[[This is a guest post from Tom Webster, Vice President at Edison Research]] As you probably know by now, Black Friday 2014 saw some disappointing news for...
[[This is a guest post from Tom Webster, Vice President at Edison Research]] As you probably know by now, Black Friday 2014 saw some disappointing news for retailers, as the National Retail Federation announced that both the number of people shopping on Black Friday had declined (down 5.2% year over year) and the amount they spent also declined (by 11%). This has led to a lot of speculation about the importance of the day after Thanksgiving for holiday retailers. Certainly,...
[[This is a guest post from Tom Webster, Vice President at Edison Research]] As you probably know by now, Black Friday 2014 saw some disappointing news for retailers, as the National Retail...
"Your guess is as good as mine." How many times do you think that phrase is said/has been said aloud by a marketer in a conference room across the globe at any...
"Your guess is as good as mine." How many times do you think that phrase is said/has been said aloud by a marketer in a conference room across the globe at any one given moment in time when it comes to truly knowing and understanding their customers? Hundreds? Thousands? More? I certainly don't expect anyone to own up to having uttered this line (or a derivation thereof) but rest assured it gets said and has been said - a lot. The reasons why are plenty for sure but...
"Your guess is as good as mine." How many times do you think that phrase is said/has been said aloud by a marketer in a conference room across the globe at any one given moment in time when it...
One of my most inspiring (and terrifying) advertising professors advised on a daily basis: “NO borrowed interest!” In other words, don’t cram an analogy...
One of my most inspiring (and terrifying) advertising professors advised on a daily basis: “NO borrowed interest!” In other words, don’t cram an analogy somewhere it doesn’t fit just to be “creative.” In this case, I think he would be quite accepting of the TV show = data challenge correlation. (Including what you can do to get it all in Prime Time). So, with a respectful nod to Dr. Ruben, here’s a list of some popular TV shows. See if any of these resemble your current...
One of my most inspiring (and terrifying) advertising professors advised on a daily basis: “NO borrowed interest!” In other words, don’t cram an analogy somewhere it doesn’t fit just to be “creative.”...
It’s about that time again, to strut your marketing stuff and vie for a Markie Award! We are honoring excellence in modern marketing across 20 categories. The...
It’s about that time again, to strut your marketing stuff and vie for a Markie Award! We are honoring excellence in modern marketing across 20 categories. The Awards ceremony will take place at Modern Marketing Experience, April 1, 2015 in Las Vegas. We are accepting submissions for the 2015 Markie Awards NOW through January 15, 2015. Check out highlights from last year’s ceremony, and view this year’s updated categories below. Go for it! For more highlights on how to make...
It’s about that time again, to strut your marketing stuff and vie for a Markie Award! We are honoring excellence in modern marketing across 20 categories. The Awards ceremony will take place at...
Data is the fuel of all our marketing activities. Our customers and prospective buyers are savvy, empowered, and carry high expectations for personalization...
Data is the fuel of all our marketing activities. Our customers and prospective buyers are savvy, empowered, and carry high expectations for personalization across all interactions. Without the right data—at the right time—as well as the most effective strategies in place to manage our data sources, our communications and offers are dead on arrival. A one-size-fits-all approach to marketing is not a sound tactic—it’s a marketing fruitcake that no one wants to receive. It’s...
Data is the fuel of all our marketing activities. Our customers and prospective buyers are savvy, empowered, and carry high expectations for personalization across all interactions. Without the right...
Automation has made it easier for marketers to distribute content, but the content itself needs more attention. It’s important to plan and create content that...
Automation has made it easier for marketers to distribute content, but the content itself needs more attention. It’s important to plan and create content that truly resonates with and delivers value and utility to a target audience. As content marketing strategists, we help determine how our clients can engage with and cultivate a relationship with their customers, including determining what interesting, valuable, and delightful content can help create those building blocks...
Automation has made it easier for marketers to distribute content, but the content itself needs more attention. It’s important to plan and create content that truly resonates with and delivers value...
Throw a rock and you’ll hit a marketer talking about content marketing (please note that our Legal friends advise that you don’t try this at home). Much like...
Throw a rock and you’ll hit a marketer talking about content marketing (please note that our Legal friends advise that you don’t try this at home). Much like social media has matured over the last five years, content marketing is still maturing and everyone is trying to understand and harness the power of useful, relevant and valuable content. The problem is, you will never have enough content. Ever. As our products and services change, so do our prospects and customers. You...
Throw a rock and you’ll hit a marketer talking about content marketing (please note that our Legal friends advise that you don’t try this at home). Much like social media has matured over the...
The term “customer experience” or CX is very much in vogue these days. It is at or near the top of everyone’s mind who works and plays in the world of...
The term “customer experience” or CX is very much in vogue these days. It is at or near the top of everyone’s mind who works and plays in the world of marketing. Or at least it better be for CX will undoubtedly be the one thing that makes or breaks a brand over the next 3, 5, 7 years and beyond. Yes, it is that important. “Retailers today must understand that they are being judged by highly connected consumers with many different views and experiences that are shaping their...
The term “customer experience” or CX is very much in vogue these days. It is at or near the top of everyone’s mind who works and plays in the world of marketing. Or at least it better be for CX will...
It’s the most wonderful time of year! Marketers, celebrate the holiday shopping season (the ultimate chance to get cozy with your shoppers by demonstrating...
It’s the most wonderful time of year! Marketers, celebrate the holiday shopping season (the ultimate chance to get cozy with your shoppers by demonstrating value and relevance, of course). Oracle Marketing Cloud recently released a report titled: Holiday Research 2014 Part 1: Unwrapping Shopper Plans. In the fall of 2014, Oracle Marketing Cloud and Edison Research began a multi-phase study to examine the habits of holiday shoppers. Unlike previous, snapshot studies of...
It’s the most wonderful time of year! Marketers, celebrate the holiday shopping season (the ultimate chance to get cozy with your shoppers by demonstrating value and relevance, of course). Oracle...
