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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Cross Channel Marketing

Cross Channel Marketing

Why user-generated content is a gold mine for reaching Millennials

Musicians, photographers and videographers know the secret to creating viral content for the younger generation. Singer-songwriter Psy released “Gangnam Style,”...

Cross Channel Marketing

Aussies agree Modern Marketing can only get hotter

[[The following is a guest post written by Andrea Dixon, Marketing Manager, JAPAC]] Some of Australia’s most recognised brands showcased how their businesses...

Cross Channel Marketing

8 jaw-dropping modern marketing quotes

School is in full swing for kids, and marketers, too, are eager to learn from their peers and superiors. With a personalized customer experience as a...

Cross Channel Marketing

3 marketing musts you’ll learn at Modern Marketing Experience Europe [Session Preview]

The customer experience onus on marketers expands regularly. It’s not enough just to create stellar campaigns, or even to create maximized measurement points to...

Cross Channel Marketing

Native advertising’s here to stay — Don’t botch it

Late night comedian John Oliver recently served up a harsh dish of criticism for native advertising. In a segment on his HBO show “Last Week Tonight,” Colbert...

Cross Channel Marketing

Could this be more important than price and product?

A long, long time ago I wrote a piece about the “this” I refer to in the title of this article I wrote back in 2003 which may not seem all that long ago but in...

Cross Channel Marketing

Why guess when you can know? Smarter tracking leads to valuable cross-channel insights

It’s hard to keep up with all of the new gadgets and gizmos technology companies are launching to an increasingly tech-savvy audience today. Smartphones have...

Cross Channel Marketing

The CMO’s new best friends: CIO and CFO

As CMOs look to define strategy, show the business value of marketing and implement new up-and-coming technologies into business practices, they're no longer...

Cross Channel Marketing

What will future marketers learn in school this year?

If you're a CMO, VP, director, manager or anyone in the position to hire new, fresh out of college marketers to your staff, you would want to know what they...

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