The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.
Cross Channel Marketing
Cross Channel Marketing
Stop shortchanging your marketing efforts and measure your in-store impact
When a customer completes a purchase in a brick-and-mortar store, most marketers don’t know whether or not that purchase was driven by digital messaging. Since ...
Cross Channel Marketing
The state of B2C Marketing (kind of) - Infographic (sort of)
Title got your attention? Expecting to get the definitive story here? Good. You clicked. You’re here. But what’s the payoff? Well actually not much. Just an...
Cross Channel Marketing
2 + 2 > 4: Why cross-channel messaging deserves equal attention for attribution
Most marketers focus on proving the value of a certain channel, but too many marketers fail to show the ROI of cross-channel messaging via email, display, SMS...
Cross Channel Marketing
The next big thing in marketing that no one knows about
Ok so what is this "next big thing" I reference in the title? Well before I reveal just what "it" is... try this on for size: Peter Middleton, research director...
Cross Channel Marketing
2014 holiday retail shopping season - full webinar available on demand
On August 7 a webinar was held on the topic of the forthcoming 2014 holiday retail shopping season. As any retailer knows the holiday shopping season is in many...
Cross Channel Marketing
12 head-turning digital marketing quotes
With summer well underway, digital marketers are just as eager as their colleagues to get out and play. But they still want to keep up with the latest and...
Cross Channel Marketing
How the Internet of Things is creating a proliferation of consumer touchpoints
Marketing is about to get a whole lot more complicated. As the costs of connectivity, hardware, and software services continue to deflate, as access to the...
Cross Channel Marketing
How the Internet of Things is Creating a Proliferation of Consumer Touchpoints
Editor’s Note: Today’s post comes courtesy of Jessica Groopman (@jessgroopman), a Senior Researcher at Altimeter Group where she conducts research on disruptive...
Cross Channel Marketing
Weekly roundup: 5 digital marketing tips, trends and tactics
School’s in session: Lessons from marketers of the future Rising marketing stars have different career experiences than the CMOs and execs who came before them....