This is part 3 of a three part series assessing key considerations for marketers developing beacon strategies. See part 1 here and part 2 here. By connecting...
This is part 3 of a three part series assessing key considerations for marketers developing beacon strategies. See part 1 here and part 2 here. By connecting small, inconspicuous Bluetooth wireless transmitters on walls, shelves, doorways, and at check-out, retailers of all types can transform stores into platforms for tracking consumer behaviors and/or delivering relevant content and offers. Often, though, beacons go undetected, rendering the experience for the consumer...
This is part 3 of a three part series assessing key considerations for marketers developing beacon strategies. See part 1 here and part 2 here. By connecting small, inconspicuous Bluetooth...
This is part 2 of a three part series assessing key considerations for marketers developing beacon strategies. See part 1 here. Deploying a beacon program is...
This is part 2 of a three part series assessing key considerations for marketers developing beacon strategies. See part 1 here. Deploying a beacon program is not an overnight ticket to a rich understanding of individual customer preferences. Beacon adoption, including hardware, software, metrics, analytics, talent, and interpretation cannot exist in a vacuum. Put simply, connecting offline to online requires actually connecting the relevant data streams generated by and...
This is part 2 of a three part series assessing key considerations for marketers developing beacon strategies. See part 1 here. Deploying a beacon program is not an overnight ticket to a...
Beacons are one of myriad technologies that comprise the ‘Internet of Things;’ ergo, the great value of beacons is their ability to connect a data stream around...
Beacons are one of myriad technologies that comprise the ‘Internet of Things;’ ergo, the great value of beacons is their ability to connect a data stream around hitherto unconnected events. Beacons are tiny devices designed to transmit location or other physical activity patterns. A shopper dwelling in front of the jeans section, busiest hours throughout the day or week, or how individuals flow through a given store, department, or aisle are a few examples of consumer...
Beacons are one of myriad technologies that comprise the ‘Internet of Things;’ ergo, the great value of beacons is their ability to connect a data stream around hitherto unconnected events....
As we approach 2015 I thought it best to take the time and reflect on some words of wisdom from one of the great thinkers of our time: Dee Snider. Ok, I admit I...
As we approach 2015 I thought it best to take the time and reflect on some words of wisdom from one of the great thinkers of our time: Dee Snider. Ok, I admit I do not know the man or if he is indeed a great thinker but based upon the title to his and (his group Twisted Sister) most famous song, I would say marketers can learn a lot from him as we head into 2015. Some background A few weeks ago I queried some of the brightest minds in marketing for their predictions for 2015...
As we approach 2015 I thought it best to take the time and reflect on some words of wisdom from one of the great thinkers of our time: Dee Snider. Ok, I admit I do not know the man or if he is indeed...
Analysing marketing data - and communicating your findings clearly - is vital to your career progression. According to Forrester’s report, Marketers Need To...
Analysing marketing data - and communicating your findings clearly - is vital to your career progression. According to Forrester’s report, Marketers Need To Acquire Adaptive Skill Sets, in the future the most valuable marketing professionals will be those who can not only manipulate data, but who are creative enough to pull interesting patterns and suggest unique solutions based on these findings. Everyone digests information differently. Accountants can often look at a...
Analysing marketing data - and communicating your findings clearly - is vital to your career progression. According to Forrester’s report, Marketers Need To Acquire Adaptive Skill Sets, in the future...
There are probably countless marketers out there who would never put the word "merry" and "data" together in the same sentence. The reason being these same...
There are probably countless marketers out there who would never put the word "merry" and "data" together in the same sentence. The reason being these same marketers are dealing with data that is, well, not very merry and in many cases quite Scrooge-like as their data causes them to see ghosts in their sleep. Fortunately for these same marketers there is the Oracle Marketing Cloud who is more than ready to send that old data Grinch packing and in turn make your spirits AND...
There are probably countless marketers out there who would never put the word "merry" and "data" together in the same sentence. The reason being these same marketers are dealing with data that...
[[This is a guest post from Tom Webster, Vice President at Edison Research]] As you probably know by now, Black Friday 2014 saw some disappointing news for...
[[This is a guest post from Tom Webster, Vice President at Edison Research]] As you probably know by now, Black Friday 2014 saw some disappointing news for retailers, as the National Retail Federation announced that both the number of people shopping on Black Friday had declined (down 5.2% year over year) and the amount they spent also declined (by 11%). This has led to a lot of speculation about the importance of the day after Thanksgiving for holiday retailers. Certainly,...
[[This is a guest post from Tom Webster, Vice President at Edison Research]] As you probably know by now, Black Friday 2014 saw some disappointing news for retailers, as the National Retail...
"Your guess is as good as mine." How many times do you think that phrase is said/has been said aloud by a marketer in a conference room across the globe at any...
"Your guess is as good as mine." How many times do you think that phrase is said/has been said aloud by a marketer in a conference room across the globe at any one given moment in time when it comes to truly knowing and understanding their customers? Hundreds? Thousands? More? I certainly don't expect anyone to own up to having uttered this line (or a derivation thereof) but rest assured it gets said and has been said - a lot. The reasons why are plenty for sure but...
"Your guess is as good as mine." How many times do you think that phrase is said/has been said aloud by a marketer in a conference room across the globe at any one given moment in time when it...
One of my most inspiring (and terrifying) advertising professors advised on a daily basis: “NO borrowed interest!” In other words, don’t cram an analogy...
One of my most inspiring (and terrifying) advertising professors advised on a daily basis: “NO borrowed interest!” In other words, don’t cram an analogy somewhere it doesn’t fit just to be “creative.” In this case, I think he would be quite accepting of the TV show = data challenge correlation. (Including what you can do to get it all in Prime Time). So, with a respectful nod to Dr. Ruben, here’s a list of some popular TV shows. See if any of these resemble your current...
One of my most inspiring (and terrifying) advertising professors advised on a daily basis: “NO borrowed interest!” In other words, don’t cram an analogy somewhere it doesn’t fit just to be “creative.”...
