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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Cross Channel Marketing

Cross Channel Marketing

B2C, B2B and what they can learn from each other

There is a growing sentiment among many that the tried and true marketing designations of B2C and B2B will essentially go by the wayside as we collectively move...

Cross Channel Marketing

What marketers lost sight of over the summer

Schools bell ring across the land as kids all over the world head back to school. Visions of summer vacations dance in their heads and there's probably not a...

Cross Channel Marketing

Marketers, It's Time To Go To Back To School - eBook

September of course means many different things. For a lot of us it means another football season is upon us. September also brings with it a change in the...

Cross Channel Marketing

Content Marketing World: 4 inspiring takeaways from Andrew Davis

Content marketers are challenged by many aspects − from conceptualization to production- but one of the core responsibilities becoming more critical is to...

Cross Channel Marketing

The five phases of retail holiday marketing: Phase 2

As hard as it may be to believe the holiday shopping season will be here in no time. Retailers across the land are well aware of this fact, at least they better...

Cross Channel Marketing

Programmatic Audience Development Global Trends [White Paper]

The proliferation of data and technology is reshaping the media business. The budding consumer information available has created a demand for more segmented...

Cross Channel Marketing

Stop shortchanging your marketing efforts and measure your in-store impact

When a customer completes a purchase in a brick-and-mortar store, most marketers don’t know whether or not that purchase was driven by digital messaging. Since ...

Cross Channel Marketing

The state of B2C Marketing (kind of) - Infographic (sort of)

Title got your attention? Expecting to get the definitive story here? Good. You clicked. You’re here. But what’s the payoff? Well actually not much. Just an...

Cross Channel Marketing

2 + 2 > 4: Why cross-channel messaging deserves equal attention for attribution

Most marketers focus on proving the value of a certain channel, but too many marketers fail to show the ROI of cross-channel messaging via email, display, SMS...

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