The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.
Cross Channel Marketing
Cross Channel Marketing
Why guess when you can know? Smarter tracking leads to valuable cross-channel insights
It’s hard to keep up with all of the new gadgets and gizmos technology companies are launching to an increasingly tech-savvy audience today. Smartphones have...
Cross Channel Marketing
The CMO’s new best friends: CIO and CFO
As CMOs look to define strategy, show the business value of marketing and implement new up-and-coming technologies into business practices, they're no longer...
Cross Channel Marketing
What will future marketers learn in school this year?
If you're a CMO, VP, director, manager or anyone in the position to hire new, fresh out of college marketers to your staff, you would want to know what they...
Cross Channel Marketing
B2C, B2B and what they can learn from each other
There is a growing sentiment among many that the tried and true marketing designations of B2C and B2B will essentially go by the wayside as we collectively move...
Cross Channel Marketing
What marketers lost sight of over the summer
Schools bell ring across the land as kids all over the world head back to school. Visions of summer vacations dance in their heads and there's probably not a...
Cross Channel Marketing
Marketers, It's Time To Go To Back To School - eBook
September of course means many different things. For a lot of us it means another football season is upon us. September also brings with it a change in the...
Cross Channel Marketing
Content Marketing World: 4 inspiring takeaways from Andrew Davis
Content marketers are challenged by many aspects − from conceptualization to production- but one of the core responsibilities becoming more critical is to...
Cross Channel Marketing
The five phases of retail holiday marketing: Phase 2
As hard as it may be to believe the holiday shopping season will be here in no time. Retailers across the land are well aware of this fact, at least they better...
Cross Channel Marketing
Programmatic Audience Development Global Trends [White Paper]
The proliferation of data and technology is reshaping the media business. The budding consumer information available has created a demand for more segmented...