One of your biggest brand advocates gets a tattoo of your company logo. Embarrassing or flattering? Ask Google. It actually happened to them. Extreme brand...
One of your biggest brand advocates gets a tattoo of your company logo. Embarrassing or flattering? Ask Google. It actually happened to them. Extreme brand superfans have taken outlandish measures ranging from sporting a company's logo on a coffin to eating and drinking nothing but Starbucks for a year. Brand advocates are important catalysts for new buyers, who appreciate the input of their fellow customers, but such die-hard devotion can also backfire — which begs the...
One of your biggest brand advocates gets a tattoo of your company logo. Embarrassing or flattering? Ask Google. It actually happened to them. Extreme brand superfans have taken outlandish...
So you think you're safe now that Halloween has come and gone I suppose? All you marketers out there committing the deadly sins of marketing think that since...
So you think you're safe now that Halloween has come and gone I suppose? All you marketers out there committing the deadly sins of marketing think that since the darkness of Halloween has passed you're safe, right? Wrong. Just as we told you yesterday Halloween may be over but the season of the witch, if you will, lives on. And it is in this season where many marketers, be they B2C or B2B fall prey to the deadly sins of content marketing. To date we have covered 6 of the 7...
So you think you're safe now that Halloween has come and gone I suppose? All you marketers out there committing the deadly sins of marketing think that since the darkness of Halloween has...
Halloween may be over but the season of the witch, if you will, lives on. And it is in this season where many marketers, be they B2C or B2B fall prey to the...
Halloween may be over but the season of the witch, if you will, lives on. And it is in this season where many marketers, be they B2C or B2B fall prey to the deadly sins of content marketing. Fear not marketers for we are here to help guide you from this dark side where deadly sins abound. In our new eBook, The 7 1/2 Deadly Sins of Content Marketing (And How To Avoid Them), we illustrate each deadly sin along with a remedy to cure them as well. In our post last week, we talked...
Halloween may be over but the season of the witch, if you will, lives on. And it is in this season where many marketers, be they B2C or B2B fall prey to the deadly sins of content marketing. Fear not...
As data and ROI become increasingly important for the marketing team, there’s good reason that experts say marketing is both a science and an art. We’ve...
As data and ROI become increasingly important for the marketing team, there’s good reason that experts say marketing is both a science and an art. We’ve compiled key insights from industry experts about how they strike a balance. 1. “Marketing is simply too nuanced and too complex to expect one person to ‘know everything’ anymore. Both companies and marketers will be more successful if we admit that the time has come to have more than one CMO at the helm.” — David Rodnitzky,...
As data and ROI become increasingly important for the marketing team, there’s good reason that experts say marketing is both a science and an art. We’ve compiled key insights from industry experts...
Halloween is of course tomorrow and trick or treaters all across the land will be out and about in search of, well... treats. There will be lots of spooky...
Halloween is of course tomorrow and trick or treaters all across the land will be out and about in search of, well... treats. There will be lots of spooky sights and sounds and scary costumes and black cats and witches and ghosts and goblins and... Sorry, scared myself there for a second. Ok, I'm good. Hey Halloween is a scary time, right? It can be a lot of fun but it can be rife with chills and thrills for sure. And for marketers who are currently practicing the art of...
Halloween is of course tomorrow and trick or treaters all across the land will be out and about in search of, well... treats. There will be lots of spooky sights and sounds and scary costumes and...
How much do you hate hearing a sales pitch? Admit it. We all hate it. Whether it’s a cold call, or a canned demo at a trade show or other event – that...
How much do you hate hearing a sales pitch? Admit it. We all hate it. Whether it’s a cold call, or a canned demo at a trade show or other event – that over-rehearsed, aggressive diatribe of qualifying questions and a spin for every possible answer can send potential customers running in the opposite direction, even if they may actually have a need for your product. But for salespeople, what’s the alternative? How do you inform a prospect about your product, gauge their...
How much do you hate hearing a sales pitch? Admit it. We all hate it. Whether it’s a cold call, or a canned demo at a trade show or other event – that over-rehearsed, aggressive diatribe of qualifying...
[[The following is a guest post from Andrea Ward, Vice President Marketing, Oracle Marketing Cloud]] For some time now marketers have been aware of the power of...
[[The following is a guest post from Andrea Ward, Vice President Marketing, Oracle Marketing Cloud]] For some time now marketers have been aware of the power of customer data, garnering insights to inform their future campaigns. From recent purchases and browsing history right through to a customer’s age, gender or maybe even their favorite holiday destinations, marketers have had data goldmines at their fingertips, enabling them to inform their marketing approach and...
[[The following is a guest post from Andrea Ward, Vice President Marketing, Oracle Marketing Cloud]] For some time now marketers have been aware of the power of customer data, garnering insights to...
Facebook impinges on Twitter's real-time territory Twitter is widely known as the social media platform to host real-time chats with experts and customers, but...
Facebook impinges on Twitter's real-time territory Twitter is widely known as the social media platform to host real-time chats with experts and customers, but that reputation is in jeopardy since Facebook recently released a Q&A tool. Sony Masterworks promoted Jackie Evancho's new album through an hour-long Facebook Q&A with great success, largely due to the singer's large Facebook following. But before Facebook replaces Twitter as the go-to chat platform, Facebook will need...
Facebook impinges on Twitter's real-time territory Twitter is widely known as the social media platform to host real-time chats with experts and customers, but that reputation is in jeopardy since...
Those who are familiar with me and my journalistic background on sites such as Forbes know full well that I am a major proponent of infusing pop culture into...
Those who are familiar with me and my journalistic background on sites such as Forbes know full well that I am a major proponent of infusing pop culture into pretty much everything. I have found that it helps readers make a connection between a given marketing-related topic and something completely unrelated and otherwise trivial. In other words it helps explain something in marketing-speak by relating it to something that has absolutely nothing to do with marketing. Such was...
Those who are familiar with me and my journalistic background on sites such as Forbes know full well that I am a major proponent of infusing pop culture into pretty much everything. I have found...
