In marketing (and elsewhere) everybody writes. We emphasize the power of a solid story to support our brand’s identity, and to help us connect with our...
In marketing (and elsewhere) everybody writes. We emphasize the power of a solid story to support our brand’s identity, and to help us connect with our audiences in a way that’s helpful, meaningful, and even spirited. While the title of “Content Marketing Manager” has emerged across marketing organizations rampantly over the last few years, regardless of your team’s makeup – we all are challenged to embody the skills and tasks of this role. So says Ann Handley, Chief Content...
In marketing (and elsewhere) everybody writes. We emphasize the power of a solid story to support our brand’s identity, and to help us connect with our audiences in a way that’s helpful,...
In a few days, October 14th to be exact, Modern Marketing Experience Europe will kick off on in London. For those not familiar with the Modern Marketing...
In a few days, October 14th to be exact, Modern Marketing Experience Europe will kick off on in London. For those not familiar with the Modern Marketing Experience, it offers an unprecedented opportunity to gain insights from experts in marketing automation, social marketing, content marketing, and big data at a single premier event I caught up with Oracle Marketing Cloud GM Kevin Akreroyd before he made his way across the pond to get this thoughts on the forthcoming event....
In a few days, October 14th to be exact, Modern Marketing Experience Europe will kick off on in London. For those not familiar with the Modern Marketing Experience, it offers an unprecedented...
Google nixes open-door policy for advertising data As Facebook released its ad platform Atlas, Google is limiting the access that marketers have to its...
Google nixes open-door policy for advertising data As Facebook released its ad platform Atlas, Google is limiting the access that marketers have to its advertising data. Specifically, the search giant is prohibiting certain companies from embedding pixels into ads, which previously helped marketers see the number of times a specific user viewed a message. "One of the potential impacts is that marketers won't be able to effectively track campaigns that run across the Web from...
Google nixes open-door policy for advertising data As Facebook released its ad platform Atlas, Google is limiting the access that marketers have to its advertising data. Specifically, the search giant...
In the evolving and expanding digital market, today’s marketer is facing greater demands for new skills to complement their traditional expertise. Survey...
In the evolving and expanding digital market, today’s marketer is facing greater demands for new skills to complement their traditional expertise. Survey results from the recent ADMA Global Forum point to the increasing complexities in today’s marketing department - the vast majority of respondents described the role of the marketer as ‘highly complex’ and a further 15 per cent likened it to rocket science. So why has marketing become like rocket science, and with an...
In the evolving and expanding digital market, today’s marketer is facing greater demands for new skills to complement their traditional expertise. Survey results from the recent ADMA Global Forum...
In this, our fourth and final post/installment re: our new eBook How Retail Marketers Can Jingle All The Way This Holiday Season we'll touch on not only...
In this, our fourth and final post/installment re: our new eBook How Retail Marketers Can Jingle All The Way This Holiday Season we'll touch on not only Santa's new helper but also bringing mobile shoppers to stores, counting down to the holidays and technology, planning and data collection. However, before that fun can begin, here's a quick recap of the previous three posts: 10/2 Holiday retail marketing trends: A look back and ahead 10/3 Shipping, storytelling and silence:...
In this, our fourth and final post/installment re: our new eBook How Retail Marketers Can Jingle All The Way This Holiday Season we'll touch on not only Santa's new helper but also bringing mobile...
Quick… what does “social commerce” mean? You could be forgiven for any looks resembling a woodland creature facing down an oncoming Buick. The answer isn’t so...
Quick… what does “social commerce” mean? You could be forgiven for any looks resembling a woodland creature facing down an oncoming Buick. The answer isn’t so easy. Does it mean buying from inside a social network? Or does it mean clicking through to somewhere else from a social network? If I’m a store and there’s a social network that gets crazy-good engagement, I want my products temptingly displayed there. That’s why Curalate recently started Like2Buy. When you see a...
Quick… what does “social commerce” mean? You could be forgiven for any looks resembling a woodland creature facing down an oncoming Buick. The answer isn’t so easy. Does it mean buying from inside...
Raise your hand if you have ever decked any hall with anything, let alone boughs of holly. Yes, I realize it is a holiday favorite but the whole "decking the...
Raise your hand if you have ever decked any hall with anything, let alone boughs of holly. Yes, I realize it is a holiday favorite but the whole "decking the halls" thing never really made sense to me. But I digress... The reason I used that term in the title is because it is derived directly from our new eBook, How Retail Marketers Can Jingle All The Way This Holiday Season. Before I get to that, however, a little refresher course if I may as we have dived into other parts...
Raise your hand if you have ever decked any hall with anything, let alone boughs of holly. Yes, I realize it is a holiday favorite but the whole "decking the halls" thing never really made sense to...
Ok right off the bat you're thinking 'what does shipping, storytelling and silence have to do with retail holiday planning?' Well, lucky for you I have the...
Ok right off the bat you're thinking 'what does shipping, storytelling and silence have to do with retail holiday planning?' Well, lucky for you I have the answer. We recently released a new eBook entitled How Retail Marketers Can Jingle All The Way This Holiday Season. It is chock full of great tips and tricks for retailers this coming holiday season. And part of the book includes sections on, you guessed it: shipping, storytelling and silence. To be precise: ON COMET! ON...
Ok right off the bat you're thinking 'what does shipping, storytelling and silence have to do with retail holiday planning?' Well, lucky for you I have the answer. We recently released a new eBook...
4 ways Facebook's "people-based marketing" helps the CMO With the release of Atlas this week, Facebook aims to revolutionize the ways marketers measure their...
4 ways Facebook's "people-based marketing" helps the CMO With the release of Atlas this week, Facebook aims to revolutionize the ways marketers measure their campaigns and reach customers. The new offering will make measurement and analysis on the social platform easier, Jack Marshall writes on CMO Today. Here are four components of Atlas that will excite marketers: "People-based marketing" replaces the need for inaccurate cookies by delivering information about what ads a...
4 ways Facebook's "people-based marketing" helps the CMO With the release of Atlas this week, Facebook aims to revolutionize the ways marketers measure their campaigns and reach customers. The new...
