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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Cross Channel Marketing

Cross Channel Marketing

Why guess when you can know? Smarter tracking leads to valuable cross-channel insights

It’s hard to keep up with all of the new gadgets and gizmos technology companies are launching to an increasingly tech-savvy audience today. Smartphones have...

Cross Channel Marketing

The CMO’s new best friends: CIO and CFO

As CMOs look to define strategy, show the business value of marketing and implement new up-and-coming technologies into business practices, they're no longer...

Cross Channel Marketing

What will future marketers learn in school this year?

If you're a CMO, VP, director, manager or anyone in the position to hire new, fresh out of college marketers to your staff, you would want to know what they...

Cross Channel Marketing

B2C, B2B and what they can learn from each other

There is a growing sentiment among many that the tried and true marketing designations of B2C and B2B will essentially go by the wayside as we collectively move...

Cross Channel Marketing

What marketers lost sight of over the summer

Schools bell ring across the land as kids all over the world head back to school. Visions of summer vacations dance in their heads and there's probably not a...

Cross Channel Marketing

Marketers, It's Time To Go To Back To School - eBook

September of course means many different things. For a lot of us it means another football season is upon us. September also brings with it a change in the...

Cross Channel Marketing

Content Marketing World: 4 inspiring takeaways from Andrew Davis

Content marketers are challenged by many aspects − from conceptualization to production- but one of the core responsibilities becoming more critical is to...

Cross Channel Marketing

The five phases of retail holiday marketing: Phase 2

As hard as it may be to believe the holiday shopping season will be here in no time. Retailers across the land are well aware of this fact, at least they better...

Cross Channel Marketing

Programmatic Audience Development Global Trends [White Paper]

The proliferation of data and technology is reshaping the media business. The budding consumer information available has created a demand for more segmented...