Marketers know they need to build campaigns around the ever-growing amount of customer information at their fingertips. But there’s more data than what they’re...
Marketers know they need to build campaigns around the ever-growing amount of customer information at their fingertips. But there’s more data than what they’re capturing from email opt-ins and online browsing history. Open data, which is freely available for anyone to use, is a trove of information that — if used correctly — adds even more brand value. If Big Data is about making organizations smarter, open data involves increasing revenue and business value, according to...
Marketers know they need to build campaigns around the ever-growing amount of customer information at their fingertips. But there’s more data than what they’re capturing from email opt-ins and online...
In today’s digitally empowered age, marketing has become one of the most progressive functions within an organisation - it has transformed from an intuitive art...
In today’s digitally empowered age, marketing has become one of the most progressive functions within an organisation - it has transformed from an intuitive art to a predictable science. With a rapidly expanding array of technology and communication channels, as well as an increasingly demanding and savvy consumer, today’s marketer needs to embrace innovation in order to evolve, keep up with this rapid pace of change, and of course, be ‘modern.’ So what is modern marketing?...
In today’s digitally empowered age, marketing has become one of the most progressive functions within an organisation - it has transformed from an intuitive art to a predictable science. With...
Black Friday is a little more than two weeks away, and consumers are gearing up for another holiday shopping craze. The latest tech gadgets are always near the...
Black Friday is a little more than two weeks away, and consumers are gearing up for another holiday shopping craze. The latest tech gadgets are always near the top of the holiday gift guide pile, and this year is no different. The Internet of Things is all the buzz this year, judging by the prominence of “smart” electronics, including televisions, appliances and wearable devices, on holiday gift guides. These connected devices are sure to be coveted items on holiday wish...
Black Friday is a little more than two weeks away, and consumers are gearing up for another holiday shopping craze. The latest tech gadgets are always near the top of the holiday gift guide pile,...
[[The following is a guest post from Jonathan Riemer, Director of Global Marketing Campaigns and Senior Writer for the Oracle Marketing Cloud]] For marketers...
[[The following is a guest post from Jonathan Riemer, Director of Global Marketing Campaigns and Senior Writer for the Oracle Marketing Cloud]] For marketers the saying “Be careful what you wish for” is apropos when it comes to managing the various sources of data used to learn about their audiences. Despite the promise of digital delivery and the driving need to present more engaging and valuable customer experiences, buyers still receive a fuzzy brand picture across...
[[The following is a guest post from Jonathan Riemer, Director of Global Marketing Campaigns and Senior Writer for the Oracle Marketing Cloud]] For marketers the saying “Be careful what you wish for”...
Data. Just that word alone is enough to cause some marketers to break out in hives. Add the word "big" in front of it and those same marketers would need...
Data. Just that word alone is enough to cause some marketers to break out in hives. Add the word "big" in front of it and those same marketers would need immediate medical attention. Data, big data, etc. is of course very much in vogue these days around the marketing water coolers. Marketers the world over are in a constant battle over what to do with all the data they now have access to. And just in case you think this whole topic of data is overblown or exaggerated,...
Data. Just that word alone is enough to cause some marketers to break out in hives. Add the word "big" in front of it and those same marketers would need immediate medical attention. Data, big data,...
One of your biggest brand advocates gets a tattoo of your company logo. Embarrassing or flattering? Ask Google. It actually happened to them. Extreme brand...
One of your biggest brand advocates gets a tattoo of your company logo. Embarrassing or flattering? Ask Google. It actually happened to them. Extreme brand superfans have taken outlandish measures ranging from sporting a company's logo on a coffin to eating and drinking nothing but Starbucks for a year. Brand advocates are important catalysts for new buyers, who appreciate the input of their fellow customers, but such die-hard devotion can also backfire — which begs the...
One of your biggest brand advocates gets a tattoo of your company logo. Embarrassing or flattering? Ask Google. It actually happened to them. Extreme brand superfans have taken outlandish...
So you think you're safe now that Halloween has come and gone I suppose? All you marketers out there committing the deadly sins of marketing think that since...
So you think you're safe now that Halloween has come and gone I suppose? All you marketers out there committing the deadly sins of marketing think that since the darkness of Halloween has passed you're safe, right? Wrong. Just as we told you yesterday Halloween may be over but the season of the witch, if you will, lives on. And it is in this season where many marketers, be they B2C or B2B fall prey to the deadly sins of content marketing. To date we have covered 6 of the 7...
So you think you're safe now that Halloween has come and gone I suppose? All you marketers out there committing the deadly sins of marketing think that since the darkness of Halloween has...
Halloween may be over but the season of the witch, if you will, lives on. And it is in this season where many marketers, be they B2C or B2B fall prey to the...
Halloween may be over but the season of the witch, if you will, lives on. And it is in this season where many marketers, be they B2C or B2B fall prey to the deadly sins of content marketing. Fear not marketers for we are here to help guide you from this dark side where deadly sins abound. In our new eBook, The 7 1/2 Deadly Sins of Content Marketing (And How To Avoid Them), we illustrate each deadly sin along with a remedy to cure them as well. In our post last week, we talked...
Halloween may be over but the season of the witch, if you will, lives on. And it is in this season where many marketers, be they B2C or B2B fall prey to the deadly sins of content marketing. Fear not...
As data and ROI become increasingly important for the marketing team, there’s good reason that experts say marketing is both a science and an art. We’ve...
As data and ROI become increasingly important for the marketing team, there’s good reason that experts say marketing is both a science and an art. We’ve compiled key insights from industry experts about how they strike a balance. 1. “Marketing is simply too nuanced and too complex to expect one person to ‘know everything’ anymore. Both companies and marketers will be more successful if we admit that the time has come to have more than one CMO at the helm.” — David Rodnitzky,...
As data and ROI become increasingly important for the marketing team, there’s good reason that experts say marketing is both a science and an art. We’ve compiled key insights from industry experts...
