Ok right off the bat you're thinking 'what does shipping, storytelling and silence have to do with retail holiday planning?' Well, lucky for you I have the...
Ok right off the bat you're thinking 'what does shipping, storytelling and silence have to do with retail holiday planning?' Well, lucky for you I have the answer. We recently released a new eBook entitled How Retail Marketers Can Jingle All The Way This Holiday Season. It is chock full of great tips and tricks for retailers this coming holiday season. And part of the book includes sections on, you guessed it: shipping, storytelling and silence. To be precise: ON COMET! ON...
Ok right off the bat you're thinking 'what does shipping, storytelling and silence have to do with retail holiday planning?' Well, lucky for you I have the answer. We recently released a new eBook...
4 ways Facebook's "people-based marketing" helps the CMO With the release of Atlas this week, Facebook aims to revolutionize the ways marketers measure their...
4 ways Facebook's "people-based marketing" helps the CMO With the release of Atlas this week, Facebook aims to revolutionize the ways marketers measure their campaigns and reach customers. The new offering will make measurement and analysis on the social platform easier, Jack Marshall writes on CMO Today. Here are four components of Atlas that will excite marketers: "People-based marketing" replaces the need for inaccurate cookies by delivering information about what ads a...
4 ways Facebook's "people-based marketing" helps the CMO With the release of Atlas this week, Facebook aims to revolutionize the ways marketers measure their campaigns and reach customers. The new...
Dick Clark once said "I don't set trends. I just find out what they are and exploit them.” It is a very telling quote on many levels. In the context of holiday...
Dick Clark once said "I don't set trends. I just find out what they are and exploit them.” It is a very telling quote on many levels. In the context of holiday retail marketing, however, it should speak loud and clear to marketers looking to capitalize and yes exploit trends to their advantage. In our recent eBook How Retail Marketers Can Jingle All The Way This Holiday Season, we took a look at four trends from 2013 and the implications they have for 2014. The first two...
Dick Clark once said "I don't set trends. I just find out what they are and exploit them.” It is a very telling quote on many levels. In the context of holiday retail marketing, however, it...
Ok I realize it is already October and time, once again, is flying by at warp speed. Retailers far and wide have been busy and will continue to be busy as they...
Ok I realize it is already October and time, once again, is flying by at warp speed. Retailers far and wide have been busy and will continue to be busy as they plan and prepare for the yearly ritual of holiday shopping. To help aid them on their merry way, we put together an eBook entitled How Retail Marketers Can Jingle All The Way This Holiday Season. Yes, I know what you're thinking 'not another eBook.' But before you put me on your naughty list, this is not just another...
Ok I realize it is already October and time, once again, is flying by at warp speed. Retailers far and wide have been busy and will continue to be busy as they plan and prepare for the yearly...
You know how they say, whoever they are that is — that if you want to know something you simply ask a question? I kind of just did that just there, didn't I?...
You know how they say, whoever they are that is — that if you want to know something you simply ask a question? I kind of just did that just there, didn't I? Well, we're inquisitive people here at Oracle Marketing Cloud and as such we have questions, in this case specifically for chief marketing officers (or VPs of Marketing.) In this initial installment of Ask the CMO, a new feature whereby we will pose one single question to a panel of CMOs then share the answer, here's...
You know how they say, whoever they are that is — that if you want to know something you simply ask a question? I kind of just did that just there, didn't I? Well, we're inquisitive people here at...
Musicians, photographers and videographers know the secret to creating viral content for the younger generation. Singer-songwriter Psy released “Gangnam Style,”...
Musicians, photographers and videographers know the secret to creating viral content for the younger generation. Singer-songwriter Psy released “Gangnam Style,” garnering more than two million views, and the famous “Charlie Bit Me” video amassed more than 700 million views. As creatives make their name known, marketers, too, want their campaigns and messaging to become overnight wonders. The secret sauce for marketers is user-generated content (UGC). “Marketers know that...
Musicians, photographers and videographers know the secret to creating viral content for the younger generation. Singer-songwriter Psy released “Gangnam Style,” garnering more than two million views,...
[[The following is a guest post written by Andrea Dixon, Marketing Manager, JAPAC]] Some of Australia’s most recognised brands showcased how their businesses...
[[The following is a guest post written by Andrea Dixon, Marketing Manager, JAPAC]] Some of Australia’s most recognised brands showcased how their businesses have embraced the way of the modern marketer by implementing solutions that are simple to use, customer-centric and enterprise ready at the recent launch events for Oracle Marketing Cloud in Australia. The Australian events kicked off in early September at the hottest venues in Sydney and Melbourne where over 300 modern...
[[The following is a guest post written by Andrea Dixon, Marketing Manager, JAPAC]] Some of Australia’s most recognised brands showcased how their businesses have embraced the way of the modern...
School is in full swing for kids, and marketers, too, are eager to learn from their peers and superiors. With a personalized customer experience as a...
School is in full swing for kids, and marketers, too, are eager to learn from their peers and superiors. With a personalized customer experience as a top-of-mind priority, marketers are focusing on big picture strategy and integrating operations across departments. These are a few of the insights that movers and shakers are talking about. Here are eight notable quotes to know this month: 1. "Your future prospects resemble your best customers, and that's the place you should...
School is in full swing for kids, and marketers, too, are eager to learn from their peers and superiors. With a personalized customer experience as a top-of-mind priority, marketers are focusing on...
The customer experience onus on marketers expands regularly. It’s not enough just to create stellar campaigns, or even to create maximized measurement points to...
The customer experience onus on marketers expands regularly. It’s not enough just to create stellar campaigns, or even to create maximized measurement points to track program success. Creating meaningful customer experiences is the name of the game, and we’ll explore how to do just that during Modern Marketing Experience Europe, October 14-16 in London. Here are 3 core lessons every marketer can benefit from learning more about during sessions at the show. Join us in London!...
The customer experience onus on marketers expands regularly. It’s not enough just to create stellar campaigns, or even to create maximized measurement points to track program success....
