Don’t tell anyone but in a few days it will be Thanksgiving and the day after that, Friday, has become to be known as Black Friday for apparently there’s a...
Don’t tell anyone but in a few days it will be Thanksgiving and the day after that, Friday, has become to be known as Black Friday for apparently there’s a whole lot of sales that go on this day. Obviously the entire world, essentially, knows that this is the time of year where people have visions of sales, savings and discounts dancing in their heads as they plow through their holiday shopping list. This year, we’re pleased as punch (yes pleased as punch) to provide you with...
Don’t tell anyone but in a few days it will be Thanksgiving and the day after that, Friday, has become to be known as Black Friday for apparently there’s a whole lot of sales that go on this...
All screens are not created equal Marketers know their customers use a variety of devices at any given time. People browse the web on their phones while...
All screens are not created equal Marketers know their customers use a variety of devices at any given time. People browse the web on their phones while watching TV, for example. The challenge is to engage those audiences across platforms — and to accurately measure the results of multiscreen marketing initiatives. Read more at 1to1 Media How green is your marketing? Approximately 75 percent of U.S. businesses use at least one green technology practice, according to the U.S....
All screens are not created equal Marketers know their customers use a variety of devices at any given time. People browse the web on their phones while watching TV, for example. The challenge is...
[[The following is a guest post by Chloe Basterfield, Marketing Manager at Oracle Marketing Cloud]] This Movember boys and girls we are growing our Mos to...
[[The following is a guest post by Chloe Basterfield, Marketing Manager at Oracle Marketing Cloud]] This Movember boys and girls we are growing our Mos to raise awareness for prostate cancer. The great cause got us marketer’s thinking... Getting your marketing data in order is not unlike Movember facial hair grooming. We figured the same principles can be applied to data and to our nose neighbours– and here’s why: Movember Your Data! Get Your Data In Shape from Oracle...
[[The following is a guest post by Chloe Basterfield, Marketing Manager at Oracle Marketing Cloud]] This Movember boys and girls we are growing our Mos to raise awareness for prostate cancer. The...
Marketers know they need to build campaigns around the ever-growing amount of customer information at their fingertips. But there’s more data than what they’re...
Marketers know they need to build campaigns around the ever-growing amount of customer information at their fingertips. But there’s more data than what they’re capturing from email opt-ins and online browsing history. Open data, which is freely available for anyone to use, is a trove of information that — if used correctly — adds even more brand value. If Big Data is about making organizations smarter, open data involves increasing revenue and business value, according to...
Marketers know they need to build campaigns around the ever-growing amount of customer information at their fingertips. But there’s more data than what they’re capturing from email opt-ins and online...
In today’s digitally empowered age, marketing has become one of the most progressive functions within an organisation - it has transformed from an intuitive art...
In today’s digitally empowered age, marketing has become one of the most progressive functions within an organisation - it has transformed from an intuitive art to a predictable science. With a rapidly expanding array of technology and communication channels, as well as an increasingly demanding and savvy consumer, today’s marketer needs to embrace innovation in order to evolve, keep up with this rapid pace of change, and of course, be ‘modern.’ So what is modern marketing?...
In today’s digitally empowered age, marketing has become one of the most progressive functions within an organisation - it has transformed from an intuitive art to a predictable science. With...
Black Friday is a little more than two weeks away, and consumers are gearing up for another holiday shopping craze. The latest tech gadgets are always near the...
Black Friday is a little more than two weeks away, and consumers are gearing up for another holiday shopping craze. The latest tech gadgets are always near the top of the holiday gift guide pile, and this year is no different. The Internet of Things is all the buzz this year, judging by the prominence of “smart” electronics, including televisions, appliances and wearable devices, on holiday gift guides. These connected devices are sure to be coveted items on holiday wish...
Black Friday is a little more than two weeks away, and consumers are gearing up for another holiday shopping craze. The latest tech gadgets are always near the top of the holiday gift guide pile,...
[[The following is a guest post from Jonathan Riemer, Director of Global Marketing Campaigns and Senior Writer for the Oracle Marketing Cloud]] For marketers...
[[The following is a guest post from Jonathan Riemer, Director of Global Marketing Campaigns and Senior Writer for the Oracle Marketing Cloud]] For marketers the saying “Be careful what you wish for” is apropos when it comes to managing the various sources of data used to learn about their audiences. Despite the promise of digital delivery and the driving need to present more engaging and valuable customer experiences, buyers still receive a fuzzy brand picture across...
[[The following is a guest post from Jonathan Riemer, Director of Global Marketing Campaigns and Senior Writer for the Oracle Marketing Cloud]] For marketers the saying “Be careful what you wish for”...
Data. Just that word alone is enough to cause some marketers to break out in hives. Add the word "big" in front of it and those same marketers would need...
Data. Just that word alone is enough to cause some marketers to break out in hives. Add the word "big" in front of it and those same marketers would need immediate medical attention. Data, big data, etc. is of course very much in vogue these days around the marketing water coolers. Marketers the world over are in a constant battle over what to do with all the data they now have access to. And just in case you think this whole topic of data is overblown or exaggerated, ...
Data. Just that word alone is enough to cause some marketers to break out in hives. Add the word "big" in front of it and those same marketers would need immediate medical attention. Data, big data,...
One of your biggest brand advocates gets a tattoo of your company logo. Embarrassing or flattering? Ask Google. It actually happened to them. Extreme brand...
One of your biggest brand advocates gets a tattoo of your company logo. Embarrassing or flattering? Ask Google. It actually happened to them. Extreme brand superfans have taken outlandish measures ranging from sporting a company's logo on a coffin to eating and drinking nothing but Starbucks for a year. Brand advocates are important catalysts for new buyers, who appreciate the input of their fellow customers, but such die-hard devotion can also backfire — which begs the...
One of your biggest brand advocates gets a tattoo of your company logo. Embarrassing or flattering? Ask Google. It actually happened to them. Extreme brand superfans have taken outlandish...
