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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Cross Channel Marketing

Content Marketing

Q&A with Ann Handley: Because every marketer Writes!

In marketing (and elsewhere) everybody writes. We emphasize the power of a solid story to support our brand’s identity, and to help us connect with our...

Cross Channel Marketing

One on one with Kevin Akeroyd on Modern Marketing Experience Europe

In a few days, October 14th to be exact, Modern Marketing Experience Europe will kick off on in London. For those not familiar with the Modern Marketing...

Cross Channel Marketing

Weekly roundup: 5 digital marketing tips, trends and tactics

Google nixes open-door policy for advertising data As Facebook released its ad platform Atlas, Google is limiting the access that marketers have to its...

Cross Channel Marketing

Why marketing IS rocket science

In the evolving and expanding digital market, today’s marketer is facing greater demands for new skills to complement their traditional expertise. Survey...

Cross Channel Marketing

Retail marketers, Santa's got a new helper

In this, our fourth and final post/installment re: our new eBook How Retail Marketers Can Jingle All The Way This Holiday Season we'll touch on not only...

Cross Channel Marketing

Social commerce wars: In-social purchasing vs. shopping apps

Quick… what does “social commerce” mean?  You could be forgiven for any looks resembling a woodland creature facing down an oncoming Buick.  The answer isn’t so...

Cross Channel Marketing

Retail marketers, be sure to deck the halls this holiday season

Raise your hand if you have ever decked any hall with anything, let alone boughs of holly. Yes, I realize it is a holiday favorite but the whole "decking the...

Cross Channel Marketing

Shipping, storytelling and silence: 3 keys for retailers this holiday season

Ok right off the bat you're thinking 'what does shipping, storytelling and silence have to do with retail holiday planning?' Well, lucky for you I have the...

Cross Channel Marketing

Weekly roundup: 5 digital marketing tips, trends and tactics

4 ways Facebook's "people-based marketing" helps the CMO With the release of Atlas this week, Facebook aims to revolutionize the ways marketers measure their...