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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Cross Channel Marketing

Cross Channel Marketing

Why marketing IS rocket science

In the evolving and expanding digital market, today’s marketer is facing greater demands for new skills to complement their traditional expertise. Survey...

Cross Channel Marketing

Retail marketers, Santa's got a new helper

In this, our fourth and final post/installment re: our new eBook How Retail Marketers Can Jingle All The Way This Holiday Season we'll touch on not only...

Cross Channel Marketing

Social commerce wars: In-social purchasing vs. shopping apps

Quick… what does “social commerce” mean?  You could be forgiven for any looks resembling a woodland creature facing down an oncoming Buick.  The answer isn’t so...

Cross Channel Marketing

Retail marketers, be sure to deck the halls this holiday season

Raise your hand if you have ever decked any hall with anything, let alone boughs of holly. Yes, I realize it is a holiday favorite but the whole "decking the...

Cross Channel Marketing

Shipping, storytelling and silence: 3 keys for retailers this holiday season

Ok right off the bat you're thinking 'what does shipping, storytelling and silence have to do with retail holiday planning?' Well, lucky for you I have the...

Cross Channel Marketing

Weekly roundup: 5 digital marketing tips, trends and tactics

4 ways Facebook's "people-based marketing" helps the CMO With the release of Atlas this week, Facebook aims to revolutionize the ways marketers measure their...

Cross Channel Marketing

Holiday retail marketing trends: A look back and ahead

Dick Clark once said "I don't set trends. I just find out what they are and exploit them.” It is a very telling quote on many levels. In the context of holiday...

Cross Channel Marketing

How retailer marketers can have a holly jolly holiday season (eBook)

Ok I realize it is already October and time, once again, is flying by at warp speed. Retailers far and wide have been busy and will continue to be busy as they...

Cross Channel Marketing

Ask the CMO: What's your plan for the rest of the year?

You know how they say, whoever they are that is — that if you want to know something you simply ask a question? I kind of just did that just there, didn't I?...

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