The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.
Cross Channel Marketing
Cross Channel Marketing
B2C, B2B and what they can learn from each other
There is a growing sentiment among many that the tried and true marketing designations of B2C and B2B will essentially go by the wayside as we collectively move...
Cross Channel Marketing
What marketers lost sight of over the summer
Schools bell ring across the land as kids all over the world head back to school. Visions of summer vacations dance in their heads and there's probably not a...
Cross Channel Marketing
Marketers, It's Time To Go To Back To School - eBook
September of course means many different things. For a lot of us it means another football season is upon us. September also brings with it a change in the...
Cross Channel Marketing
Content Marketing World: 4 inspiring takeaways from Andrew Davis
Content marketers are challenged by many aspects − from conceptualization to production- but one of the core responsibilities becoming more critical is to...
Cross Channel Marketing
The five phases of retail holiday marketing: Phase 2
As hard as it may be to believe the holiday shopping season will be here in no time. Retailers across the land are well aware of this fact, at least they better...
Cross Channel Marketing
Programmatic Audience Development Global Trends [White Paper]
The proliferation of data and technology is reshaping the media business. The budding consumer information available has created a demand for more segmented...
Cross Channel Marketing
Stop shortchanging your marketing efforts and measure your in-store impact
When a customer completes a purchase in a brick-and-mortar store, most marketers don’t know whether or not that purchase was driven by digital messaging. Since ...
Cross Channel Marketing
The state of B2C Marketing (kind of) - Infographic (sort of)
Title got your attention? Expecting to get the definitive story here? Good. You clicked. You’re here. But what’s the payoff? Well actually not much. Just an...
Cross Channel Marketing
2 + 2 > 4: Why cross-channel messaging deserves equal attention for attribution
Most marketers focus on proving the value of a certain channel, but too many marketers fail to show the ROI of cross-channel messaging via email, display, SMS...