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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Cross Channel Marketing

Cross Channel Marketing

Achieving data-driven success with customer-centric initiatives

[[The following is a guest post from Andrea Ward, Vice President Marketing, Oracle Marketing Cloud]] For some time now marketers have been aware of the power of...

Cross Channel Marketing

Weekly roundup: 5 digital marketing tips, tricks and tactics

Facebook impinges on Twitter's real-time territory Twitter is widely known as the social media platform to host real-time chats with experts and customers, but...

Cross Channel Marketing

What sales and marketing can learn from Tommy Boy

Those who are familiar with me and my journalistic background on sites such as Forbes know full well that I am a major proponent of infusing pop culture into...

Cross Channel Marketing

Drones and virtual reality: The emerging face of digital marketing

Digital marketing is taking a technological leap forward. From virtual reality headsets like Oculus Rift to drones, marketers are getting their hands on the...

Cross Channel Marketing

Celebrate the 2014 Markie Award Winners!

To promote best practices and celebrate the accomplishments of modern marketers in an ever-evolving industry, Oracle Marketing Cloud has announced the winners...

Cross Channel Marketing

F1 Racing and Data: The Developments, Challenges & Rewards

[[This is a guest post from Jonathan Riemer, Director, Global Marketing Campaigns; Senior Writer for the Oracle Marketing Cloud]] Modern Marketing Experience...

Content Marketing

Q&A with Ann Handley: Because every marketer Writes!

In marketing (and elsewhere) everybody writes. We emphasize the power of a solid story to support our brand’s identity, and to help us connect with our...

Cross Channel Marketing

One on one with Kevin Akeroyd on Modern Marketing Experience Europe

In a few days, October 14th to be exact, Modern Marketing Experience Europe will kick off on in London. For those not familiar with the Modern Marketing...

Cross Channel Marketing

Weekly roundup: 5 digital marketing tips, trends and tactics

Google nixes open-door policy for advertising data As Facebook released its ad platform Atlas, Google is limiting the access that marketers have to its...

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