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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Cross Channel Marketing

Cross Channel Marketing

Holiday retail marketing trends: A look back and ahead

Dick Clark once said "I don't set trends. I just find out what they are and exploit them.” It is a very telling quote on many levels. In the context of holiday...

Cross Channel Marketing

How retailer marketers can have a holly jolly holiday season (eBook)

Ok I realize it is already October and time, once again, is flying by at warp speed. Retailers far and wide have been busy and will continue to be busy as they...

Cross Channel Marketing

Ask the CMO: What's your plan for the rest of the year?

You know how they say, whoever they are that is — that if you want to know something you simply ask a question? I kind of just did that just there, didn't I?...

Cross Channel Marketing

Why user-generated content is a gold mine for reaching Millennials

Musicians, photographers and videographers know the secret to creating viral content for the younger generation. Singer-songwriter Psy released “Gangnam Style,”...

Cross Channel Marketing

Aussies agree Modern Marketing can only get hotter

[[The following is a guest post written by Andrea Dixon, Marketing Manager, JAPAC]] Some of Australia’s most recognised brands showcased how their businesses...

Cross Channel Marketing

8 jaw-dropping modern marketing quotes

School is in full swing for kids, and marketers, too, are eager to learn from their peers and superiors. With a personalized customer experience as a...

Cross Channel Marketing

3 marketing musts you’ll learn at Modern Marketing Experience Europe [Session Preview]

The customer experience onus on marketers expands regularly. It’s not enough just to create stellar campaigns, or even to create maximized measurement points to...

Cross Channel Marketing

Native advertising’s here to stay — Don’t botch it

Late night comedian John Oliver recently served up a harsh dish of criticism for native advertising. In a segment on his HBO show “Last Week Tonight,” Colbert...

Cross Channel Marketing

Could this be more important than price and product?

A long, long time ago I wrote a piece about the “this” I refer to in the title of this article I wrote back in 2003 which may not seem all that long ago but in...