It's time to deck the halls and stuff the turkey. The holiday season is in full swing starting this week, so we've compiled a list of holiday marketing tips...
It's time to deck the halls and stuff the turkey. The holiday season is in full swing starting this week, so we've compiled a list of holiday marketing tips that we're certainly grateful for as we make our way into the hustle and bustle of the next few months. 1. "Last holiday season, social marketers for major retail brands saw how many fans they could corral or how many likes they could amass. Those same marketers are now on a quest to deliver the strongest ROI for brands;...
It's time to deck the halls and stuff the turkey. The holiday season is in full swing starting this week, so we've compiled a list of holiday marketing tips that we're certainly grateful for as we...
A picture is worth a thousand words, so here are four pictures showing what one US-based home improvement retailer is doing to drive anticipation, excitement...
A picture is worth a thousand words, so here are four pictures showing what one US-based home improvement retailer is doing to drive anticipation, excitement and ultimately transactions for this week’s big Black Friday event. The Home Depot has the center of many aisles clogged with pallets upon pallets draped in black plastic with signs encouraging their in-store shoppers to come back on Friday. It’s a great execution, and it makes tons of sense when you see that in our most...
A picture is worth a thousand words, so here are four pictures showing what one US-based home improvement retailer is doing to drive anticipation, excitement and ultimately transactions for...
Don't tell anyone but in a few days it will be Thanksgiving and the day after that, Friday, has become to be known as Black Friday for apparently there's a...
Don't tell anyone but in a few days it will be Thanksgiving and the day after that, Friday, has become to be known as Black Friday for apparently there's a whole lot of sales that go on this day. Ok, I kid. It's what I do. Obviously the entire world, essentially, knows that this is the time of year where people have visions of sales, savings and discounts dancing in their heads as they plow through their holiday shopping list. This year, we're pleased as punch (yes pleased as...
Don't tell anyone but in a few days it will be Thanksgiving and the day after that, Friday, has become to be known as Black Friday for apparently there's a whole lot of sales that go on this day. Ok,...
Don’t tell anyone but in a few days it will be Thanksgiving and the day after that, Friday, has become to be known as Black Friday for apparently there’s a...
Don’t tell anyone but in a few days it will be Thanksgiving and the day after that, Friday, has become to be known as Black Friday for apparently there’s a whole lot of sales that go on this day. Obviously the entire world, essentially, knows that this is the time of year where people have visions of sales, savings and discounts dancing in their heads as they plow through their holiday shopping list. This year, we’re pleased as punch (yes pleased as punch) to provide you with...
Don’t tell anyone but in a few days it will be Thanksgiving and the day after that, Friday, has become to be known as Black Friday for apparently there’s a whole lot of sales that go on this...
All screens are not created equal Marketers know their customers use a variety of devices at any given time. People browse the web on their phones while...
All screens are not created equal Marketers know their customers use a variety of devices at any given time. People browse the web on their phones while watching TV, for example. The challenge is to engage those audiences across platforms — and to accurately measure the results of multiscreen marketing initiatives. Read more at 1to1 Media How green is your marketing? Approximately 75 percent of U.S. businesses use at least one green technology practice, according to the U.S....
All screens are not created equal Marketers know their customers use a variety of devices at any given time. People browse the web on their phones while watching TV, for example. The challenge is...
[[The following is a guest post by Chloe Basterfield, Marketing Manager at Oracle Marketing Cloud]] This Movember boys and girls we are growing our Mos to...
[[The following is a guest post by Chloe Basterfield, Marketing Manager at Oracle Marketing Cloud]] This Movember boys and girls we are growing our Mos to raise awareness for prostate cancer. The great cause got us marketer’s thinking... Getting your marketing data in order is not unlike Movember facial hair grooming. We figured the same principles can be applied to data and to our nose neighbours– and here’s why: Movember Your Data! Get Your Data In Shape from Oracle...
[[The following is a guest post by Chloe Basterfield, Marketing Manager at Oracle Marketing Cloud]] This Movember boys and girls we are growing our Mos to raise awareness for prostate cancer. The...
Marketers know they need to build campaigns around the ever-growing amount of customer information at their fingertips. But there’s more data than what they’re...
Marketers know they need to build campaigns around the ever-growing amount of customer information at their fingertips. But there’s more data than what they’re capturing from email opt-ins and online browsing history. Open data, which is freely available for anyone to use, is a trove of information that — if used correctly — adds even more brand value. If Big Data is about making organizations smarter, open data involves increasing revenue and business value, according to...
Marketers know they need to build campaigns around the ever-growing amount of customer information at their fingertips. But there’s more data than what they’re capturing from email opt-ins and online...
In today’s digitally empowered age, marketing has become one of the most progressive functions within an organisation - it has transformed from an intuitive art...
In today’s digitally empowered age, marketing has become one of the most progressive functions within an organisation - it has transformed from an intuitive art to a predictable science. With a rapidly expanding array of technology and communication channels, as well as an increasingly demanding and savvy consumer, today’s marketer needs to embrace innovation in order to evolve, keep up with this rapid pace of change, and of course, be ‘modern.’ So what is modern marketing?...
In today’s digitally empowered age, marketing has become one of the most progressive functions within an organisation - it has transformed from an intuitive art to a predictable science. With...
Black Friday is a little more than two weeks away, and consumers are gearing up for another holiday shopping craze. The latest tech gadgets are always near the...
Black Friday is a little more than two weeks away, and consumers are gearing up for another holiday shopping craze. The latest tech gadgets are always near the top of the holiday gift guide pile, and this year is no different. The Internet of Things is all the buzz this year, judging by the prominence of “smart” electronics, including televisions, appliances and wearable devices, on holiday gift guides. These connected devices are sure to be coveted items on holiday wish...
Black Friday is a little more than two weeks away, and consumers are gearing up for another holiday shopping craze. The latest tech gadgets are always near the top of the holiday gift guide pile,...
