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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Cross Channel Marketing

Cross Channel Marketing

Experience, Not Conversion, is the Key to the Switching Economy

Only by getting to know your customers across all of your various channels can you future-proof your brand in the switching economy.

Content Marketing

Whatever Happened to Copyright Laws in Social Media?

The sharing and re-mixing mentality of social media has made it socially acceptable to use someone else’s work without permission. Or has it?

Cross Channel Marketing

Silo Busting is Essential to Delivering Personalized Experiences

Customers’ expectations have accelerated, fueled by the improvements digital technologies provide. But marketers still struggle.

Cross Channel Marketing

How 1:1 Email Experiences Help Retail Marketers Drive Results

Achieving next-level personalization is a challenge for resource-poor marketers. Consumers expect it, though. What can you do?

Cross Channel Marketing

How to Speed up Your Cart Recovery, Increase Sales & Revenue

Getting a visitor to add a product to their shopping cart isn’t enough. Statistically, 77 percent of online shopping carts are abandoned before the sale is...

Cross Channel Marketing

Why Putting the Business Focus on Experience Pays Off

Despite numerous articles and opinion pieces promoting the need for brands to adopt customer-centric commerce, the business realities and commercial pressures...

Cross Channel Marketing

3 Steps to Defining Customer Experience

2017 was the year that brands truly embraced ‘experience’, with Customer Experience, User Experience and even Brand Experience all becoming common terms within...

Cross Channel Marketing

For Cross Channel Marketing Success, Don’t Sit On Data; Act On It

I know, I know you have all the data you could ever need, blah, blah blah. And I know you know that ours is a cross channel world where a whole lot of us use...

Cross Channel Marketing

Why Retailers Need To Move Beyond Cross Channel Marketing

The retail marketing power has shifted for the marketer to the customer in recent years as digital has disrupted what we used to think of as tried and true...

Oracle

Integrated Cloud Applications & Platform Services