didn't I? Well, we're inquisitive people here at Oracle Marketing Cloud and as such we have questions, in this case specifically for chief marketing officers (or VPs of Marketing.) In this initial installment of Ask the CMO, a new feature whereby we will pose one single question to a panel of CMOs then share the answer, here's...
You know how they say, whoever they are that is — that if you want to know something you simply ask a question? I kind of just did that just there, didn't I? Well, we're inquisitive people here at...
